Chapter 0073 Tens of Millions of Advertising Budgets
Putting down the phone, Tang Huan, who was sitting behind the boss's desk, looked at his office, except for the sofa and coffee table, there was basically no other arrangement, which was quite simple.
Tang Huansi paid for a moment, and said to Zhou Mi: "Zheru's products have found local agents in the operation of Baodao, Singapore, and Japan, while Xiangjiang and the mainland are left to us as our own foundation for development. Therefore, the brand must be played out. In this way, you quickly find a professional company and make an advertising plan with a budget of 10 million Hong Kong dollars. ”
"What, 10 million Hong Kong dollars?" Zhou Mi thought that he had misheard, and hurriedly asked, and Lu Xiaohu and the other four also showed shocked looks on their faces.
"What's surprising about this, it's only 2 million US dollars, and it has to include TV stations, newspapers, outdoor advertising and other media, so naturally you can't be stingy. Besides, this money is also given out in stages. Tang Huan said disapprerovingly.
"The property here, as well as the villa in Kowloon Tong, is not too wasteful, and it is not too wasteful to advertise it so extravagantly. Zhou Mi still insisted on saying what he thought.
Tang Huan scratched his head, "You still haven't really realized the special features of Xiangjiang here." ”
"It's quite special, it's a capitalist world of flowers, that is, no matter what you do, you can't do without money. Lu Xiaohu muttered.
Tang Huan shook his head speechlessly, "First, Xiangjiang is a free port, that is to say, anyone can do business here. Second, there are no tariffs in Hong Kong. Because of this, Xiangjiang can attract countless investments. If we do a good job in brand promotion, it will undoubtedly bring about a radiation effect. ”
"So you're thinking so far. Lu Xiaohu nodded understandingly, "Why are the British so generous, it's because they robbed it here, don't you care?"
Tang Huan smiled and patiently explained, "The reason why the British did this is, of course, out of their strategy and historical lessons. Anyone is allowed to do business here without the intention of incurring the use of force by competitors. The duty-free reason was that there were many pirates in Xiangjiang at that time, and if there were tariffs, those pirates would use other methods to handle the goods and avoid importing and exporting in this place. ”
Yang Qinglin raised his hand and asked, "I came to Xiangjiang and found that this is a nine-year free education, does that mean that the British will occasionally show kindness?"
"You like to think about things, but don't think too much of their intentions. Tang Huan got up and patted the other party's shoulder, and replied leisurely: "The first 6 years of free education only started in 1971, and it was not before that you let this immigrant city go into chaos for a long time? After entering the 70s, as long as you understand people, you will realize the future of Xiangjiang." The British came here in the hope that there would be a place where the children could know how to be a Xiangjiang person from the beginning, and subtly produce a sense of independence, which was the consistent method of the former colonial overlords, I can't continue to occupy it, and you don't want to take it back comfortably. ”
Seeing that Lu Xiaohu and the others were listening carefully, Tang Huan paced a few steps and continued: "Now there is the Independent Commission Against Corruption, the Jockey Club, and the Mark Six lottery in Xiangjiang, and it is not that pornography, gambling and drugs were too rampant before, and the British had to think of ways to save it, and even carry out some form of legalization. ”
Speaking of this, Tang Huan stopped talking, and a flash of inspiration flashed in his mind, in the original time and space, the Xiangjiang Jockey Club realized the full computerization of the betting system in 1983.
"The Jockey Club is a real computer business opportunity. Tang Huan muttered to himself.
Regarding the big shift in Tang Huan's thinking, the four Lu Xiaohu, who listened to it with relish, obviously couldn't adapt to it, and looked at each other with big eyes, not understanding what he meant.
Zhou Mi waved his hand and drove the four of them, "Hurry up and go wherever you want, don't run to the president's office if you have nothing to do, let outsiders see it, joke that you don't understand the rules." ”
As soon as they heard this, Lu Xiaohu and the others hurriedly hugged their heads and ran away.
Seeing that the office was quiet, Zhou Mi said: "Then do as you say, and I'll go find someone to advertise the plan." By the way, Boss Huo hopes that after you arrive in Xiangjiang, you can arrange an opportunity to meet each other, it should be just to get to know each other and enhance friendship by the way......"
Tang Huan nodded, "People are looking at my grandfather's face to lift me, I can't take it big, arrange it as soon as possible, and by the way, build his industry into a star customer who uses Zheru's products, so that we will save a lot of effort in marketing." ”
"You're really taking one step and three steps. Zhou Mi smiled and nodded, "Then you can take a look at the documents and learn about the company's situation, I'll be busy." ”
Tang Huan nodded, picked up the staff roster and flipped through it, he was more concerned about the quality of the current staff.
After all, Zheru is a high-tech company, and it is inevitable that there are some requirements for the academic qualifications of personnel, otherwise the personal computer, a new tool, cannot be understood at all.
In 1971, Heung Kong introduced six years of free compulsory primary education, which was extended to Secondary 3 in 1978.
Prior to this, all primary school graduates in Hong Kong were required to sit for the Primary Education Examination (HKALE) to obtain confirmation of their academic qualifications in order to pursue a career in the community.
Since the introduction of the six-year compulsory primary education, the Primary School Certificate Examination (SACE) has been replaced by the Secondary School Entrance Examination (HKCEE) as a competitive criterion for progression to secondary schools.
After the implementation of the nine-year compulsory education, the Secondary Examination was replaced by the Academic Aptitude Test, and the Secondary 3 Elimination Examination was set up in Secondary 3 to select students suitable for senior secondary education.
Of course, with the development of the economy, the demand for highly educated talents has gradually become apparent.
Judging from the employee information alone, the proportion of college degrees is very high, so Tang Huan took the roster, randomly checked a few, and called in for an interview, and the result was successful.
Tang Huan rarely works so hands-on, which shows how much he attaches importance to the base of Xiangjiang.
Putting down the file, Tang Huan walked to the window, looked at the street scene outside, and began to think about product promotion in advance.
Fangyuan computer, as well as supporting software, is definitely a necessity for bosses who are willing to do big business, and they are not worried about sales.
And the entertainment product of Xiaobawang game console cannot be compared with it, and it must be strongly promoted to let people know that there is such a fun thing.
Among the various advertising methods, there is no doubt that the use of television to express content is the most vivid.
And here in Xiangjiang, wireless TV is also the entertainment method with the widest audience, plus the little overlord game needs to be connected to the TV, it seems that this method is really the first choice.
So, how to choose the content of the advertisement, shoot a music video, this art form has begun to become popular everywhere.
Little Overlord, Overlord, Western Chu Overlord......
Tang Huan was brainstorming, and Hu Yinmeng called again, "Regarding our plan, Fang Yihua said that she needs to go back and ask for instructions, and she still wants to see you." ”
"What did she see me doing?" Tang Huan snorted displeasedly, "I understand, it's all your trouble, make a claim, give me a pen name of Tang Huan, and write it." ”
"Although I am your subordinate, I also have my own principles, the novel is your idea, I am just a ghostwriter, how can you attribute all the achievements to me. Hu Yinmeng argued vigorously.
Tang Huan rubbed his eyebrows, "I'm busy, I don't have time to see her, and besides, the identity is not equal." If Fang Yihua still insists, you will bring her to the company. ”
"Okay, I see. After Hu Yinmeng finished speaking, he hung up the phone first.
"Sure enough, it's not well tuned. Tang Huan, who was planning to think about it, muttered stupidly.
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