Chapter 0615 This year is popular to do public welfare
Everyone present knew a little about the karaoke system, so the design of the press conference took a lot of thought, opening in the form of a short play, directly showing the specific business process.
The curtain slowly opened, and Zhang Guorong, Zhang Delan, and Ye Qianwen, dressed as urban white-collar workers, walked to a tea house with a smile, and it was clear that their relationship belonged to the current polyamorous love.
The reason why the three of them came here, in addition to their popularity and age, the fundamental reason is the restriction of music copyright, and the accompanying music in the DKaraoke-1 system library is mainly from DreamWorks.
I have to say that in order to create a set of standardized business models, Tang Huan took great pains to respect the rules.
After the waiter brought the drink, in order to please Yuan Yuan played by Zhang Delan, Rong Tsai, played by Zhang Guorong, was very attentive, "The world's most advanced digital karaoke system has just been introduced here, and there are all kinds of songs." Yuanyuan, what you want to hear, I'll sing for you. ”
"Cantonese opera. Zhang Delan rolled her eyes and said angrily.
"I'll ask. Rong Tsai scratched his head and hurried to find the waiter.
The other party taught him to search by the first word, or category, or even popular popularity like looking up a dictionary. Not to mention, although the track is unpopular, I quickly found a passage in "Twin Immortals Moon Worship Pavilion".
Next, it depends on whether Rong Zai can sing. As a result, he only stumbled along and sang a few words, which was just in time for everyone to understand the excellent acoustics of the DKaraoke-1 system.
"Rong Zai, I'll try. "Wenwen played by Ye Qianwen. chased Rong Zai instead, and saw that his sweetheart was in an embarrassment, so he took the initiative to step forward to solve the siege. Seriously sang a Cantonese song "Zero Hour and Ten Minutes" from his own album of the same name.
Yuan Yuan knocked over the vinegar jar, and in turn sang a song "Acacia in the Wind and Rain" with Rong Zai men and women. Wenwen did not show weakness, and retrieved a "Double Star Love Song" according to the popularity, and also responded in chorus.
Rong Zai, who was caught in the middle and was in a dilemma, finally sang a song "Monica", and then hurriedly checked out and left.
After this toss, the entertainment function of the DKaraoke-1 system is vividly expressed. The attendees nodded their heads.
Tang Huan, who walked to the podium, waved his hand and said with a smile: "The main function of the commercial-grade digital random retrieval karaoke system DKaraoke-1. I think you already know it, if you are interested, you can learn more through the information. I won't waste your precious time repeating it. ”
"What I'm trying to say here is. DKaraoke-1 is an entertainment platform that cooperates with the traditional recording industry and supports music rights. ”
"With the active development of Heung Kong Telecom, at this stage, Heung Kong's data services based on the public telephone network are at the world-class level, with a transmission speed of 2,400 bits per second, and the penetration rate is more than 80 percent, and some central areas are even experimenting with a transmission speed of 4,800 bits per second. This has brought great convenience to business and government affairs. ”
"And DKaraoke-1 is a system based on computer digital technology, which means: As long as the operators are organized, karaoke can also achieve a very constructive business model through online services. ”
"The skit just now, I don't know if you noticed one of the details, when retrieving the song, there is a basis for the popularity of the song, that is, the popularity of the song. ”
"I think you will be able to understand what this indicator means and what its value is. Karaoke is a form of entertainment that will only account for more and more in nightlife, and the popularity of songs will become more and more valuable. ”
"If you are in the record industry, you may want to test the waters by writing some songs specifically for karaoke with the theme of urban love. The main point is to be simple and easy to sing, not too high or too low in the vocal range to accommodate the average person, and the lyrics in the chorus part are slightly repeated so that the average singer can easily remember the lyrics. ”
"The nightlife in Hong Kong is so active, I believe that after several rounds of such market cultivation, karaoke culture will definitely become a trend. At that time, in addition to traditional sales channels such as records and concerts, you will also have one more karaoke. ”
"Of course, if this cooperation mechanism is to succeed, the key is to do two things well, that is, the network and copyright. ”
"Of course, it is impossible for the loose night clubs to build a proprietary network for ATMs like powerful banks, and they can only rely on the public telephone network of Xiangjiang Telecom, which is not a large area, and this method is also suitable. I was able to work with HKT and the night club to reach a mutually acceptable network service plan. ”
"As for copyright, I can only give a rough model, such as charging a one-time copyright fee every week, and DreamWorks is trying to do just that. How to do it depends on the results of everyone sitting down and discussing it together. ”
During the speech, Tang Huan's gaze swept over the participants from time to time. It is conceivable that the next specific negotiations will be the main event.
In the process of operating karaoke, Tang Huan's power is not used to eat alone, but to make all parties follow the rules of the game they have made. If anyone really makes a mess, he doesn't mind using a trick to kick the other party out completely.
In fact, many years after the original time and space, just as the decline of Hong Kong movies was attributed to the impact of piracy, the stagnation of Hong Kong pop music has also been found by industry experts to be a culprit, that is, karaoke culture. They believe that the reduction of songs to venting music on karaoke is the fundamental reason for the decline of Hong Kong songs.
However, in Tang Huan's view, it is difficult to find completely correct answers to these questions. Everyone has their own perspective, especially in today's society, the word is the head, and those who are unsatisfactory will of course scold their mother, and then it will inevitably be biased.
In an era of drastic change, no one can condescendingly and soberly examine as an outsider, and even Tang Huan, who has mastered asymmetric information for decades, does not dare to take it so big.
Because of this. Tang Huan felt that there was no need for a stomachache Lai Zao Wangye, karaoke was just a way of entertainment that would inevitably prosper, and he made a lot of money with others. It's better to put it in your bowl early.
Of course, these are the stakes that the participants could not have thought of right now, and their minds are all focused on the business opportunities of the DKaraoke-1 system.
Although there is no need to roll up his sleeves and personally go to the service of his subordinates for specific bargaining, Tang Huan still personally sat down with industry organizations such as the Xiangjiang Composers and Lyricists Association and the Xiangjiang Branch of the International Phonographic Industry Association and chatted for a while.
The Hong Kong Composers and Authors Association is in fact a limited company incorporated in Hong Kong. The main task is to represent its music composers, lyricists, and copyright holders, and perform the work of licensing music users, collecting fees for music playback, etc., and famous musicians such as Koo Ka Fai are its members.
If you go back in history. Its predecessor was the British Performance Rights Association established in Hong Kong in 1946 to collect public performance royalties on behalf of its members and members of overseas associations, and in 1977, through an agreement with the local music industry in Hong Kong. It evolved into the current Heung Kong Composers and Lyricists Association.
So. The evaluation of this organization in the music industry is very positive and energetic, and the Hong Kong government has also cooperated in the formulation of laws and policies.
Founded in 1967 and one of the 48 alliance members established by the International Federation of the Phonographic Industry, the International Federation of the Phonographic Industry Association (IFPI) Xiangjiang Branch is more commercial, and its members are basically record companies, so it has become the representative body of the Xiangjiang Recording Industry, and its main task is in addition to copyright protection. There is also market development.
It is worth mentioning that the Hong Kong branch of the International Federation of the Phonographic Industry began in 1977. Launched the Golden Disc Awards Ceremony to present awards to the highest-selling records based on the local and international sales of the Hong Kong region in the past year based on the auditors' calculations.
The Golden Disc Award and the Top Ten Chinese Golden Melody Awards launched by Heung Kong Radio in 1978 became the most important music awards in Heung Kong.
But this monopoly was broken last year, and the two major TV media also joined in: TVB launched the Top Ten Golden Song Awards, and Media Asia TV's MTV channel Yinyue Channel also set up a similar award, called the Chinese Music Billboard. Although they have been around for a short time, their influence is not small.
The content of Tang Huan's conversations with these groups is a sincere statement of cooperation with a pleasant face, and as for the wicked, there are subordinates in charge of negotiations to do it, and it is expected that the other party will not make any waves.
After all, some of the heavyweight members of the Hong Kong Composers and Authors Guild are themselves DreamWorks people, and among the members of the International Federation of the Phonographic Industry Association (IFPI) Xiangjiang Branch, DreamWorks, Polygram and Warner Records are closely related to each other.
……
In addition to listening to the progress of establishing a karaoke business profit model in Heung Kong from time to time, Tang Huan focused more on Media Asia No. 1, and went to Heung Kong Telecom almost every day.
In the end, Heung Kong Telecommunications lived up to his expectations, and it took less than a week for Heung Kong Telecom to build a reliable direct communication line between Funan and Heung Jiang.
Looking at the recent situation mentioned by his brother-in-law Han Anyuan on the telegram, Tang Huan smiled with relief: Everything is ready, and it is time for Funan to counterattack. As long as it succeeds, it will have a bigger test field.
In addition to this secret political and military use, Media Asia One also helped Media Asia TV's MTV channel Yinyue Channel officially settle in Haojiang and Singapore.
In this way, the Sound Joy Station has expanded its sphere of influence, at least superficially. This made Zhou Liang Shuyi overjoyed, and in front of Tang Huan, she inadvertently exposed her ambitions, "It would be nice if I could settle down on the treasure island, and when the time comes, with the radiation of Media Asia TV to the Pearl River Delta in the mainland, our Chinese music list can be added with a global prefix." ”
"You're having a bit of a problem with that. Tang Huan shook his head with a smile, then picked up a copy of "Ming Pao Weekly" and handed it over, "You take a look at this first." ”
"I've seen it a long time ago. Zhou Liang Shuyi replied briskly: "In this issue of "Ming Pao Weekly", I got an exclusive interview with Miss Deng, who successfully completed the world tour of "One Billion Applause" and "NHK Red and White Song Battle", which is really profitable. Tang Sheng, as the saying goes, fertilizer and water do not flow into outsiders' fields, so cheap "Ming Pao", Media Asia TV is very unwilling. ”
"You contact yourself, I don't have the time to mix it. Tang Huan waved his hand, then pointed to a paragraph in the "Ming Pao Weekly" interview with Deng Lijun and said, "Have you noticed this information?"
Zhou Liang Shuyi glanced at it and nodded, "Miss Deng specifically mentioned that after "Invisible Wings", she plans to launch another charity song "Sunshine is Always After the Wind and Rain". However, she hopes that this time she can perform this work with other singers in the form of a chorus, so as to show the power of many people and the heart of public welfare. ”
"Do you know why Li Jun has this proposal?" Without waiting for Zhou Liang Shuyi to answer, Tang Huan continued: "Because of the popularity of public welfare this year, the music industry in the United Kingdom and the United States is also carrying out this kind of charity and public welfare activities with great fanfare, and it is likely to become a feat worldwide this year. After accepting an exclusive interview with "Ming Pao Weekly", Li Jun went to the United States in one breath, just to participate in the chorus recording there. ”
"What does Tang Sheng mean, let Media Asia TV cooperate with this charity and public welfare activity?" Zhou Liang Shuyi immediately heard the sound of the piano and knew the elegance, "This is also in line with the current social dynamics of Xiangjiang." In the past two years, social work focusing on vulnerable groups has progressed to a new level. And many film companies, including DreamWorks, have made films that reflect this theme. ”
"You still don't anticipate the height of impact that this trend could reach. Tang Huan smiled, "In this way, I'll set a working standard for you, and get ready for live broadcast around the world." As long as it is done well, whether it is collective or individual, it is an improvement. ”
Zhou Liang Shuyi's previous helm of Jiayi TV, and the original time and space to take office at Asia Television a few years later, the work style can be described as bold. As a result, Jiayi TV is a paper tiger, and it didn't take long for the shareholders to drop the chain on the funds;
Now Zhou Liang Shuyi has no constraints in this regard on Media Asia TV, it can be said that she is full of spirits, and when she heard Tang Huan say that she might have to broadcast live around the world, she immediately lifted her spirits and inquired about the details.
After telling Zhou Liang Shuyi all the information that should be explained, and the other party left excitedly, Tang Huan thought for a while.
Deng Lijun's star chorus "Sunshine is Always After the Wind and Rain" has a good idea, but it is one thing to be the initiator, and another thing to be the organizer, and you have to arrange someone to help, don't get tired of the song. (To be continued.) )