Chapter 411: The Lost East Corner Harvested Mulberry Elm
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Chinese New Year's Eve.
Xu Cun returned to Xiangjiang with the regret that he could not see Wang Fei again, and spent the most important day of the year with his daughters and his children.
The weekly box office of the six films released in this year's Lunar New Year stalls are:
"Tang Bohu Dots Autumn Fragrance" 19.3 million Hong Kong dollars.
"True Colors of Heroes 2" 14.1 million Hong Kong dollars.
"The Three Treasures of Wisdom and Bravery" 7.9 million Hong Kong dollars.
"Wishing you prosperity" 7.1 million Hong Kong dollars.
"Kapok Robe" HK$5.6 million.
"Happy Three Cannons" 3.7 million Hong Kong dollars.
It is not difficult to see from the weekly box office of the six movies released during the Chinese New Year this year that the victory of "Tang Bohu Dots Autumn Fragrance" is already unstoppable, and "True Colors of Heroes 2" will also achieve a good box office result.
Does it matter if you can enter the 10 million box office club?
Of course!
In the past two years, among the movies released in Xiangjiang, generally only films that have entered the 10 million box office club are eligible to go to Taiwan and Nanyang to make money, and generally only films that have entered the 20 million box office club are eligible to go to Japan and South Korea to make money.
But-
There are no absolutes in the world - if it is a movie starring actors like Cheng Long and Xu Guanwen who have strong box office appeal overseas, no matter how bad the box office is, there are overseas distributors who are willing to release it. Therefore, even if the box office of "The Three Treasures of Wisdom and Bravery" is similar to that of "The Brave Two Cannons" and "Double Dragons Go to Sea", "The Three Treasures of Wisdom and Bravery" with Xu Guanwen can also go overseas to make money (this is also one of the reasons why Pan Disheng invited Xu Guanwen to participate in "The Three Treasures of Wisdom and Bravery" at a high price).
As for Xu Cunhang's directorial "Tang Bohu Dots Autumn Fragrance", the treatment is even higher - "Tang Bohu Dots Autumn Fragrance" is directly released simultaneously in Xiangjiang, the mainland, Nanyang, Japan, South Korea, North America and France, and several European countries where DreamWorks has strong distribution power.
But-
In North America, France and other European and American countries, and even Japan, South Korea and some countries in Nanyang, Xu Cun has no hope for the box office of "Tang Bohu's Autumn Fragrance".
The reason why Xu Cun is not hopeful is very simple - the Chinese flavor of "Tang Bohu Dots Autumn Fragrance" is too strong, so thick that it is difficult for foreigners to understand, take Tang Bohu and the classic pairs of piercing intestines as an example, this is the most wonderful paragraph of "Tang Bohu Dots Autumn Fragrance", but this paragraph can be understood except for the Chinese people?
But if you lose the east, you will reap the mulberry - although "Tang Bohu Dots Autumn Fragrance" is destined to hit the streets overseas, it can make a lot of money in the mainland!
Facts have proved that this is exactly the case -- in the seven days from the small year to Chinese New Year's Eve, "Tang Bohu Dots Autumn Fragrance" has swept more than 28 million yuan at the box office in the mainland, and according to the current trend, there is no problem at all with the box office of "Tang Bohu Dotting Autumn Fragrance" exceeding 100 million, if the momentum of "Tang Bohu Dotting Autumn Fragrance" persists longer, the box office of "Tang Bohu Dotting Autumn Fragrance" may even exceed 200 million!
Some people may wonder why in the mid-80s, when the ticket price was only 8 cents, "Tang Bohu Dots Autumn Fragrance" earned more than 28 million yuan at the box office in only seven days?
In fact, the answer is very simple -- 1981 to 1992 was the golden age of domestic films, and the total box office of domestic films reached a peak of 3.2 billion yuan in 1992. After that, it plummeted, and by 1998, the total box office of domestic films had fallen to 810 million yuan, equivalent to only a quarter of that in 1992. Even in 2003, the total box office of domestic films only recovered to 10.1 billion yuan, less than one-third of that in 1992.
Therefore, from 1994 to 2003, it was called the "lost decade" of domestic films by some people.
The main reason for this is that VCD machines began to appear on the mainland from this year onwards, and within a few years, VCD machines and pirated VCDs were rampant.
Therefore, piracy can be said to be the culprit of the decline of domestic films.
In 1994, Wu Mengchen, then the general manager of the China Film Group, suggested to the leaders: Why don't we import a few foreign films to stimulate the market?
Accurate leadership.
At that time, the total number of imported films was 10, all of which were ordinary account-sharing films, referring to the internationally accepted account-sharing standard: 35% for producers, 17% for distributors, and 48% for projectors.
'Ten blockbusters' was the name of the ten imported foreign films at that time, and the name of the blockbuster was passed down until Xu Cun was reborn.
But-
The ten foreign blockbusters introduced by China G not only failed to help Chinese films save the market, but instead raised the horizons of the Chinese people, and Chinese audiences disdain to watch domestic movies.
Therefore, it is definitely a super happy thing to be able to sell movies to the mainland market in '85 and to master a super-large cinema chain consisting of 310 luxury cinemas in the mainland in '85 -- because there are very few entertainment methods in the mainland now, and even the number of television sets is pitiful, not to mention that there are no pirated VCDs, and even video halls that show pirated video tapes have just appeared. After the cultivation of movies, Chinese people gradually have the habit of going to the cinema to watch movies, and the most important thing is that there is almost no competition, so that "Tang Bohu Dots Autumn Fragrance", a good movie that can make people laugh until their stomachs hurt, swept the box office of more than 28 million yuan in only seven days.
Of course, the reason why the momentum of "Tang Bohu Dots Autumn Fragrance" is so Meng is also related to the fact that it is now an annual Lunar New Year stall - if this is changed to other time periods, "Tang Bohu Dots Autumn Fragrance" may not be so fierce.
As to whether the mainland can allow Xu Cun to make so much money, Xu Cun is not worried at all -- in order to help the mainland obtain the right to garrison troops in Xiangjiang, Xu Cun has put in billions of yuan, so how can the mainland not give Xu Cun a chance to earn it back? Moreover, the mainland only imports five DreamWorks movies every year, and even if the five films make more, after deducting all expenses, one of 300 to 400 million yuan will be stopped. The most important thing is that Xu Cun will not take any money he earns from the mainland, and he will invest all this money in DreamWorks Cinemas and the construction of bank branches and other industries of Baye Bank.
Yes, Xu Cun has achieved this level, how can the mainland not allow Xu Cun to make this money?
……
(To be continued.) )