Chapter 172: Take it for five cents

"Huh. Pen Fun Pavilion www.biquge.info"

After listening to the female secretary who couldn't hold her breath and reported that the artificial intelligence push layout talked about at the company's press conference three days ago, after being hacked by Ma Teng's "Nandu" newspaper that Ma Teng spent money to buy, Gu Cheng didn't say anything, only burst out the two tone words.

At that time, he was drinking with Cai Mingliang and Director Cai, met a circle of friends who participated in the film festival, and had just returned to the hotel and drank hangover tea in the house.

After drinking a small cup of tea, her anger was also a lot easier, and the female secretary waited for three minutes before Gu Cheng began to order.

"If there are trolls who hack me, I'm going to respond? Then I'm not busy to death? There are more people in the world who hack me, how old is Ma Teng's green onion?" After strategically despising the ants, Gu Cheng said about the meat,

"Go, find a specific person to be responsible for specific things. Since the other party is questioning the technical problems of the future artificial intelligence push system, let the project team respond. You let the country arrange it and give Zhang Yiming a chance to speak out. If he is not good at giving interviews, then respond on his personal Renren official account first, and then let the Renren official put his hot spot at the top after posting. ”

The female secretary was stunned for a moment, quite embarrassed, because she didn't hear the name of the boss clearly, or she didn't know such a person in her impression.

She is an administrative clerical, and it is already a cool thing to be a secretary to Gu Cheng. There is no pressure to be promoted, and she can't wait to be a secretary with Gu Cheng for a lifetime, so she doesn't know the hot topics discussed by the "lucky people" in the company.

So I could only bite the bullet and say tactfully: "Okay, I'll arrange it...... However, when you say Zhang Yiming, you mean ......"

Gu Cheng looked taken for granted: "Zhang Yiming, the director of the artificial intelligence project team, is a new graduate." ”

The female secretary secretly said in her heart: What? It's just a fresh graduate? It's only been three months of work? It's already incredible to promote the supervisor unusually, and it would be too contemptuous of the enemy to let such a newcomer respond to Tengyun's splashing of dirty water, right?

But the boss told him so, just do it, and if he messes up, it should be that Zhang Yiming's headache.

Thinking about it like this, the female secretary was relieved.

A word from the boss, running and breaking his leg below.

Zhang Yiming, who was in Qiantang, was very shocked when he received the internal OA email sent by the secretary of the board of directors and copied to Gu Cheng's approval.

The internal OA email used by YY network technology is a modified version of Huangyi's enterprise mailbox, which is a little more user-friendly than other enterprise OA on the market, and of course it also has a hierarchical approval function. The email sent by the secretary of the board of directors obviously flowed to Zhang Yiming after Gu Cheng personally clicked "read/approved", so there is no problem of "fake transmission of holy decrees".

Moreover, in the OA email, Gu Cheng's approval link also attached a general speech document, which is obviously some of Gu Cheng's views on this issue for Zhang Yiming's reference and polish.

Zhang Yiming took a moment to read all the views that Tengyun had previously sent through "Nandu", sorted out the process of the incident and the other party's attacks, and then read Gu Cheng's outline.

"Brother Cheng's opinion...... It's really high-level. It's amazing, according to this line of thought, what else is there to be afraid of. ”

The more Zhang Yiming looked, the more confident he became, and then opened a codeword software and began to sort out his thoughts.

Early the next morning, Zhang Yiming published a rebuttal article on the official account of Renren.com, and then it was officially pushed to the hot spot.

His official account was still temporarily opened, and as a newcomer who had just graduated and worked for three months, and he did not work in the public relations and outreach departments, Zhang Yiming had no habit of playing the official account at all, and he was too lazy to upload a lot of information for V certification.

The article is very long, not only a positive refutation, but also a lot of dry goods.

……

"The first time I heard that some colleagues thought that 'artificial intelligence push algorithms will exacerbate the information island effect and make this society more fragmented', my first reaction was: Where did the concept of information islands come from? Is there such a problem in the current world?

Later, after taking a closer look at the relevant statements on the Internet, I roughly knew how this trivial situation came about - since the beginning of this year, domestic netizens believe that they are no strangers, and all kinds of copycat mobile phones with various pre-installed software on the market have begun to rise. You may not know the background behind this, but I can mention it a little: Wanwan's MediaTek has opened up the licensing of the MTK suite platform.

After copycat mobile phones began to be popularized, there was indeed an explosive growth in the number of users who use mobile phones to access the Internet and read in China. Because the size of the mobile phone screen cannot be as large as that of a computer, it is well known that the amount of content displayed will be greatly limited, so the concepts of 'fragmented reading', 'fragmented consulting', and 'fragmented learning' have begun to be mentioned by sociologists, criticizing 'the Internet has fragmented the world's cognition'. In other words, the existing trend of information islands is brought about by the insufficient physical performance of mobile phones under the process of mobile Internet.

When searching for consultation on the computer, the user is actively looking for Baidu, and what he wants, he will get it himself. A page can have 30 consulting search results and hundreds of recommended positions. In the era of mobile phone Internet access, a screen can only display seven or eight inquiries, and at most a dozen novels and article recommendations. The user's initiative is greatly reduced, and the only way to do this is to rely on the 'delivery doctrine'.

At present, because the number of people using mobile phones to access the Internet is not large, the problem of information islands and fragmented learning is not serious. Dear Mr. Gu Cheng once predicted that this situation would become more serious in two or three years.

Because according to the information we have received, Apple in the United States -- yes, the Steve Jobs who made Apple computers -- is planning a new mobile phone with a full screen and few buttons. In the future, when the mobile phone software displays the content, it will be more 'big and eye-friendly, and the experience will be smooth'. But at the same time, the less content can be displayed on each screen, the less active the user will be.

Mr. Jobs will glorify Apple's future 'you save some worries, I'll show you what you want' as a 'fatherly for the good of users', but if you really want to talk about fragmentation and information silos, I am afraid that he will only be qualified to take the crown of this culprit at that time.

So I was curious at the beginning, how did some professionals come to the conclusion that the problems of 'information islands' and 'fragmented reading/learning' would be so serious? Could it be that they were also reading time-traveling novels on the Chinese Internet at some point? Or did they themselves come back from two or three years later, so they knew that information islands would be so serious in the future?

Okay, even if we don't press this question for now. Don't discuss the bad impact of 'Internet small screen', just talk about the promotion of artificial intelligence push on information islands - when did YY network technology say that what we want to do artificial intelligence push must be 'doting, what users like to watch, and let him watch what he knows'?

Isn't it possible to combine artificial intelligence push with active user search to make a more humane and personalized product than the search engine products on the current market?

The content of the push can be completely defined only by the domain, not by the school of view, and even by the user to actively set the display weight of the opposing views of the two parties - these are only technical details, and there is no difficulty. I can't say much because there are a lot of trade secrets involved. Guessing the user's mind does not mean that customers are not allowed to 'wander around', if there is a problem with 'wandering', then the shoes should be held accountable, not the store assistant of the shopping guide.

The only difficulty in this matter is whether the user himself is eager to learn and whether he is curious. If the user is not curious, if he is not interested in learning, no tool can wake him up, and no one can wake up a person who is pretending to be asleep. It's not a problem with software or artificial intelligence, it's a problem with people. ”

Zhang Yiming's article is not very well written, after all, he is a science student, a dead house engaged in technology.

But his statement, as well as his identity, really surprised the onlookers who ate melons.

YY Network Technology actually sent a fresh graduate and an exceptionally promoted supervisor to deal with public opinion in this regard, but Gu Cheng and other high-level executives did not show up at all.

Behind Zhang Yiming's public account, a large number of messages responded:

"I think it makes a lot of sense, even if the problem of information islands is getting more and more serious, it is also the pot of the content display platform and the lack of physical hardware of the mobile phone. "Nandu" is too black and levelless. ”

"It's true that people who use mobile phones don't have a heart to learn. When you want to learn, you use a computer, and as soon as you sit in front of the computer, your mind will be tense and you will enter the atmosphere of learning and working. Picking up a mobile phone is originally a fragmented pastime, and you have a lot of information islands and fragments to read with labor and management. ”

"You can't save the life and death house of the elementary school that is willing to be cheap, so it's better not to let them pollute more people. Let them fend for themselves with poisoned milk powder for a lifetime, which is the most worthy way for society. ”

"Eh, so to speak, I use the Kindle e-book that has just come out to search, reading, is it less than using a mobile phone to fall into the 'information island'? That feeling is more power-efficient, so the large screen can be used for more than ten hours, the content of the online bookstore and music station is also more suitable for the interface and display volume of the PC, and the active search experience is also better, unlike the mobile phone There are only a few options, and you don't have to choose. ”

"It's hard to say, but it's a hassle to buy an extra Kindle just to read e-books. In the future, it is estimated that it will not be able to hide from the kind of mobile phone that Jobs is doing as Brother Cheng said. If only you could bypass the era of mobile phones and directly have a small size, but a headset, or a projection mobile smart device, then the problem of display volume will not exist. I don't know what the hardware will develop into in the future, so I want science fiction. ”