The group gathered in Deer Park for midnight, listened to the Christmas bells and shared Christmas gifts, Gu Chengcaiqiu sent Dong Jie and Liu Feifei back to the hotel where the crew stayed without any offense. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Early the next morning, when Liu Feifei woke up with a hangover, Gu Cheng had already flown back to Qiantang.

"Legend Entertainment" and "Dingdang.com" have been established for 15 months, and the life span of new companies such as "Alipay" is generally less than half a year, so Gu Cheng has no intention of tossing the annual meeting.

Back in Qiantang, Gu Cheng discussed with his cousin, and the year-end performance bonus was increased, plus a big red envelope for each person, and tens of thousands of yuan were given to ordinary employees with outstanding performance, which was enough to make everyone grateful to Dade.

Only a bigwig like Lei Jun, who is dug from the outside, needs to put forward one or two points according to the company's net profit; In addition, Gan Jiawei is a hero who led the "Earth Push Iron Army" to help Alipay fight a bloody road, and he will be rewarded extraly. Therefore, the year-end income of these few people generally exceeds one million yuan.

On New Year's Day 2002, such treatment was already the only one in China. In addition to online game companies, nine out of ten other Internet companies are still struggling to survive online.

Even Ahri Baba, who was later Xuanhe, according to Boss Ma, just left the country like this: Ahri had more than 200 people, except for 18 Arhats and dozens of backbones; The rest either want to change jobs but have nowhere to jump, or they feel that they have been engaged in the pit of the Internet industry, and then they want to transform to the traditional industry, and no one wants him anymore - the middle level and below who have some ability to transform have all run away.

After distributing benefits, Gu Cheng only held a private reception with a few high-level executives to take a look at the situation.

In the year after the saddle, Gan Jiawei went from a grassroots sales elite to a regional manager, a regional director, and a national director, helping Legend Entertainment to push the original "Internet café owner recharge system" to tens of thousands of Internet cafes across the country, which can be said to be indispensable. So now he has been appointed by Gu Cheng Fireline as the marketing director (CMO) of "Alipay", which can be regarded as a step-by-step down-to-earth work from the grassroots level, with an annual income of one million.

This sales maniac who had been in Huaxia Petroleum for 12 years and earned 2,000 yuan a month before changing jobs finally reached the peak of his life that he could imagine in just 15 months after changing jobs.

Although Gu Cheng earned more than a hundred times more than his money, he was a grateful person, knew Gu Cheng's grace of guidance, and was desperate for all of Gu Cheng's orders.

Today, at the New Year's reception, he naturally got an admission ticket, and he was able to drink with Gu Cheng, Pan Jieying, and Lei Jun, and discuss some cross-departmental cooperation strategies by the way.

Gu Cheng likes the atmosphere of the round table, which makes people have no distinction between superior and inferior classes, and is more suitable for companies with flat management.

He asked very kindly: "Lao Gan, report the promotion of Alipay to Mr. Lei, this is related to how many 'legendary' backbone players our security guards and antivirus software can cover in the first time." ”

"Okay Mr. Gu," Gan Jiawei energetically took out a report from his old-fashioned briefcase, but before he could unfold it, the year-old report data had already blurted out, and it seemed that these data were already familiar with his chest.

"In the second half of last year, our 'Alipay' was very proud to have overfulfilled the promotion task, and Mr. Gu set the goal in June to achieve 1 million MAC bound users by the end of the year - that is, the promotion scale of the original Peter Thiel's PayPal in the first half of the United States.

However, later in September, with Sun Zhengyi's equity mortgage financing entering the market, we came up with a larger preferential incentive range, coupled with the operation department day and night to conceive a variety of fancy promotion activities, as of the end of December, we successfully exceeded the number of Alipay users to 2 million!

To be precise, it is a bank card that binds 2 million different ID cards, and there is no problem of multiple ID cards or multiple cards for one person, behind which there are 2 million living real people whose personal information can be controlled by the company.

According to the news that I went to the Ministry of Industry and Information Technology a few days ago, as of the end of December, the number of netizens in the country is about 3500~40 million. Therefore, we have made at least 5% of the country's Internet users become Alipay users, and they are relatively wealthy users - because according to the MAC address binding data we collected, at least 75% of users are bound with personal laptops, and those who can afford laptops at the moment are definitely people with high purchasing power.

In the next step, if we want to continue to expand the audience area of Alipay, we must let go of the binding of the login MAC address. Because most of the remaining Internet users are mobile Internet users, they may not be able to have their own fixed computers in the short term. As for the payment security risks brought about by the release of login, it can only be solved by Mr. Lei. ”

Gan Jiawei's last sentence successfully threw the pot to Lei Jun's side.

Lei Jun coughed lightly: "So, does Alipay's data show how many of these 2 million users are 'legendary' players?" ”

This question is quite remote, Gan Jiawei, who is still a traditional marketer in his bones and is not good at data analysis, was a little caught off guard, and picked up the report for a long time before stumbling to report a string of numbers:

"Well, there's data on that. At present, it seems that 850,000 of those 2 million people are long-term legendary players, because it can be found that they have more than 3 point card recharge records, and if you count the players who have tested the waters with at least one point card, it can reach 1.5 million - in my opinion, it is probably due to the fact that 'successful people' with notebooks don't have so much time to play.

However, at least 60% of all Alipay accounts have spent RMB to trade equipment in the game, and half of them have spent more than 500 yuan on equipment. It can be seen that these people are hardcore players in terms of motivation, but they don't have time to level up. ”

Lei Jun quickly did the math and turned to Gu Cheng: "Xiao Gu, at present, there are more than 3 million legendary long-term paying players, and the number of irons who consume at least one card or more per month is also more than 1 million. In this way, the scope of protection that Alipay can cover at present is far smaller than that of Legend.

If we only give "Alipay Antivirus" to users who have tied Alipay for free, it can solve the problem of theft of most Alipay accounts, but the security of the game equipment of legendary players is still not guaranteed. ”

Gu Cheng rhythmically tapped his knuckles on the table, thinking about the question raised by Lei Jun: "Then what are you going to do?" ”

Lei Jun smiled wisely and threw out his strategy: "I think it's better to separate the security guards who are mainly rogue software and gray pigeon detection and killing, and professional comprehensive antivirus software." Rogue software and Grey Pigeon Kill Tool can be bundled and installed for free as long as the computer of the Legend Client is installed.

The antivirus software only allows Alipay users to get 2 activation codes when registering, allowing them to cover up to 2 devices. If you don't have an activation code, you can download antivirus software, but you can't activate the virus database. ”

Lei Jun's idea can be regarded as gradient protection for users at the two levels of Alipay and Legendary Player, after all, the security of the former is much more important.

Gu Cheng is naturally no stranger to this strategy.

Even if someone proposes a mobile phone security in front of him now, he will not be surprised. It's just that now Huaxia Mobile Unicom is not powerful enough, and there are not so many value-added services to talk about.

"I agree with this trick in principle, but are you sure that it will not lead to other domestic counterparts who are killing soft and soft to be hostile to us, right? I was conservative in the first place to prevent a full-scale war. ”

Lei Jun looked like he was holding a wisdom bead: "Xiao Gu, this is not my boast. If you do this, you may be wary of other peers or foreign Norton and Kaba. But I'm doing it differently, the things behind this, as long as you authorize it, I will help you mediate, and ensure that it is worthy of the 20% equity you give. ”

Pan Jieying, Gan Jiawei and others on the side, listened to Lei Jun's words of "no respect for the elders", and they were afraid that Gu Cheng, who was young and sharp, would be unhappy.

At least Pan Jieying herself has some pimples.

However, Gu Cheng's reaction was unexpectedly open-minded: "Okay, what's not to do, professional people do professional things." I'm not good at antivirus software in the first place, and I don't plan to put the effort into running it, it's just a tool to protect my main business. So you have a good idea, just let it go. ”

What Gu Cheng wants is only the payment security of content e-commerce, just to prevent his users from being stolen. He still can't look down on the economic interests of killing the soft market itself.

At that moment, Lei Jun also felt Gu Cheng's sincerity in delegating power to that one-third of an acre.

"Okay, then it will be officially launched in the next two days for netizens across the country to download. However, the owners of Internet cafes in various places still have to push the salesmen to go through the procedures one by one, sign the new agreement, and help install it on the spot. ”

The new agreement mentioned by Lei Jun is the sequelae of the "Internet café owner-type dealer incentive system" mentioned by Pan Jieying when she chatted with her cousin last month.

After all, the owners of Internet cafes can open an Alipay, and they can send hundreds of machines to the entire Internet café, and if they don't press the bosses with sales task indicators, they will be too profitable. Therefore, in the end, the result of the internal negotiation of Legend Entertainment is that "according to the scale of the Internet café, each seat will sell 5 yuan of legendary point cards per month, and 2 yuan of Dingdang network/bell network audio/video products", which meets the conditions for giving away soft for nothing.

In other words, an Internet café with 100 machines is guaranteed to sell about 20 cards with charging points, as well as 10 records or 10 books every month. This indicator is still very easy to complete at the moment, in the future, if more and more ordinary users use Alipay, and there are fewer and fewer people who go to the Internet café owners to recharge, that is, the end of the dealer status of the Internet café owners.

However, Gu Cheng estimates that at least within three or four years, more than half of the Internet users will not develop the habit of using Alipay, so the pain of Internet café owners will not be too obvious, and they will not resist Alipay's marketing strategy.

……

After Gu Cheng and the company's senior management held the annual meeting, these new policies were vigorously implemented the next day. More than 5 million copies of the Pro Killer and Security Guard will be installed in 30,000 Internet cafes across the country within a month.

2 million Alipay users and more than 3 million legendary ordinary players who did not use Alipay can also get this "free" gift on their personal computers.

At least 20% of Huaxia's netizens were tied to Gu Cheng's chariot in this wave of silent white send-offs.

A wide net has been slowly opened.