The San Francisco Observer's hostility to Fang's newspaper is not only due to peer rivalry, but also because of the background of its owner, the Hearst Group.

You must know that the founder of this media giant is William Randolph Hearst, the American newspaper tycoon. The wave of yellow journalism he set off in the early 20th century had a profound impact on the later news media.

Therefore, this controversial figure is known as the "Hitler" and "yellow press king" of the press.

The classic film "Citizen Kane" in Hollywood film history - "Citizen Kane" is based on his life.

William Hirst, while achieving unprecedented success in the newspaper industry, also actively sought political capital, but it failed, but the "yellowperil" he once advocated -- the "yellow peril" -- was a poisonous slander against Chinese immigrants from time to time.

William Hirst's success in the media began with the San Francisco Observer, and it was only natural that some ideological biases were always looming.

In the view of the "Observer", the vigorous development of Fang's newspaper industry in the past two years has relied on Tang Huan's various supports.

And as Tang Huan's influence in the San Francisco Bay Area has grown, he has become the core of the local Chinese.

For example, those industry associations such as Chinese food and traditional Chinese medicine were originally just spontaneous and scattered organizations, but after they held various honorary titles, they began to unite and grow, and tried to make their voices heard by actively participating in political activities. to defend their own interests.

Seeing a group that has always been weak. Begin to change your luck. The Observer was like a hundred claws scratching its heart, and it was uncomfortable.

In particular, the recent Fangyuan Computer Standards Alliance meeting attracted nearly 100 business leaders, so that San Francisco's airport has opened a special channel for this purpose, and the media and official institutions are not shy about pursuing it.

If you want to crack down on Fang's newspaper, you can't get around Tang Huan, and this is exactly what the "Observer" is eager to do.

Prior to this, the "Observer" had hacked Tang Huan several times. But unfortunately, the other party's aura at that time was too dazzling, and their tricks were directly immunized by others.

But now, the situation is different, and the Observer thinks it has found an excellent breakthrough.

Recently, when the Shennong Foundation was dealing with a college student funding quota, it ruled that it did not meet the requirements and gave the opportunity to another Chinese, who was dissatisfied and began to complain.

More importantly, the current environment is conducive to hyping up this news.

As a result of the backlash triggered by Reagan's various economic policies, the employment situation for young people is becoming more and more unoptimistic. And the United States, a country of immigrants, has always been like this, when the economic environment is good. Ethnic contradictions are covered up by singing and dancing, and when they are bad, they intensify or even erupt.

As a yellow journalism expert who is well versed in sensationalist reporting, the Observer newspaper unexpectedly declared war on Tang Huan.

The first poisoned arrow they shot was, of course, aimed at the Shennong Foundation, which had changed the target of education funding, believing that this institution established by accident had actually become a tool for Tang Huan to seek fame and reputation, and even other ulterior motives were hidden in its operation, such as supporting Chinese forces, tax evasion and money laundering, and so on.

Next, the Observer began to launch personal attacks on Tang Huan, questioning his integrity record, such as the authenticity of his personal information when he first entered the United States.

This topic is a cliché, and the "Observer" went to the members of the Tang family to dig up inside information, but compared to the previous flickering words of the other party, he occasionally gained something, and this time the other party was completely unified and had nothing to gain.

But it doesn't matter, the Observer directly quotes material from old reports.

In addition, they inadvertently discovered that Tang Huan's public information had an additional master's title, and after inquiry, they roughly understood what happened.

Tang Huan actually graduated according to the normal time, just kidding, under such conditions, how can it be so easy for a person to balance work and studies at the same time.

However, the instructor is of Chinese descent, so it can be completely explained.

In this way, there is one more integrity attack against Tang Huan - academic fraud.

The Observer's elaborate report caused an uproar in the San Francisco Bay Area and even California, and its dying sales skyrocketed.

Seeing that the market reacted so enthusiastically, the overjoyed "Observer" immediately followed up quickly and continued to discover Tang Huan's black news.

Because the "Observer" had no scruples about pointing out that Fang's newspaper was bought by Tang Huan and did nothing but flatter its master, Fang's newspaper began to fight back, and the drama of the war of words began to be staged.

Tang Huan, who has always attached importance to intelligence gathering, of course, immediately knew about the public opinion attack launched by the "Observer", but he didn't pay much attention to it at first.

Here in the United States, it is almost an instinctive cognition that is deeply rooted in people's bone marrow, and the existence of multiple opinions is the norm, just like William Hirst, the owner of the "Observer", whether in life or after death, it is a mixed reputation, and Tang Huan certainly does not think that he can be an exception.

Besides, this kind of mouth cannon, in addition to selling a few more newspapers for eyeballs, can have any effect on himself without pain.

What's more, the coverage of the "Observer" is mainly in the San Francisco Bay Area, and this territory has long been Tang Huan's sphere of influence.

However, Tang Huan, the person concerned, can deal with it indifferently, but it doesn't mean that other people can do the same, and I don't know who smashed the glass of the office of the "Observer" newspaper at night.

For this small revenge, the "Observer" not only did not burst into a rage, but was ecstatic, this is simply a big news sent to the door, too timely.

San Francisco is of special significance to the Hearst Group, where William Hearst laid a solid foundation for success and then built a media empire across the United States.

Therefore. The Observer is fully supported by the Hearst Group. Reports of its attack on Tang Huan. It was reprinted by other newspapers affiliated with the group.

People in important cities such as New York, Chicago, Alexandria, and Los Angeles began to talk about Tang Huan, a nouveau riche who was in the limelight.

Tang Huan, who found that the situation had spread so quickly and widely, and was already about to leave for the mainland, faintly felt that something was wrong, if he left San Francisco now, wouldn't it be true, and the other party would have more room to play the topic.

What's more, the Observer's attacks are starting to take on a lethal effect. Tang Huan is no longer sure of accurately assessing the extent to which his public image will be damaged if the situation expands to the whole United States.

Tang Huan, who had postponed his trip, was still thinking about how to deal with it, when his public relations consultant, Regis McKenna, a marketing guru in Silicon Valley, couldn't sit still.

As a shareholder of Zheru, Regis McKenna has too many reasons to do a good job of public relations services for Tang Huan.

Moreover, Tang Huan is his most famous supreme customer, which has an extremely special significance, and his company is talking about business. Often, once this signboard is played, it will be half the effort.

After meeting Tang Huan. Regis McKenna noticed that the other party's expression was still calm and breezy, and immediately prompted without worry, "Don, have you noticed a lot of newspaper reports about you recently?"

"Of course. Tang Huan nodded calmly, "Everything I do can stand the test, those clamoring, what can I do!"

"Of course I believe that. Regis McKenna sighed, "But, with the instincts cultivated by my long experience in the industry, I smell conspiracy. ”

"Conspiracy or not, for the time being, I feel the deep malice. Tang Huan frowned, "I think that I have not offended anyone by being kind to others." Perhaps, with the rise of my wealth and status, it touched the sensitive nerves of some racists. After all, I, the yellow-skinned and black-eyed ethnic minority, have long been the target of discrimination and repression. ”

"I feel the same way. "In any case, racial equality is absolutely politically correct, and we can start to fight back from this point, so as not to affect the interests of the business side of the public in this public opinion, especially since EA is now a public company facing the public." ”

"Don't worry too much about this, EA's growth rate this year is still amazing. Tang Huan waved his hand, "However, I can't continue to be silent, the tiger is not powerful, and it is regarded as a sick cat." ”

Seeing that Tang Huan was as good as he could, Regis McKenna calmed down and began to give his own advice.

Before they could finalize the plan, the development of the situation continued to deteriorate and took a big step.

The next day, the Washington Post suddenly joined the fray, publishing an article called "The World of Video Game Consoles", which tells the story of a middle school student who was addicted to video games, delayed his studies and missed important opportunities in life, and even pointed out that the victim was playing EA's Little Overlord game console, which immediately attracted a very wide range of heated discussions.

In fact, in addition to the various flattering toutions of the video game industry that is making money every day, there is no shortage of criticism of its side effects, and Tang Huan even specially asked EA to add a kind warning of "moderate games are good for the brain, and addiction to games hurts the body" on all packaging.

However, these objections are often superficial and do not fade away quickly.

However, this time, the Washington Post newspaper has formed a certain climate.

One reason is that by exposing Watergate, The Washington Post has amassed considerable credibility.

The second reason is that the reporter of this article, Janet Cooke, is this year's Pulitzer Prize winner, which can be described as a halo bonus.

The Pulitzer Prize was established in 1917 by the will of Joseph Pulitzer, an American newspaper magnate named Joseph Pulitzer.

Journalism and history have a historical view that the war between the United States and Spain in 1898 would not have been fought without the fanning of yellow journalism.

True or not, yellow journalism, which used scandals, crimes, and sex to attract readers' attention in order to increase market sales, began to reach its climax in 1898, when the famous newspaper tycoons William Hirst and Joseph Pulitzer were in a feud.

It wasn't until 1901, when Joseph Pulitzer grew tired of this kind of competition, that he removed the most criticized yellow section of the New York World, and the yellow journalism trend gradually declined.

Joseph Pulitzer had made a great contribution to the successful completion of the Statue of Freedom by launching a fundraising campaign during his lifetime, and after his death, he donated to the establishment of the Columbia University School of Journalism and the establishment of the Pulitzer Prize, so his positive reputation is not comparable to that of William Hirst.

Naturally, the Pulitzer Prize has been highly regarded in the industry and has grown to become one of the highest honors in American journalism.

Janet Cook, who just won this year's Pulitzer Prize, is herself the darling of the media chase.

Her winning work was published on September 28, 1980, in a feature article entitled "JimmysWorld" - "Jimmy's World", which tells the story of an 8-year-old black child named Jimmy who takes drugs because of his mother's boyfriend's drug addiction.

Her critique of the video game industry, which she launched in a similar reporting style, has been quite effective, and one of the manifestations is that EA's stock price, which was named and named, suddenly fell slightly.

Regis McKenna, who didn't expect to be killed halfway through, began to sweat in the face of the Washington Post, which suddenly jumped out.

"Interesting, it looks like I ran into the legendary ceiling. Tang Huan laughed heartlessly.

"With the addition of the Washington Post, our response has to be adjusted. Regis McKenna sighed depressedly.

"Wait, maybe there will be a new show tomorrow, or this ceiling is not thick enough and hard enough to really teach me a lesson as a daredevil. Tang Huan laughed at himself as he stared at Janet Cook's name in the newspaper.

Otherwise, as Tang Huan expected, the Washington Post's report on the first day can be regarded as an emotional card, and it made a rational report from a professional perspective on the second day.

The Washington Post comprehensively analyzed EA's debt situation, believing that it was used as an ATM by Tang Huan, making uncontrolled acquisitions everywhere, and even some businesses were completely unrelated, resulting in great risks in the company's operations.

Tang Huan patiently observed and found that EA's stock price continued to fall.

The Washington Post didn't stop there, and Tang Huan squirted out the tea in his mouth in the next report. (To be continued......)