As soon as Dai Jun came out of the shower, Yang Xue happened to come over, and after seeing Dai Jun, she immediately gave a hot kiss, and the whole person hung on Dai Jun. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After the intimacy was over, Dai Juncai asked Li Mengying, "Big cousin, what's wrong with the company?"

"Now that our brand has been played, those cosmetics companies have also noticed our existence and started to target us, writing advertorials smearing us on the Internet, and some copycat products have also begun to appear. ”

"And some offline beauty institutions, companies like Xianzi, have also begun to seek cooperation with us. The slender posture of the Li family also came to us cheekily, but I kicked them out. Li Mengying said.

"Based on the advice of my clients, I recently decided to start developing the offline market. But after a few days of busy work, I encountered obstacles. Some shopping malls have already negotiated to open counters for us, but when the contract was signed, they changed their minds and deliberately made some outrageous demands to destroy the contract. ”

"I suspect there's someone behind it. ”

"If we can't get into the counter, then we can open our own store! Engage in offline experience stores in first-tier and second-tier cities, and sell directly online below the second-tier cities. Dai Jun said, "Offline experience stores, if the resistance in Yuezhou is relatively large, you can first build it in Shangdu, then the imperial capital, and then Sifu." In first-tier cities and international metropolises, it is not so easy for some people to cover the sky with one hand. ”

"Yes, in a small place like Yuezhou, it is easy for the family to cover the sky with one hand, but in the metropolis, the family will converge on the contrary!" Yang Xue nodded and said.

"We make more profits than others, and we make more money than others. Even if you use money to smash them, you will also smash them to death!" Dai Jun continued, "Leave it to me if you smear them on the Internet! I will find someone to delete all those posts, and copycat products, if they are sold on the Internet, will not be able to sell." ”

"As for those beauty institutions that want to get the goods, if they are sincere, they can also cooperate. However, we must maintain a forced standard, and it is impossible to directly discount the purchase price or something like other companies. ”

"According to the degree of distance, the purchase price of far away is 7% off, and the logistics are at your own expense. Nearly eight folds, logistics at your own expense. As for what price they can sell, it's their business. However, it should be noted that it must be stipulated that sales cannot be carried out at a discount of 10% of the guide price, otherwise the cooperation qualification will be cancelled! We are not afraid of fewer customers, what we want is to maintain a forced standard! Therefore, we can't reduce the price even if we are killed!"

I agree with that. If you want to go high-end, it is necessary to keep the price high. If you can stabilize sales at a high price, then it is possible to establish a high-end brand image!"

"It's time to launch a wave of higher-end products!" Dai Jun said, "I will modify the formula to improve the strength of the effect." And then modify the packaging! I have a synthetic technology of artificial jadeite here, which can almost be fake, and it is much more textured than ordinary fake jadeite. I'm going to use the jade bottle to make the packaging bottle, and the price will also be doubled!"

"Can you take some samples and take a look?" Li Mengying said, "If there really is such a bottle, there is no way for the cottage to go down, right?"

"Yes, that's what I want. Dai Jun said, "I'll show you a bottle tomorrow, and then you can find someone to design a worthy packaging based on this bottle." It is required to be concise and elegant, and there is a high-end temperament in the plain. ”

Three people, you say a word, I say a word, determine the development direction of Yingxue company in the future. Although no one took notes to record, they were not afraid to forget at all, because Li Mengying and Yang Xue both knew that Dai Jun had a super memory, and he could completely discuss it, and then record, if he couldn't remember clearly, Dai Jun would definitely remember everything.

Dream makeup is a first-line brand in the cosmetics industry. They are an international brand, and after entering China, they are translated as Dream Makeup, which sounds high-end and atmospheric. In fact, they are indeed high-end, with a good name, good advertising, and good marketing, and they have become the high-end makeup brand with the highest market share in the domestic market in one fell swoop.

After the rise of Yin Xue, the low-end cosmetics have not been affected, but the most affected are the mid-to-high-end cosmetics.

As the leader of the industry, the impact of Dream Makeup is the most obvious.

At first, there were no statistics on the performance, and they couldn't notice the problem. However, the performance of the statistics for two consecutive months has declined. And according to research, their market has shrunk by 30%. But there are no competitors in the market, and those competing products that are on sale, the market is also falling.

It's like playing mahjong and finding that all four of them have lost their money! This can frighten people a lot! But there are certainly no ghosts in this world, and this concept has developed into truth in the past 100 years.

So everyone looked for various reasons, and finally found out that it was a brand that was born on the Internet and robbed them of their business. This brand is called Mengxue, and it is not sold on JD.com, Tmall, or its official website, or on any existing online shopping platform.

They actually rely on a game to sell! The home of the sales is also on a game item trading platform.

And after investigating, what is even more surprising is that they originally appeared in the form of game items. After researching, everyone felt that the routine was so deep that it was impossible to replicate.

With the gimmick of extracting game items, he succeeded in attracting everyone's attention. Then after the trial, the good effect quickly formed a word of mouth, and then began to explode sales...... The people from the Dream Makeup Company also bought Mengxue's three-piece set for trial, and almost everyone who tried it was conquered by the effect of these three products.

It is unbelievable that many people whose skin used to be scummy than their own skin has become better one by one! Especially the face that has been damaged by long-term makeup, and the face that cannot be seen without makeup, can return to a state of white and tender without makeup.

Such a good product, in all fairness, dream makeup is scum! What foreign technology? It is scum! The effect is completely given by this propaganda that it is the dream snow of the ancient Chinese recipe!

But no matter how good Mengxue is, they still have to sing Mengxue! No way, they rely on Mengxue to eat, Mengxue is a competitor! And everyone has a dream word, no matter whether you live or die, it is estimated that they will not give up.

Therefore, the senior management of Mengxue Group China began to use their own tricks to block the development of Mengxue.

The first is to buy off some small factories and fund some small factories to produce Mengxue's copycat products. Then I spent money to find someone to write an advertorial, saying that the ancient recipe is unreliable, and it will poison the skin after a long time. Or the so-called good effect of ancient prescriptions is actually similar to the rejuvenation of the drug, but it overdraws the vitality of the skin in advance. Just like the dying person comes back to the light, the skin is better now, but it will age faster in the future.

This kind of article has been reprinted on various WeChat moments and Weibo, and there are many turns, and there are always some people who believe it. So it really affected part of Mengxue's market.

But because Mengxue is now on the rise, this part of the impact can't be seen yet, at most, it just feels like the growth rate has slowed down. But those copycat products did have a great impact on Mengxue's reputation.

Especially for some people who can't afford to buy genuine Mengxue, or don't know how to buy Mengxue, they searched on Taobao Tmall Jingdong and found that there was Mengxue, and they bought it at a discount.

People who have never used genuine products naturally can't tell the difference between good and bad and real and fake, and this pot is naturally carried by Mengxue.

However, on this day, the senior management of Dream Makeup suddenly found that all the advertorials they were looking for someone to post on the Internet had mysteriously disappeared. The online stores they spent money to support were all inexplicably blocked. And the small factories and black workshops they spent money to fund were all seized. At the same time, their official website, whether it is the international version or the Chinese version, has also been hacked!

At this moment, they panicked! They didn't expect the other party's counterattack to come so quickly and so violently. (To be continued.) )