…

Wen Bixuan was right-Xu Cun was depressed at home!

After being reborn, Xu Cun directed six films: "Happy Ghost", "Mr. Zombie", "Royal Senior Sister", "Lucky Star Gaozhao", "ET", and "Dao Ma Dan".

Among these six movies, Xu Cun spent the most effort and placed the most hope on "Dao Ma Dan".

But......

True to the old adage – sometimes, the more hope, the greater the disappointment!

When Tang Shuxuan and the others arrived in Berlin, Xu Cun was quite happy - because, Tang Shuxuan called back and said that "Dao Ma Dan" was nominated for the Golden Bear Award.

For this reason, Xu Cun also pondered whether to go to Berlin and personally accept this award that can be recorded in film history.

Later, considering that the stock market has reached the moment of harvest, I can't let my three or four years of hard work be in vain because of my own imprudentness.

Therefore, Xu Cuncai gave up this opportunity to pretend to be forced on the world stage.

Although he can't go in person, Xu Cun is also extremely looking forward to "Dao Ma Dan" winning the Golden Bear Award, and then giving himself an explanation for his efforts for most of the past half a year and more guarantees for the box office of "Dao Ma Dan".

However,

Xu Cun was disappointed by the fact that "Knife Horse," which brings together the best filmmakers from Hong Kong and the mainland, won only one FIPRESCI Award at the Berlin Film Festival.

The FIPRESCI Award, also known as the International Film Critics Award or the FIPRESCI International Film Critics Award, is a side award that is often presented at the three major European film festivals or other international film festivals, but the award is not affiliated with any film festival unit, but is awarded by the International Association of Film Critics.

In other words, "Dao Ma Dan" did not even win the Silver Bear Award and the Special Jury Award.

Is there a problem with the team?

There are many single-brush masters in this team, and it is impossible to put these single-brush masters together and not be able to farm the prize. Therefore, the team that created "Sword and Horse" must have no problem.

Since it's not the team's problem, it must be the leader's problem!

Thinking of this, Xu Cun couldn't help but reflect: "If the part of me and Wang Jing that we are smart is removed, and then the ending is changed to that thought-provoking finale, will the ending of "Dao Ma Dan" at the Berlin Film Festival be changed?" ”

But-

This idea didn't stay in Xu Cun's mind for long before it was deleted by Xu Cun - because, Xu Cun knows very well that there will never be an if in this world!

After accepting this reality, Xu Cun immediately arranged for the release of "Sword and Horse".

With the warning last time, this time Lei Juekun cooperated very well with Xu Cunfa to arrange a full line of Golden Princess Cinema screening.

But—

If people point their backs, they will stuff their teeth when they drink cold water - the release time of "Sword and Horse" coincided with "Modern Bodyguard", which was deliberately postponed because he wanted to avoid "Male and Female Thieves".

"Modern Bodyguard" has already avoided a DreamWorks movie once, and this time it says nothing can be avoided anymore.

On the side of "Dao Ma Dan", Lei Juekun also took a lot of effort to pour Xu Cun out of the theater - Xu Cun heard that Lei Juekun changed the release time of six movies before he poured Xu Cun out of the theater. Therefore, the release time of "Sword and Horse" cannot be changed.

In this way, "Sword and Horse" and "Modern Bodyguard" will inevitably fight.

In this regard, it is most appropriate to describe Xu Cun and Jiahe with 'hemp rod beating wolf and being afraid of both ends'!

The other side of Golden Harvest.

The FIPRESCI Award, Xu Cun does not look down, but the Chinese are very recognized-no matter what, the FIPRESCI Award is an international award. In this era when few Chinese-language films have won international awards, a film with the halo of international awards will naturally be blindly touted by the Chinese.

Moreover, "Dao Ma Dan" is the work of legendary director Xu Cun, which makes the audience look forward to it even more.

Therefore, Golden Harvest actively promoted "Modern Bodyguard", a posture like facing a great enemy.

Xu Cun's head.

No one knows better than Xu Cun the power of "Modern Bodyguard".

"Modern Bodyguard" is the last film of the three Xu brothers before they split up, and it is also the last glory of Xu Guanwen, the king of comedy.

Moreover, if Xu Cun does not appear, "Modern Bodyguard" will still be the box office champion this year.

The opponent is the **** of "Modern Bodyguard", Xu Cun is naturally worried! Therefore, he also advertised "Dao Ma Dan" and actively prepared for the war.

……

End of March.

"Dao Ma Dan" was released at the same time in Xiangjiang, Taiwan, Nanyang, Japan, South Korea, and North America.

First.

The average attendance rate of "Sword and Horse" in Hong Kong reached 97%, which is higher than that of "Male and Female Thieves". The average attendance rate of "Modern Bodyguard" is only 89 percent.

Hong Kong media.

Film critics praised "Knife Horse" very high - saying that "Knife Horse" is a rare masterpiece in ten years and a milestone in Chinese-language films.

Most viewers think that "Sword and Horse" is okay, and it is a somewhat interesting movie.

However, there are also a small number of viewers who are greatly disappointed in "Dao Ma Dan" and feel that "Dao Ma Dan" is the worst movie made by Xu Cun.

The reviews of "Modern Bodyguard" were surprisingly unanimous among both critics and audiences - they all agreed that "Modern Bodyguard" was a very interesting comedy.

Day 2.

The average attendance rate of "Sword and Horse" has dropped to 94 percent, and the average attendance rate of "Modern Bodyguard" has risen to 91 percent.

Day 3.

The average attendance rate of "Sword and Horse" has dropped to 92 percent, and the average attendance rate of "Modern Bodyguard" has risen to 92 percent.

Just when Xu Cun and a group of related people in Jiahe thought that the average attendance rate of "Dao Ma Dan" would continue to decline, and the average attendance rate of "Modern Bodyguard" would continue to rise, the average attendance rate of "Dao Ma Dan" and "Modern Bodyguard" was stable at about 92 percent.

Weekly statistics.

The box office of "Sword and Horse" in the first week of Hong Kong was HK$6.2 million.

The box office of "Modern Bodyguard" in Hong Kong was HK$5.95 million in its first week.

The box office performance of "Knife Horse" in the rest of Asia in the first week was also quite good.

But-

In North America, "Knife Horse" was fully painted after only six days of release.

Thanks to "ET", Xu Cun Zài North America does have a lot of loyal fans - these loyal fans are not only Chinese, but also many other races.

Xu Cun's loyal fans still have high expectations for Xu Cun's new movie, and "Sword and Horse" won the FIPRESCI Award. Therefore, the average attendance rate of "Sword and Horse" on the first day in North America is okay, reaching 72%.

In addition, although Alan Ryder Jr. is not very optimistic about "Dao Ma Dan", but because of Xu Cun's face, he also gave "Dao Ma Dan" 200 theaters.

It can be said that "Sword and Horse" has a good start in North America.

However,

No matter how good the start is, it can't change the fate of a street-fighting movie.

On the second day of its release in North America, the average attendance rate plummeted from 72 percent to 51 percent.

North American audiences generally reported that they couldn't understand "Dao Ma Dan", especially the Peking Opera and funny parts in it.

After that, the average attendance rate of "Sword and Horse" in North America fell all the way down, falling to less than 30 percent.

The last statistic: The box office of "Sword and Horse" in North America is only a meagre more than 5.4 million US dollars.

……

(To be continued.) )