Chapter 0265: The Advertising Effect of the Super Bowl
"I think it's good to go with the flow, if you're really curious, you can calculate it through public information, and it's a fun game." Tang Huan replied lightly, "A few months ago, I had already benefited from the stock market once, and I was really excited at that time, and I hope that my partners will also have the opportunity to enjoy this wonderful feeling." β
In order to show the posture of bowing his head and being willing to be a son of a cow, no matter how boring and naΓ―ve or sharp and malicious the questions raised by the uncrowned kings were, Tang Huan had to respond, which was also a technical job.
These people came to find the news when they heard the news, and Tang Huan came to worship the docks of Wall Street, Merrill Lynch, Morgan Stanley, and Goldman Sachs...... and so on, the so-called market makers, are all deep-rooted stock market bosses, and if they don't let them understand their value, how can people praise you.
Warren? The "shell" that Buffett found is a NASDAQ company that studies green technology housing technology, and the concept is certainly good, but the rich man who served as chairman and CEO is a bit idealistic, poorly managed, and lacks stamina.
After combing through the equity, Warren? Warren Buffett sold the company to Tang Huan, and then Goldman Sachs got involved, changing the company's information, restructuring assets and structure, and preparing to issue new shares......
In the whole process, Tang Huan basically moved his lips, rummaged through his money bags, and let professional people do professional things, which was far easier than when Apple IPO.
Wall Street naturally appreciates Tang Huan, a person with potential, who understands the rules, can hype, and can put on a show, and this move is very smooth, and during this period. Tang Huan's limelight can be described as one after another.
This season. The Oakland Raiders have experienced an accident in which their main players have been injured. However, it still performed well and entered the Super Bowl of the annual championship game, which brought EA an advertising effect that can be said to be incalculable.
The Super Bowl is usually held on the last Sunday of January or February every year, and is usually called SuperBowl Sunday, and is accompanied by games, with grand celebrations, and has gradually become an unofficial national holiday.
Over the years. The Super Bowl has always been the most-watched television show in the United States.
And before the opening and halftime of the Super Bowl, there will be many pop singers and musicians performing, which can be called a perfect example of a crossover group.
In addition, the impact of the Super Bowl on the economy is also significant, and this Sunday is the second highest day of food consumption in the United States, second only to Thanksgiving.
is such a big bargain, which was picked up by Tang Huan, who has only been buying the Oakland Raiders for a year, which made the owners of other major league teams depressed.
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New Orleans, Louisiana. Louisiana Super Dome, which opened in 1975. The 72,000-seat multi-purpose stadium is the venue for this year's Super Bowl.
Feeling this noisy atmosphere, Tang Huan only had one evaluation, the advertisement invested by EA was worth the ticket price.
Madonna got a chance to perform before the opening, and with her current achievements, it was not easy, so the performance was extraordinarily hard.
Mikhail, who doubles as the team's manager? Kogan, with a red face, kept whispering to Tang Huan about the team, "These boys are very confident in winning the game, and I don't know if it is the reward of the Hawaiian vacation that has stimulated them." β
Tang Huan listened with a smile, his cheeks were sour, but there was no way, the camera always shook this way, and he had to take care of the face of the opponent Philadelphia Eagles owner.
EA's Super Bowl ad was "Games are everywhere, and the fun is endless."
The "Family Carnival" of Xiaobawang's home game console, the "one person, one world, easy to accompany you" of Xiaobawang's handheld console, and the "friends" of Xiaobawang arcade machine, how about drinking this cup and competing for a plate......
These clips fully demonstrate how dominant EA with a comprehensive product line is in the market.
While people have enjoyed the wonderful confrontation of rugby, they have also been deeply attracted by EA's commercials, and they have found that this is the game experience they need.
When the Oakland invaders defeated the Philadelphia Eagles with a score of 27-10 and won the Super Bowl in the end, even professional sports commentators had to say a few digressions and quipped, "Sure enough, games are everywhere, and the little bully is endlessly fun, and tonight, the name EA is probably the most talked about." β
Tang Huan used his "Silicon Valley One" to send the entire Oakland invaders team from the East Coast back to the West Coast overnight, so the reporters on the team also had a closer look at the famous private jet.
Needless to say, the whole of Auckland was flooded with a wave of red and local tyrants, and many Chinese people were also infected to join in.
And Auckland's mayor, Lionard? Wilson, after delivering his speech, directly treated Tang Huan as a guest of honor and said that there was something important to discuss.
Looking at the other party's big black face, Tang Huan instinctively became vigilant, this expression was too familiar to him, what is important to discuss, it is almost the same to ask for others, it will not be that he sees EA going to be listed on the backdoor, and plans to turn his fate.
"Don, the Auckland invaders I bought for you are still worth the money." Lionel? Wilson snorted, as if to invite credit.
Recalling the effect of EA's advertising at the Super Bowl, Tang Huan nodded, "Thank you, Mr. Mayor." β
"Don, I dare to pack the ticket, you are definitely the richest young man in the San Francisco Bay Area right now, and you should be in the top 100 in the United States, and you haven't taken into account your potential." Lionel? Wilson was heartily impressed.
Listening to the old man's compliment, Tang Huan smiled modestly on the surface, and counted down in his heart: "Three, two, one, show your fox tail." β
Sure enough, Lionar? Wilson shifted his words, "With your status, it's just an Auckland Invaders team. It's clear that it's no longer perfectly commensurate. Jerry, the rich man of Los Angeles? Bass. There are teams such as the Los Angeles Kings of the NHL and the Los Angeles Lakers of the NBA. β
Speaking of which, Lionar? The expression on Wilson's face became more sincere, "How about I introduce you to another team?" Oakland Athletics, in 1972, 1973 and 1974, won the World Series at the highest level similar to the Super Bowl for three consecutive years. β
It turned out that he was waiting for himself here, Tang Huan muttered in his heart, and couldn't help but laugh, "Oakland Sportsman." Is it now from prosperity to decline, and you plan to move and change your home field? β
"It's a little more complicated." Lionel? The look of embarrassment on Wilson's face flashed, and he explained in detail, "The owner of the team, Charlie Finley, is currently in the process of getting a divorce. His wife did not accept the property distribution plan for partial ownership of the team, and the team could only be sold as a whole. Charlie Finley found a buyer, but with the provisation that the team move to Denver, which has already been rejected by the Oakland City Council and Alameda County Government in refusing to allow the Oakland Athletics to terminate their stadium loan early. Stopped it. But the new season is about to start, and this matter cannot be delayed any longer. β
Ultimately. You still want to keep the team in Oakland, after this thought flashed in his heart, Tang Huan asked curiously, "The entire San Francisco Bay Area is so big, there should be people who take the initiative to take an interest in the Oakland Sportsmans, right?" Otherwise, something would be out of order. β
"There was a San Francisco businessman, chairman of the board of directors of the jeans manufacturer LeviStrauss & Co., Walter A. Hass, Jr." Lionel? Wilson nodded.
"Isn't that good for the famous Levi's jeans?" Tang Huan asked suspiciously.
"However, we still feel that you are a little stronger, that your prospects are brighter, and that we've been working together for a year, and it's been a great pleasure, isn't it?"
Lionel? Wilson looked at Tang Huan eagerly and pointed out the window, "See, how enthusiastic the fans are for you and EA." Mastering two major league teams at the same time is also a symbol of strength. β
Mao's strength is stronger, the future is brighter, it is clear that I think I am young, spend money refreshingly, easy to fool, your loss-making Auckland Stadium, in the past year, has benefited a lot from EA in terms of operation.
Tang Huan sneered in his heart, but he was not in a hurry to express his position.
Because Tang Huan thought of one thing, at this stage, baseball can be said to be the most popular sport in Treasure Island, and this is almost the case in Japan.
Moreover, there is no professional football league in Japan, so the professional baseball league that has been very successful in commercial operation can be called a standout, and many consortia are sponsoring teams, and many baseball players in Takashima choose to play in the Japanese professional baseball league.
The general situation of the present era is that there is an obvious confrontation of political forces and ideological conflicts, and the forces of sports, literature and art from the people, if properly applied, can definitely play an unexpected role.
Also, in the United States, it seems quite rewarding to be in charge of two major league teams.
At the same time, taking advantage of the fact that EA is now a gold-absorbing monster, the rapid expansion of the assets of Yanle Entertainment Group will undoubtedly be able to deal with the industrial crisis more easily.
Seeing Tang Huan contemplating his eyebrows, Leonar? Wilson continued: "Don, you know, I was a baseball player when I was younger, so I still have a lot of say in the potential value of the Oakland Athletics. β
Listen to Lionar? After Wilson chattered bitterly for a long time, Tang Huan waved his hand, "Mr. Mayor, I am willing to play the role of the White Knight and buy the Oakland Athletics, but isn't Levi's Hass also interested in the team, EA's listing is no secret, I don't want to cause inexplicable negative news during this period, maybe it would be better to meet with the other party and reach a consensus." β
"It's okay, I'll coordinate in the middle." Lionel? Wilson took the initiative to take the order, got up and instructed his assistant to handle the matter.
Seeing that the other party was so old and his enthusiasm for work was still so high, Tang Huan couldn't help but secretly admire.
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When he met with Hass, he was visibly embarrassed because he wanted to do the same. Buy a team to brush up its prestige and raise its social status.
After figuring out and understanding the other party's thoughts. Tang Huan smiled. "You see if it's going to work, we're a joint acquisition, the brand is shared, but EA has the main control, and when you're at a public event, you're in charge. In this way, the Oakland Athletics and Oakland Raiders, who share the same stadium, can also be on some overlapping resources. Save money by sharing. β
"That idea, it sounds like a good idea." Listening to this suggestion, Hass's eyes couldn't help but light up, he really couldn't compete with the EA that was now in full swing, but he was not reconciled, and the compromise method that the other party said took into account their respective needs and interests.
As long as you can appear on TV as the owner of the team, even if you don't get real control, it's better than nothing.
Lionel? Wilson was overjoyed to see Tang Huan doing things so efficiently. Hurry up and inform Charlie Finley, now owner of the Auckland Athletics.
While waiting for the handover of the team, Tang Huan played the role of a salesman. "My computer company has just invented a high-quality and inexpensive barcode recognition system, and I believe that it will be easily used in Levi's jeans products to achieve the purpose of anti-counterfeiting," he said to Hass. β
"Really? Don, do you know how many products come off the assembly line every day in Levi's factory? Hass clearly didn't believe Tang Huan's claim.
You know, time-honored brands such as McDonald's fast food, Coca-Cola drinks, Ford Motors, Converse sneakers, and Levis jeans have become a symbol of American culture.
Including Chinese mainland, as long as the tentacles of the United States can reach, Coca-Cola drinks and other brands will appear there, which can also be called a kind of soft power.
It is not difficult to see what kind of shipments of consumer goods such as Levis jeans will be.
But it is precisely because of this that Tang Huan temporarily wanted to develop Levis jeans into a customer of the second generation of Fangyuan computers.
"It doesn't matter, as long as you have a database and a network, it can be identified by a series of internal symbols." Tang Huan smiled and conducted literacy and science popularization for Hass.
Obviously, the results are looking very good.
So, when the two met Charlie Finley to talk about the Oakland Athletics, they seemed to be very compatible.
As soon as the deal was completed, it was immediately announced to the public, and Lionar? Wilson was also completely relieved that the Auckland Stadium finally had a stable owner, and he no longer had to worry about the hard work of not being able to maintain it.
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This small acquisition is far less ferocious than the advertising effect that the Super Bowl brought to EA.
In particular, when EA released its financial data one after another, it disclosed that its global sales in 1980 were close to $1.7 billion, and the real money figures illustrated how vibrant and promising the video game industry is now.
As a result, the media has been singing the praises of the video game industry even more shamelessly, as if it could pull the current general decadent economy of the United States out of the quagmire.
So much so that now all investors are staring at when EA's shares will resume trading and issue new shares, but this requires an indispensable short process, and people must respect the process and wait patiently.
And people's attention to Tang Huan has also reached a new height.
Now it is commonly said that if you like legendary stories, you can find Tang Chang's salvage fleet to see the history of the discovery of treasures; If you like entrepreneurial stories, you can find Tang Chang's deeds of starting from a small software company; If you like inspirational stories, you can go to the University of California, Berkeley, campus to visit Tang Chang's madness of pursuing three degrees; If you like gossip stories; You can go and ask how Christina, the female ship king, chased after her with a lot of money; If you want to learn from a teacher, you can buy technical books written by Tang Huan; If you want to have a debate, you can buy a copy of Tang Huan's latest book "The Rise and Fall of Great Powers......
In short, the American people can find too much personal heroism in Tang Huan, which they like.
So, some people can't help but ask, what was Tang Huan's situation like before he came to the United States?
Obviously, no one was able to give an answer.
But there are always some guys with hands and eyes who can get some infinitely reminiscent information through special channels.
Huan muttered in his heart, and couldn't help but laugh, "The Oakland Athletics team, is it now from prosperity to decline, and is planning to move and change the home stadium?" β
"It's a little more complicated." Lionel? The look of embarrassment on Wilson's face flashed, and he explained in detail, "The owner of the team, Charlie Finley, is currently in the process of getting a divorce. His wife did not accept the property distribution plan for partial ownership of the team, and the team could only be sold as a whole. Charlie Finley did find a buyer, but with the proviso that the team move to Denver, which was blocked by the City of Oakland and Alameda County by denying the Oakland Athletics an early lease termination. But the new season is about to start, and this matter cannot be delayed any longer. β
After all, you still want to keep the team in Auckland, after this thought flashed in his heart, Tang Huan asked curiously, "Whole"
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It's too busy at the end of the month, so I'll upload it first, and I'll fix the typos later, please forgive me. (To be continued......)