In Hollywood, the film industry has a strict industry union, and the control and self-discipline are very strict (of course, some films with an investment of less than $3 million are too small, and the union can ignore them and do whatever they want, which is to lower the threshold for ordinary people to test the water in their spare time.) Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo）

Similarly, in Hollywood, there is a strict insurance system for finishing films.

Films with an investment of more than $3 million will be required by the labor union to be compulsorily insured - according to the different types of films and the different proportions of post-production capital needs, they will roughly have to pay 2%~4% of the investment of the whole film to a professional film insurance company.

After the insurance company takes the money, it will set up a fund pool to protect the risk of investors - for example, two or three out of 100 insured movies have accidents, and it is absolutely impossible to finish filming with this amount of money. If these accidents are force majeure and no one is at fault for them, then the insurance company pays to take over and finish the film.

But insurance companies in Hollywood do much more than that, after they collect the premium, they will send one or even several appraisers to follow the crew of the film throughout the process. These appraisers check the accounts every day, at every stage of the shoot, to see how much money the director has spent and how much money is left when he gets to a certain schedule.

If the director overspends, once or twice they will kindly remind them and ask for rectification. If there are too many times, or the amount of money is obviously overrun, they even have the right to apply for judicial assistance to enforce the replacement of the director who spent money indiscriminately, and replace it with another director hired by the insurance company to finish the film.

Therefore, in Hollywood to make a big production, the budget of a movie is very detailed, such as: 30% of the actor's salary, 12% of the director's salary, 8% of the lighting props and scenes and other drama labor, 15% of the cost of props, costumes and equipment, 10% of the set rent, 6% of post-editing, 8% of dubbing synthesis, and 15%~30% of special effects production......

The director must strictly abide by the specific cost of each part, and it is absolutely not allowed to be like in China, "when writing the budget to investors, the actor's salary is only 35%, the post-special effects soundtrack is 35%, and when it comes to the actual filming, the actor is paid 65%, leaving only 5% for special effects".

From this logic, it can be easily seen that the insurance system for film completion, in addition to ensuring the completion of the film, the biggest beneficiary is the post-production team.

Because when there is no such system, the most likely problem is that "the budget in the early stage is overrun, and the later link is harmed".

In a movie, actors and stars are always hired first, and salary payment is also the first money to be spent. Post-production is always the last to spend money, and when they want to spend it, they find that they have no money.

Can this nonsense without "third-party process supervision" not produce the tragedy of "five-cent special effects"?

The most pitiful thing is that because everyone in China does not want a brand, everyone is like a souvenir shop in a tourist attraction to do a one-shot business of stealing customers. Everyone is committed to spending money on explicit, easily quantifiable metrics that trick audiences into cinemas.

As a result, "whoever is honest suffers", because the Chinese audience does not believe that domestic producers will do special effects well, and you are obviously doing a good job, but you are also pitted by the reputation of your peers.

It took Chen Luoyu a long, long time to fully understand the profound and heavy truth in Quan Baoya's words just now.

"I didn't expect Gu Cheng to shoot a "The Secret That Can't Be Said", engage in a few conscience special effects, and beautiful post-production, there is such a deep thinking and profound truth behind this.

No wonder he disdains to let Miss Quan go to "Happy Camp" or "Everyday Upward", such a heavy and profound topic, we are not serious enough to go to our "Date with Fish". ”

Chen Luoyu thought so much in his heart, he had put away all his contempt, and was determined to go back and make this episode of the show a hit.

She completely showed a humble attitude, asked Quan Baoya for advice in private, exchanged a lot of opinions, and explicitly asked the cameraman to turn off the camera to ensure that these words would not be filmed. Let her say what Gu Cheng wants to say, even if it is shocking, don't be afraid, just say it.

……

This episode of "A Date with Fish" was broadcast two days later, which caused a very violent response.

YY posted a bar on the night of the heated discussion.

"It turns out that the domestic film post-production investment has always been insufficient and the effect has always been bad, there is a reason for this! I've always been wrong about the five-cent special effects studio! ”

"Brother Cheng still dares to speak, and he has always been domineering. Look at this posture again, it is going to subvert the laws of an industry. Brother Cheng is awesome, or if he doesn't make a move, he will be an industry earthquake as soon as he makes a move. ”

"Who says it's not, if you sing a song, you will make a dingdong network, and if you publish a book, you will make a certain point of network, and now you have to make a movie, and you have to point out the country of the film industry. I'm honest! ”

"But Sister Bao'er also looks so deep, it seems that there is no simple person who follows Brother Cheng, it turns out that I still think she is an innocent idol. I'm so envious, if only I could do chores and errands with Brother Cheng and get a little fairy, it doesn't matter if I don't have a salary. ”

"There are fewer upstairs, let's take a photo to identify the posture first."

On Sina Blog, many professionals in the circle also enthusiastically posted articles to discuss this topic, and most of the people on the blog are professional and rational, but they are less touted, and most of them have something to say.

Especially those private producers who are still quite prominent in the domestic film industry, and once they really engage in branding, they are the easiest to benefit from, and they all stood up for Gu Cheng's attempt as soon as possible.

"I think Gu Cheng said what all of us wanted to say but didn't dare to say, or didn't think through it before, and only had a hazy thing in our minds. If the Chinese film industry does not engage in the construction of this kind of credit system, sooner or later it will become a chaotic situation in which a bunch of people make quick money and deceive the audience into the cinema.

And with the explosion of Internet information and the increasingly fragmented time of users, buying tickets with the doubt of 'I don't know if the film is good or not if it will take a few hours' will sooner or later bring the country's film industry to a standstill. This year, the state has supported the domestic film industry so much, and in the face of high growth, we should continue to be a brand and lay a good foundation and industry credit. ”

These words were written by Wang Zhongjun, the boss of Huayi Brothers, on his blog and Renren official account, which can be regarded as a clear support for Gu Cheng's statement.

Several other privately-funded film bigwigs have also followed suit. In the end, there are only some state-owned film studios and other enterprises that eat imperial food and don't know what credit is, saying things like "Gu Cheng is too lenient, how can insurance companies be involved in the financial industry" and mud.

Of course, they didn't deliberately add to the blockage, but state-owned enterprises really don't need any credit. Because state-owned enterprises rarely make films, the capital chain is really broken, and the state will subsidize the main theme film if the money is not enough, and these state-owned studios have not yet completely marketized their operations. Therefore, they do not have the "early stage to squeeze out the money in the later stage, and the money in the later stage is not enough to cut corners".

This point still has to praise the state-owned enterprises, for them to lose money is not a big deal, there is no need to do the worse crime of cutting corners in order to prevent losses.

However, this kind of sour remarks have become very disgusting in the eyes of the melon-eating masses who don't know the inside story of the industry. All of a sudden, there was a wave of crusades, and countless people scolded the official blogs of the state-owned film studios, saying that they did not do anything human.

Three days later, because of the large public opinion, even Director Cheng of the Market Management Department of the Film Administration found out that there was a problem.

"Cheng, could this be that Gu Cheng is deliberately guiding public opinion? Do you want to give him a bang? The section chief below was afraid that the matter would be too big for public opinion to guide back, so he asked for instructions without worry.

"How did this happen? However, it doesn't seem like Gu Cheng was deliberately guided. In this way, you find a channel and let Gu Cheng speak out and clarify. If he wanted to, it wouldn't have happened. Director Cheng frowned and thought for a while, and decided not to mess around.

Gu Cheng is already the richest man in Asia on the surface, and the overseas media have mastered so much, it is not easy to ban it casually, if you can salute first and then soldier, you will salute before you soldier.

"Cheng, then I'll reflect this matter through Gao Dasong." The section chief didn't have much to do, and went through Gao Dasong to salute first and then soldier.

……

"What's the matter, I didn't say anything, so I asked Bao'er to participate in a "Date with Fish", how did it have this effect as soon as it was released? This is obviously Chen Luoyu's fear that the matter is not big enough, so he instigated the narration and summary! ”

Gu Cheng listened to the report of the General Administration relayed by Gao Dasong, and then went to re-watch the interview show on Quan Baoya, as well as some of the current online debates summarized by the secretary for him, frowned and shook his head and sighed.

"What the SAMR means is, if it wasn't your instructions, then guide this matter, and don't let netizens continue to besiege those units that hold the view of 'wanting to be conservative in the financial sector'." Gao Dasong emphasized on the phone.

"Okay, let's help them get out of the way, I'll personally leave a message on my own Renren official account." Gu Gu said, hung up Gao Dasong's phone, turned on the computer and thought about it.

After a while, he crackled and began to code words on the screen.

"A few days ago, I asked Bao'er to attend an interview, but I didn't expect it to be so influential - I always thought it would be seen by professionals in the circle. I learned today that so many things have happened on the Internet in the past few days.

I would like to say here that the opinions of all parties should be respected in the discussion of the film completion insurance system. The financial license is not child's play, and Bao'er's remarks that day were just one of my usual assumptions. We can bypass financial means and do the same thing in other ways.

As far as I know, the counterparts of the state-owned film studios are still very good in terms of finishing and post-production budgets. They don't do much to cut corners, so they can't understand the hidden pain points of private capital in this regard, and they don't feel how urgent this kind of restructuring is. You shouldn't attack them because of this view - they'd rather lose money than cut corners, I believe that. ”

Gu Cheng wrote here, basically solving the siege of the major state-owned film studios that were recently sprayed as dogs by netizens because they accidentally questioned him.

He immediately clicked send, and sent this paragraph out first. As soon as I refreshed F5, I found that hundreds of replies and comments popped up.

"Hold the grass! Why is my official account so concerned? The article was posted in just five seconds and there were 300 replies? This @ is too efficient! ”

He shook his hand and F5 again, this time it has been 20 seconds since he posted, and the number of replies has been thousands.