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In the face of setbacks, some people are slumped, while others are more and more courageous. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Pan Desheng and Shum Kin Fun definitely belong to the latter - Pan Dee Sing and Shum Kin Xun did not quit the film industry because "The Brave Double Cannon" was strangled by "Mr. Phantom" and "The Terminator", and finally only won more than 6 million box office. On the contrary, Pan Disheng and Cen Jianxun, who became more and more courageous, quickly produced the sequel "Double Dragons to the Sea" of "Brave Double Cannon", and were ready to use "Double Dragons to the Sea" to fight Xu Cun for another round.

Having learned the lesson of being beaten by Xu Cun last time because of the lack of cinema chains, this time before the release of "Double Dragon Goes to Sea", Pan Disheng gritted his teeth and invested another 150 million Hong Kong dollars to buy, lease or build a new cinema chain with 19 cinemas and cinemas - Debao Cinema Line.

As soon as Debao Cinema Line was established, it became the fifth cinema line in Xiangjiang after DreamWorks Cinemas and Golden Princess Cinemas, which was about the same size as Golden Harvest Cinemas and surpassed Shuangnan Cinemas.

In addition, Debao Cinemas also has a regular ally, Shum Kin-hoon, on behalf of Pan Disheng, reached an agreement with the owners of seven scattered cinemas and cinemas that left the Liberty Cinema Line during last Christmas due to Xu Cun's political attitudes, and every time Debao Film Company has a blockbuster release, Debao Cinemas will lease these seven cinemas and cinemas on a guaranteed basis.

Actually,

Pan Disheng and Shum Jianxun originally wanted to rent these seven cinemas and cinemas in a split way, but although the owners of these seven cinemas hated Xu Cun's political attitude, they were all old fritters who had been in the Xiangjiang film and television industry for many years, and they knew how strong Xu Cun's strength was in the Xiangjiang film and television industry. Therefore, although they are willing to help Pan Disheng and Shum Jianxun, they will not advance and retreat with Pan Disheng and Shum Jianxun, who have a low chance of winning.

In any case, Pan Disheng and Shum Jianxun both have 26 cinemas and cinemas to screen "Double Dragon Goes to Sea", and they will not be abused by Xu Cun because of the lack of cinema power like last time!

In addition, Golden Harvest Cinemas will release "Fast Food Truck" jointly created by Cheng Long, Hong Jinbao and Yuan Biao in the summer file, and Golden Princess Cinema will release "Family Portrait" directed by Shi Tian directed by Xu Guanjie and Zheng Wenya in the summer file. In other words, it is impossible for DreamWorks to strangle "Double Dragon to Sea" again, and this summer file is destined to be a situation of competition.

It is precisely because of this that the ambitious Pan Disheng and Cen Jianxun have long ago chartered the prime advertising time of TVB and the golden advertising pages of several major newspapers to build momentum for "Ssangyong Goes to Sea", hoping that "Ssangyong Going to Sea" can achieve results that match the scale of Debao.

How could Xu Cun and his dream factory be afraid of challenges?

In the face of the challenges of Debao, including Jiahe and Xinyicheng, Xu Cun personally arranged the troops.

First of all, Xu Cun asked the 23 cinemas and cinemas of DreamWorks Cinemas to screen the largest production invested by DreamWorks (Xiangjiang Branch) so far - "Zhu Xian".

Secondly, Xu Cun asked the 28 cinemas of Shuangnan Cinema Line, Anle Cinema Line, and Liberty Cinema Line to jointly invest $30 million in DreamWorks (US G Branch) and Columbia Pictures to produce a big production - "Ghostbusters".

In terms of advertising, DreamWorks and Debao play in a similar way, both have TV and newspapers to promote, and the scale of publicity, including publicity costs, is also similar to Debao. However, in the process of promoting "Zhu Xian" and "Ghostbusters", DreamWorks focused on promoting the production cost of "Zhu Xian" is 150 million Hong Kong dollars, and the production cost of "Ghostbusters" is 234 million Hong Kong dollars.

In addition, Xu Ke, Li Yu, Yu Kanping, Mak Tsai-shan and Ivan Reitman edited 30-second promotional videos for "Zhu Xian" and 30 seconds of "Ghostbusters" respectively and broadcast them on Phoenix Channel to promote "Zhuxian" and "Ghostbusters".

A bad movie is as disgusting as a boring advertisement, but a good promo is more exciting than the movie itself - after all, no matter how good a movie is, because of its length, there will inevitably be a few flaws. The purpose of the promotional film is to attract the greatest amount of attention and recognition in the shortest possible time, and the highlights are often pressed to a few minutes, tens of seconds or even seconds, and even can be perfect and unforgettable. Therefore, a good promotional film not only pursues to capture the hearts of consumers at the fastest speed, but also independently of the personality of commercial propaganda and rises to the height of art.

Xu Ke, Li Yu, Yu Kanping, and Mai Zaishan edited out the 30-second promotional video of "Zhu Xian" can rise to this height - exquisite pictures, dazzling fights, beautiful love, and fairyland-like beauty, all of which give the audience who has not experienced the baptism of cheap special effects a deep shock in their hearts, so that the audience's expectations for "Zhu Xian" have reached an unprecedented height!

Compared with the promotional film of "Zhu Xian", the promotional film of "Ghostbusters", which combines funny and special effects edited by Ivan Reitman, has suddenly lost a lot of color, not to mention the second-rate promotional film "Double Dragon Goes to Sea", which only has a few funny pictures.

The production cost of "Double Dragon Goes to Sea" has not even reached 5 million Hong Kong dollars, and the promotional film is far from being as good as "Zhu Xian" or even "Ghostbusters".

Actually,

If Pan Dee is not stubborn, like Golden Harvest and New Arts City, he would rather miss a little summer and choose to release "Food Truck" and "Family Portrait" half a month in advance, and avoid "Zhu Xian" and "Ghost Busters", then "Double Dragon Goes to Sea" will not have to compete with "Zhu Xian" and "Ghost Busters".

Pity!

Pan Disheng, who was robbed of his love by a knife, didn't want to avoid the battle, on the contrary, he was still eager to try a head-on duel with Xu Cun!

After persuading Pan Disheng several times to no avail, Cen Jianxun could only give Pan Disheng an idea that could increase publicity efforts - learn from DreamWorks a few years ago to promote "Royal Senior Sister", Golden Harvest to promote "Lucky Star Gaozhao", and Debao also held a premiere of "Double Dragon Goes to Sea".

Shum Jianxun's idea of holding a premiere is exactly what Pan Disheng thinks!

So, on the first day of the release of "Zhu Xian", "Ghostbusters", and "Double Dragon Goes to Sea", Pan Disheng spent a lot of money to invite famous singers such as Xu Xiaofeng, Rib, Zhenni, and Xu Guanjie to have a huge premiere.

In order to increase the publicity of "Double Dragon to the Sea", Debao did not sell the premiere tickets of "Double Dragon to the Sea", but to conduct a lottery to distribute the premiere tickets of "Double Dragon to the Sea".

In addition, Pan Disheng did not forget his 'old friends' Xu Cun and Yang Ziqiong - Pan Disheng specially asked Xu Cun and Yang Ziqiong to each give a premiere ticket to "Double Dragon Goes to Sea".

In the face of Pan Disheng's naked provocation, four hours before the premiere of "Double Dragons Go to Sea", Xu Cun premeditated and hugged the naked Yang Ziqiong onto a large bed covered with rose petals and a white cloth......

……

(To be continued.) )