Volume 4 Chapter 65 The Idea of Agency and Advertising (This chapter is supplemented on Saturday)
Li Sheng didn't expect that they were planning to let their second cousin be the head of the drug agency company. Pen | fun | pavilion www. biquge。 info Thinking about it, they may think that it is better for him and Mo Jingran to be relatives.
But it was their internal decision, and he didn't bother to say anything, just nodded and said, "I see." ”
He paused for a moment, and then said, "I also have something to say to you about the agents of those two medicines. ”
"Well, you say. ”
"On the U.S. side, I hope I can appoint a first-level agent. I mean, at least make him one of the first-class agents in the United States. ”
"You mean, let him compete with us?"
"It's not competition. On his side, I will fix a certain amount of medicine. The rest of the market is still yours. ”
Chen Bo heard him say this: "How much will that be? I'll go back and explain it to the others." ”
"It's about 30% of the U.S. market. I'll keep the amount in control at all times. ”
"Then the others shouldn't react much. ”
Even if Li Sheng appoints an agent, then they Huimin Pharmaceutical is still one of the only two first-class agents in the world of Nam Kwong Group, and the scope of the agent is the whole world, and the other is only 30% of the market in the United States, which is not a big deal.
And he felt that since Li Sheng made this request, he thought that he had some plan. It's useless if they don't agree.
Li Sheng's proposal to ask for a part of the first-level agency in the United States does have his plan.
Earlier, Mourning mentioned that if you want to control American politicians, you have to run businesses that are run by Americans. So he needs a spokesperson.
And he needs to make this spokesman rich, or he won't have the money to fund the politicians.
The man he chose was Link, who still had a U.S. passport. Link is not really a good person to do business. So he had to find a business for him to do without using his brain. Let him become rich.
The money, of course, is really Link's money. Once a person has money, his mind will change. He didn't have much contact with Link, and he didn't know Link very well. But he thought of it as a way to control Link's ambitions. He can let Link sell those two new drugs of Nam Kwong Group and let him make money. But the same two drugs can be used to control Link, which can make Link do his bidding.
It can be said that he intends to use the agency of the drug as a thread to hold Link, the kite that will be flown by him.
But if it's just Link, it doesn't seem to be enough. It might be better if there were a few more people to share the burden. It's just that he doesn't have the right person. He was going to ask Mourning to help find a few suitable people. However, he is not in a hurry for the time being.
Chen Bo asked him, "Then when do you plan to put those two drugs on the market?" We just announced that we had obtained the agency rights of Nanguang, and the major hospitals called for orders and consultations, so that the company's operator almost took a leave of absence. ”
"Anytime. "Li Sheng didn't care about this matter during this time. And this matter was personally managed by him before, and without him opening his mouth, the company's senior management would not dare to overstep it. Now that Chen Bo asked, he immediately made a decision. "But this pricing power is in the hands of Nam Kwong Group. Whether you want to sell directly or find a subordinate agent, the price of Huaxia medicine must be sold in the market according to Namkoong's pricing. ”
"I understand. Chen Bo nodded and said. "Don't forget that I am also a shareholder of Namko, and if Namkoong has problems, I will also have losses. I'll keep an eye on it. ”
Since it accepted the pricing of the Huaxia Food and Drug Administration and the Price Bureau, Nanguang had to comply with it. Otherwise, Nanguang will be in trouble. Now Nam Kwong is a core part of Li Sheng's business in China, and it is also the cash cow of the future. Of course, it was also him and Luo Zheng's. So the three of them don't want Nanguang to have problems.
Li Sheng smiled and said, "As for how you sell abroad, I don't care." ”
Chen Bo also smiled and said, "We actually already have a plan. We discussed with several other shareholders and felt that we would be able to sell directly in the market unhindered in China. But abroad, it will be a little difficult. So we intend to find a secondary agent in each country except China, the Middle East and Portugal. Our prices are 90% of the domestic market price. As for what they sell at their market, whatever they want. ”
The two drugs to be launched by Nam Kwong Group are prescription drugs, and they must be used under the observation of doctors, so they can be sold directly to hospitals in a medical system like Huaxia, and in some countries where medicine is separated from medicine in Europe and the United States, it can be directly sold to some large drug chain stores, and even set up a pharmacy chain by itself.
Li Sheng didn't expect them to separate such a big interest. You must know that if you build a pharmacy chain abroad, you will make more money than just the profit of Flogos. As the only pharmacy that sells this drug, it can become a household name all over the world with little to no advertising, and of course business will not be bad.
Now their plan is to only be a first-level agent. The markets of each country are handed over to local secondary agents. The benefits that are given up are not a fraction of the time.
However, with the price they set, Li Sheng can imagine that the price of Floge in those countries may be more than twice that of China. That kind of price comparison may also have other effects.
He thought for a while and said, "Wouldn't the hospitals in China be sick to foreigners?"
He said this as if a foreigner was a rat or a cockroach.
"Haha, it's also good to make some contributions to the tourism industry in China. Chen Bo may have thought of that possibility.
The fact that foreign frogues are more expensive will definitely attract foreign disabled people to come to China to seek more economical treatment.
Luo Zheng came back at this time, sat down and asked with a smile: "Brother Bo, what did you say that made you laugh so much?"
"It is said that handing over foreign drug agents to secondary agents may contribute to China's tourism industry. Li Sheng said with a smile.
Luo Zheng also smiled when he heard him say this. But he laughed for a moment and said, "I hadn't thought about it before. I just thought that would allow those second-level agents to take care of their domestic affairs. In that case, we will save effort and trouble, and we may not earn less. The other is that we are an exclusive business, which is easy to make people blush, and it is good to let the secondary agent help us withstand some of the pressure. ”
Li Sheng also figured it out. There is an extra level of agents, which is actually to extend the chain of interests of the two drugs, and the Nam Kwong Group can indirectly attract a group of interest alliances. As long as those secondary agents can benefit from these two drugs enough, they will stand with Nam Kwong Group.
He nodded and said, "You guys are very thoughtful. ”
Luo Zheng said with a smile: "But although Flogesu is very famous now, it is only in China." I think we still need to do some advertising. ”
Advertising is the business of Nam Kwong Group, but Luo Zheng is also a shareholder of Nam Kwong. He has the right and position to make some suggestions on the management side.
Li Sheng thought for a moment and said, "I'll let the advertising department plan it." ”
Luo Zheng no longer went around in circles, and said directly: "In fact, our advertisement is a simple TV commercial. The domestic one, of course, is our launch. However, in foreign countries, we can ask secondary agents to also invest in their domestic investment. Also, doing this advertisement is very beneficial to the advertising actors. If Fluge is really put on the market, it is destined to be a world-famous drug. Becoming an advertising actor for this drug is not so much that she drives the sales of the drug, but that the drug will greatly increase his fame. And it's famous all over the world. ”
Li Sheng pursed his lips and listened. I heard Luo Zheng continue: "My personal opinion is that Tia can be used as the spokesperson of Flogue. Sterton, you can find another suitable person. ”
The spokesperson of Flogusin will not be affected in any way. But Stertong is actually an aphrodisiac medicine, and endorsing this drug may have a certain negative impact on the artist. But on the bright side, it will definitely make this actor often appear in front of the majority of men.
"As for the medicinal effect of Sterton, I think I can find a woman in her thirties and forties to endorse it. Luo Zheng said with a smile. "You say, if we print a woman with completely bare shoulders and a surprised face printed on our medicine, will it make people say that it is a erotic [erotic] advertisement?"
Chen Bo looked at him and said with a smile: "I didn't expect you to even think about advertising! But listening to what you said, it really seems like that." ”
He thought for a moment and said, "In this advertisement, I think of a person. ”
"Who?"
"That Wanwan's S actress. Now she seems to be in her thirties, but she is very well maintained, and she has been taking the sexy route, so she shouldn't care about those negative effects. ”
Luo Zheng thought for a moment and said, "It's really a good candidate." It's okay, I feel like she's very open, and she should be able to make that kind of expression. ”
He turned his head to look at Li Sheng and asked, "What do you think?"
"You can get in touch. He also felt that if the packaging of those two drugs was bare, it was a bit rustic, like the feeling of the 80s. Although it's all about selling quality and effect, the packaging is not good, and it seems a little sorry for the expensive price.
As for Luo Zheng's suggestion that Flogesu find Tia to endorse, he knew that this was an opportunity for Tia, but he couldn't make a decision for Tia, he said: "As for Tia's endorsement of Flogesu, I'll ask Tia's opinion later." ”
In fact, Luo Zheng proposed to let Tia endorse Flogesu, not just to give Li Sheng face. What's more, the drug Flogin must not have any negative effects because of the spokesperson. Tia herself is very suitable, and she also knows the roots, he is relieved of Tia's conduct, and even if Tia has any negative news, Li Sheng will definitely erase it as soon as possible. He felt that Tia was the most suitable candidate for Nam Kwong Group. That's why he had that proposal.
When he heard that Li Sheng was going to ask Tia's opinion, he couldn't help but say more: "Actually, the effect of Floge is there." That kind of advertisement doesn't need a spokesperson to run around, and it has a great effect on Willia's fame. ”
Li Sheng knew that he was worried that he would object to Tia's acceptance of his suggestion, but he really didn't intend to interfere with Tia's decision. If he really planned to interfere, he wouldn't agree to let Tia enter the entertainment industry. (To be continued.) )