The first half of the big chapter will be published first, and the full text will be published tomorrow. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info has opened the starting point of this chapter or Q_Q mobile client, when the time comes, you can press and hold the name of this chapter on the directory interface, and download it again.

……

Just after noon, Mr. The richest man's metaphor at the Zheru Spring Developer Conference - "If you want to pee in the pool, then please don't do it on the diving board" appeared on the news program of the national television network, and there were even people with tricks and feet, improvised with graphic cartoons.

In the evening, the powerful reporter got this live video again. and quickly sent it to the TV station and became the most important source of jokes.

Not surprisingly, much of the media is looking at this from an entertainment perspective.

Silicon Valley is a place full of myths and aspirations - the American economy has experienced two severe recessions since the early 1980s, but Silicon Valley has been in a state of rapid growth, and a dazzling number of successful entrepreneurs have emerged, all of whom are enviable young and wealthy people.

Contrary to people's natural perception, although Silicon Valley relies on technology to eat, it is not dull and lacks a sense of humor, literary style, and bloody conflicts.

Look, the richest man really wants to hurt people, how ruthless!

It is said that Larry Ellison was so angry that he broke a valuable golf club.

……

Tang Huancai didn't bother to pay attention to the gossip of the media - the content of this year's Zheru Spring Developer Conference was indeed unprecedentedly rich and important, and he also put all his energy in the next few days on this.

First of all, in the face of NC's use of concept hype to stir up the wind and rain, Tang Huan wants to guide the PC represented by Fangyuan's personal computer to show stronger functions and stimulate greater demand.

This kind of high-level guidance is not as simple as rushing forward regardless of individual strength, but requires the mobilization of many links in the entire industry to coordinate and cooperate with each other in order to achieve results - the time interval between the replacement of Fangyuan's personal computers is gradually lengthening, which reflects the complexity of this.

In the original time and space, one of the important reasons why Apple Computer, a branch of personal computers that cannot be ignored, has always been rigidly suppressed by IBM-PC compatible machines is that its products are not very advanced in the design stage, but they lag behind the market when they are launched; Otherwise, the product is too big and it is difficult to get enough application software to support the new platform.

As a result, hardware and software are always in a state where one leg is long and the other leg is short, and they can't work together tacitly with each other - it's no surprise that Apple computers can't run!

Now, Tang Huan is ready to use entertainment applications, more precisely, 3D acceleration functions, to establish a deep impression on the general public that the development of PCs is getting better.

With the deepening of the application of 3D acceleration, the data throughput of graphics card components is increasing.

At this stage, the fifth-generation Fangyuan personal computer uses a bus of 32-bit transmission channel and a mature clock frequency of 33.33MHz, and the data throughput that can be achieved is 33.33MHz×32bits÷8=133MB/s.

This "water pipe" is not enough for a 3D accelerated graphics card.

To this end, Zheru and Fangyuan have jointly launched a special new standard Accelerated_Graphics_Port for 3D accelerated graphics cards - Accelerated Graphics Interface, or AGP.

The first versions to be launched were AGP_1x and AGP_2x, and the data throughput capacity was doubled and quadrupled to 266MB/s and 533MB/s, respectively. It is also planned to launch AGP_4x and AGP_8x that will double the data throughput of the previous generation in the future - enough to keep 3D accelerated graphics cards running for a few years.

……

The following is the anti-D part.,Update it tomorrow.,Just ignore it.。

……

Since the situation has developed to the point where there is such a sense of picture, Tang Huan naturally mobilized all the generals under his command to face the battle - in turn, they found the executives who were directly responsible for him, and talked and communicated alone.

The first person to report from the office of Mr. The richest man was EA CEO Tripp Hawkins.

That's right, EA is also the digester of Zheru technology, from the previous game console operating system, game engine, to the current battle network platform that adapts to the Internet wave, all of which are among them.

Tang Huan first asked, "Is the Playstation released by Sony this year easy to deal with?" ”

"Playstation's main focus is still in the home market; The U.S. market, on the other hand, is in a tentative phase. Tripp Hawkins replied: "In terms of technology, Playstation is a newcomer, and Sony can naturally draw from the experience of the industry, and the execution is good, and this home TV game console has done a remarkable job and has really attracted a group of game developers in one book." ”

At this point, Tripp Hawkins frowned slightly, "We're debating whether we should tighten the licensing system to discourage powerful third-party game developers from supporting Playstation." ”

"Although this trick can produce quick results in the short term, in the long run, it may be a quick and quick success, and it lacks technical content." Tang Huan directly showed his attitude.

Tripp Hawkins has followed Tang Huan for more than 10 years, so he can naturally understand the true meaning of the big boss's words.

He sighed, "The embrace of EA by third-party game developers is based on profit. If we take drastic measures to prevent them from getting one more console sales platform, it is likely to undermine the stable ecosystem that has been formed for a long time. ”

"But with the increase of capital's influence on the company, the attitude of the management team will inevitably change in the direction of pleasing Wall Street - the company has become an absolute money-making tool, and the company will come as soon as it is short, and gradually forget the ideal of building a century-old store."

"If you, the leader, can not forget the original intention and realize the problem, then EA will not be lost." Tang Huan nodded with satisfaction, "Don't forget, the foundation of EA's dominance in the video game industry is to have a sufficiently good and leading technology platform, which can not only support itself to be creative and produce pleasing video game works, but also open to third-party game developers, and the technical difficulty is acceptable, and finally achieve the benefit level." With such a foundation, those rules and regulations that play a binding role can be icing on the cake; If you play too much, you will soon lose the vitality of the company. ”

"Even if Playstation learns from others, it still belongs to a latecomer, even if it uses the market offensive trick of killing 1,000 enemies and self-inflicting 800, the distance between it and EA with complete channels and complete networks cannot disappear all at once."

"The three generations of the Xiaobawang console have been working hard to introduce new models that are optimized for performance, and there are still 64-bit consoles waiting for us on our product development roadmap."

"In contrast, EA does not need to rush to play tricks, but should take advantage of this time gap to continue to work hard to run its own platform,"

"The Battle.net that is currently being tried is the best Internet extension of the traditional game console platform, and once it takes shape, those third-party game developers will spontaneously be more scruples when they are poached by Sony, rather than giving in superficially under the pressure we force."

EA has been officially providing Internet community services for players for almost 10 years; After entering the 1990s, on this basis, with the technical support provided by Zheru, a new structure of the Internet interactive platform - Battle.net was established, and the current active users have accumulated to hundreds of thousands, and there are three-digit new users joining every day, which is the only one in the industry.

At this stage, Battle.net's main function is to provide an online gaming environment, process user data, and assist in the digital distribution and digital rights management of the game, but the performance is average for the time being.

After all, due to the limitation of Internet bandwidth, it is not practical to download the full game on a large scale, and the distribution of virus database upgrade patches similar to computer security software, and the effect of downloading small game upgrade patches is not bad.

As for digital copyright protection, it is more reflected in conception and planning. Gain console games, even without Battle.net, have an inherent advantage in this regard; PC games, on the other hand, are only at the level of product series number registration.

The Battle.net project, which has been burning money, reflects the difference in competition strategy between EA and old rivals such as Nintendo and Sega, that is, in addition to the "hard" battle of game consoles in short-handed handover, it has begun to lay out the competition for players' Internet community resources.

Tripp Hawkins has tasted more and more of the benefits of this "soft" platform, and when Tang Huan suggested that EA should seize the opportunity to vigorously build a battle network, he immediately nodded and said: "Now EA is almost the same as Hollywood studios, and the mechanism of itself and the following studios in terms of game production has been very perfect; Battle.net is equivalent to a 'soft' new console platform, which is more sticky to players, as long as it comes out on top, those opponents who patronize and compete for the market share of game consoles will definitely panic at that time. ”

Tang Huan laughed, "I guess, in a few years, companies like Nintendo and Sega will have people who can't even bear the competitive pressure of game consoles and have to withdraw from the ranks of hardware platforms." ”

"The boss's vision has always been very forward-looking." Tripp Hawkins complimented convincingly.

In the early years, Tang Huan also frequently asked about specific games, but now he only focuses on strategic issues, but no matter which one, he has a very accurate grasp of it.

This makes the growing Tripp Hawkins have to keep up with the footsteps of the boss, and dare not have the slightest complacency and slack - even if EA has become the industry leader, there are still many goals ahead!

Tang Huan did not absolutely ignore specific matters, and after discussing the idea of the item system, scoring system, ranking system, etc. on Battle.net, he mentioned the real-time strategy game "Fengshen" produced by DreamWorks Game Studios.

At this stage, real-time strategy games with standard elements continue to appear, such as "Dune 2" launched by Westwood Studios in 1992, and "Warcraft: Humans and Orcs" launched by Blizzard Entertainment this year.

It can be said that real-time strategy games are beginning to enter a booming stage; The foreseeable golden age is not far off.

After launching several role-playing games such as "The White Lady" to lay the groundwork for the theme of oriental mythology, DreamWorks Game Studios has gone all out to develop the more complex real-time strategy game "Fengshen", which will be completed in the second half of this year.

Just like selling Hong Kong films, if "Fengshen" wants to make a lot of money, it has to focus on the Japanese and American markets, and the distribution outside of Greater China depends on the boss EA.

Tripp Hawkins spoke highly of "Gods", and he said with great interest: "I played the game myself and was very impressed with some of the heroes and operating units in it. ”

Speaking of which, Tripp Hawkins also playfully listed terms such as Nezha and Fantianyin.

Tang Huan couldn't help but wonder when he heard this—in order to make Westerners understand the meaning of these terms, DreamWorks Game Studios has invested heavily in translation, and it seems that the effect is good.

"At the upcoming COMDEX Las Vegas Fall Show, Gods of Command will be one of EA's main games." Tripp Hawkins concluded.

"There's a lot of room for the video game industry to operate." Tang Huan said leisurely: "A real-time strategy game with a strong degree of confrontation like "Fengshen" should have the appreciation of the event, so you might as well try to organize it." ”

Tripp Hawkins' eyes lit up, "I'll go back and make a plan for holding events at various universities on the West Coast next year and see how the response goes." ”

……

The next day, John Chambers, CEO of Fangyuan, followed. He first chatted with Tang Huan about some of the company's adjustment work after Fang Yuan's decomputerization.

Then, John Chambers said, "The server product must be further refined. We've done market research, and the performance requirements of the servers running the web site alone can be divided into at least three levels. ”

Tang Huan nodded knowingly, "The operating system of Zheru Software will cooperate with the version refinement. ”

"And the offer." John Chambers emphasized, "Charging according to the number of processors or the number of connected users would be more flexible to help guide Fangyuan to promote some of its flagship product models." ”

Although this is also one of the many "collusions" between Fangyuan Company and Zheru Software that cannot be seen by the outside world, Tang Huan did not show it immediately