Chapter 0268 - Acquisition of Hasbro

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No matter where it is, the phenomenon of figuring out the minds of the superior is indispensable, and for the superior person, an invisible authority is established; for the speculator, a certain benefit is obtained, which can be called a win-win situation, but this is the unavoidable reality.

As with countless projects, failure is not due to technical reasons, but to man-made disasters.

In this regard, Xu Xiaoming scratched his head, and said in his heart that it was really fake, it shouldn't be the smoke bomb put on TVB.

But when he thought about it, there was no wind and no waves. After the TV station changed its boss, he and Xiao Sheng were immediately listed as the first batch of gold medal choreographers to be highly praised.

Xu Xiaoming, who was worried in his heart, hurriedly found Hu Yinmeng, and planned to find out what it meant.

"This TV series is directly instructed by the boss, don't you take full responsibility, come to me when it comes to funds. At this time, Hu Yinmeng was busy reading a market research report.

Compared with Tang Huan's large investment, DreamWorks' income last year was really not enough, but Tang Huan was very optimistic about its prospects, and Hu Yinmeng did not have the pressure of having to make a profit, but the evaluation criteria are still there, that is, to help other companies under Tang Huan's name build brands and increase popularity, so she took this document very seriously.

Seeing that Hu Yinmeng didn't care at all, Xu Xiaoming smiled silently and said that he was nervous because he was fully responsible.

Seeing the other party's hesitation. Hu Yinmeng took over the list. Glanced. I couldn't help but cut off, "You people are always mediocre, and the boss has the leisure to pay attention to this little thing." ”

Speaking of this, Hu Yinmeng pondered for a moment, "However, our basic principle is to try to select people and make stars from the inside, and the boss is very disgusted by the example of the previous year's TV looking for someone to be the protagonist of "Silkworm Transformation" from the outside, but in the end there were twists and turns and had to be replaced. ”

"There are a lot of scenes going on at DreamWorks this year. The artists' schedules are full, I have no choice but to do it, and Huang Yuanshen is also very suitable. Xu Xiaoming explained.

"Then you go to the boss for advice, he just came back, this TV series is taken seriously, I don't want to be in charge. Hu Yinmeng just let it go.

……

When Tang Huan knew Xu Xiaoming's intention, he couldn't help but raise his eyebrows.

If this matter does not reach his ears, then turn a blind eye and pass vaguely. But now that it has been put in front of us, it is necessary to express the attitude of liking and disliking.

Dragons have reverse scales. If Tang Huan doesn't make a tough gesture, he will be despised by the entertainment industry in Xiangjiang. This is determined by the current ecological environment where the strong are respected.

"Such a heavyweight TV series, of course, has to praise its own artists, I thought you could all coordinate it internally. Tang Huan sighed and said directly: "Let Wan Ziliang play Huo Yuanjia." ”

He is filming the sequel to "Taiji Zhang Sanfeng" "Ranger Zhang Sanfeng", and the shape of "Huo Yuanjia" is very different, and if you take two plays at the same time, I am afraid it will be very difficult. Xu Xiaoming's face showed embarrassment.

"Overcome the difficulties. Tang Huan waved his hand magnificently, "Just say what I mean." ”

Just waiting for your boss's endorsement monk Fang Sword, Xu Xiaoming's heart was relieved, and he nodded happily yes.

"This TV series must ensure quality, and I have high hopes. After Tang Huan emphasized, he got up and took a painting and unfolded it on the table, "I painted it yesterday, you can take a look." ”

Xu Xiaoming took a fixed look and saw a martial artist practicing boxing, and on the ground under his feet, the words "The Sick Man of East Asia" were placed with candles, and a circle further out was a huge word for "mouth".

Tang Huan made a starting gesture and sang at the same time.

Yes......

"By the way, you make a harmony for me. Tang Huan said.

Xu Xiaoming saw that this was the boss who was addicted to playing, and hurriedly cooperated.

……

After a hundred years of sleep, the Chinese people have gradually woken up.

Open your eyes, and watch carefully, which one will confess to himself.

……

After singing the song, Tang Huan closed his eyes and savored it, and finally nodded to confirm, "Yes, it's this passionate feeling." ”

Xu Xiaoming was born in a Cantonese opera family, versatile, solid skills, and at the same time producer, director, actor, singer and even administrative work have been done, is a typical all-round character, naturally quickly woke up, and asked happily: "This is the theme song of the TV series prepared by Mr. Tang for "Huo Yuanjia"?"

"Yes. In a few days, Li Xiaotian and Lu Guozhan should be able to come up with a sample, and you and the crew should have a good feel for it. Tang Huan rolled up the painting and put it in Xu Xiaoming's hand, "Of course, I just provide a big policy, and it depends on you to master the heat." ”

……

With the strong performance of EA stock on the NASDAQ, many media outlets invariably chanted in unison "TheVideoGameBoomIsBoundless!" - "The trend of games is unlimited!", which can be described as flattering to the extreme.

I don't even know when the news that EA is seeking to acquire traditional toy manufacturers suddenly began to circulate, and the stock prices of many related companies rose.

It can be seen that now EA is in the limelight, and it is simply red and purple.

Of course, there must be Mattel, which does not sell EA's face and has been making money from its video game console Intellivision, suddenly issued a statement that it has no intention of changing its shareholding structure and is not afraid of any hostile takeover.

As soon as the words fell, Goldman Sachs hurriedly clarified that he would not use the drastic method of hostile takeover, and his purpose has always been to provide customers with better development plans.

In short, it means that buying and selling is not benevolent, and you don't want to change the boss. Don't bite everywhere either. Bad for our Goldman Sachs Angel of Justice.

Investors take a look. Feelings are really windless and waves, EA is indeed seeking to acquire traditional toy manufacturers.

Immediately, someone calculated based on public information that through this backdoor listing financing, EA has at least $500 million in cash in hand after removing various costs and balancing debt relationships.

Then the intention to acquire Mattel, and Mattel's wariness of a possible hostile takeover, makes sense.

It was really ignorant of the lift, and the stock market immediately reacted of its own. EA's stock price rose slightly, Mattel's stock price fell in response, and they had to quickly take the cash they earned from the video game console and increase their stock holdings, so as not to really be hostilely acquired, after all, Goldman Sachs' guarantee is just the word of the family, in case EA suddenly finds another notorious thug, Morgan Stanley, it will be a tragedy.

For such hot spots, it is natural for securities analysts, observers, and other people to gather on various financial programs. Discuss your own opinions.

First of all. Everyone has reached a consensus that EA, which has a lot of cash in hand, must be seeking some acquisitions, and its CEO Hawkins has been silent about this, which can be corroborated from the side.

Second, there are doubts about whether EA is right to buck the trend and try to acquire traditional toy manufacturers in the context of various investments flocking into the video game industry.

In the high-tech industry, doesn't EA plan to use this financing to develop new products? You know, Atari spent $100 million in the development of the Atari 2600, and other manufacturers also invested a lot.

In this regard, EA supporters are very optimistic, EA may not have a new product development plan, but it is just a good job of secrecy.

Moreover, judging from the fact that EA's boss acquired Hollywood's Lianmei and recently announced the development of the video game "007", people are taking the path of horizontal resource integration.

If we acquire another traditional toy manufacturer, we will undoubtedly expand our territory.

The crowd talked about it and said it well, which really touched the hearts of many investors, and they speculated about the next target that EA might acquire, so as to make a profit from it.

……

Tang Huan didn't stay in Xiangjiang for too long, he saw his aunt, and by the way, he paid attention to Media Asia TV and the TV series "Huo Yuanjia", so he hurriedly took Guan Zhilin and returned to the United States in order to grasp the progress of the acquisition in time.

As a result, he soon learned about the first official acquisition, but he was touched by a gray nose.

Now Mattel is developing well, and the video game boom can be participated in in a timely manner, which shows that it is quite forward-looking in terms of business strategy.

As the saying goes, I'd rather be a chicken head than an oxtail, Mattel naturally doesn't want to throw itself into the arms of EA, and their company headquarters is in El Segundo, California, in case it is accepted, it is easy for EA to point fingers.

So no matter how Goldman Sachs assures Tang Huan that he will continue to trust the current management, it will not help.

In this way, the acquisition failed, and Mattel, which was not yet jealous, poked out the news and revealed EA's acquisition plan.

It is clear that if EA intends to continue with the acquisition program, the cost will definitely increase.

In this regard, Tang Huan's hateful teeth itch, Mattel, who harms others and is not beneficial to himself, really wants to maliciously acquire you, but he doesn't want to give the outside world the impression that he is bullying, after all, it is very necessary to maintain a positive image now that it is in the limelight.

Currently, Goldman Sachs is the president and CEO of two people, John Livingston Weinberg and John Cunningham Whitehead.

Among them, John Livingston Weinberg is the son of Sidney Weinberg, the son of Sidney Weinberg, the last two senior partners of Goldman Sachs, and John Cunningham Whitehead, according to the historical trajectory, will be the next Secretary of State in the Reagan administration.

In 1976, when Levine, the previous senior partner of Goldman Sachs, died, the company's management committee decided that Weinberg and Whitehead would be the successors of Goldman Sachs.

At first, people on Wall Street were suspicious that this two-person leadership structure would cause chaos within the company.

But soon they realized that they were wrong, and the two newcomers worked together tacitly, allowing Goldman Sachs to enter the ranks of the world's top investment banks.

The recently created EA wealth myth is one of the most dazzling achievements, and it is better than holding out a $2 billion digital rich on paper. Does it better illustrate the success of an investment company?

Naturally. Now Tang Huan has become a star client of Goldman Sachs. With the direct attention of the two presidents and CEOs, Weinberg and Whitehead, EA's acquisition of traditional toy manufacturers was naturally entrusted to Goldman Sachs.

What I didn't expect was to lose the first battle. To this end, Whitehead made a special phone call to explain, "We will further adjust the negotiation strategy, and the next goal will definitely be successful." ”

Such a professional thing, what can Tang Huan say, he just played a haha. came with a "I hope so" as a reply.

As if to prove that it was not in vain, Goldman Sachs acted quickly and decisively on its alternate targets, and soon the news of its success came that HasbroIndustries, Hasbro, accepted the acquisition.

When this news was revealed, many people who paid attention to EA often breathed a sigh of relief and finally bet on the right treasure, and the stock market also reacted quickly and positively, and Hasbro's stock price rose slightly.

In fact, Hasbro isn't doing much right now. His peers are all in the video game industry, and he can only watch. One's eyes are bigger than one's stomach..

Similar to Mattel's husband-and-wife venture, Hasbro was founded by brothers Henry Hassenfeld and Helal Hassenfeld, and has a much longer history, being born in 1923 as Hassenfeld Brothers, which sells textile scraps.

For the next two decades, the company continued to produce pencil cases and school supplies.

In the 1940s, HassenfeldBrothers launched its first set of toys, doctorandnursekits, Doctors and Nurses, and began to become a toy company.

In 1952, the opportunity arose for HassenfeldBrothers, which bought the toy Mr. PotatoHead ,—— Mr. Potato from the inventor George Lerner, which became a hit in the market, becoming its first successful toy, and in 1954 became Disney's main licensing partner.

This momentum continued in the 1960s, when in 1964 HassenfeldBrothers successfully launched the world's first figurine, G.I.JOE, Special Forces.

The Mr. PotatoHead and G.I.JOE toys have brought significant benefits to investors.

In 1968, HassenfeldBrothers changed its name to Hasbro Industries, a Hasbro factory, and was publicly listed on the U.S. Stock Exchange, which is what Tang Huan now sees as Hasbro.

Soon after, Hasbro made its first major acquisition in 1969 when it bought the television company BurtClaster Enterprises, which produced RomperRoom, an extremely long-lived children's television program.

However, Hasbro has not had so much luck since then.

Also in 1969, with the opposition of the American public to the Vietnam War, the sales of G.I.JOE toys inevitably suffered.

Hasbro had to redesign it with less military overtones, more adventurous elements, and a new tagline "BoyOhBoy!" in TV and print commercials. ItsAHasbroToy!” - "Boy, boy, this is just a Hasbro toy!" , trying to reverse people's old impressions.

In addition, a month-long truckers' strike and supplier problems in the Far East caused Hasbro to lose $1 million that year.

This, coupled with the rise in the price of raw materials such as plastics, caused by the oil crisis in the 1970s, made Hasbro's life even more difficult.

By 1977, Hasbro was losing $2.5 million and was heavily in debt.

Merrill Hassenfeld, the CEO of Hasbro and the second generation of the Hassenfeld family, died in 1979, and his son, Stephen D. Hassenfeld, was questioned as he succeeded as chairman and CEO.

After an infighting, Hasbro spun off the loss-making toy business in 1980, and the remaining pencil business became EmpirePencil, and Stephen D. Hassenfeld was succeeded as chairman of the board and CEO.

In the past two years, Hasbro has been eating the old book of Mr. PotatoHead, and at the same time doing some low-risk small business, life is cautious, while peers have seized the opportunity of the rise of the video game industry, and life is prosperous.

When Goldman Sachs secretly came to the door, Stephen Hasenfeld struggled a little and finally surrendered.

As promised, Tang Huan asked Stephen Halsenfeld to remain his CEO, and the company's name was changed from Hasbro Industries to Hasbro.

When Hasbro was in a meeting, Tang Huan was thoughtful, it seemed that "My Little Pony" and "Transformers" would eventually be implemented on Hasbro's head, but no matter how he jumped, it was still in the palm of his hand. (A good activity for pie in the sky, cool mobile phones are waiting for you to take!Follow up ~ point/Chinese network public account (WeChat add friends - add public account - enter ddxiaoshuo), participate immediately! Everyone has a prize, now immediately pay attention to ddxiaoshuo WeChat public account!) (to be continued......)