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Night. Pen, fun, pavilion www. biquge。 info

After the clouds and rain.

Li Cheng crossed one after another sweaty delicate body to Xu Cun's side, and said, "Brother Cun, I want to buy "Ming Pao". ”

The news of Kim Yong's intention to retire came two years ago on the occasion of the 30th anniversary of the founding of Ming Pao -- he suddenly announced his resignation from the post of president at the Bao Qing tea party, leaving him only as chairman of the board of directors of Ming Pao.

As soon as this news broke, more than 10 consortia immediately came to the door to negotiate the acquisition of the equity held by Jin Yong -- those who wanted to buy "Ming Pao" were: Liang Baitao, boss of the Heung Kong Baifuler Group, Zheng Jinghan, founder of the Hong Kong version of Playboy, British newspaper tycoon Maxwell, Hong Kong's chief chaebol Li Ka-shing, Jardine Matheson, Australian media tycoon Murdoch, South China Morning Post's major shareholder Mei Duo, and Xu Cun.

But two years have passed, and Jin Yong still hasn't sold his "Ming Pao", and he doesn't even bother to ask for a price.

Not only that, but Ming Pao was even listed a few months ago.

Jin Yong shouted retirement, but at the same time listed the company in his hand, which made outsiders even more confused.

After hitting a wall again and again, many acquisition teams have dismissed the idea of acquiring Ming Pao, because it is not a matter of money at all, but Jin Yong's mind is to find a suitable successor to carry forward the spirit of Ming Pao.

This heir must be young and promising, and he must also be appreciated by Jin Yong, and the most important thing is to be consistent with Jin Yong's newspaper philosophy.

The first two, not only Xu Cun, but even Li Cang, can meet the requirements.

However, when it comes to being consistent with Kim Yong's concept of running a newspaper, not only Xu Cun, but even Li Cheng, who now considers himself a newspaper operator, is very different from Kim Yong -- Ming Pao follows the line of rejecting all political parties and organizations and strictly abiding by freedom, neutrality, and objectivity. Xu Cun can't do this at all, and in Xu Cun's concept, all the newspapers and TV stations under his umbrella are his own propaganda tools. After all, the newspaper industry is only one of Xu Cun's many industries, and in terms of value alone, the newspaper industry is only a very small part of Xu Cun's many industries, so Xu Cun's newspaper industry has to serve Xu Cun's other industries and take into account the overall situation.

To be honest -

Not only Li Cang, but even Xu Cun also wanted to include "Ming Pao" under the umbrella of DreamWorks Newspapers.

The most valuable thing of "Ming Pao" is the credibility that it has accumulated over the past 30 years, and the other so-called "Oriental Daily," "Sing Tao Daily," and "Ta Kung Pao" are all worthless compared to "Ming Pao" -- in terms of credibility, "Ming Pao" is definitely the first in Hong Kong, "Oriental Daily" has no discipline at all, "Sing Tao Daily" is a purely commercial newspaper, and "Ta Kung Pao" indiscriminately helps the party to speak, so when the views of several newspapers are inconsistent, readers will mostly listen to "Ming Pao's" views.

The credibility of "Ming Pao" is something that no amount of money can buy, and Jin Yong will not sell it no matter how much money is given to him.

Therefore, when he heard Li Cheng say that he wanted to buy "Ming Pao", Xu Cun looked embarrassed: "Zizi, it's not that I don't want to buy you "Ming Pao", but Jin Yong doesn't sell ......."

Li Cheng arched upward, then hugged Xu Cun's waist and lay in Xu Cun's arms, and said, "Jin Yong is not sold, but someone does." ”

Hearing Li Cheng say this, Xu Cun was surprised: "Who? Lin Leyi?"

In Xu Cun's mind, the person who can still influence Jin Yong's decision now is Jin Yong's little wife Lin Leyi.

But-

What Xu Cun didn't expect was that Li Cheng shook his head directly and said, "It's not her." ”

As soon as he heard that it was not Lin Leyi, Xu Cun suddenly became interested and asked, "Who is this person, who can actually be the master of Jin Yong?"

Li Cheng said: "Yu Pinghai." ”

Xu Cun was surprised: "It's him!"

For Yu Pinghai, Xu Cun still knows.

Speaking of which, this person's career experience is also quite legendary -- Yu Pinghai was born in a civilian family, went to Japan to work and study part-time after finishing middle school in Xiangjiang, and was admitted to the University of San Diego in the United States at the age of 19. At the age of 30, he and a friend bought a Philippine listed company and owned the Hilton Manila Hotel, and three years later, he skillfully used the integration technique to make an asset shift between cash, stock, old factories and hotels, and became the majority shareholder of Nanhai Development without spending a penny.

But-

Although Yu Pinghai is now a small fortune, he is not enough to see any chaebol who wants to buy "Ming Pao".

Therefore, when he heard Li Cheng say that the person who could be the master of Jinyong was Yu Pinghai, Xu Cun couldn't help but be a little surprised!

Seeing Xu Cun's surprise, Li Cheng immediately explained: "You haven't paid much attention to the newspaper in the past two years, so I don't know, Yu Pinghai has been coaxing Jin Yong to be happy for the past two years, accompanying Jin Yong to watch plays, play chess, eat hairy crabs, and talk about newspaper ideals, plus Yu Pinghai looks a little like Jin Yong's dead son Scum Chuan Shrimp, the relationship between the two is very harmonious, and they even move around during the New Year's Festival, and he is now almost equivalent to Jin Yong's godson." ”

After listening to Li Cheng's explanation, Xu Cun also remembered that Yu Pinghai was the second-generation owner of "Ming Pao" in the previous life.

Moreover, it didn't take long for this guy to run a telecommunications TV and even build his own media empire for a time.

But just as his media empire was taking shape, he lost $100 million because of one thing.

Later, Yu Pinghai changed its name to Nanhai Holdings through its subsidiary China Digital Acquisition Co., Ltd., making a comeback and transforming into the field of enterprise informatization, that is, the Internet industry.

Such an extraordinary experience made Yu Pinghai the title of "Wonder Boy".

Although even Yu Pinghai in the most glorious period is just a small person in Xu Cun's eyes, this guy does have something unique - this guy is especially good at doing business without capital.

This non-capital transaction does not refer to stealing and robbing, but to acquire at zero cost.

Not only the acquisition of Nanhai Development, but also the acquisition of "Ming Pao", Yu Pinghai can be regarded as a white wolf with empty gloves - after this guy did everything to gain Jin Yong's trust, Jin Yong actually lent him money to buy his own "Ming Pao".

However,

Although Yu Pinghai packaged himself as a sanctimonious gentleman and a media person who was dedicated to making newspapers, Xu Cun knew that this guy was an authentic businessman, a pure businessman than most businessmen.

In the previous life, Yu Pinghai sold "Ming Pao" again within two years after getting "Ming Pao" - this incident made Jin Yong regret it, and even became a matter of regret in Jin Yong's life, second only to his son Zhai Chuanshi's untimely death!

Buying "Ming Pao" from Jin Yong, an old stubborn, Xu Cun was not sure at all, but buying "Ming Pao" from Yu Pinghai, a pure businessman, Xu Cun couldn't help laughing!

……