Chapter 0102 ushered in the first patent battle
Tang Huan did not expect that across the Pacific Ocean from the United States, he would be able to meet Sanders, the founder of AMD, and easily develop it into an infernal affairs that may play a certain role in checking and balancing.
AMD and Sharp Semiconductor rank about the same in the global semiconductor industry, outside the top ten, within the twentieth, so for Zheru, a big customer, the motivation to serve is very strong, and the utilitarian and realistic Sanders naturally doesn't care about the little bit of discipline that may fall due to ventilation.
Tang Huan threw the "three-in-two" choice to the three Japanese semiconductor companies that insisted on staying, and in the end, the second Toshiba was squeezed out by the third Hitachi and the fourth Fujitsu, who had higher negotiator authority, and had to leave the scene gloomily.
The reason why these four companies can have the last laugh has a lot to do with their ability to recognize their own position and work pragmatically. To put it bluntly, he can work and is very interesting.
Tang Huan naturally does not have to operate the details of the order himself, he plans to take this opportunity to learn from the four companies about their interests in CPU or microcontroller, and whether they have plans to enter the field.
Unexpectedly, there was a news from Zheru in the United States, Tang Huan had to fly back to deal with it, and even the plan to go to Xiangjiang to prepare for a visit to the mainland was shelved.
The hot sales of video game consoles at Christmas naturally attracted all kinds of envy and jealousy, especially the industry peers, seeing a lot of money flowing into the pockets of competitors, their eyes were red, and the launch of the world's first commercial TV game console - Odyssey 1 generation of Mirohua company, its Odyssey 2 generation in and Xiaobawang, Atari 2600 when fighting down, mentality can only be described as unbalanced.
As a result, Mirohua sued EA for patent infringement of the Xiaobawang game console.
Under the leadership of Tang Huan, Zheru's products are self-reliant, developed from scratch, employees did not expect that their work results will be suspected of technical plagiarism, plus the company was established less than a year, this kind of thing is the first time to encounter, it is inevitable to be angry, to deal with it in a hurry.
In this case, the big boss Tang Huan naturally wanted to sit in charge personally to stabilize the morale of the army, and he was very unhappy about this, but he was helpless.
In this way, on the last day of 1979, Tang Huan set off from Treasure Island to return to the United States.
Coincidentally, after Tang Huan arrived at the airport, he met Lin Qingfang, as well as her mother, and they looked like they were going to travel together.
After saying hello, Lin Qingbian confirmed Tang Huan's guess that the mother and daughter were going to San Francisco to meet their father, brother, and sister who had already settled there.
Mother Lin once again thanked Tang Huan for his help to the Lin family in the United States, with such a relationship in the middle, Tang Huan and the old lady had a lot of topics, and the conversation atmosphere was also very pleasant.
But when she passed the customs later, there was a problem, and Lin's mother actually brought 20,000 US dollars in cash with her, violating relevant regulations, and her passport was directly detained.
Lin Qingbian begged, and even did not hesitate to show his star identity as an endorsement, but it still didn't work.
Looking at Lin Qingbian's eyes asking for help, Tang Huan scratched his head, sighed helplessly, and said honestly: "I can't help this situation, I'm really sorry." ”
Seeing this scene, Lin Qingfang also lost his heart, pulled up his suitcase and planned to give up the trip.
Unexpectedly, Mother Lin was very assertive and insisted on not letting her daughter accompany her, of course Lin Qingbian disagreed, and after arguing for a while, Mother Lin reprimanded her with a tense face and whispered, and Lin Qingbian was red-eyed and agreed.
Although Tang Huan couldn't solve such a dilemma, he could call and use the resources in his hand to help Lin Mu understand the trouble as soon as possible according to the normal procedure, and Lin Qingfang was relieved.
There seemed to be a plea from Mother Lin echoing in his ears, and Tang Huan passed the inspection with Lin Qingfang, who was extremely depressed, and got on the plane.
After comforting Lin Qingfang again, Tang Huan turned his mind back to the lawsuit between EA and Mi Luohua.
In the early stage of development, all R&D projects can only start from scratch, which can be called "stage 0".
The cost and time spent on R&D from 0 to 1 is often enormous, as evidenced by the $100 million spent on the development of the Atari 2600.
Tang Huan naturally won't be so troublesome, his Xiaobawang game console directly borrowed from the 1983 Nintendo FC, its hardware architecture is not very advanced, it is the current technical level, the success lies in the perfect design, mature technology, reasonable combination of software and hardware, making full use of CPU and memory resources.
Therefore, even if Tang Huan wants to pay the patent fee, it will be given to Nintendo, but the problem is that the red and white machine in this time and space should not even appear in the design, and put the check in front of Hiroshi Yamauchi, it is estimated that the other party will be angry, thinking that it is to be acquired.
But if you have to be more serious and rigorous, it is not unreasonable for Milohua to sue Xiaobawang for patent infringement, and the idea does come from them, who applied for a patent in the early 1970s - "TelevisionGamingandTrainingApparatus", that is, video games and training devices, but its contribution to video game consoles is only that.
The first-generation video game console, the model 1TL200, the Mirohua Odyssey, hit the market in September 1972 for $100 and sold 130,000 units at Christmas. Until the first model was discontinued in 1975, a total of 330,000 units of the 1TL200 were sold.
It is based on this fact that Mirova is so justified in suing EA.
In 1974, Atari, when Bushnell was in power, was taken to court by Mirova because of the popular arcade game Pong, and Atari was finally sentenced to pay $700,000 in royalties.
In the following decade, Mirohua sued more than a dozen companies, including Activision, and received a total of about $100 million in damages, and the home game console manufacturer had to pay Mirohua a license fee until the expiration of the patent in the early 1990s.
Thinking of this, Tang Huan couldn't help but rub his eyebrows, obediently, the other party is really fierce.
When he was about to be slaughtered by someone else, Tang Huan felt his shoulders sink, turned his head to look, and saw Lin Qingfang, who had fallen asleep, leaning over.
Even in her sleep, Lin Damei still frowned, as if she had thought of something unhappy, and her expression was pitiful.
Tang Huan sighed silently, there may really be a balanced saying in this world, Lin Qingfang was very popular and smooth sailing a few years ago, so he had to suffer some setbacks.
Tang Huan adjusted his body to make Lin Qingbian sleep more comfortably, and he also closed his eyes to recuperate, recuperating for the first patent battle.
……
After the flight arrived in San Francisco, Tang Huan personally sent Lin Qingbian to his family who had been waiting for a long time.
didn't see Mother Lin, everyone in the Lin family couldn't help but be surprised and disappointed, Tang Huan helped Lin Qingbian explain, and reassured them, there would be no trouble, and the family should be reunited soon.
After settling down, her sister Lin Libian quickly told her sister Lin Qingbian, "Not long ago, Qin Han came to the United States, thinking that he could find you in San Francisco, I told him that you were in Hawaii, and he immediately bought a ticket to Hawaii, have you met?" ”
"Nope." Lin Qingfang shook his head wistfully.
"That's fate, it's providential, you don't have to worry about yourself." Lin Libian comforted her sister, "By the way, you can see that this Tang Huan is very good to you, and he is also a talent, so it is better to develop a relationship." ”
Lin Qingbian quickly glanced at Tang Huan, who was sitting in the luxury business car sent by Zheru to greet him, slapped his sister, and scolded in shame: "Children, don't talk nonsense. ”
"I'm not small." Lin Libian pouted dissatisfiedly and muttered.
Unfortunately, Tang Huan, who has always had good ear strength, heard the conversation between the two sisters intermittently, and the corners of his mouth couldn't help but show a playful smile, this famous love triangle is interesting, and after he intervenes hard, it is estimated that it will be more exciting.
After Tang Huan sat down, he waved his hand to the Lin family, instructed the driver to drive, and soon arrived at Cupertino's office, where Hawkins and Chambers were already waiting with a dignified demeanor with several important middle-level officials.
"Although the patent lawsuit came suddenly, it is not a bad thing." After Tang Huan made himself a cup of tea, he slowly and logically started his business.
"In a high-tech company like ours, new technological achievements appear every week, and dealing with patents has long been commonplace. Since patents can protect us, they can also protect others, so there is no need to panic. ”
Speaking of this, Tang Huan opened the lid of the cup and blew it gently, and the fragrance of tea wafting out made people feel refreshed.
"Zheru had only hired a few legal advisers before, but he took this opportunity to set up a legal department and improve our corporate structure." Tang Huan gave instructions.
The big boss's light breeze is not an ordinary calming military heart, in fact, since he stepped into the office, everyone has been unconsciously infected by his self-confidence and relaxed.
Hawkins coughed lightly, "The lawyer said that Mirova is currently in an advantageous position, and the patent money may inevitably have to be paid to them." ”
Tang Huan nodded, "Let's also talk about character, after all, people hold the first patent in their hands, but give more and give less, how to give, when to give, it is debatable, and I think Mi Luohua definitely doesn't just want to get a sum of money, they also hope to use this means to snipe the development momentum of our game console business." ”
Glancing over his subordinates one by one, Tang Huan said slowly: "As a counterattack, I want to turn this lawsuit into a disguised marketing campaign, so that everyone knows how good the Xiaobawang game machine is technically, you formulate a momentum plan, and at the same time ask our public relations company McKinsey to guide." ”
The boss's thinking jumped too much, and a group of people were silent for a long time before digesting this information.
"In this way, this lawsuit is ready for a long battle, but we lack a strong enough rebuttal, and the Odyssey generation that came out a few years ago was indeed the first video game console." Hawkins spoke worriedly.
Tang Huan smiled slightly, in 1985, Nintendo sued Mirohua, pointing out that the first videogame, that is, the video game, should be 1958 William Higinbotham, that is, William Higginbotham's "TennisforTwo", that is, "two-player tennis", so he asked the court to revoke the patent of Odyssey.
Although in the end, the judge held that "Tennis for Two" did not use video signals, so it could not be considered a "video game", and Nintendo lost the lawsuit, but it was enough to use it for a while.
As soon as Tang Huan said this plan, everyone couldn't help but smile, the boss really had a plan in his chest, and he was ready to deal with it.
However, the boss even knows about such a trivial matter decades ago, so he is too well-read.