Hongding Group has thousands of holding companies, including listed companies such as Huayang Real Estate, as well as some small-scale companies that are not in the stream, each of which represents a commercial brand. Pen & Fun & Pavilion www.biquge.info

Huayang Real Estate, a listed company, already has brand benefits in China, so naturally there is no need to merge with other companies, and the main objects of merger are those small-scale companies that have not formed brand benefits.

The brand value of some internationally renowned companies is even more valuable than the companies themselves, for example, the value of clothes processed from the same material can climb dozens of times after being hung with the trademark of a well-known brand.

The main targets of Zhang Wei's reform this time are some small-scale companies in China, which themselves do not have a high market value and do not have much popularity.

If these small companies in the same industry can be combined into a large company with a high market capitalization, and the same brand and trademark can be synthesized, not only the strength of the company will be strengthened, but the effect of advertising will also be more concentrated.

Of course, depending on the nature of work in different industries, not all industries need to be merged, but only some companies in the same industry with significant brand effects will be merged.

Of course, Zhang Wei's plan is very ambitious, and the difficulties in implementing it are unprecedentedly huge, but Zhang Wei's career has encountered a bottleneck, and he needs to find a breakthrough.

After Zhang Wei made up his mind, he did not immediately tell others about this idea, but got to know the companies under the China branch more deeply to see if his plan was feasible.

After some in-depth research, Zhang Wei gradually made up his mind, and thought about how to persuade his grandfather to let the other party do the same with his plan.

……

In the evening, the Zhang family had dinner together as usual, Zhang Pinghua and his wife went to work in the mainland, only the Zhang Wei brothers were left in Xiangjiang, and Zhang Pingxia's family of three was complete.

A few days ago, Fei Li rushed to the United States, so Zhang Pingsheng's family was left with only Zhang Zhongyue, and the injury on Zhang Zhongyue's face was only scratched a little skin, and now he is basically recovering.

After dinner, Zhang Wei offered to send Zhang Kunzhong back to the room to rest, and after the grandfather and grandson rushed to the bedroom, Zhang Kunzhong also saw that Zhang Wei had something to say, and asked with a smile: "Ah Wei, is the recent work going well?"

"Grandpa, to be honest, it didn't go very well. Zhang Wei shook his head and smiled bitterly.

"Life can't be easy, and it's good to suffer a little more setbacks when you're young. Zhang Kunzhong said with a smile.

"Grandpa, I want to report to you about the recent work incidents. Zhang Wei said.

"Okay, you can say it. Zhang Kunzhong said with a smile.

"Grandpa, because I just took office, so I don't have much work in charge now, so I took the opportunity to study the situation of some domestic companies and found that there are too many companies under Hongding Group, and some companies are even unable to make profits, and they are completely facing the crisis of bankruptcy. Zhang Wei said with a heavy face.

"It's true. Zhang Kunzhong nodded and said.

"I now have an idea to merge companies that are not doing well and reorganize them into a competitive brand company. Zhang Wei said.

"This idea of yours has been mentioned for a long time, but it is difficult to implement. Zhang Kunzhong frowned slightly and said.

"Grandpa, as long as I have your support, I am willing to be the first person to reform this one. Zhang Wei said categorically.

"Ah Wei, the restructuring of the company is related to the interests of many people, and it cannot be summarized in one or two sentences, even I dare not mention it easily. Zhang Kunzhong said.

"Grandpa, you may have misunderstood me. ”

Zhang Wei smiled and explained: "I don't want most companies to reorganize, but to be the first leader, only one or two successful cases, which will not have much impact on the entire group." ”

"You kid wants the thunder to be loud and the rain to be small, and to stir up your fame and prestige. Zhang Kunzhong said with a smile.

"Grandpa, you can't say the same completely, as long as there is my successful case in front, people in the group who want to make a difference will naturally follow my approach, and slowly bring a spirit of reform. Zhang Wei said with a smile.

"When the time comes, as the first person to reform, you kid can be said to have gained fame and fortune. Zhang Kunzhong said.

"Grandpa, what do you think of my proposal?" asked Zhang Wei.

"Well, I probably understand what you mean, and I know your thoughts and purposes. Zhang Kunzhong responded lightly and said:

"With your position within the group, it is indeed very possible to reform a few small companies, but some people do not want to see the success of the reform, and they do not want you to set a precedent for the success of the reform, so the resistance to your reform is not only from those few companies, but may even come from the top of the group. ”

"Do you mean that I have only reformed a few small companies, and now I will not directly harm the interests of other people, but once I bring up the atmosphere of reform, this wind of reform will harm their interests?" Zhang Wei asked in a deep voice.

"Yes, the interests within the group are complicated, and some people have a lot of shares in the subsidiaries, and they regard the interests of those subsidiaries as more important than the interests of the head office. Zhang Kunzhong sighed and said.

"Those people who own 1 percent of the shares in the head office and 50 percent of the shares in the subsidiaries will naturally value the interests of the subsidiaries more seriously. Zhang Wei nodded in agreement.

"So, do you still want to carry out reforms?" asked Zhang Kunzhong.

"Grandpa, our family holds the most shares in the head office, and it is also the person who values the interests of the head office the most, and the reform will definitely have more advantages than disadvantages for our family, and I am now in trouble in my career, and I also need to find a breakthrough, even if it is to take a little risk. Zhang Wei said.

"Okay, just have your words, I'll fight for this matter on the board. Zhang Kunzhong showed a hint of satisfaction, patted Zhang Wei's shoulder and said.

"Don't worry, I'll do my best. Zhang Wei should admit.

……

Zhang Wei and Zhang Kunzhong chatted for a long time, and didn't return to the bedroom until ten o'clock in the evening.

Zhang Wei took out his mobile phone, found out Sophie's contact information, made a phone call and said, "Hey, Sophie." ”

"Why are you calling me?" asked Sophie.

"Do you miss me? Do you want me to come to you? Zhang Wei said with a smile.

"Okay, then you can come here, I really miss you a little. Sophie Jiao laughed and said.

"Hehe, you've been eating the marrow lately. Zhang Wei joked with a smile and said, "Then I'll take a car over now, and it is estimated that I can get there in half an hour." ”

"Ouch, you can't get there in half an hour, and if you drive, it's estimated that it will take at least half a month. Sophie said.

"Half a month?" After hearing Sophie's words, Zhang Wei was stunned for a moment and said, "Why is it so long, where are you now?"

"I'm in the capital!" said Sophie.

"No wonder you asked me to find you, it turned out that you were deliberately teasing me. Zhang Wei said.

"Why do you have to rely on me, you yourself said you wanted to find me. Sophie said with a giggle.

"Sophie, what did you suddenly run back to do, why didn't you tell me. Zhang Wei asked.

"Why should I tell you, staying in Xiangjiang is not being bullied by you every day. Sophie snorted and said.

"I'll go back to the capital in those two days and continue to bully you. Zhang Wei said with a smile.

"Why do you want to go back to the capital, aren't you working in Xiangjiang?" Sophie wondered.

"Because I want to bully you. Zhang Wei said seriously.

"Stinky rascal, too lazy to pay attention to you. Sophie spat and hung up the phone.

……

Hongding Building is the headquarters of Hongding Group, a high-rise building located in the prosperous area of Xiangjiang, and Zhang Kunzhong's office is on the top floor of the building.

At this time, in the small conference room in the office, there were several directors of the group's head office, Zhang Kunzhong, Su Mu, Wei Zifu, Qian Xueyou, and Feng Yuanfeng, discussing some of the group's work.

Shareholders and directors are two different meanings, directors are elected by the general meeting of shareholders and are responsible for the management and decision-making within the group, and ordinary shareholders do not participate in the management.

After discussing the daily work of the group, Su Mu saw that Zhang Kunzhong had not yet dismissed the idea of the meeting, and asked, "Elder Zhang, did you have anything else to do when you summoned us here today?"

"Yes, there are a few other things. Zhang Kunzhong said with a smile.

"Lao Zhang, just say anything about it, everyone is here anyway. Wei Zifu said.

The shares held by the five people here account for almost half of the entire head office, which can be said to be the highest decision-making level of Hongding Group, controlling the movement of the entire company.

"Zhang Wei, vice president of the China Branch, reported to me two days ago that some companies on the mainland have not made profits for a long time and are already facing the crisis of bankruptcy, so he proposed to me that they want to merge some companies with poor returns and merge these companies into one large-scale company. Zhang Kunzhong said.

After hearing Zhang Kunzhong's words, Wei Zifu showed a hint of surprise and said, "Lao Zhang, isn't that Zhang Wei your grandson? ”

"Nonsense, if I mean it, do you need to go around in this circle?" Zhang Kunzhong said a little unceremoniously.

"Elder Zhang, what do you think?" Jacky Qian pondered for a moment and asked.

"I think this idea is good, and it is also good for the interests of our head office, but I am afraid that it will touch the interests of some shareholders. Zhang Kunzhong said.

"If you want to reform, it will inevitably touch the interests of some shareholders, and even the interests of other people in our family, which is indeed a very tricky thing. Su Mu hesitated for a moment and said.

"yes, that's why I wanted to hear your opinions. Zhang Kunzhong glanced at everyone and said.

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