Chapter 0279 Launch of the desktop publishing system

"Boy, you're no match for me, Apple is outdated. "Don Estlic is not as sleek as Jobs, but he is more condensed in his momentum, and he can also choke people to death with a single sentence.

"We'll see. In a rare move, Jobs didn't respond to the spray and left.

Perhaps, in Jobs's mind, a MAC with a quasi-32-bit microprocessor MC68000 will come out next year as planned, and by then with a graphical user interface, it can crush all opponents, and there is no need to waste saliva here.

In other words, my solitude and arrogance are not something you fools can understand.

I don't know that Don Estlic, who was strongly despised by Jobs and thought that he had squeezed his opponent away, laughed and looked at Tang Huan, "How about my IBM-PC5150?"

"Steve Jobs is right, it's really decent, and there are no bright spots. Tang Huan smiled slightly, he glanced at the visitors who were playing small games on IBM-PC, "But if you take into account all the needs as much as possible, you can only say that you stand on the shoulders of companies such as Apple, Tangdi, and Kangmaoda, and take the lead in the future." ”

"Why didn't you stand on the shoulders of Fang Yuan's computer, do you feel like the most special one?" asked Don Estlicchi, looking interested.

"Because my Fangyuan computer came out late, you didn't have time to plagiarize. Looking at Don Estlic's darkened face, Don Huan laughed happily.

"I have to say that Jobs's arrogance is superficial, and you are hidden in your bones, but it is more annoying. Don Estlic snorted.

"At the moment it looks. The cheap personal computer you claim. The lowest price also hovers between $1,500 and $2,000. And it's still the kind of model that only comes with 16KB of RAM, while the Apple IIe can do it under $1500. Tang Huan calculated the cost with a torch in his eyes, and further hit the other party, "Don't you know, 16KB memory is really rubbish for today's commercial software." ”

Facing Don Estlic's annoyed eyes, Tang Huan continued to say leisurely: "When you develop a memory board and insert it into the expansion slot, the cost will naturally increase. Man. Your cheap computer gimmick is suspicious of deception. ”

"Tang, you must not have seen IBM's strong manufacturing capabilities, and in two months, when the market is full of IBM-PC5150, you will not be so confident. Don Estlic smiled coldly, "You seem to be still with the guests, so I won't be far away." ”

"Okay, I'll see. By the way, I'll be hosting an annual developer author conference. Come and see you there. Tang Huan smiled faintly, and Shi Shiran left.

After leaving IBM's booth. Tang Huan's face slowly turned cold.

He knows that there is a cruel reality that cannot be ignored, IBM, which has been working in the industry for decades, is envious and disgusted by its peers for its power and wealth, but customers admire and like its quality and power, and in the concept of ordinary people, IBM and computers are almost equivalent.

Therefore, as soon as IBM computers come out, they will inevitably gather, which is the strong appeal of the brand.

Don Estlic's personal computer division, on the other hand, is not at all bound by IBM's existing operating rules, which means that he can put down his body and do all kinds of things.

The West Coast Computer Festival has always been a paradise for amateur PC enthusiasts, but the presence of IBM, which claims to be a professional high-end, is a testament to this.

When he returned to Prince Sabah, Tang Huan found that the other party had enthusiastically bought an Osborne generation machine to play with as a toy.

"Don, why don't you develop this kind of computer that can be moved at will?" Prince Sabah asked puzzledly, "I have the impression that any dynamics and business opportunities in this market will not slip away in front of your eyes." ”

"This kind of portability is very limited, more like a concept product, let's let others test the water first, and when I accumulate technical reserves in place, I can launch products that are more convenient to move at any time." Tang Huan patiently explained.

Prince Al-Sabah was also busy, and after watching the excitement of the West Coast Computer Festival, he left for New York on the East Coast of the United States, leaving behind a negotiated amount of money account and a hot potato that could be handled casually - MGM.

Tang Huan pulled Gates, who was talking to Adam Osborne, aside, "Since IBM-PC has been released, then give me a prototype of IBM to Microsoft." ”

"You don't need to be in such a hurry, just book it from IBM, and soon they will ship it, and maybe the IBM-PC in the mall has been put on the shelves. "Gates wants to be sloppy.

"Don't worry about anything else. Tang Huan was a little impatient, "Don't worry, I'm not interested in the operating system of IBM-PC, I'm just doing software porting one step earlier." ”

"Okay, I'll give you one. Gates couldn't resist the pressure, so he could only agree, but he said unwillingly: "IBM-PC is the biggest competitor of the second-generation Fangyuan computer, why do you bother to provide software support for it?"

There are many doorways here, but I can't tell you, lest you be stolen so quickly, Tang Huan snorted, but he didn't explain the reason positively.

……

The venue of Zheru's annual developer conference was set up in the San Francisco Municipal Auditorium at the San Francisco leg of Deng Lijun's second North American tour last year, which lasted for two days and attracted thousands of attendees.

Tang Huan was naturally the main character, and he began his keynote speech, but it was not him who appeared first, but 13-year-old Celine Dion, who sang a French song "The Voice of God".

Lori released her first album this year, "LavoixdubonDieu", which is the title song of the album and became the local number one song, and according to the market reaction, it is estimated that the record sales should reach 40,000 copies.

It is no exaggeration to say that Celine Dion has become a Quebec star, and the potential of future French-language pop divas can be seen.

Take advantage of this little Lori to improve her singing skills. Tang Huan asked her to cooperate with the event. It's also good to exercise your ability to deal with big scenes. There are thousands of people sitting under the face, and this is a rare opportunity.

As we age, the human voice inevitably changes.

Deng Lijun's voice in the song and dance movie "Miss Fans" starring her when she was 17 years old is different from now.

The performance of the 17-year-old Zhang Delan in singing the theme song "Flower Full Moon Building" of the TVB TV series "Lu Xiaofeng: The Mystery of Jinpeng" is also slightly different from now.

The voice of this age has the natural nature of a beaded jade plate, and the current Celine Dion is in such a state.

After Xiao Lori sang the song, Tang Huan walked on stage amid applause. He smiled and said, "So many people applauded, you have to send an autograph to express your gratitude." ”

"As much as you want. Celine smiled mischievously and walked to the table, on which were placed the highest-end model of the second-generation Fangyuan computer, as well as a laser printer independently developed by Zheru, and Xiao Lori skillfully operated the word processing software WoraEasy with the mouse.

At present, Zheru's large-scale software has been graphically implemented on its own second-generation Fangyuan computer platform, which is very easy for users to use.

Soon, the laser printer did as Celine requested. A stack of copies was printed.

"That's my signature, how much. How many. Celine smirked with her hand.

"Please send it to everyone in the audience to see if they are satisfied. Tang Huan smiled and waved his hand.

Celine said yes, handed out the printed copy to everyone, and then walked out

Seeing this, the participants were puzzled at first, but after seeing the printed and unique text, they were surprised and quickly understood that this was a new technology that will be introduced today.

Tang Huan was in a very happy mood, because after such a long period of technical preparation, a new application field, DesktopPublishing, or DTP, can finally be launched.

It can be said that with this technical means, coupled with the Chinese characters that have been informatized through Hanka, Chinese culture can also take advantage of the situation in terms of publishing and printing to keep up with the convenience of English.

"Ladies and gentlemen, the first new technology I'm going to introduce is about computer fonts and glyphs, called OpenType. Tang Huan picked up a printed copy left by Celine and showed it, "You can see that the writing form on it is different from what you usually see, and it has more personality, just like the different calligraphy when you put pen to paper." OpenType can provide such a platform for artistic creation, and at the same time, it has the inherent mechanism of copyright protection. ”

Speaking of this, Tang Huan pointed to the computer monitor and laser printer, "OpenType can also achieve the device independence of the text output effect, that is, if you change to another monitor and printer, the display effect is still consistent." ”

In addition to the three concepts of how to encode the inner code, the outer code, and the exchange code, the text will also involve the concept of glyph code in how to display, and OpenType can be understood as a tool for managing OpenType.

In the original time and space, just as desktop publishing was not understood by ordinary users, fonts were also habitually ignored, but they did not know their hidden profits, as well as the several market competitions that Adobe, Apple, and Microsoft carried out for them.

After introducing OpenType, Tang Huan began to introduce a second technology, PostScript, which belongs to a page description language and programming language.

The display of text content on a computer monitor is temporary, but after it has been output by a printer, it is considered a kind of permanent preservation.

There have long been many technologies that have been used to help printers print characters, usually ASCII characters, but most of them have one thing in common: characters are physically difficult to change, such as metal on typewriter keys or bands like optical tablets.

In other words, it is almost impossible to personalize the font and flexible typography style when it comes to batch output.

But with the popularity of dot matrix printers, things started to change a bit.

Because on these systems, characters are "drawn" with a series of dots, and these dots are defined as fonts.

Obviously, fonts provide storage space for fonts managed by OpenType.

At the same time, dot matrix printers also have the ability to print bitmaps.

Each printer is implemented in both text and graphic output. The means vary. After all, manufacturers who are now engaged in the development and production of printers. It's not just Xerox, HP, and Epson.

As a result, programmers have to create a multitude of drivers to print in the printer's own control language, which is an unimaginable amount of work.

Unless you use a special device, a plotter, for output, because it shares a common language, HPGL, but its main function is to print graphics, and it is expensive. The speed is slow, and it lacks the foundation for universal use.

PostScript is to solve the chaos caused by different printers in the way of output implementation, it is like a public protocol, as long as the computer sends PostScript, whether it is a laser printer, or a dot matrix printer, or even an inkjet printer that has not yet entered the mature commercial stage, the same output can be made.

After Tang Huan explained the main points of PostScript in general, he invited John Warnock, an expert in this field.

Originally, the idea of the PostScript language originated in 1976 when John Warnock was working at the computer graphics company Evansand Sutherland.

Then. John Warnock was working on an interpreter for a large 3D graphics database in New York Harbor, and eventually he designed the DesignSystem language, which is very similar to the Forth programming language, to process graphics.

In 1978. Evansand Sutherland asked John Warnock to leave San Francisco Bay and work at its headquarters in Utah, but the guy didn't want to move there. So he joined Xerox's PARC instead.

Xerox, who developed the world's first laser printer, was trying to find a standard page control language for his laser printer, and John Warnock came into play, working with MartinNewell.

They rewrote DesignSystem and developed the John and Martin JaM system, which later evolved into an extension called InterPress.

Historically, in December 1982, John Warnock and Chuck Geschke left PARC to found the famous Adobe Systems.

However, in this time and space, Tang Huan has paid special attention to printers from the beginning, and when the Epson printer reaches 16 needles, it is equipped with a supporting chip that can understand and execute PostScript, and the development of this technology is much faster than that of PARC.

PARC, which is respected as the "cradle", not only did his own people go out to start a business, but other companies also came to dig the foot of the wall, Tang Huan naturally would not be polite.

Jobs only focused on talents related to graphical user interface technology, but Tang Huan knew that the valuable things in PARC were not limited to this, and the laser printer and John Warnock were just one of the many achievements of digging into the wall.

After pushing John Warnock onto the stage, Tang Huan smiled and thought that it was time to establish Adobe, which was another money-sucking monster.

John Warnock introduced PostScript and launched PageMaker, a new desktop publishing core software developed by Zheru.

Historically, the tool was released by Aldus in 1985.

In order to implement the desktop publishing system, PageMaker was naturally developed by Tang Huan in advance, and this is the first one, and other supporting software will follow.

Originally, Apple, which swept Steve Jobs out of the house, could not survive with the outdated hardware MAC and the so-called graphical user interface, so it also embarked on the road of opening up a new field - the desktop publishing system, which can be called an industrial revolution and allowed Apple to survive until the 1990s.

At that time, Apple launched its own laser printer, LaserWriter, and then cooperated with Aldus's desktop publishing software PageMaker and Adobe's PostScript to form a 3A alliance, giving birth to a new industry desktop publishing system.

"At the moment, it looks like the lowest price point for the cheap PC you're claiming is hovering between $1,500 and $2,000, and it's still the kind of model that only comes with 16KB of RAM, while the Apple IIe can do under $1,500. Tang Huan calculated the cost with a torch in his eyes, and further hit the other party, "Don't you know, 16KB memory is really rubbish for today's commercial software." ”

Facing Don Estlic's annoyed eyes, Tang Huan continued to say leisurely: "When you develop a memory board and insert it into the expansion slot, the cost will naturally increase. Dude, your cheap computer gimmick is a deception. ”

"Tang, you must not have seen IBM's strong manufacturing capabilities, and in two months, when the market is full of IBM-PC5150, you will not be so confident. Don Estlic smiled coldly, "You seem to be still with the guests, so I won't be far away." (To be continued......)