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The side effect of the box office blockbuster movie "Top Gun" is not limited to helping EA return to the US market through the video game of the same name.

For example, one of the interludes, "TakeMyBreathAway" - "Take My Breath" sung by Deng Lijun, quickly appeared on the "Billboard Hot 100" - "Billboard Top 100 Singles Chart" as soon as it was released.

The current Deng Lijun, in addition to becoming popular in the Japanese music scene, has also been recognized by the mainstream in the United States.

In this song "Take My Breath", Deng Lijun not only maintained a high level of style and technology as always, but also poured sincere feelings into this love song to be called classic and perfect.

When this music plays in the movie, the love between the heroes and heroines, the U.S. Navy F-14 pilot played by Tom Cruise and the flight school instructor played by Kelly McGillis, becomes more and more romantic.

The success of Top Gun was accompanied by a boom in merchandise such as Ray-Ban sunglasses and the G-1 flight jacket. Among them, the sales of Ray-Ban sunglasses skyrocketed by 40 percent, thus bringing additional revenue to the film.

I have to say that Tom Cruise is very successful in playing handsome.

In addition, the wonderful shots in "Top Gun" also made another high-tech product of Zheru, the cabin simulator, shine, and attracted many inquiries from civil aviation companies and pilot training institutions.

Of course, this kind of product is not Tang Huan's turn to be the first one, but he was able to use the technical reserves he had developed in his hands to do better, and it was so easy to control that he also introduced this set of technology into the field of video games by the way, and released the arcade version of "Flight Sim".

In the past few years when the home video game console business has completely collapsed, the impact of arcade machines in the North American market has not been fatal, and it is still alive and well, which makes Xiaobawang arcade a great weapon for EA to maintain its presence in the North American market.

Unlike home video game consoles, when a product model is determined, millions of units are often sold, which makes hardware improvements have to be cautious, and arcade machines can be used almost arbitrarily to give full play to the creativity of hardware design, EA has customized 50,000 expensive Xiaobawang arcade motherboards for "Flight Sim".

As a result, after the initial experience, the product was sold out, and the popularity of the product even caused significant fluctuations in the supply of coins in some areas, attracting the attention of banks and governments.

After getting a report of this unexpected situation, Tang Huan realized that "Need for Speed" should be ready to debut.

However, Tripp Hawkins has a slightly different idea, and he wants the game to be launched on the market with the next generation of home TV game consoles, the third generation of the Overlord console, so that it can be used as a flagship game to drive the console's hot sales.

Tang Huan didn't force the other party, he still believed in his subordinates' grasp of the specific business, but still reminded: "You plan to make the third generation of Xiaobawang game consoles officially unveiled next year, maybe the timing is not right." ”

"Could it be that there is a new breakthrough in video acceleration on the part of Zheru, and is it worth adjusting the alternative prototype?" asked Tripp Hawkins, confused.

The second-generation Xiaobawang game console was released in 1983, and it has been 4 years now, and the outside world has speculated about EA's next-generation home TV game console - the third-generation Xiaobawang game console, and has also speculated for a long time, such as the processor will be upgraded to 32-bit architecture, the storage medium will become a CD-ROM with proprietary copyright protection function, and the full introduction of 2D video acceleration technology and so on.

Realistically speaking, these prophetic emperor's remarks are still relatively outrageous, but it doesn't mean how clever they are, Gaine uses a high-specification hardware platform to crush competitors and continue to expand the market, which is an inevitable choice for EA that has achieved the level of "content is king" in game software.

The mission of the 32-bit architecture of the third-generation Xiaobawang game console is to give those other 16-bit home video game consoles that follow the second-generation Xiaobawang game console a slap in the face, which has long been prepared, but certain external factors must be considered.

Tang Huan groaned: "According to the assessment, with the signing of the US-Japan semiconductor trade agreement, as well as Intel's complete abandonment of the dynamic random access memory business, coupled with the vigorous development of personal computers, the US market will definitely have obvious memory price fluctuations due to the imbalance between supply and demand next year, which is for Xiaobawang game consoles that try to control the cost of hardware production as much as possible." It is a difficult and dangerous influence. ”

Tripp Hawkins was shocked when he heard this, "Will our production base in Asia be affected?"

"I'm afraid that it will inevitably be affected to some extent, after all, the Japanese have already grabbed almost the market share, and it is time to harvest. Tang Huan waved his hand and reassured the other party: "But don't worry, my side has won a new long-term supply agreement, and the production of the second-generation Xiaobawang game machine should not cause problems, but if the third-generation Xiaobawang game machine is launched, the high-end dynamic random access memory it needs will inevitably become a cost shortcoming that is obviously restricted." ”

"Just wait a little longer. Tripp Hawkins thought for a moment, and finally said, "When the time comes, the other 16 home video game consoles should all pop up, just in time for them to be wiped out." ”

Seeing that the other party was convinced, Tang Huan nodded with satisfaction, and solemnly advised: "The prediction that the price of dynamic random access memory may rise must be kept strictly confidential, and it may act on the current personal computer market war." ”

Tripp Hawkins, who was born in Apple, has put all his mind on video games in recent years, but the stakes in the personal computer can still be seen.

He immediately smiled understandingly: "It is said that the IBM-PC compatible machine camp is about to launch a 32-bit personal computer with Intel 80386 microprocessor, and IBM's PS/2 is almost completed." Products in the new stage must be very sensitive in the supply of parts, and it is estimated that there will be a good show to watch at that time. ”

"IBM is not a general, and I hope they don't wake up too soon. Tang Huanyun smiled lightly.

He doesn't put his hopes of crushing his opponent entirely on such a change, so he is very calm in his mentality.

At this time, the assistant came over and reported, "Boss, the time is almost up, we can go." ”

"Let's go, Tripp, let's go celebrate Top Gun. Tang Huan stood up and said.

……

The movie "Top Gun", which was released on May 16, finally grossed nearly $180 million in North America. If nothing else, it is the biggest winner of this year's summer file.

However, it should be pointed out that the box office of "Top Gun" is still a distance from 200 million US dollars, which cannot be ignored, which is not comparable to the summer box office champions such as "Back to the Future", "Raiders of the Lost Ark", "E.T. Aliens", and "Star Wars" in previous years.

Otherwise, it's a weak time for Hollywood, and the market has really fallen to a low point, and I don't know if it's hit the bottom.

In order to bring the audience back to the cinema, Hollywood companies are still working hard, and even constantly introduce new elements from the outside to please the public.

For example, Twentieth Century Fox acquired the distribution rights to an Australian comedy film "Crocodile" Dundee, "Crocodile" Dundee, and Columbia Pictures discovered the karate-learning American kung fu film "The KarateKid" - "Kid Difficult", and after getting $90 million at the box office in 1984, it launched a sequel this year, which was released on June 20, catching up with "Top Gun".

In this case, Tang Huan followed his own plan to bring Hong Kong films to Hollywood, which can be called a smooth hit.

Of course, this also makes it more and more that the original American style of "Top Gun" is very valuable.

But Tang Huan's fancy to "Top Gun" is not here, but the hidden public relations results behind it.

Needless to say, "Top Gun" is a collaboration between Tang Huan and the U.S. military, and even because of this relationship, some Hollywood staff members in the project team withdrew.

The U.S. military provided a full range of resources, including the USS Penguin aircraft carrier and the F-14 fighter squadron, to assist in the filming of "Top Gun."

Obviously, no matter how willing the U.S. military is to help, it is impossible to transfer these equipment in vain, and Tang Huan still needs to give people money.

For example, in order to get those fighters to take off, the richest man paid $7,800 an hour to cover various costs, including fuel.

For another example, director Tony Scott felt that the footage of the fighters taking off and landing on the deck of the aircraft carrier was not good due to the influence of sunlight, so he asked the commander to adjust the direction of the aircraft carrier, and ended up paying another $25,000 for the five minutes.

Don't be too expensive, this is already a friendship price;

In addition, in order to shoot real aerial footage, the "Top Gun" crew borrowed Tang Huan's Learjet business jet used for short-distance transportation in the United States, and mobilized six cameras to capture every move of the fighter group.

Fortunately, Zheru's cabin simulator came in handy, solved many practical problems, and improved the quality of special effects, and then controlled the film shooting budget to less than 15 million US dollars, which is now a considerable profit.

The idol role played by "Top Gun" has played a positive role in American military recruitment. The US Navy has admitted that the number of young people applying for the US military pilot examination has increased by 500 percent.

This is the result of the cooperation between Tang Huan and the US military, which can be described as a happy and perfect ending.

Of course, the richest man was very satisfied, and at the celebration banquet, he enthusiastically delivered a toast, affirming the achievements and thanking for the efforts.

Just as Tang Huan was about to end this link, he turned into an elbow, and a guest attending the banquet rushed out, smashing the pastry plate in his hand while shouting: "Tang Huan, you ambitious guy, do you think you are buying the entire California Don Jin State, don't want to build a high-speed rail in California." ”

Although Tang Huan has been pampered and pampered all these years, he has spent all his time drinking and enjoying the pleasure of a man, but he did not throw away the kung fu on his body, and immediately reacted sensitively to dodge it;

This celebration banquet also carried the intention of media public relations, and many media reporters came, and they quickly recorded this shocking excitement.

In the whispering and strange gaze, Tang Huan unhurriedly tidied up his shirt, as if he did not have a little fireworks, but in fact he was extremely annoyed in his heart.

He thought to himself hatefully: "Lao Tzu is in New York on the east coast of the United States, and you can come all the way from the west coast of the United States to smash the field! Do you really think that this kind of petty trick can stop me?"

Although the troublemakers were subdued on the spot, the bodyguards definitely didn't want their boss to continue to stay in this place of right and wrong, and quickly hugged Tang Huan to leave the scene.

"Find out where that person came from, and try to do a good job of media PR. Tang Huan commanded quietly.

"We've already done that. The assistant replied immediately.

In fact, the banquet is so large, it can be described as a mixture of dragons and snakes, and the effect of media public relations is really limited.

As a result, the next day, the New York Post, an old enemy, immediately gloated over the farce of how the richest man in the United States was protested at the celebration banquet of "Top Gun"; moreover, it also published another report entitled "Don't want to build California high-speed rail!" to comprehensively sort out the conflicts of interests caused by California high-speed rail.

In this title, Tang Jinzhou's title is particularly glaring, and it is easy for people to think about it, and then establish a hatred value.

The news of Tang Huan's promotion and investment in the high-speed rail project in California spread during his participation in the Hannover Messe in Europe, and as for the conflict of interest, it was due to the background of this year's midterm elections in the United States.

The U.S. midterm elections refer to the U.S. elections held two years after the end of the U.S. presidential election, which is held every four years, just near the midpoint of the four-year presidential term.

This year is a significant year, because in addition to the 435 seats in the House of Representatives and 100 seats in the Senate in the United States, 36 of the 50 states in the United States will have gubernatorial elections, as well as the election of state legislators and county officials.

Because voters change their voting goals in the midterm elections based on the president's performance in the past year or so in office, the midterm elections can be used as a midterm exam for the president, and may affect whether the new president can be re-elected next term.

In short, the U.S. midterm elections will involve multiple sets of power structures, from federal to local, and this year is one such year. Then, in order to win, some people use California high-speed rail as a bargaining chip. (To be continued.) )