…

Hengdian, a town with only 10 communities (94 communities), 18 administrative villages, and a registered population of less than 100,000, actually has a very large movie theater, DreamWorks Cinema, and not only a big movie theater, but also a five-star hotel, DreamWorks Hotel!

At first, many people were puzzled by these two investments from DreamWorks – they really couldn't figure out why DreamWorks made such a big investment in this remote town.

It wasn't until Xu Cun invested heavily in Hengdian to establish the world's largest film and television base that people knew the reason.

But—

Although Xu has built the world's largest film and television base in Hengdian, even so, the attendance rate of DreamWorks (Hengdian) movie theaters has never exceeded 40%.

In addition, the premiere of "Crazy Stone" was at midnight, that is, at twelve o'clock in the middle of the night.

Therefore, although Xu Cun is confident in his appeal, he is also psychologically prepared.

But Xu Cun, including Zhang Zaiyi and Jiang Chu, didn't expect that the DreamWorks (Hengdian) cinema was full - Xu Cun still underestimated his appeal to make a purely domestic movie!

Xu Cun really didn't expect this situation in advance, so much so that Xu Cun didn't let people buy tickets in advance.

But—

This did not stop Xu Cun from taking Zhang Zaiyi and Jiang Zhuo to watch a movie.

You must know that money can make ghosts grind - soon, Li Yuejin bought dozens of movie tickets from other audiences at a super high price of 500 yuan each.

At this stage, the ticket price of DreamWorks cinemas in the mainland is set at 15 yuan per ticket.

It's not that movie ticket prices in the mainland have really risen so high at present - at present, movie ticket prices in the mainland have not yet been unified. In first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, the ticket price of a movie theater with an environment and equipment similar to that of DreamWorks Cinemas is also fifteen yuan a ticket. Movie theaters in second- and third-tier cities with similar environments and facilities to DreamWorks Cinemas, or cinemas in first-tier cities with slightly worse environments and equipment, have ticket prices ranging from five to ten yuan. As for the township cinemas, ticket prices range from two to five yuan.

By the way, because Xu Cun started relatively early, there are currently nearly 1,000 cinemas in DreamWorks Cinemas and more than 9,000 screens, and it is indisputable that the largest cinema chain in the mainland is larger than other cinema chains combined, and the pace of expansion of DreamWorks Cinemas has not stopped.

The reason why the ticket prices of mainland movie tickets have risen so fast is not only because of the promotion of Xiangjiang filmmakers like Xu Cun and them, but also because the mainland, which wants to be in line with international standards, has begun to release Hollywood blockbusters into the mainland, that is, the famous ten imported films in the last life - the Hollywood movie "The End of the World", which is currently being screened in the mainland, is the first imported film.

Well...... It is not accurate to say that "The Outlaw" is the first film to be imported from the mainland - before that, the mainland has actually imported many films, such as the theatrical rights to "Superman" (which was the first film to be bought out by the mainland) from Warner Bros. for $50,000 in the mid-80s.

To be precise, "The End of the World" should be the first part of the mainland to introduce films.

Account-sharing films are films imported by China Film Group, distributed by China Film or Huaxia Film Company, or both, and imported from abroad by signing an agreement to permit foreign suppliers to obtain a specified share of the total revenue of Chinese cinemas from the film, with reference to the internationally accepted account-sharing standard: 35% for producers, 17% for distributors, and 48% for projectors.

By the way, usually, only Hollywood blockbusters can be introduced as account-sharing films.

There is a big difference between account-sharing films and buy-out films, especially between account-sharing films and films bought out by state-owned enterprises, the difference is even greater - before the reform and opening up, the nature of state-owned enterprises to ensure income in drought and flood was destined not to pay too much attention to the distribution of the purchased films. And the producers have already sold the rights of the film in the mainland at one time, so will it care how it box office? Therefore, the box office of a film that has been bought out by a state-owned enterprise is usually not very good. Taking a step back, even if the movie sells well at the box office, it is still terrible on the books, as for why, anyone with a little experience can figure out why. Account-sharing movies are different, it involves the interests of many parties, and naturally someone is behind it to push it to sell as much box office as possible.

Therefore, as soon as the account-sharing films entered the mainland film market, the ticket prices of mainland movie tickets rose sharply under the impetus of the stakeholders behind them, and the ticket prices of DreamWorks cinemas naturally rose with the tide.

Actually-

Movie ticket prices can't go up.

In 1989, the total box office revenue of mainland films was $2.7 billion, and the number of moviegoers was $29.3 billion.

In 1990, the total box office revenue of mainland films was $2.5 billion.

In 1991, the total box office in the mainland was 2.36 billion yuan -- "Zhou Enlai" alone earned 270 million yuan in box office revenue.

In 1992, the total box office receipts of the Mainland amounted to $3.2 billion.

In 1993, the total box office in the mainland fell to $2.8 billion.

Although Xu Cun has curbed the breeding of pirated DVD players, due to the rapid popularization of televisions in various homes, the rampant development of video halls, the emergence of DVD players, and so on, the mainland film market has begun to deteriorate rapidly, and the number of moviegoers has greatly decreased compared with previous years.

Under such circumstances, if we want to ensure that the mainland film market does not decline rapidly this year like the previous life, we will inevitably have to push the price of movie tickets higher.

In any case, a new era of cinema has officially opened in the mainland this year, and the calm mainland film market will be staged countless dramas from then on......

Of course, it's a step-by-step thing.

At this stage, Hollywood movies don't want to compete with Chinese films in the mainland.

Take "The End of the World" as an example:

Not to mention Xu Cun's fame, that is, the release conditions of "Crazy Stone" and "The End of the World" are extremely unequal - "Crazy Stone" is screened on more than 9,000 screens in nearly 1,000 cinemas in DreamWorks Theaters, and "The End of the World" can only be screened in some cinemas in Shanghai, Tianjin, Beijing, Zhengzhou, Chongqing, and Guangzhou.

Not to mention compared with Xu Cun's "Crazy Stone", the release conditions of "Outlaw World" are not comparable to the release conditions of Cheng Long's "Drunken Fist 2" and Zhou Runfa's "Citi Shaolin", which were released at the same time - in this life, Hong Kong films entered the mainland film market two or three years earlier than Hollywood films, and they have already established a release channel with great advantages, how can it be comparable to Hollywood movies that have just come to the mainland to open up wasteland?

……

Set yourself a small goal first: such as collecting pen fun pavilion:. Mobile version URL: m.