…

"The theme of science fiction, the theme of friendship and adventure, the shot of Elliott's bicycle flying across the moon has become an eternal freeze frame. Words and words are no longer enough to evaluate this classic American G movie, the only regrettable thing is that it is from a Chinese director. Fortunately, from the actors to the filming locations, they are all beautiful. ”

"'E.T.' is an extremely successful film, with the power of love as the theme, the best children's film, maintaining the integrity of the children's world. ”

"This is a film that transcends a barrier, touching the hearts of people with a simple but timeless story, with a fairytale plot and allegorical revelations that bring tears to the audience's laughter. From the tense and suspenseful opening to the thought-provoking ending, the whole film can be said to be absolutely cold. It is undoubtedly one of the most important works in the history of world cinema and will also become a part of world culture. ”

“……”

Before the Cannes Film Festival ended, the praise for "ET" from all over the world reached Xu Cun's ears.

For an emerging film company, this was a rare opportunity to establish a distribution channel, so Xu Cun immediately asked Shi Nansheng to lead the distribution team of DreamWorks to contact these distributors who came to the door.

However, despite being in contact with these publishers, Xu Cun never thought of using these publishers to issue "ET".

It's so simple!

First, most of the publishers who took the initiative to find the door at this stage are not strong, and even if there are a few powerful ones occasionally, Xu Cun cannot damage the overall interests of "ET" for the sake of local interests.

Second, DreamWorks has been established for too short a time, and the foundation is insufficient, so the current DreamWorks does not have enough manpower to master a worldwide distribution channel.

Third, the distribution channel without the support of the theater chain must be extremely fragile, and it is okay to make a little money with it, and it is wishful thinking to expect it to make a lot of money.

Fourth, if "ET" is not distributed to powerful publishers, then "ET" will inevitably be suppressed by powerful publishers, in that case, Xu Cun will not want to make money from "ET".

Of course, Xu Cun could not leave all the distribution rights to the publisher who was about to cooperate with him, the Asian side, and Xu Cun would not give it to him under any circumstances.

It's simpler!

First, the proportion of box office distribution.

If it is handed over to publishers in Europe and the United States, it will never be possible for those to give Xu Cun more than 27 percent. DreamWorks films have consistently been between 31 and 34 percent of the box office in Asia. There is a difference of at least 4% between the box office distribution ratio between European and American publishers and Asian distributors.

Suppose that "ET" sells $100 million at the box office in Asia, then there is a difference of at least $4 million, which translates to 30 million Hong Kong dollars.

How could Xu Cun get along with so much money?

Second, Xu Cun Zài Asia has a stable distribution channel, and there is no need for European and American publishers to issue at all.

Moreover, Shao Yifu personally called Xu Cun and said that Shaw Brothers was willing to issue "ET" with Golden Harvest at the market price.

Many European and American distributors have to ask Shaw Brothers or Golden Harvest to help them distribute films in Asia, and with Shaw Brothers and Golden Harvest jointly distributing "ET", why should Xu Cun let European and American distributors plug in a jar?

Thirdly, Xu Cun has a strong box office appeal in Asia, and Asian distributors will take this into account to give Xu Cun some more box office, but European and American distributors will not take this into account.

Fourth, Xu Cunde uses the strong box office of "ET" to maintain his inherent connections and inherent distribution channels, so that he can have a stable rear.

Although he had a full plan in mind, Xu Cun didn't reveal his true thoughts to anyone - he was waiting, waiting for the major distributors to come to his door, and he was also waiting for the final results of "ET" at the Cannes Film Festival.

……

May 23, the last day of the Festival de Cannes, is also the closing ceremony and awards ceremony of the Festival de Cannes.

Xu Cun, who has always been rarely nervous, was rarely nervous at the awards ceremony at the Cannes Film Festival -- he wanted "ET" to win the award so much! Because this not only means that he can make a lot of more money, but also means that he can really enter the global film world. To put it more highly, if "ET" really wins the award, it will also be another major victory for the Chinese in the film world.

The presenter unpacked: "I announce, Best Supporting Actress: Milena Dravic, "Special Treatment", Carla Glavina "Lawn". ”

……

The presenter unpacketed: "I announce, Best Supporting Actor: Jack Thompson, "Morant the Horse Tamer." ”

……

The presenter opened the envelope: "I announce, Best Actress: Anouk Aimee for "Ethereal". ”

……

The presenter unpacketed: "I announce, Best Actor: Michelle Piccoli for "Ethereal." ”

……

The presenter unpacketed: "I announce, Best Screenplay: Lawn." ”

……

The award presenter opened the envelope: "I declare that the Grand Jury Prize is: "ET". ”

The Grand Jury Prize, which began by chance, has now become a permanent prize for the Second Grand Prix of the Festival de Cannes. The purpose of the "Jury Prize" is the same as that of the Venice Film Festival and the Berlin Film Festival (the other two awards are also known as "Silver Lion" and "Silver Bear"), and the purpose is to recognize the "runner-up" (i.e., "Semi-Best Film").

Xu Cun's goal this time is the Grand Jury Award, that is, the second place - "ET" is only a Hollywood commercial film after all, and there is a lot of gap between it and those pure literary films.

Moreover, Xu Cun knows that if it weren't for the high prestige of "ET", which affected the judgment tendency of some judges, "ET" would not even be able to win this runner-up!

However, no matter how it went, it turned out that "ET" won the Grand Jury Prize!

Xu Cun strode up to the podium to receive the trophy, and said excitedly: "Cannes Film Festival judges, I love you! I didn't expect that you would really award the Grand Jury Prize to me, an Asian, you are so fair!"

The applause interrupted Xu Cun's words......

After the applause ended, Xu Cun continued: "At this moment, I can stand here, I must thank all the staff of the "ET" group drama, without your efforts, "ET" would not have won this award, so this trophy not only belongs to me, but also belongs to you." I would also like to thank my daughter...... Assistant director Tang Shuxuan, Sister Tang, you are the best filmmaker!"

In fact, what Xu Cun wanted to say later was: "I also want to thank my woman, it was your silent support that allowed me to win this award." ”

Fortunately, at the last moment, Xu Cun reacted in time and used Tang Shuxuan as a shield instead. Otherwise, there will be another uproar!

He almost said the wrong thing, which made Xu Cun's excitement quickly cool! Then, he said two more words, and walked off the podium with the trophy in his arms......

……

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