Chapter 0139 Make a public image for Apple

"For the IPO, I don't have any readily available resources at hand to support it, so I'm afraid I can't help it." Tang Huan shook his head and walked into the chairman's office with Makula.

"You're humble, then. Who in Silicon Valley is more famous than you right now? Such a glorious image can just give Apple a public image for listing publicity. Makula looked at Tang Huan, "Unless, you already have enough wealth to look down on Apple." ”

"Am I the kind of person who gets complacent and then goes crazy?" Tang Huan hurriedly waved his hand to clarify.

Just kidding, according to the historical trajectory, after Apple's listing, the stock price will soar to more than $60 in 1983, and a fool will think that there is more money.

But the problem is that his reputation is genuinely brushed up with gold coins, and Apple's public ambassador has always been Steve Jobs, if he steals the limelight, he must not be chased and spittled stars, how can his brother have the kung fu to play such a thankless trick, it is better to stand behind honestly and learn the experience of operating the company's listing.

"Then why do you want to refuse?" Puzzled, Makula asked, "You know, you're also a shareholder of Apple." ”

Tang Huan lifted Erlang's legs and groaned slightly, "What is Jobs doing at the moment, this should be his business." And in my opinion, Jobs's personality is just the right thing to restrain those cunning brokers. ”

"Lately Steve Jobs has been focusing almost entirely on the Lisa project, and has been that way since last year's tour of the PARC." Macoola spread her hands helplessly.

Tang Huan couldn't help but have a big head when he heard it, in his eyes, the current founders of Apple are too self-centered.

Woz has always been obsessed with perfecting the various technical details of Apple's second-generation machine. Especially after Tang Huan added a lot of functions to Apple's second-generation machine through the expansion card, Watts became more and more unable to extricate himself. A typical hacker who pursues a sense of self-fulfillment lacks a sense of the big picture.

With Wads' current status. It is entirely possible to leave the trivial problems to his subordinates, and he himself stands at a higher level and leads the research and development of the next generation of products.

Companies like Microsoft and Oracle also had a core duo of a technical elite and a marketing genius in the early stages of development, and they have always worked together.

But this convention is an exception to Apple's here.

Jobs, who was drifting away from Woz, imposed his will on R&D projects in order to realize his ambition of having a product with his own brand, delaying the progress of product development.

History is the most ironic. The winner can dress it up as they wish, and the latecomers can label it to their liking.

From the advent of the Apple II in 1977 to the release of the Mac in 1984. During this period, Apple only launched two new products: Apple's third-generation computer and the Lisa computer, both of which ended in failure, and Jobs interfered with them greatly.

The chaos he caused caused Apple to always swing back and forth between disorder and order.

As for Makula, who sat opposite, this old man who was now very wealthy, was rather lazy and tired of the troubles of work. He also values the enjoyment of personal quality of life, and is not enthusiastic about the daily management of the company, otherwise he would not have brought Scott in and used his hand to restrain Jobs and Woz.

"IMHO. Each company has its own style, with Zheru being a wolf pack of queue rules and Apple being a pirate of unbridled flamboyance. The impact of a quick change in public image may not be immediately apparent, but it can be felt at the most inconspicuous moment. To be on the safe side. I suggest that Steve Jobs should be supplemented by the master and me, so that it is the best match. ”

Macoola thought about it for a moment. There was a look of appreciation on his face, "Don, you are the most trustworthy. For the enemy, you will suppress the opponent so that you can't hold your head up; For partners, you can balance the interests without revealing a drop. Just follow your suggestion, you and Steve Jobs are the public faces of Apple as it prepares for going public. ”

Obviously, Makula also figured out who raised the child who was responsible. As the founder, how could he hide behind the scenes and let Tang Huan perform in front of him.

The root cause of this is that it was Makula's laziness that was at fault at first.

"Yes, after all, everyone is in the same trench." Tang Huan smiled and waved his hand.

"Don, tell me the truth, what about the prospects of Apple's third-generation machine?" Although there were no outsiders in the office, Makula unconsciously lowered his voice, "I need an independent and fair assessment, and it seems that only you can provide it." If the project does not go well, it will inevitably have a negative impact on the IPO. ”

Looking at Makula's sincere appearance, Tang Huan was a little hesitant and didn't speak immediately.

A tacit understanding has slowly formed between him and Jobs, he will not point fingers at Apple, and the other party will not come to Zheru to chirp.

But realistically speaking, Apple's third-generation machine doesn't like Tang Huan, although it can directly handle uppercase and lowercase letters, display more characters on the screen, and have a lot of other features, but Tang Huan has achieved these features through expansion cards on AppleII, and there is inevitably a suspicion of competition between them.

It can be compared to this, in terms of hardware, Apple's third-generation machine is the same as AppleII, using the same instruction set of 8-bit CPO, and then adding various circuits to the motherboard to provide the functions of various expansion cards developed by Zheru for AppleII, and then targeting users as commercial users, and its planned price is 3500 US dollars, which is higher than the part of AppleII, which is where the profit of the original Zheru expansion card lies.

Whether intentionally or unintentionally, it is objectively this posture of apples and Zheru grabbing food.

I have to say that the relationship in the mall is too complicated, and even if it is an alliance partner, there is also the problem of dominance competition.

Although Tang Huan understood these twists and turns, he couldn't condone them.

Brother also has hundreds of brothers to eat and drink, how can the profits be made, you want to develop a personal computer with a 16-bit CPU architecture with new features, I can also convince you, but I want to rely on a golden mean to grab food. Dream on.

In particular, a recent report from the team that developed office software for Apple's third-generation machine made Tang Huan unbearable.

In order to clarify the grade of the product in the market. Guaranteed profits, some features of the original design of the Apple III were compatible with the advanced features of the Apple II. It was artificially restricted, which added a great workload to the development of Zheru.

Of course, under the general trend of the alliance between Apple and Zheru, these frictions are small contradictions, and they can't be brought to the table to spoil interest. But if you want Tang Huan to show enthusiasm for Apple's third-generation machine, it is impossible.

But what Macoola said also makes sense, Apple's third-generation machine death is too ugly, and it may really affect the stock listing.

"No product design can be flawless, and Apple's third-generation phones are no exception." Tang Huan spoke slowly. "Compared to the number of circuits on the motherboard, the space in the main chassis is too narrow, and there is no cooling fan installed, coupled with the immature 'thin wire' wiring technology, if the computer runs for a long time, the heat it accumulates is likely to cause all kinds of trouble."

Tang Huan shrugged, "This question can be confirmed through testing now, and I can't make any judgments about how much of an impact it has." So my suggestion is. Reserve resources for after-sales service in advance, and solve problems as soon as possible in case of problems, so as not to affect Apple's reputation. ”

"Alas. Jobs is really harmful, he tossed around on Apple's third-generation machine project, and finally gave up. Macoola sighed helplessly.

It's a coincidence. Makula had just finished complaining, the next victim in the plane. Jeff who was robbed of the MAC project team by Steve Jobs? Ruskin is coming.

Of course, he is still the project leader for Macintosh, or Macintosh.

Ruskin is a wonderful man. In the style of a philosopher, sometimes humorous and naughty, sometimes dull and dull.

After he got tired of teaching in his early years, he rented a hot air balloon and flew over the principal's house, shouting out his decision to resign.

He has a wealth of experience, having studied computer science, taught music and visual arts, managed an indoor opera house, and organized street theater.

In 1976, Jobs approached Ruskin, who already owned a small consulting firm, to write a manual for the Apple II.

After arriving at Jobs' garage and seeing Woz at his workbench, Ruskin was persuaded by Jobs to accept the $50 payment to write an operating manual for them.

Later, Ruskin became a full-time manager of Apple's publishing department and became a member of Apple.

In 1967, when Ruskin completed his doctoral dissertation at the University of California, San Diego, he proposed that computers should have graphical interfaces, not text-based interfaces, which is why he repeatedly suggested that Steve Jobs visit PARC.

It was a dream of Ruskin to build an inexpensive $1,000 computer for the masses, and he persuaded Macoola to become the head of the MAC project in 1979.

But Ruskin is not as level as Tang Huan, there are only four people in the current R&D team, and its company status and R&D progress can be imagined.

Every time R&D resources are exhausted and the project team is in danger of disbanding, Ruskin runs to Macura and pretends to be pitiful, and Macura will also be kind.

This time, the dude came for the same purpose, and Macoola gave the same support.

Tang Huan can see that Makura, who has worked in Fairchild Semiconductor and Intel, still attaches great importance to technology research and development. Of course, it is not ruled out that he has a luck in his heart, hoping that this small project team can escape Jobs's eyes and finally succeed, so as to provide multiple support points for Apple's performance.

Ruskin left satisfied, and the Apple director Robert ran over again, and said to Tang Huan with a hypocritical smile on his face: "Recently, I am expanding more game support for the Apple II platform, you are an expert in this area, make an appointment and give me some advice?" ”

Ask your uncle, I want to go crazy if I want to make a profit from the game, Tang Huan really wanted to pick up the coffee cup in front of him and smash it, but he suddenly had an idea, and then opened his mouth with a spring breeze on his face, "The third-generation Apple machine that is about to be developed, but in terms of hardware characteristics, it is stronger than AppleII, why do you always stare at the old platform?" (To be continued......)