In April 2006, AIG signed a four-year, £56.5 million contract with Manchester United, and now Aon has increased it by 60 per cent, which is $20 million a year in relation to the annual sponsorship fee. Pen % fun % Pavilion www.biquge.info

If you calculate this money, it really can't be considered low.

But Zeng Cheng shook his head, and said with a smile: "Mr. Case, let's find a chance to talk about this matter again, tonight is our celebration banquet, you must not get drunk and go home!"

After saying that, Zeng Cheng didn't talk to him, turned around with a smile and left, Ed Woodward had been waiting for him in the distance.

Greg Keys understood what Zeng Cheng meant, he was very dissatisfied with the price, and he didn't even want to talk about it.

He provided Manchester United with a sponsorship contract of $20 million per year, which is definitely generous, but Zeng Cheng still looks down on it, he really doesn't know whether to say that the world is too crazy, or Zeng Cheng's appetite is too big!

But when he looked at Zeng Cheng's back again, he immediately noticed the person next to Ed Woodward. If you look closely, isn't it Joel Ivanik, the chief marketing officer of General Motors? Why is he here? Could it be that he has also come to Manchester United to talk about sponsorship?

As soon as Zeng Cheng approached, Ed Woodward immediately stepped forward and greeted, "Boss!"

"Ed, is there anything you want me to do?" Zeng Cheng asked with a smile.

Ed Woodward looked across and asked, "That seems to be Greg Case, chairman and CEO of Aon?"

"Do you know?" Zeng Cheng smiled and nodded in acknowledgement. They are all people in the circle, and there are no secrets to speak of. Besides, Aon Group wants to sponsor Manchester United, which is not a big deal.

"I've been dealing with them a lot!" Ed Woodward said with a laugh.

At this time, the middle-aged man who had been following him all the time took a step forward, stretched out his hand to Zeng Cheng, and introduced himself: "Hello, Mr. Zeng Cheng, I am Joel Ivanic, chief marketing officer of General Motors. ”

"General Motors?" Zeng Cheng was a little surprised. Just left an Aon Group, and then came to a General Motors, which is what he remembers, Manchester United's two main sponsors in the next ten years, how can they come to the door together now?

"You can't have said it in advance, right?" Zeng Cheng joked.

Joel Ivanik was stunned for a moment, and after thinking about it, he couldn't help but say: "The main thing is that Manchester United is too popular!"

This is a fact, and Zeng Cheng is not afraid to admit it honestly. You know, since achieving three consecutive Premier League titles and defending the Champions League, Manchester United is now definitely the most well-known football club in the world, and many sponsors have come to the door.

Zeng Cheng said: "Frankly speaking, Mr. Ivanic, I don't like to be verbose, and I don't like those twists and turns, I like to confess!"

Zeng Cheng was so straightforward, but Joel Ivanik was a little surprised. Doesn't it mean that Chinese like to be subtle Chinese?

"The price offered by Aon Group for the first time just now gives me the feeling that it is very, very insincere, so I don't want to talk to him!" Zeng Cheng unceremoniously revealed his thoughts, and said straight to the point, "You and Ed are friends, and I am also happy to cooperate with General Motors, but I hope you can think it through and come up with a sincere offer, so that we can continue, what do you think?"

Joel Ivanik was a little surprised, he really didn't expect Zeng Cheng to be so sharp.

This is to ask them to come up with the most sincere offer to negotiate, rather than continuing the time-consuming and energy-consuming business negotiations of the past.

"I've always heard that Mr. Zeng Cheng is different, and today I can see it!" Joel Ivanik said with a smile, "I know what to do!"

"Very good, I hope we have a chance to work together!" Zeng Cheng smiled and stretched out his hand again.

After the two shook hands, Zeng Cheng beckoned to Sandezi and signaled that he had something to talk to him.

Two minutes later, Ed Woodward knocked on the second-floor office door. After pushing the door open and entering, the British little fat man found that in addition to Zeng Cheng, there were also investment consultant Miss Catherine, Manchester United CEO David Gill, and the mysterious pair of French twin beauties.

"Let's talk about General Motors first!" Zeng Cheng motioned for Ed Woodward to sit down across from him, and poured him a cup of tea. This flattered Ed Woodward a bit.

"I'm old friends with Joel Ivanik and they do want to sponsor Manchester United, and I'm sure the owners have heard about it, and they've not been in a good situation lately. ”

Zeng Cheng vaguely knew something.

The 2008 recession and global credit crisis pushed auto sales to the brink of recession, depleting private capital. General Motors, which was severely short of liquidity, received a bridge loan from the U.S. Treasury. Under the terms of the loan, the Company should accelerate the difficult restructuring of its U.S. operations.

On June 1, 2009, at 8 o'clock local time, the bankruptcy petition was formally filed with the New York Bankruptcy Court under Chapter 11 of the U.S. Bankruptcy Code. Founded in 1908, General Motors will be the third-largest U.S. company to file for Chapter 11 bankruptcy, the largest manufacturing company, and the second-largest company to incur bankruptcy involving employees.

At the same time, this is also another bankruptcy of the global auto industry after Chrysler filed for bankruptcy protection.

After two months of restructuring, the new GM will receive $30.1 billion bankruptcy financing from the U.S. government, get out of bankruptcy protection, and re-enter the global automotive market with an image.

However, the impact of the previous bankruptcy and restructuring event on General Motors was too bad. In an effort to turn around the company's image, GM actively sought partners to reshape the company's image.

"It's kind of interesting!" Zeng Cheng laughed.

Although Ed Woodward is an old friend of Joel Ivanic, he is now an employee of Zeng Cheng and relies on Zeng Cheng to eat, so he is naturally closer to him, he said to Zeng Cheng: "In fact, not only Aon Group and General Motors are interested in Manchester United, many international brands are very interested in entering the English market, and from the current point of view, Manchester United is very popular!"

Everyone present listened to it and was also happy. If Manchester United is good, it means that they are all good.

"It's good to be in demand, there are no 50 million US dollars, I don't want to talk about it, and you don't want to talk to them, you will lose your value!"

Zeng Cheng made his attitude clear. Since it is a hot item, it must be sold at a price. So when he heard Greg Case's offer of $20 million just now, he didn't even bother to refuse, and just left.

As the hegemon of the Premier League, the team that has broken the curse of defending the title since the restructuring of the Champions League, so many stars are only worth 20 million US dollars? Not even as good as Barcelona and Real Madrid, who have been dreaming of eight years in a row?

"Understood, boss!" everyone agreed in unison.

With Zeng Cheng's statement, Ed Woodward and David Gill have the confidence to negotiate with the sponsors.

"By the way, boss, I don't know if you're looking for me, what's the matter?" asked Ed Woodward with concern.

Zeng Cheng smiled and said, "I have an idea that I want to discuss with you. ”

"Boss, please speak. Ed Woodward said repeatedly.

Zeng Cheng's purpose in finding Sandezi is very simple, that is, to let him drive high horsepower and increase cooperation with major companies. Although this guy is lackluster in running a team, he is definitely a good hand at commercial development.

In his previous life, when Manchester United was at its lowest point, he was still able to get Manchester United to sign sponsor after sponsor and build Manchester United into one of the most profitable football teams, not to mention that Manchester United is now at its peak.

After attending the celebration banquet, Zeng Cheng returned to the hotel, turned on the TV and watched it before going to bed, and unexpectedly found that the show was a catwalk, and the person who was on the catwalk was none other than the glamorous future first daughter of the United States, Ivanka Trump.

Zeng Cheng took a look at it, this catwalk show was also held in London. That is, Ivanka was also in London at this time.

Zeng Cheng couldn't help but think of the pleasant experience he had with this glamorous future American first daughter a few months ago.

Coming to the window with his phone, he dialed Ivanka's number.

"Is it Zeng?" It was already midnight in London, so Ivanka said coquettishly on the phone, "Do you know what time it is, you call people at this time, did you just have lunch and have nothing to do, it's midnight here." ”

Zeng Cheng smiled and said, "What, Ivanka, I'm not welcome to call you, what about it...... I hung up?"

"Don't ......" Ivanka hurriedly stopped him, "You've woken up people, just chat with me, people...... It's so lonely to be alone here. ”

Zeng Cheng smiled and said, "Lonely, then I'll come over to accompany you, okay?"

"Okay, then come here, I'll wait for you. Hee-hee...... I said yes, and you will say nice things to coax me. Ivanka said with a sneer.

"Hmm...... Then I don't say what sounds good, do you want me to say something ugly?" Zeng Cheng defended himself, "Oh, by the way, Ivanka, which hotel do you stay in London?"

"Huh...... Miss me?" Ivanka didn't tell Zeng Cheng right away, and flirted with him on the phone.

Zeng Cheng smiled and said, "Yes, then do you want me?"

"I want to ......," Ivanka said faintly, "but what's the use of thinking, you're not around people." ”

"Hehe...... " Zeng Cheng smiled evilly, it seemed that she didn't know that he was in London now, just to surprise her, Zeng Cheng could already imagine Ivanka's surprised look when he suddenly appeared in front of her.