readx;?“ It's better to listen to your name Xiao Su and get used to it. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ\。 qb5/"Su Canhao said, although Du Dawei is the minister of the Dunhuang Security Department, but the daily security inspection of each store is not responsible for him, his security department is located in Dunhuang in the side yard of the first store in Rongcheng, usually Su Can if he comes to the mall, he is in the office building separated from Dunhuang, to say that it is indeed a long time since I have seen Du Dawei.

There are two other people next to Du Dawei, both wearing black leather boots and uniforms, their bodies are faintly bulging under the wraps of the uniform, and their eyes are very tough, and they know at a glance that this kind of toughness can become fierce at any time. Su Can secretly praised Du Dawei for employing people, and when Du Dawei was doing security, the security quality of Dunhuang shopping malls was first-class.

Du Dawei had a good relationship with the leaders of the original troops, and many of the current security personnel in Dunhuang were retired from Du Dawei's original troops. The salary of the security guard of the Dunhuang shopping mall is very high in many department stores in Chengdu, and the salary of the new security guard is 1,080, and it can be increased to 25,000 to 3,000 a month after a year. At the beginning of this year, many white-collar workers are looking at the greedy income, and it has also invisibly established a lot of prestige for Dunhuang.

Du Dawei received some soldiers who were demobilized and retired from the army and had nowhere to go to become Dunhuang security guards, which is very pure in terms of blood. You must know that some large-scale security companies in later generations even tried their best to go to the troops to hold mobilization meetings before the demobilization of armed police officers and soldiers to pull these high-quality soldiers. And Du Dawei is also very famous in the original army, everyone knows him Lao Du, and he also calls him Mr. Du in private.

Su Can saw that the two security guards beside Du Dawei were no more than twenty-five or sixteen years old, very young, and asked, "They?"

Du Dawei introduced "Xiao Sun, Xiao Li" one by one. I retired from Dunhuang last year, and my grandson was the son of my comrade-in-arms, and I took him with me. Another lesson to Sun Bing, Li Jun said, "This is our Dunhuang Su Zong, don't you always get together on weekdays and say that you want to learn from him, you look at it now, give you another ten years, can you learn a trick and a half?"

Both of them swept their eyes on themselves, but Su Can = found a look of surprise in their eyes, obviously Du Dawei regarded himself as a successful co-type on weekdays, and it was definitely not a small discussion. He probably knows Su Can's age and experience.

Su Can smiled, stretched out his hand and gently patted Xiao Li's arm closest to him, and walked into the office building without saying anything more.

Wang Hu said to the deputy general manager in charge of the palm light store, "Immediately let the person above the department head come to the conference room and have an impromptu meeting, what about you Mr. Yang." "You call him and ask him to come over, just say that Boss Su is here. ”

Wang Hu spoke capably and concisely at this time, and he didn't look like the little woman who hid from eating ice cream cones in the elevator with Su Can just now.

There were more than 10 people gathered in the conference room, all of whom were department heads from the marketing department, investment promotion department, logistics department, inspection department and many other departments, including the three general manager level people of the brown light store.

If the three stores in Dunhuang were in the exploration stage, then relatively speaking, the management and operation experience accumulated by the Brown Light Store is more mature, and the Brown Light Store is also the smallest competitor environment in the business district.

Competitors have few advantages and disadvantages, and the advantage is that it has great benefits for expanding market share and can cultivate a large number of loyal customers. The disadvantage is that the consumption soil of the business district is not yet mature, and the performance will inevitably be affected. One of the great benefits brought by department stores is that they can link up and lead the upgrading of nearby residential areas, and a well-known shopping mall can transform a lot to gradually form a large-scale commercial community.

If it is said that 00 years ago was the era of advertising-oriented consumption, then these two years are the era of intensive advertising, and whoever does intensive activities and attracts the attention of the masses will be more able to occupy a psychological advantage. The opening of the brown light shop has been reported in major newspapers, and some activities have been done, such as the Dunhuang Special Fund set up by the China Children and Teenagers' Fund, the Sunshine Scholarship Project, etc., which have earned enough eyeballs. So when it first opened, the nearby residential areas and business districts were very active.

Brown light shop is a new development of Dunhuang, but also Dunhuang can break through the top four competitors in one fell swoop in Chengdu to break through the tear opening, Su Can is counting on this year Dunhuang can produce 15 million profits, brown light shop will take the lead in this big battle.

"I don't dare to say that you are the elite in the industry, but at least you are people who have been immersed in this industry for more than ten decades, some of you have done shopping malls in Harbin, in the north, some have engaged in their own chains, and some have experience in the industry at the top of the industry. Popularity is the most important thing. "There is humanity among them.

It was a vice president who spoke, Su Can nodded, "Not comprehensive, popularity and share, indispensable, popularity does not mean that we have to engage in activities all over the world, advertising, not this concept but positioning, our positioning is popular, regularly carry out some discount activities, and reduce the target profit, at about the first point." ”

A supervisor with rich sales experience said, "The profit of the Japanese standard has gone down, and the profitability of the single store has gone down, although I am not worried about being eaten by several other large shopping malls in this place, but this is inversely proportional to the share, contradictory." And what does lowering the target profit have to do with popularity?"

"No contradiction" Su Can shook his head, and said to the people who came over, "Reducing the target profit will naturally make our positioning clear, and the popular positioning will be clear, which will have a great effect on striving for the target group, and will naturally form an impression in the hearts of consumers, and the disguised popularity will be established and improved, and it is also a good thing to grasp both hands for market share, which is feasible."

"On the other hand, when it comes to share, share should be grasped from the details. Let's talk about a supplier's problem first, whether it is direct supply or indirect supply, we must try to select suppliers with strong operational capabilities, do not underestimate this detail, the operation of the supplier directly affects the training of our Dunhuang shopping mall internal staff "goods on the shelves, market channels, the rhythm of the goods, and the promotion of cooperation" This is a bit like a piano, step by step, must be a very beautiful melody. Of course, this is only preliminary, and dealing with the problems of these suppliers is like forming our army, and only by rectifying the military horses and cultivating internal skills can we further fight and fight. ”

"The next step is to grasp the distribution of suppliers in the region, there are many brand types in the shopping mall, women's clothing, women's shoes, men's clothing, children's clothing, etc., we will have energy in these areas of supplier brands, all one by one public relations, large suppliers can not be offended, you all know \{\} stop le, in any shopping mall is very fierce, then in the women's shoes area to run in with it to run in a good relationship, to solve the contradiction, once it is cut, may not be sold in our entire shopping mall women's shoes. In the same field of women's clothing, Attachment is also such a large supplier, and I hope everyone can pay attention to this aspect. ”

Su Can noticed that there were many people at the scene who took out their pens to remember the rules and regulations he said, for these people, I am afraid that it is the first time I have heard of Su Can's so-called these, in fact, this is in Su Can's later life, when he was a small sales manager, these are familiar truths, but now the domestic shopping malls and department stores have not yet reached this step, and they have not yet reached such a subdivided point. More shopping malls are still using platforms to carry out activities for price reductions and promotions, and many bankrupt companies don't know how they died.

What Su Can said now is like the people who are experienced in doing department stores in front of them are still in the era when the armored troops of the Great Plains of the Group Army were arranging and charging, and he, Su Can, had already beheaded him with precision-guided weapons. It is a completely unbridgeable gap of the times.

"Based on the previous supplier's brand word, we can also use this as a weapon for commercial strikes and a weapon to suppress competitors. For example, we value the LLE, we sell hundreds of thousands a month, while the other party only sells 60,000. What will you see the final result will be? Soon the company will find the other party to negotiate, and if the negotiation fails, the other party will have contradictions, and the pace of their development will slow down.

Su Can waited until he finished speaking, and the high-level executives of the brown light shop present competed with each other. Only people in the industry know that these things are a kind of impact on He Xun for them, and the original contempt for Su Can has also been put away. Su Can looked at these people in front of him and thought to himself that these things had been taken out, and if these people present left Dunhuang one day, they might become leaders in the industry.

"It's really exciting. Look at the way they stare at you, something they've never shown to me. Wang Hu came to the staff canteen and helped Su Can to eat, and the two came to i$$ to land.

"Oh, then what kind of eyes are they staring at you?" It's no wonder that Su Can is puzzled at the moment, in his opinion, that group of thirty or forty-year-old men want to stare at Wang Hu, a big girl like a flower, even if they are respectful on the surface, who knows what is going on in their hearts. "If you do this again, you will eat by yourself. Wang Hu rarely showed some general manager posture in front of Su Can. "When the big boss arrives here, he eats alone in the staff canteen, do you want to make the people in Dunhuang panic?" Su Can said with a smile.

"Don't you see that there are fewer people who want to have a meal with you today and want to stay longer, it seems that you have a lot of things on you that make them very tempted. Wang Hu smiled: "No wonder you want to come down to inspect today, it seems that you have studied a little bit of retreat some time ago, and now you are coming out to behave." ”

Su Can smiled bitterly, "Not really, the main problem is that the hand is a little tight, the key to Dunhuang's profitability is in the brown light shop, there must be a profit of fifteen million this year, how can we be better next year__)0"

"I heard that you have invested in several companies in Shanghai, are the prospects of these companies very good?" Wang Hu wondered, of course she had confidence in Su Can, but the more light she received, the higher the level, she understood that the more she was walking on thin ice, some huge companies had to worry about the cold winter that the industry might encounter when there was a trough, and anyone who pointed out the lupine towel could capsize in the gutter, but Su Can strode forward, she was afraid that one day he would fall and fall to pieces. "The company's prospects. Su Can muttered, nodding, "The companies that we fancy in Shanghai this time will become the first in the industry." ”

Wang Hu was stunned by this confident and powerful sentence, she couldn't know where Su Can's powerful self-confidence came from, but no matter whether Su Can would be annihilated in the tide of the times, she was willing to choose to believe it.

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