Chapter 0049 The Microcomputer Database Comes Out
Adelson really regarded Tang Huan as a consultant for the preparation of COMDEX, and hurriedly ran to ask for advice.
"I want to make the COMDEX scene bigger, but except for the personal computer companies, those large computer manufacturers are a little careless about it, even if I lower the exhibition fee, the enthusiasm is not aroused, what should I do?" Adelson had a distressed look on his face.
Tang Huan pondered for a moment, "You should focus on the big and the small, and concentrate on convincing the leaders of the industry to come up with the latest products and technologies to participate, so that other companies will follow suit and pay attention." ”
"You didn't mean IBM." Adelson sighed, "They've always been superficially polite to my lobbying. ”
"Overlords like others are naturally qualified to be arrogant, you should change your lobbying methods." Tang Huan smiled contemptuously.
"What works?" Adelson asked eagerly.
"Provoke the generals, provoke the sensitive nerves of these predators like IBM, as long as they fool them, it doesn't matter if these people find out that they are fooled, anyway, the grade and reputation of COMDEX have been improved, and the next session will not have to work so hard."
Tang Huan leisurely laid out a stack of documents and continued: "After all, you are not a computer industry insider, and you don't know about the grievances and hatreds of various companies. With your abilities, it shouldn't be hard to find Frank Carey, chairman and CEO of IBM. He told him that DEC and HP have decided to participate in the exhibition, and will launch new small form factor computers with more powerful functions. In addition, personal computers like Apple have made significant progress in commercial functionality. If IBM doesn't care about others catching up in terms of technology, then it doesn't come. ”
Adelson's eyes flashed and he added, "Then, I went to HP and said, IBM has decided to exhibit, will you come?" ”
"Clever." Tang Huan laughed, "But it's not enough, we have to add the name of DEC." You know, HP wanted to acquire DEC back then, but it didn't succeed, so it was like a man pursuing a woman and failed, leaving an obsession in his heart. ”
Adelson nodded abruptly, "WHEN I GO TO DEC, I WILL SAY THAT YOUR OPPONENTS IBM AND HP ARE GOING TO SHOW UP ON COMDEX, SO IF YOU HAVE THE GUTS, COME HERE." ”
"That's the idea." Tang Huan smiled appreciatively, "In addition, DEC is the company that is the most dismissive of microcomputers, and strongly opposes the development of personal computers, you have to say to them, Apple and Zheru will jointly launch a new application in COMDEX - microcomputer database, your minicomputer is dangerous, if you don't believe it, come and see." ”
Adelson applauded and sighed, "Mr. Tang, you are so cunning, these so-called giants in the industry are all played by you." ”
"It's not as exaggerated as you say, it's just that I know more gossip." Tang Huan waved his hand, "I want to state that I have always treated my friends with sincerity. ”
Adelson nodded hurriedly, "Of course, the methods we just talked about are just some of the most normal business strategies." ”
Tang Huan and Adelson glanced at each other, and seemed to smile infinitely, "In the field of personal computers, Apple and Zheru will definitely participate in the exhibition, and other companies regard us as the biggest competitor and target to catch up, so they will naturally move in the future." ”
"Asking Mr. Tang to be my advisor is the most correct decision I have made." Adelson stood up contented, "I'll start doing it now, you wait for the good news." ”
Seeing Adelson leave happily again, Tang Huan smiled and shook his head, in order to expand the influence of COMDEX, this person flickered around, which is estimated to cause a lot of scolding, but the future "Golden Sands Gambling King" should not care about this. Moreover, even if his credit is bankrupt, it has nothing to do with him.
……
After several rounds of rigorous internal testing, Zheru's Mac version of the microcomputer database software was finally officially completed before COMDEX began.
Regarding the name of the product, Tang Huan has always been careful, DBase is definitely not usable, you must know that this is an important reference coordinate, if you directly replace it, God knows what moth will be raised, or leave space for it, and it is better to observe it secretly.
So, Zheru's microcomputer database is called EBase, E is the first letter of the three words electronic, powerful, and easy to use, anyway, Tang Huan's head was patted, and the name was given as soon as the brain was opened, and the following marketing department then made such a written explanation.
It's like Steve Jobs suddenly found out that he had abandoned his daughter Lisa, but still had to use her name Lisa to name the development project, and the publicist took it as an acronym to avoid embarrassment, and came up with a corresponding phrase, "LocalIntegratedSystemsArchitecture", as the official explanation.
Regardless of whether the name is a spoof or not, Zheru's microcomputer database EBase is out anyway.
As one of Apple's closest partners, it was only natural that Apple should be invited to witness the debut of such an important product as EBase – an internal press conference.
Steve Jobs, Marcura, Watts, Scott, and other Apple directors, as well as Gates, who happened to catch up and insisted on following the bustle, gathered in the conference room of Zheru.
Everyone held the beautiful printout of the documents organized by WordEasy, and exchanged words and discussions.
Gates' hand holding the file trembled slightly, Zheru's database was really successfully developed, and seeing that other people's product lines were getting richer and richer, he wavered from his idea of insisting on operating a compiler.
Obviously, the criteria for the division of the personal computer software market have been established by Tang Huan, that is, operating systems, programming languages and application software.
The market share of application software is getting bigger and bigger, and the sales of Zheru Company from its inception to the present half a year should have reached tens of millions, which can be calculated from the proportion of Apple's computer shipments.
Apple sells more than 10,000 computers a month, with CGrid and WordEasy pre-installed, and now has a new member, database EBase, which is also too eye-catching.
I have been working hard in the field of microcomputers since 1975, but there is no new person who has only set foot in this industry this year, and I am really unwilling.
Gates glanced at the introduction of the database EBase features on the document, and noticed that this product needed to be paired with a new expansion card hardware to exert its full power, and he suddenly brightened his mind, CGrid and WordEasy are weaker than the corresponding Mac version on CP/M, and the same is true for EBase, no matter what the reason is, anyway, Zheru has not completely monopolized the market, and it should be too late to catch up.
If that's the case, he needs a helper, and Gates rolled his eyes and thought of his good friend Steve Ballmer at Harvard.
Tang Huan naturally saw that Gates, an outsider, also came to join in the fun, but he didn't care, and after glancing at everyone present, he began to introduce the product.
"Gentlemen, although you already know, I still want to tell you with excitement and solemnly that EBase, a microcomputer database on Apple computers, has finally been successfully developed. From now on, databases are no longer exclusive to IBM's mainframes, HP's, and DEC's minicomputers, and Apple computers can do the same. ”
In the warm applause, Tang Huan pressed his hand down, "In order to let everyone intuitively understand the value of the microcomputer database, we have developed a financial software system on EBase, which can enter vouchers and summarize the flow account. Soon, the sales system and warehouse system will also be completed. ”
Tang Huan smiled and looked at the bright eyes below as if he had found gold, except of course, Gates, whose eyes were confused and godless.
But Tang Huan didn't need to pay attention to Gates's feelings, he continued: "Next month's COMDEX is a good promotion opportunity, and I hope you will use all your resources to promote the powerful features of the Mac and EBase for your own benefit." ”