Chapter 0300: Samsung's Ambitions for Semiconductors

"Boss, when will our AutoCAD be available to the market as a full-fledged product? Now the version number has reached 1.0. "JohnWalker, the AutoCAD project lead -- John? Walker and MikeRiddle - Mike? Riddle, looking at a gap, came to inquire about the future in order to condense the research and development results of his own hard work and enthusiasm.

Tang Huan smiled slightly, the group of technical elites he gathered over can be described as a perfect combination of talent and entrepreneurial belief.

"If your group envy Adobe, look at the scenery, and be anxious, you can make an appearance at COMDEX next month." Tang Huan quipped, "Of course, as long as you don't worry about being stolen by C++." ”

John? Walker chuckled dryly, "Then let's wait." ”

In the development of AutoCAD, part of the work was done in C++, and he knew how attractive this new development tool was, not only to stir up a commercial sensation, but also to attract the attention of the academic community, so he naturally avoided the limelight.

"My advice is to choose COMDEX at the end of the year, and I will also prepare for its debut."

Tang Huan pointed to the second-generation Fangyuan computer Ultra, "In the actual sales process of Illustrator and Photoshop, there is a fact that has to be taken seriously, that is, the users of these professional software. To achieve a qualified level of operation. A process of training is required. ”

Speaking of which. Tang Huan shook his head, "And this time difference has affected sales expectations to a certain extent. Since AutoCAD can be put into use in advance, you might as well use this year's summer vacation to select some college students as warm-up users and train them in advance, so as not to be so passive. ”

Compared with office software such as spreadsheets and word processing, professional software such as Illustrator and Photoshop. It does put forward a certain level of operation requirements for users.

After all, even in the past life when Photoshop has become synonymous with the field of image processing, PS is also a professional job, and not everyone can casually and satisfactorily improve the appearance in their photos.

"It's because we're not thinking it through." John? Walker nodded abruptly.

Mike? Riddle interjected, "I've heard that designers who have recently been able to pass the Photoshop exam and get a certificate at the training and certification center are very popular among employers in the media industry. ”

"Scarcity is precious." Tang Huan laughed loudly, "Be patient." CAD is a professional field of application that deserves our caution. And waiting until the second half of the year to release AutoCAD has another benefit. Workstations with Yi Peng/Holder processors should be ready for samples, and AutoCAD will be more useful. ”

See John? Walker and Mike? Riddle and the others were appeased, and Tang Huan added, "I helped you think of the name of the new company, it's called Autodesk." You should understand what this means. ”

John? Walker had a look of excitement on his face, "Understood, just like the army, we have our own number and structure. ”

ComputerAidedDesign-Computer-aided design, or CAD, has a long history, and in 1963, Ivan Edward Sutherland, who received his Ph.D. in computer engineering from the Massachusetts Institute of Technology. Edward? As part of his doctoral dissertation, Suzelan wrote a program called Sketchpad, which is considered a major breakthrough in computer graphics.

In terms of hardware, it used an early tube display, as well as a photoelectric pen, which had just been invented at the time.

If the operator drags a node on the graphical interface, all the paths that connect with it will change position at the same time, which is a remarkable technology compared to the state of development of that era.

Sketchpad uses the same concept as the object-oriented applications that are now emerging, and was the first interactive computer program that became the blueprint for many interactive systems that followed.

As a result, Sketchpad is considered the beginning of CAD, and Ivan? Edward? Su Zelan won the Turing Award for this achievement.

Originally, Autodesk was the pioneer in the technical implementation of CAD tools on personal computer platforms.

In 1982, in St. Raphael, Marinshire, which was connected to downtown San Francisco by the Golden Gate Bridge, John ? Together with 12 other programmers, Walker pooled $59,000 to form Autodesk, and at the same time launched its first product, AutoCAD, version 1.0, which could run on two 16-bit PC hardware platforms - IBM-PC and Victor9000.

Another great software product from Autodesk is 3DStudioMax, which has had a historic impact on CG production and has been used in many Hollywood blockbusters and classic games.

Compared with the well-known products AutoCAD and 3DStudioMax, Autodesk's own company name is a bit low-key, but it is in line with the royal road to making a fortune in a muffled voice, and being a constituent stock of the Nasdaq 100 index can show how well it performs.

Compared with AutoCAD1.0 in the original space-time, users must memorize each command or query the operation manual, and the AutoCAD1.0 guided by Tang Huan in this time and space has a friendly menu interface and has enhanced its functions a lot.

Tang Huan has already asked the marketers to go to large manufacturing companies such as Ford and General Motors to promote AutoCAD, anyway, there are physical objects to demonstrate, and I can't impress the other party if I don't believe it.

See James? Cameron has been given the opportunity to operate the second-generation Fangyuan computer Ultra. And experience it with great interest. Tang Huan walked over and explained. "I'll ask you to get a pass to the R&D center, and you can set up a computer special effects team while refining the script of "The Terminator"."

"We must live up to our mission." James? Cameron solemnly stated.

……

For the aggressive IBM-PC, Tang Huan's strategy is very simple, let Apple IIe and Osborne machines entangle it in the low-end market this year.

In fact, IBM-PC itself has to face the siege of a large number of 8-bit PCs in this market.

And they will continue to expand their territory, consolidate the mid-to-high-end market, and wait for next year with the further reduction of manufacturing costs. Encounters and battles with IBM-PC in the mid-range market.

The hardware side is so watching the fire from the other side, but the software side is going to actively attack and take various means to suppress Tang? The so-called new troika built by Estlic.

Seeing that the work arrangement here in Silicon Valley was almost over, Tang Huan planned to leave for Los Angeles, when Samsung's Lee Kun-hee came to visit again.

A generation of Fangyuan computers has taken root in South Korea, and with the strength of Samsung, it is naturally smooth to sell, and it has become Lee Kun-hee's glorious achievements, which can be called fame and fortune.

In addition to the licensing fee, Tang Huan's main source of income is software. The two sides can be regarded as working together.

But in fact, he has always been on the software side. Although some technology transfer is inevitable, it will depend on the progress of industry standards in the Korean market.

In other words, Samsung can get the technology of Fangyuan computer and Zheru, but only if its industry standards are mastered by Tang Huan to some extent, such as Korean coding.

This kind of thought, Tang Huan hid it very well, and Samsung didn't notice it, the relationship between the two sides can be regarded as honey blending oil, and many important things have been entrusted.

Lee Kun-hee's visit this time is specifically for the introduction of semiconductor memory production technology, and Samsung's ambitions for this industry are very strong and obvious.

In order to help Li Kunxi, Tang Huan was quite nerve-wracking, because the other party's goal was very high, and he wanted a patent for 64KB memory, which belongs to the latest semiconductor industry technology.

When the next generation of new technology matures, the profit of 64KB memory will not be so lucrative, and it is possible to consider squeezing the surplus value and transferring it.

Fortunately, there is one thing that Tang Huan appreciates in terms of Samsung, that is, he has a clear understanding of reality, understands his position in the industry, and knows what to do.

In order to get the latest 64KB memory patent, Samsung has a clear attitude and is willing to pay a high price, and Bao Jun is satisfied.

For Samsung's strategy, Tang Huan knows in his heart, it is nothing more than to exchange money for time, since he has entered this highly competitive field as a newcomer, then set the starting point higher, saving the previous technical exploration process.

In fact, in the original time and space, Samsung also played this routine - first imitate the opponent, and then eat the opponent, otherwise Tang Huan would not be vigilant.

You must know that Samsung, which is on the road to rise, has entered almost every new field it has set its sights on later than its competitors.

For example, the home appliance business is 51 years later than Panasonic; The semiconductor business is 10 years behind Intel......

But in the end, Samsung is the latecomer.

Arguably, Samsung is one of the most brilliant followers and never shies away from learning and imitating.

In the process of technology research and development, "reverse engineering" is an important step for Samsung to break through, that is, to introduce technology by paying patent money, and then learn from it in an imitation way, and then transform it into a research and development direction suitable for Samsung's own use.

This is the case with the development of the semiconductor business, where the gap between Samsung and its U.S. and Japanese counterparts is that the 64KB dynamic memory technology is four years behind; 64MB dynamic memory technology is industry-synchronized; The 256MB dynamic memory technology is the world's leading, and it is basically the world's first in the future.

The semiconductor memory chip industry is characterized by scale, and it is all about money and continuous investment, and Samsung has the most advantages in this regard.

Since its strategy is so right, Tang Huan is naturally willing to send a favor to make this protracted semiconductor industry war more exciting.

With the sword of "not bad money", Tang Huan finally found a semiconductor company for Samsung that sees money, which is MicronTechnology-Micron Technology located in Boxi City, Idaho.

Compared with Intel, Texas Instruments, and MOSTechnology, Micron is currently a newcomer in the semiconductor industry, founded in 1978 by four founders, Ward Parkinson, Joe Parkinson, Dennis Wilson and DougPitman, funded by four local businessmen in Idaho, initially only providing semiconductor design consulting services, which shows its limited financial resources.

However, after being favored by a big financier, Micron's situation immediately changed.

This man was JohnRichard Simplot - John? Richard? Simplao, a billionaire, founded the J.R. Simplot Company, which is an agricultural company dealing in potatoes, and its main customers are McDonald's, KFC, etc.

The combination of a high-tech company that develops semiconductors and an agricultural tycoon who sells potatoes seems to have a sense of joy, but Micron has been invested with real money, and this year it has established its own wafer manufacturing plant with an area of 4,600 square meters, and directly produces 64KB DRAM chips.

After his subordinates inspected Micron's factory in the name of procurement, Tang Huan started negotiations, but he didn't have so much spare time to grind his lips personally, and it was full of weight when Chambers went out.

At the beginning, Micron executives such as Ward Parkinson were taken aback by a data-rich industry analysis report.

In the first half of the year, Japanese companies accounted for 56 percent of the 64 KB DRAM market share, while the U.S. counterparts accounted for 44 percent.

By next year, the advantages of Japanese companies will become more and more apparent.

Ward Parkinson doesn't want to believe this fact, but when you think about the provider of this report, it is natural that one of the world's leading manufacturers consumes a lot of CPU and memory every month for game consoles and computers, so it is natural that they are very sensitive to the market.

Damn the Japanese, we were lucky enough to get a billionaire injection to build our own factories and prepare to make a big profit, and you guys ruined the market so rudely. (To be continued......)