October 26th and 27th are S.MTOWN Osaka family concerts, and of course Kevin Lee can't go as always, and even if he can, he can't get out.

As the general manager of HS Entertainment, Kevin Lee, who is the general manager of HS Entertainment, is lacking in skills, and as his first important plan to take over Great Aim Awards, Kaiwen Li must devote 12 points of energy to strive for the best.

The reason why Korean variety show writers are important is that they have mastered almost all the details, usually a successful variety show has at least seven or eight screenwriting teams, and after HS Entertainment bought the rights of RM, almost half of the screenwriters of the team were transferred to China to produce the show, and PD and VJ were the original team.

Huace Film and Television is very knowledgeable in the shooting of TV dramas, but when it comes to producing variety shows for the first time, many staff members are a little confused, and at this time, they need to learn from their Korean counterparts.

There is no problem in calling in RM's production team in a short period of time, but it is definitely not possible to rely on it for a long time, and both HS and Great Aim must cultivate a group of well-trained PDs and VJs.

In China, whether it is a celebrity to become famous or a TV series to be promoted, RM has a large audience in China, and it is enough to put out the news that SBS TV and HS Entertainment have cooperated to produce a Chinese version of RM.

In just one day, as many as 200,000 people participated in the discussion on the Internet about the Chinese version of RM, and there was no shortage of RM fans shouting the slogan "please let go".

Whether it is for support or opposition, remarks cannot change the facts, anyway, what Li Kaiwen needs is just attention and topics.

Mr. Cheng has been staying in China. He doesn't know Chinese. The main job is to negotiate and communicate with the Korean producers of SBS TV. In his heart, he was dissatisfied with Li Kaiwen's large-scale signing of obvious artists, even if the advertising placement depicted by Li Kaiwen was true, the price given was too high, which greatly reduced the interests of the production company.

On this day, Li Kaiwen, Jung Chang-hwan and the Korean production team led by Cho Hyo-jin held a meeting to discuss the planning of the first episode, and gradually reached a consensus, that is, the first three episodes let the members of the Korean running boy team join the game, and use the Korean version of the running man to drive the Chinese version of the running man.

The so-called relying on the mountains to eat the mountains and relying on the water to draft the water. Of course, they have to eat RM by relying on RM, not to mention that SBS TV is still counting on this variety show to be popular in China, and they use dividends to solve the loss problem of the TV station.

The first episode was recorded in China, and Kim Jong Kook, nicknamed Tiger, was invited to attack the seven members of the running boy group as a hunter; The second and third episodes went to South Korea to shoot to create a confrontation between the running men's teams of China and South Korea. This proposal was supported by all the participants in the conference room, and it was undoubtedly excellent to take advantage of the strong wind of RM Korea.

At the end of the meeting, Li Kaiwen and Zheng Changhuan stayed alone to discuss the purchase of more variety show copyrights.

Li Kaiwen means to continue to buy the rights of Korean variety shows, among which the iconic program is "Infinite Challenge", which is far more popular in South Korea than RM, and has been at the top of the variety show ratings list for many years.

Mr. Chung disagreed. He believes that at the moment the company is making RM, which has cost a lot of money. Unless it is guaranteed that RM can enter into normal operation and generate profits, it is not suitable to continue to purchase copyrights; Moreover, "Infinite Challenge" is not like RM, which has high requirements for MC, and there is no professional MC in China, so I am afraid it will be difficult to make the Korean version of the variety show.

"Executive Zheng, your suggestion is very reasonable, but the company can buy the copyright first and then produce it at the right time."

Jung Chang-hwan shook his head and said, "I insist on focusing on making RM first. ”

Li Kaiwen was about to open his mouth to persuade, but there was a knock on the door of the conference room, and it was Manager Cen of Dace Advertising, a subsidiary who went and returned, and walked in.

"Mr. Li, the public is very interested in our variety show, and hopes to deeply implant one of its newly listed models in the show."

Li Kaiwen raised his eyebrows, "What about the price?" ”

"The other party accepted our offer, and the in-depth placement advertising fee was 60 million."

"Okay." Li Kaiwen was overjoyed and slapped his palms vigorously.

Although he was sure that the aroma of wine was not afraid of deep alleys, and the popular RM in Asia would definitely be popular, he did not have a specific grasp of the advertiser's offer, and suddenly heard that Volkswagen was the first to sign a contract, and he really took a reassuring pill, and his heart was overflowing with joy.

Manager Cen was obviously very excited, and said loudly: "Several brands negotiated with us have basically been implemented, Heilan and Suning have decided to sign an advertising contract, and the endorsement will be deeply implanted, 50 million." ”

Kevin Li shook his fist fiercely.

As a positive outdoor variety show, RUNNINGMAN is a target for advertisers because of its moving vehicles, the costumes worn by the running men, and the RM treasure chests and prizes that are essential for each issue. The rest, such as the mobile phones used by the running male members, the shoes on the feet of the members, and the drinks they drink, can all be used for advertising, and all of them can be auctioned, and the price will be won.

The cost of the three in-depth advertising placements alone was as high as 160 million yuan, and RM recovered the cost before filming began.

Li Kaiwen and Manager Cen spoke Chinese, but Zheng Changhuan couldn't understand a word, so he sat next to him and was in a hurry.

Finally waited for the two to end the conversation, Manager Cen left the conference room, Zheng Changhuan eagerly asked what they were talking about just now, seeing the smiling expressions on their faces just now must be good news.

"Good news," Kevin Lee smiled slightly and paused deliberately, "At present, three big brands have signed deep placement advertising contracts with us, with a total value of 31 billion won. ”

"Three hundred and one billion?" Zheng Changhuan shouted, and immediately became calm, "That means that our show has already started to make a profit before it starts production?" ”

"Of course," Kevin Li nodded reservedly, "so I reminded Executive Zheng to seriously consider my suggestion just now." ”

"Yes, yes." Zheng Changhuan smiled and nodded again and again.

Facts have proved that Li Kaiwen is completely right, and his reason for opposing Li Kaiwen no longer exists, of course, he agrees with it. If you get more copyrights of variety shows, you can create more profits by owning more IP.

In the Chinese market, there is really a lot of money, and the cooperation with Li Kaiwen is really big.

Koreans are impatient, and Jung Chang-hwan flew back to South Korea on the same day to negotiate with MBC TV to buy the rights of "Infinite Challenge".

Soon, the remaining advertising endorsements for mobile phones, running shoes and drinks were also sold, adding 90 million yuan to HS's revenue.

On the first day of filming of the Chinese version of RM, Li Kaiwen met with Gao Yi, deputy general manager of Huace Film and Television, in the temporary office of Wansheng Cinema Line, and instructed him to contact the bank to apply for a loan.

And Li Kaiwen himself left for South Korea in the afternoon, and his primary purpose was also to apply for bank loans, and the target was the Nonghyup Bank where he worked.

Capital is king, and more money is easier to do. (To be continued......)