Chapter 11 Guidance

ps: Every day I come to make up the number of words, there are too many urges, too many single chapters, more than the text, I'm so tired! I want to change my ways and write the truth. But why are you urging the change? How many days have I been updated? How many days do you owe me? And go, you, big, lord, of! Don't talk to me privately, I don't want to talk to you, if you don't read it, you will be taken off the shelves, and you will have to delete the book! That's a lot of, Nima, are you sick? And I even have pirated copies? Clean, crisp and typo-free? Are you blind, the plot is full of ups and downs, are you blind? Recommended tenth, hehe, the data is not ugly. I'm done.

Luo Xiang's family meant that Songjiang had great potential and room for development, so the family gave Luo Xiang a large amount of money to invest in the Songjiang pharmaceutical chain. However, Luo Xiang is still a little powerless to run a large chain, and he is completely confused, but he just knows that he will buy the goods, and then send them to the store, and then sell them in the store. Originally, two college classmates wanted to help him, but because the younger couple was going to get married, they could only put it on hold for the time being, and then he could only sit alone in the headquarters.

When he met Su Han for the first time, he felt that this person was very talkative and could communicate normally, which was much more reliable than the friend who promised him to help but was suddenly ready to get married for his honeymoon. When I saw Su Han meticulously writing the plan, I could also feel that this person was extremely serious and responsible.

Because he was a little dazed, Luo Xiang subconsciously asked a few questions, and he didn't expect Su Han to answer at all.

"Su Han, to be honest, what do you think is missing from our headquarters? What is the difference with other pharmaceutical companies? ”

Su Han didn't expect Luo Xiang to suddenly ask him these questions, he was stunned, but he decided to tell the truth, and he also wanted to help this person who dared to hire him.

After thinking about it slightly, Su Han said bluntly, "Dong Luo, just like I talked to you today, for a pharmaceutical company, the most important thing is the source of goods and the relationship with people. Speaking of connections, it is estimated that you have no shortage of Luo Dong, but the source of goods, this matter is the top priority. Medicines come from pharmaceutical factories, but pharmaceutical factories cannot directly supply pharmacies or hospitals, and need pharmaceutical agents, that is, the intervention of a third party. You don't have an effective set up HR, QA, information, logistics, retail, operations and other departments. None of this is a big deal, but you don't have a professional manager to take care of it all for you, and if you do everything yourself, although you can communicate effectively, it will also cause many irreparable situations. Luo Dong, you need to recruit people from all departments now, and get all the processes running. Moreover, I took a look at the ERP software today, it is really too backward, there is nothing except purchase, sale and inventory, even business analysis, chain analysis, sales analysis, the simplest is not, this must be replaced. What's more, you didn't even get a membership system, which is too much of a loss, the customer adhesion is too small, and the specific situation of the store needs to be observed tomorrow," Su Han pointed out all the drawbacks to the point.

Luo Xiang also knows part of it, "I didn't expect my business, there are so many drawbacks, the lack of professional managers is a major problem, and I can't always sit here, before opening this pharmaceutical chain, I have two classmates who are coming, but because the two are married, directly release my pigeon, I was also driven ducks on the shelves, and I got it up in a hurry, thinking that I could smash it out with money, but it is completely different from what I imagined, and I can only maintain balance at present." ”

Sighing, Luo Xiang smoked a cigarette and continued: "Many customers buy medicine and leave, they don't pay attention to any activities in the store, they are all mobile customers, and they can't keep anyone at all. ”

This problem is not a problem at all, and it is also very easy to solve, Su Han thought in his heart, after all, if you want to help him, then let's do something practical.

"Luo Dong, customer adhesion can be reflected in several aspects: first, you need to have a complete membership system, that is to say, customers who come need to apply for a membership card for free, and all the characteristics of the membership card must be explained clearly to customers; Second, membership service, everyone has a comparison mentality, not only reflected in the fact that you are richer than me, or you are better than me, you can also consume more than me, my membership level is higher than yours, and the service I enjoy is better than yours; Third, member discounts, you can't just think about making money, you have to think about how to keep them, then it's a discount, you have to distinguish the price of each drug, one is for ordinary customers, one is for members, so that members and ordinary customers know the difference between them; ”

"And when should I do that?" After listening to Su Han's words, Luo Xiang knew that Su Han really had real talent and learning, and he solved many problems at once, so he didn't have time to think about it and asked:

Luo Xiang understands that there are dozens of large and small pharmaceutical chains in Songjiang, some of which are more than price, some are more than service, and some are more than advertising.

Luo Dong, what you should consider is to find someone, Songjiang is so big, there are so many good medicines, you can dig people, dig up the overall situation, or stabilize the people in the headquarters, then you will let me try the store, Su Han muttered:

Seeing that Luo Xiang didn't speak, Su Han explained, "Dong Luo, you don't need to worry at all, you have money, this is the biggest advantage, high-paying poaching people is a very common means, you can be fine in the entire industry, fully understand the business, there are only a few people, you can visit them one by one." Luo Dong, as far as I can see, the trend of medicine in recent years must be the price war and service war, who is the first, who can live, who is backward, who is beaten, the sooner a professional team is established, the more incomparably big the advantage. ”

Luo Xiang nodded, it is true, what Su Han said is very right, even now, the branches that sell well are also because the attitude of the store manager is related to a certain degree of autonomy, and it is really necessary to poach people with high salaries and establish a real team, membership issues, since Su Han can say it, then let Su Han do a pilot.

"Su Han, your idea is good, let's find a place to eat, let's talk while eating." Luo Xiang asked a little excitedly, he just said a simple question casually, he didn't expect Su Han to answer it, but he didn't expect Su Han to really surprise himself, which could not only point out the company's shortcomings and dilemmas, but also solve the problem of customer adhesion.

"Luo Dong, I'm really embarrassed, I have to go home, if my dad knows that I went back so late, I guess he will think that I am not doing my job again, and today is my dad who just came back from a long run." Su Han politely refused:

"I didn't expect you to be a good boy, okay, let's talk tomorrow, let's have two drinks alone when we are free, even if we celebrate joining Hengxiang for you, by the way, where is your home, or I'll drive you a little way?"