Chapter 0372 - How a War Is Reported on the Spot

Although the other side has not yet launched the "Star Wars Program" for an arms race against the Soviet Union, all kinds of strike methods, including blockade and sales restrictions, have always been tightly matched one move after another, and high-tech products will naturally not be able to fall behind.

"In fact, PC products from companies like Apple and Camota are not uncommon in the Eastern European market." Tang Huan smiled and reminded Reagan that his company was treated differently.

"But your Fangyuan personal computer is the most powerful." Tang Huan's identity is qualified for Reagan to make the signature gesture of a "great communicator".

"Actually, a personal computer is just an ordinary consumer product, just like a television. Could it be that televisions should also be included in the restricted list? Tang Huan shook his head disapprerovingly.

Reagan laughed, "Don, if you don't have a more good reason, I think this topic can end here, and Nancy's well-prepared dinner party is about to begin." ”

Hearing this, Tang Huan couldn't help but raise his eyebrows, as the president of the United States, Reagan's schedule is not ordinarily compact, and it is not easy to find such an easy period of time to discuss the issue of lifting the ban on the sale of personal computers in Fangyuan, thanks to the help of Nancy, the first lady.

"Okay, then let's talk about the powerful performance of Fangyuan's personal computer." Tang Huan pondered for a moment, "Let me first talk about the desktop publishing system, its emergence has greatly reduced the difficulty of news publications, and even one person can run a newspaper." What does such convenience mean for freedom of speech? Your Excellency the President will surely know. ”

Reagan thought for a moment. Finally nodded. "Tang, I have to say that this reason of yours has convinced me, but it still needs to go through the necessary discussions before a decision can be made."

"Perhaps, I need to hire a dedicated lobbying team in Washington." Tang Huan sighed slightly.

Now that a breakthrough has been found, the next talks are getting easier and easier. But the atmosphere of the dinner party went a little wrong, and the rebellious Ronald was replaced by Reagan and Nancy's youngest son, the rebellious Ronald Brown. Prescott? Reagan, who lost his original flavor and didn't know where the other party came from.

Counting up, Ronald as the smallest member of America's first family? Prescott? Reagan, who is not even twenty-five years old this year, is full of energy and activities in pursuit of individuality, and the old Reagan, who is past his prime, really has no way at all.

Tang Huan, who saw the real life of the first family. Dark sensations are interesting. In this state of mind, his interest was not affected. After eating, he got up and said goodbye.

When he opened the car door, Ronald? Prescott? Reagan leaned over and asked with interest, "Don, I heard that you and Wads, another founder of Apple Computer, sponsored a multimillion-dollar music festival?" ”

"There's such a thing." Tang Huan bowed slightly, and asked rhetorically, "What, are you interested in this?" ”

"Absolutely." Ronald? Prescott? Reagan scratched his hair, "but didn't know what to do." ”

This kid is rebellious and rebellious, but he is honest, Tang Huan secretly commented, then took out a business card with a smile and handed it over, "Then try more, you can go to the organizing committee to observe." ”

"I'll go." Ronald? Prescott? Reagan happily took the card.

……

After Tang Huan made arrangements in Washington, he left for New York to visit his uncle Han Anyuan, who had entered Columbia University.

As the center of the eastern United States, Zheru, Fangyuan Computer, and EA have completely completed the branch in New York, and Tang Huan has a more convenient place to settle here.

"How's it going, are you still used to the environment here?" Tang Huan quipped.

"It doesn't matter if you're used to it or not." Han Anyuan laughed lazily, "I don't know if I don't come out, you kid is so beautiful outside." ”

"Scenery together." Tang Huan lifted Erlang's legs, "If you don't have anything else, I'll go talk about business." ”

"Let's go, I don't have to worry about you here." Han Anyuan waved his hand.

Tang Huan is really busy on the East Coast this time, the itinerary is full, and the next stop is that he should TedTurner-Ted? Turner was invited to Atlanta, Georgia, to visit CNN's headquarters.

I have to say, Ted? Turner was a man of stories, and in 1962, at the age of 24, he inherited the legacy of his suicidal father, and in 1970 he bought a television station in Atlanta and started Turner BroadcastingSystem, Turner Broadcasting Company, and began his journey to the media kingdom.

Invited Tang Huan this time, Ted? Turner had many purposes.

Compared with the traditional three major TV networks, the young cable news network still has a very thin foundation, for example, in terms of program sources, it is relatively scarce.

Although there are companies such as Luen Mei and MGM that produce entertainment programs for them, they are far from enough.

So, Ted? Turner set his sights on Luen Mei and MGM, especially the latter's huge film library, and came up with the idea of buying them as a whole.

In response to this, Tang Huan only smiled and shook his head, he was not short of money, not to mention that MGM's largest shareholder was the Kuwait Investment Authority, which had just been reorganized from the Kuwait Investment Commission in London, England, this year, and had even more financial resources, so naturally there was no need to do such a killing thing.

What's more, in the original time and space, MGM suffered such a copyright robbery, which hurt him very much.

Ted? Turner's impression of Tang Huan was that his business strategy was very flexible, but he didn't expect it to be so rigid now, and there was no sign of relenting at all, so he could only shake his head helplessly, "Okay, let's forget this matter first, let's talk about the next thing, CNN plans to set up a branch in San Francisco within the year, and you need a lot of help." ”

"That's fine, everyone supports each other." Tang Huan bowed slightly.

"By the way, I heard from your marketers. In addition to cable data transfer schemes. Do you still have a satellite data transfer plan? "Ted? Turner shifted. Moved to the topic with gusto.

On August 30, 1995, CNN launched its own news website, which is known as the first news website on the Internet.

This shows how enthusiastic this media is about high-tech applications.

"This solution was developed to enable Walmart's various branches and headquarters to establish a more timely data connection." Tang Huan smiled playfully, "Do you want to use it too?" It's essentially data transmission, and it's perfectly possible to get CNN's text news flowing between headquarters and branches. The digital approach has the benefit of being a press release from one place to another. Even if you can use a Fangyuan computer to edit the original, it is far more efficient than fax mode. ”

"I'm really intrigued." Ted? Turner smiled, "You've always got something that's both advanced and functional." ”

Just Ted? After discussing Turner's needs, Tang Huan casually asked: "Seeking survival and development in the gap between the three traditional TV networks, the pressure on the cable news network is not small. ”

"In my opinion, it's a kind of motivation to move forward." Ted? Turner had a proud look on his face, "The White House press seat has been won, and this is a proof of this." ”

Tang Huan smiled noncommittally, "The way CNN reports the news. I'm still appreciative, but there's still a lack of an iconic brand that's been built through heavyweight reporting. ”

"Last year's presidential assassination. CNN has had an intensive report and a good response, isn't that a brand building? "Ted? Turner asked disapprovingly.

"Of course not, because it lacks the on-the-spot journalism character that CNN has always advertised." Tang Huan replied bluntly, "After all, the incident happened suddenly, and the cable news network, which had only been established for a short time, was far from doing as well as the traditional three major TV networks at that time due to its shallow qualifications. ”

"Then, CNN's continuous coverage of your treasure hunting fleet going to sea to search for the Titanic is considered to be in line with the requirements." Ted? Turner quipped, "Of course, it would be more sensational if the ship could be found." ”

"But this kind of reporting is not difficult at all, and it will not be bad if it were changed to other media." Tang Huan unceremoniously expressed his opinion, "If you can do what people can't, that's what you can call having your own brand." ”

Ted? Turner was a little stunned by Tang Huan's words, "Then according to your standards, what should CNN do?" Mo Fei, what good advice do you have? ”

"Whether the suggestion is good or not depends on what you mean." Tang Huan said leisurely: "What do you think will be the effect of CNN's participation in the live news coverage of a modern war?" ”

Ted? Turner was dumbfounded for a moment before muttering, "Time Magazine is right, you're a whimsical person." ”

"What, do you think it's too difficult and not very operable?" Tang Huan shrugged.

"That's not exactly ......" Ted? Turner pondered for a long time, then asked, "What is the goal?" Not to mention the Iran-Iraq war, as well as other regional conflicts in the Middle East, what happened there is nothing new in the eyes of many people. ”

Tang Huan let Ted? Turner pulled for a map of the world, then pointed to the bottom right, "This is it." ”

See Ted? Turner was a little puzzled, and Tang Huan explained carefully: "My friend has a lot of business in Argentina, so I also learned a lot about the situation over there. ”

"Is that the Greek shipwright Christina?" Instantly, Ted? A spark of gossip began to flicker in Turner's eyes.

"By tracking other people's privacy, CNN can't compete with the traditional three major news networks." Tang Huan knocked on the table in annoyance.

"You go on." Ted? Turner hurriedly smiled and made a gesture of please.

"In 1981, inflation was over 600 percent, GDP fell by 11.4 percent, manufacturing output fell by 22.9 percent, and wages grew by only 19.2 percent. In such a dire economic situation, the people's satisfaction with the government naturally decreased, and the trade unions, which gained more and more support in Argentina, decided to launch a long-term general strike. ”

Speaking of this, Tang Huan's eyes flashed brightly, and he pointed to the map again, "In order to deal with the serious domestic economic situation and social contradictions, the Argentine military government headed by President Galtieri has a great possibility that it will choose to divert the public's attention through the war with Britain over the Malvinas Islands and its victorious results, just like in the 1978 World Cup, the Argentine national team won the championship at its own doorstep, and the collective sense of honor brought by it diverted the public's attention." ”

"That's right...... "Ted?" Turner's eyes flickered, and he seemed to be distracted.

"Are you listening to me?" Tang Huan knocked on the table again in dissatisfaction.

"Of course I did." Ted? Turner snorted, hiding the embarrassment just now, "I was just thinking, your analysis is so reasonable, it seems that I can do something in the investment market." ”

"As long as you want, I can take you to play two in the international futures market." Tang Huan snorted, "Of course, you have to be willing to take the corresponding capital risk. ”

"So, you've already done something." Ted? Turner's eyes lit up, "No wonder you're so rich, there are so many ways to get money." ”

"We can talk about that later, but let's talk about possible live news coverage on CNN, okay?" Tang Huan knocked on the table for the third time angrily.

"Of course." Ted, who nodded again and again? Turner, his eyes finally returned to the map, "If there really is such a war, and CNN does the whole live coverage, it will naturally be a blockbuster." ”

"Then prepare secretly in advance as soon as possible, even if the war does not break out, you can't afford this expense." Tang Huan urged a little impatiently.

In the early 1990s, CNN's live coverage of the Gulf War attracted the world's attention, and its international profile was significantly enhanced.

Tang Huan feels that he is applying a successful model to help CNN break out of the tacit encirclement of the traditional three major TV networks. Turner was a little unhelpful, which really made him unhappy.

After a while, Ted? Turner looked at Tang Huan and asked seriously, "It's not profitable, it's impossible for a smart person like you not to make some benefits for himself while helping CNN, you have to tell me honestly, otherwise, I'm a little uneasy." (To be continued......)