Chapter 0020: The Giant Hasn't Woken Up and the Upstart Runs Wild
Frank Carry, chairman and chief executive officer, chairman and chief executive officer, is listening to presentations from various departments at IBM's headquarters in Armonk, New York, in the eastern United States.
After all the transactions were completed, Kari glanced at his managers and said slowly, "Do you have a new plan for me regarding the evaluation of personal computers?" ”
Everyone looked at each other, and one of them said: "Now although the market attention of microcomputers is rising, but the performance is low, the application field is really limited, it is better to let it develop, and when the prospects are clear, we will acquire the best company of survival of the fittest, strong intervention, with IBM's deep background in computers, there is no problem in catching up." ”
"The DOJ's antitrust investigation is ongoing, and it's better to stop relying solely on takeovers." Someone immediately retorted.
"The remaining time of this administration's term is running out, and I believe that our lobby partners will play an active role in the policies of the next president, and when the antitrust investigation is over and the sword of Damocles hanging over our heads is removed, our business methods will naturally not be in such a dilemma."
Listening to the arguments of his subordinates, Cari couldn't help frowning, these arrogant guys, still immersed in the glory brought by the great success of mainframes and minicomputers, the contempt for the value of personal computers is so obvious, it is really annoying, but a giant like IBM has its own unique mode of operation, not a word, Cari had to wave his hand helplessly, "Then so be it, I hope that in this year or so, the personal computer market will not leave us too far." ”
……
In the western United States, in Cupertino in Silicon Valley, Apple's office, company executives and other directors are jubilantly discussing the successful development of the European market, and Tang Huan, who has bloodshot eyes, is also in attendance.
After the successful demonstration a few days ago, the second batch of orders was immediately signed, and Tang Huan launched the Italian version of the office software requested by the other party, and immediately added several partners.
European character languages like English are relatively simple to process in a computer, but East Asian languages represented by Chinese characters are a bit tricky, and the cheap computer developed by Tang Huan is intended to face the market here, and the problem cannot be avoided.
Thinking of the glory of the Japanese economy in the 80s and the take-off of the Asian Tigers, Tang Huan raised his hand and rubbed the stubble on his chin, and made a decision in his heart, adding more energy, learning more from the technology and experience of Hanka in the DOS era in his previous life, this difficulty must be overcome, and it is estimated that those foreign devil engineers under him will have to complain again.
"Don, although French, Spanish, and Italian are all available, you can't ignore other foreign language versions, and there are still large virgin lands in Europe waiting for us to develop." The radiant Jobs turned his gaze to Tang Huan, who was deep in thought.
Nima's, Jobs is really a weirdo, he has hit countless nails here, and he is always more and more frustrated, and he takes the initiative to come up and talk to him, trying to make a foundation, but Lao Tzu is not good at this.
Because of Teresa Teng's affairs, Tang Huan's temper has gradually become hot recently.
"Or I'll launch a Russian version right away, and you'll sell Apple computers to Moscow?" Tang Huan asked sarcastically.
Upon hearing this, Jobs high-fived excitedly, "This is such a wonderful idea, let the Soviets use our American computers to work, and develop a sense of dependence, think about it, I feel like I am going to tremble, as if I have taken psychedelics." ”
Seeing that this guy was so divergent in his reaction, Tang Huan rolled his eyes, there are no new tricks in your non-mainstream cultural content, except for psychedelics.
However, Jobs did have the magical charm of the legend of demagogy, and even the always gentlemanly Marcula was a little moved, and even made a joke, "If we can do it, maybe we can ask the president to award Apple a medal." ”
Hearing this, Tang Huan raised his eyebrows, not to mention, Apple did it, in 1985, then President Reagan of the United States awarded Jobs and Watts the first National Technology Medal in the White House.
"Don, how is your budget computer or game console project going? Don't let that delay you from getting down to business. Jobs was like a blood-sucking mosquito, circling around Tang Huan non-stop, not missing any opportunity to attack and provoke in public.
At Apple, Tang Huan was reluctant to mention the details of the project, but in the face of the puzzled eyes of other directors, he had to explain, "I am working on a game console project, and there will be no conflict of interest with Apple Computer, so you can rest assured." ”
In order to divert the attention of these interests-oriented guys, Tang Huan quickly changed the topic after speaking, "I think Apple should be more active in its marketing strategy, not just limited to the scope of commercial use, it should popularize the concept of home computers and consumer appliances, after all, there are a large number of game programs on the Apple platform now." ”
Because of his frequent confrontation with Jobs, Scott and Tang Huan have the affection of comrades-in-arms, so he was the first to respond to Tang Huan's proposal, "Tang's idea is good, do you have any ideas for specific implementation?" ”
"Find some entertainment stars, preferably of the youth and beautiful girl type, and make a series of advertisements, after all, young people are more receptive to the latest technology products." Tang Huan gestured to Scott's head.
A director living in Los Angeles took over, "Then you need to find some famous Hollywood child stars, as far as I know, Becky Smalls and Jodie Foster have a good image, and in addition to English, they also seem to know some languages of other European countries such as French and Italian, which is very suitable for the functional characteristics of our Apple computers to support multiple Chinese." ”
Everyone was in good spirits, and the efficiency was naturally very high, Tang Huan's casually said proposal was passed unimpeded, and I don't know if it was because as Tang Huan played a bigger and bigger role, his status on the board of directors became higher and higher.
Tang Huan was too lazy to investigate the reason, but this advertisement reminded him of Celine Dion, who was about to return to Canada because the summer vacation was about to end, so it was better to recommend this little Lori to participate, increase her experience, and make a little extra money to subsidize the family, the little girl's family is still quite poor.
……
Tang Huan returned to Zerone's office to continue working overtime, and the company's logistical support for food and rest was in place, so there was nothing inconvenient about his life.
Simeone has officially taken over and is leading the WordEasy project team to fight back and forth with rival WordStar on software features and market demand, and he enjoys the almost warlike atmosphere, and overtime is almost routine. Of course, Tang Huan will not treat this capable man badly, and the means of high salary, shares and friendship with friends have long been used.
The cheap computer designed by Tang Huan is strictly more similar to a word processor, except that in addition to the built-in WordEasy, there is also CGrid, which already covers most of the functional needs of small and medium-sized companies.
Both software are stored directly in read-only memory, which not only speeds up the operation efficiency, but also effectively prevents piracy, but the software is a bit cumbersome to upgrade.
At present, the mainstream read-only memory on the market that supports erase and write function is erasable programmable read-only memory, that is, EPROM, when rewriting the data inside, it is necessary to remove the circuit board and irradiate it through the reserved quartz window, and the whole process may take up to the order of magnitude of hours.
Intel developed an electronic erasable programmable read-only memory last year, that is, EEPROM, which can omit the trouble of EPROM to remove the circuit board to be rewritten by ultraviolet irradiation, and directly through the voltage to erase and write for several minutes, which is very convenient for software maintenance, but whether the technology of this new product is mature dare not say, the price must not be low, but Tang Huan still plans to find a time to visit Intel for this.
Because there are many ready-made solutions in mind, the hardware design of cheap computers and game consoles is progressing quickly, but there are some obstacles in the software, such as support for kanji and Japanese, but fortunately, the reborn knows the right direction to solve the problem, and the time and resources consumed by the project can be controlled more clearly.
In addition to various technical considerations, Tang Huan has also thought of the name of cheap computers and game consoles in advance, the name of the computer is taken from the Confucian cultural meaning of the place where the sky is round, called Fangyuan computer, as for the game console, he almost instinctively thought of the word Xiaobawang.
If you can name the game console with this unoriginal word, and stir up trouble in the old American market, it must be a very interesting thing, Tang Huan can't help but smile every time he thinks of this.
But every time you step into a new field, you will have to face new opponents, Nintendo, Sega, Sony, no matter which one is easy to deal with, but what madmen need is this thrill of challenging the strong and killing all sides.
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