From the intuitive form of the product, and spreadsheet software, browsers, operating systems and other programs, buy hands, install into a personal computer, you can use it, Tang Huan in this Zheru Spring Developer Conference introduced Web 2.0 architecture and search engine technology, all with a bit of basic research implications, and the research and development results are run on the background server in the network, ordinary users can get the perceptual cognition, that is, blogs, browser search, such as the use of service request results. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It is not difficult to imagine that the threshold required for this kind of product for the background operating environment is not the kind of venture capital that can easily achieve the kind of entrepreneurial capital that can usher in a voice of praise by writing code alone-once the giants set their sights here, it is really not easy for latecomers to take advantage of the loopholes.

At this stage, the application of search engines is mainly reflected in the market share competition of the four main portals Yahoo!, Excite, Infoseek, and Lycos.

Among them, the latter three all got together in 1996 to IPO and raised development funds, but they were still turned a corner by SoftBank, and Yahoo, which was supported by Tang Huan, was pressed down to the bottom and had to fight to the death for the second position.

The power of Mr. the richest man's backing is not trivial, as can be seen from a few small examples.

For example, "Yahoo Directory" was driven out of the Stanford University campus network due to too many visits, but it got a foothold on the powerful Zheru server in a flash, temporarily saving a lot of infrastructure investment.

Another example, in terms of directing traffic, Yahoo has obtained a god-defying artifact.

Next to the browser's address bar, there is a "Go" button similar to the "OK" function. It directs users to a pre-set URL, in other words, directs traffic.

Netscape's browser Netscape_Navigator used to earn $4 million a year through this button; Polestar, the browser of Zheru Software Company, which has a higher market share, is worth a lot of money - if you are willing to spend money, you may not be able to buy it!

At the beginning, Polestar's "Go" button was given to AOL; After Yahoo was founded and taken over by SoftBank, it got this powerful tool for directing traffic.

With such support, coupled with Yang Zhiyuan and David Ferro, one outside the main and the other inside, the business direction is right, Yahoo can naturally leave the three main competitors Excite, Infoseek, and Lycos far behind.

Now, Yahoo will be blessed with the aura of the richest man on the search engine.

When Tang Huan introduced this set of search engine solutions called "Silk Road", he particularly mentioned that its technical foundation comes from the solid foundation accumulated by Zheru and Zheru software in the fields of database, natural language, artificial intelligence and so on in the past 20 years.

The implication is that the professionalism and powerful functions of the famous "Silk Road" are by no means comparable to those so-called search engines that are still in the stage of continuous exploration on the market.

In fact, the "Silk Road" has been the crystallization of many cutting-edge technological research results since its birth, and its advantages are innumerable.

First of all, the database of the "Silk Road" is a EBase_i that has completed the transformation of the Internet application model, and provides the most basic and comprehensive support for search engines in terms of data warehousing, data mining, natural language query, etc.

Second, the "Silk Road" has a set of advanced mechanisms to automatically "crawl" all kinds of content from the Internet, not limited to text, into the database.

Next, the search results of "Silk Road" support logical functions such as relevance sorting, automatic summarization of web pages, and automatic classification.

The practical significance of this is great - since then, Internet advertising has a new way to play "PPC".

Finally, from the perspective of ordinary users, "Silk Road" supports multi-Chinese language search - as long as you enter natural language, it can be based on the content of the web page, carry out analysis, completely intelligent processing, and the search scope is expanded to news search, image search, video search, MP3 search, FTP search and so on in addition to text search.

For daily use, Silk Road supports advanced syntax including AND, OR, NOT, and so on.

Mr. The richest man is interested in giving the example of how to search accurately, "We benefit from the abundance of information on the Internet, but at the same time we struggle with how to retrieve valid information. ”

"For example, the query term 'zerone_soft' is likely to return results that include 'zerone' and 'zerone_soft'."

"In this case, you can use double quotation marks '"'' to enclose 'zerone_soft' to tell 'ideas', as long as the return result of 'zerone_soft' is completely included. ”

"Once you have mastered advanced grammar such as these, the 'bigness' of the Internet will not make you confused, but will become an encyclopedia on your desk."

……

At Microsoft's headquarters in Seattle, Huashengdun, which also belongs to the West Coast of the United States, Gates is watching the live streaming of the 1998 Zheru Spring Developer Conference.

Tang Huan's leisurely stroll, personability, witty words, and guidance on the stage were all transmitted by the omnipotent Internet.

Gates, of course, disdains to be like those who listen in fascination under the stage, bowing and cheering in adoration.

He has only one goal, that is, to find something to learn from it and use it for his own use - Microsoft has followed this trajectory over the years, and although it is unpleasant, it is very effective.

It's just that this way of catching up behind the ass is not really labor-saving - it seems that the puzzle pieces that can never be filled are really exhausting and almost desperate.

No, Tang Huan officially took out the search engine.

Gates also knows that this is definitely a good thing, but Microsoft hasn't even developed an enterprise-level relational database SQL_Server, so how can it chase it?

Fortunately, Microsoft's browser Internet_Explorer has been upgraded to version 4.0, and the functions have reached a remarkably powerful level, and it has finally not been in vain.

What's more, Microsoft, which has been persistent in operating systems, recently launched an upgraded version of the Windows_95 for the consumer sector - Windows_98, and the market response has been the best ever.

It's ironic that Microsoft has also integrated the browser Internet_Explorer with the operating system Windows_98, but it hasn't attracted the same crusade as Zheru Software.

Whenever he thinks of this, Gates has to secretly thank himself - with Tang Huan in the way, he not only avoided a lot of detours, but also avoided a lot of troubles.

When Tang Huan introduced a development director and came to the stage to explain the further specific topics of the "Ideas" search engine, Gates couldn't help but sigh: "Originally, I thought that Zheru Software Company, which was mired in the whirlpool of monopoly, would slow down its progress; But now it seems that the impact is not great! ”

Steve Ballmer speculated: "Tang may have wanted to use this 'forward' way of leading the direction of the industry to show the world that it was wrong for the Department of Justice to sue the industry leader of Zheru Software on antitrust grounds." ”

Gates smiled playfully, "Don's toughness has also been discounted - you see that the search engine 'Silk Road' was not monopolized by Zheru Software Company, but was opened to a third-party portal." ”

Steve Ballmer didn't refute, but said to himself: "The longer the contact, the more unpredictable Don becomes." For example, he brokered Microsoft's purchase of non-voting shares in Apple Computer in exchange for a long-running copyright dispute between the two companies over the graphical user interface — and he didn't see any benefit from it, but why did he do it anyway? ”

Gates snorted, "It's easy to say - Tang is likely to try to use Microsoft's development and growth within a certain range to prove that there is still effective competition in the software industry under the monopoly of Zheru Software Company - you see, in this antitrust lawsuit, the time for Zheru Software to use this card is only sooner or later." ”

Steve Ballmer glanced at Gates and almost blurted out a question - did you come up with this analysis yourself, or did your barrister father help come up with it?

After forcibly pressing this gossip idea, Steve Ballmer instead asked, "How should Microsoft respond to Don's proposal for Web 2.0 and search engines?" ”

Gates, who had already made up his mind for a long time, replied without thinking: "Web 2.0 is an open technical standard - when our engineers who participated in the Zheru Spring Developer Conference come back, we can quickly follow up; As for the search engine, we will also allocate resources and set up a separate project. ”

Speaking of this, a trace of distress flashed on Gates' face, and he muttered to himself: "I don't know if our large database SQL_Server can take on the task of storing massive data from search engines." ”

……

Companies like Microsoft, which still choose to support the Web 2.0 proposed by Tang Huan even though there is competition, are definitely not a minority.

I have to say, this is the power of industry leaders - if you don't follow this trend, you won't even be qualified to compete!

Just like in the era of high housing prices, no matter how overwhelmed and complaining, you must participate in this rush to buy - otherwise, you will not even be eligible to be exploited, and it will not be far from the situation of "useless".

However, in the midst of the embrace of Web 2.0, there have also been discordant tones.

Previously, Zheru Software purchased a Java license from Sun Microsystems.

As a result, this move caused serious infighting in the "NOISE" alliance, and Netscape directly turned against Sun Microsystems, canceling the plan to develop browsers in Java, and accelerating the disintegration of this anti-Noise software alliance.

The reason why Sun Microsystem does this is naturally due to its interests - it has taken a fancy to the absolute dominant platform share of Zheru Software Company, and has an irreplaceable and important role in the marketing of Java.

Of course, Sun Microsystem did not think of things as "simple" as wishful thinking, and also speculated with the greatest malice about the insidious tactics that Zheru Software might use.

For example, in the appendix of the license agreement, Sun Microsystems has clear requirements for the Java development progress of Zheru Software.

At this year's Zheru Spring Developer Conference, the Zheru software version of Java, including the Java virtual machine that executes code, has been released.

Sun Microsystems is quite happy - Zheru Software Company is really trustworthy!

But soon, when I saw that the version of Java had a lot of improvements and improvements, I thought about it - if this trend continues, I may be dominated by the other party and lose control of Java.

At this moment, the solar microsystem was furious - you old thief, it's too insidious!

In this way, Sun Microsystems filed a complaint and brought Zheru Software to the court in San Jose, Silicon Valley.

The outside world was directly amused by this scene - what happened to Zheru Software Company, and finally the holding of the Zheru Spring Developer Conference was staggered with the opening time of the monopoly case of the United States of America v. Zheru Software Company, and as a result, a new lawsuit was provoked.

……

Joel Klein, the U.S. Department of Justice's prosecutor in charge of prosecuting the monopoly of Zheru Software, is one of the guys who laughed at it.

In fact, the reason why he agreed to postpone the trial was because his colleagues at the headquarters of Zheru Software discovered a new piece of evidence that Zheru Software used its monopoly position to use browser plug-ins to unfairly direct Internet traffic.

Joel Klein's first reaction after learning the news was - the water in the IT circle is really deep! It seems that the secrets of Zheru Software Company can never be dug up!

So, Joel Klein asked his colleagues to work overtime again and prepare information about this new piece of evidence on April 26 so that it could come in handy in court the next day.

Joel Klein is a man who has taken the lead, and on April 26, he came to the office early, and the first thing he did was turn on his computer and check if his colleagues on the West Coast had sent an email.

But what made Joel Klein sweat was that his computer wouldn't boot up - the power light, on! Power fan, turn! But the display is pitch black, and even the minimum start-up has not been executed!

Joel Klein inspected the entire office area and found that all computers, without exception, had this problem.

At such a critical moment, the computers actually went on strike en masse!

Joel Klein's heart has galloped over 10,000 horses***!

……

At this time, Joel Klein, who was sweating profusely, did not know that the computer security company Symantec had issued the highest level of red security warning - the most destructive computer virus outbreak in history had been discovered, and it was best not to start the computer until an effective response plan came out.

In view of the fact that this computer virus broke out on April 26, it was tentatively named "Chernobyl virus".

At this time, Joel Klein, who was sweating profusely, did not know that the computer security company Symantec had issued the highest level of red security warning - the most destructive concentrated outbreak of computer viruses in history had been discovered, and it was effective