Chapter 0231 - A New High
What Wu Yue never expected was that on the evening of the second day after Chen Yuanyuan's interview, the "Yudu Evening News" published the report "Immortal Products in the World", which was on the third page of the more important one, with considerable space.
Wu Yue didn't know that although this Chen Yuanyuan was not the ace reporter of "Yudu Evening News", her identity was not ordinary. Her father was the head of a department under the Yudu Municipal Government, and he was a senior official at the department level.
Although this report about Xianyuan Supermarket seems ordinary, the reporter is Chen Yuanyuan, which is another matter; Moreover, the local news of the "Yudu Evening News" has always maintained the characteristics of being close to the citizens, caring for the citizens, and actively solving problems for the citizens, and since 2004, the "Yudu Evening News" has greatly increased the "Complaint Investigation", "Eyewitness News" and other local news that are closely related to the citizens.
Looking at the large report in the evening newspaper, Wu Yue was quite proud. I didn't expect this short-haired, hot-haired beautiful reporter to have some ability.
Even though Wu Yue had optimistically estimated the huge impact of the report, the grand opening of Xianyuan Supermarket the next day still shocked her.
Since Xianyuan Supermarket had just opened, Wu Yue, the store manager, did not set up another office location, but mixed office with other employees in the office area behind the store. Therefore, Wu Yue will rush to the supermarket before 7:50 in the morning and open the door on time at 8 o'clock.
Since it opened for more than a month, every morning before the supermarket opens, there will be 30 or 50 elderly people waiting in line, all of them residents of the nearby community, just to buy groceries and go home after morning exercises. These residents who can live in the center of Yudu are either rich or expensive, and after tasting the excellent quality of the ingredients sold in the Xianyuan supermarket, they naturally don't care about the money.
But to Wu Yue's surprise, there was a crowd of people at the entrance of the store today, with at least more than 100 customers waiting, more than twice as many as usual.
Wu Yue was very puzzled, today is not a weekend, nor is it a holiday, how can there be so many customers queuing up in advance?
Wu Yue shook his head and entered the supermarket with a puzzled mind. On the way, Wu Yue vaguely heard someone talking about the "Yudu Evening News", could it be that this is the customer attracted by the report last night?
If the situation is true, Wu Yue decided to give reporter Chen a gold membership card for these customers.
When Wu Yue walked into the store, the employees had already made all kinds of preparations for opening the store, and the fresh vegetables and fruits were neatly placed in the refrigerated glass counter, which looked very fresh under the illumination of the spotlights, which could arouse people's desire to buy.
At eight o'clock in the morning, the door of the central branch of Xianyuan Supermarket opened on time, and customers who had been waiting for a long time flocked to the special area.
According to the regulations of Xianyuan Supermarket, every morning after the first half hour after opening, and every night before closing, there will be a 20% discount on some goods, which is for all customers, even if you are not even an ordinary member of the supermarket, you can still enjoy this discount.
Of course, for members, this discount can be stacked with membership discounts. If you are a Gold member of the supermarket, congratulations, you can buy these special vegetables at a price of 20% multiplied by 75% off, which is 6% off.
For the elderly Chinese who are accustomed to frugality, this discount is not small.
Strange to say, these old people don't care about spending two or three hundred yuan a day to buy all kinds of ingredients and fruits for their families, but they are very interested in the discount of ten yuan and eight yuan in the supermarket.
It is precisely because of this small discount that there are many elderly people queuing up in the supermarket every morning, which also adds a lot of popularity to the store.
The old customers who were familiar with the situation and went straight to the bargain area to find all the goods they needed, while the old people who had read the evening newspaper last night and came here noticeably slowed down and began to wander around the store.
"This tomato is really ten dollars a pound!"
"These strawberries are really watery, but the price is much more expensive than the outside!"
"Look, that cabbage was actually sold for 5 yuan a catty, is this a money robbery?"
……
Originally, they thought that the evening newspaper report was exaggerated, but today it seems that the price of goods here is definitely the most expensive in the whole of Chongqing.
However, the high prices did not stop the frenzy of these retirees, who threw their favorite items into their shopping baskets and then queued up at the cashier to pay, as if they were not taking money for money.
The old people who just wanted to come and see it were also infected by this shopping enthusiasm and wanted to buy something to go back and try it, but when they saw those dazzling prices, they were still a little undecided.
In such a situation, people will subconsciously ask the opinions of the people around them. No, an old man with all snow-white hair grabbed an aunt who had just finished paying and asked, "Big sister, you bought so many vegetables today and spent a lot of money, right?" ”
When the old man asked, he glanced at the shopping cart pushed by the aunt, which contained all kinds of vegetables, some fruits, a dozen eggs and a piece of pork, and even a fish that had been killed.
It turned out that after Zeng Cheng leased Qinglong Lake, he did not dispose of the fish in it at once, but let them continue to live in it, and gradually replaced the water in it. These ordinary fish, which originally lived in it, have also become special fish full of aura.
After entering April, Zeng Cheng began to let people catch the big fish in the lake, and supplied a small amount of Yuemei Hotel, Xianyuan Barbecue Restaurant and Xianyuan Supermarket every day.
The price of these special fish is not cheap, the price is generally between 50 and 80 yuan, and the price varies depending on the species. The grass carp with a net weight of five catties and seven taels before processing bought by this aunt is worth more than three hundred and fifty.
"These things are nearly seven hundred!" The aunt nodded and said, "Today and Friday, my son and daughter will bring the dolls back and cook something delicious for them!" ”
When the old man heard that those dishes were worth nearly seven hundred yuan, he was immediately startled and asked, "These dishes are so expensive, don't you feel distressed, eldest sister?" ”
"It's a little expensive, but it's worth the money!" The aunt is also a warm-hearted person, took out an egg from the shopping basket, and said, "Big brother, you look at the eggs, not only are they about the same size as duck eggs, but they are also double yellow, and the taste is much better than ordinary eggs, only three yuan a piece, it is worth it!" ”
Talking about the words of the aunt, I turned to thirty or forty years ago, saying that the taste of various ingredients in Xianyuan Supermarket is the same as that of the ingredients that were not polluted by chemical fertilizers and pesticides back then, and even surpasses. In the words of my aunt, in today's society, it is already a kind of luck to be able to eat this kind of food, where can I feel sorry for this money?
In the end, the aunt said with a little regret that there is no meat such as beef and mutton for sale in Xianyuan Supermarket, and even pork, fish, and eggs are also sold in limited quantities, and there are often no goods. For example, when she saw pork, fish and eggs for sale this morning, she didn't hesitate to do it.
After listening to the aunt's words just now, the uncle also made up his mind, and began to sweep the goods in the supermarket and bought a lot of things.
After returning home, these fruits and ingredients were greatly welcomed by the family, especially the granddaughter, who is usually picky eaters and picky eaters, and they were also very sweet.
Since then, this uncle has become a loyal customer of Xianyuan Supermarket, and the amount of shopping has risen steadily, and in two years, he has stubbornly promoted his membership card from an ordinary member with a 95% discount to a gold card member with a 75% discount.
Similar things kept happening inside and outside the supermarket, and soon many admiring customers joined the ranks of shopping, and after this wave of morning markets ended, Wu Yue found that the sales were more than 20,000 yuan more than usual.
Since the beginning of the year, the daily turnover of the central district store has basically fluctuated around 200,000 yuan, and it can sell about 70,000 yuan in the morning market, and so much at three or four o'clock in the afternoon, and the rest of the time it is some sporadic income.
Today is just the morning, and the turnover has increased by more than 10%, which really makes Wu Yue overjoyed, she really didn't expect that just a report would have such an immediate effect.
However, Wu Yue still underestimated the huge influence of "Yudu Evening News".
The Yudu Evening News is one of the top 20 newspapers in the country in terms of newspaper sales, with an average daily circulation of more than 500,000 copies, which means that more than 500,000 people read the newspaper every day. It is especially noteworthy that most of the readers of this newspaper are retired elderly people or housewives who have a lot of time to miss every information that has the potential to improve the lives of their families.
In Chen Yuanyuan's report, he listed an example of how the ingredients in Xianyuan supermarket can improve the eating habits of picky and picky eaters, which simply hit the g-spot of most parents and made them tempted. You must know that today's children are treasures in the eyes of all parents, and many children have picky eaters and anorexia, but many parents are worried.
Soon, the huge impact of the report began to play a role, and Xianyuan Supermarket continued to usher in a similar scene as when it opened that day, with an endless stream of customers who had to work overtime to cope with it.
After closing in the evening, Wu Yue found that the turnover of the day was nearly 250,000 yuan, and the number of new members reached 200, which was the best result after the opening day. The situation in the western branch of Xianyuan Supermarket is not much different from that of the central branch.
And that's just the beginning. For a long time afterward, the daily sales of the two supermarkets remained around 500,000 yuan.
With the help of a report, Xianyuan Supermarket shortened the time it took to succeed, and even Zeng Cheng was a little surprised. (To be continued.) )