Chapter 820: Sharing the Cake (I)

Heung Kong Film Association. Pen? Interesting? Pavilion wWw. biquge。 info

At this moment, almost all the main figures of various film companies in Xiangjiang were present, including Hu Comet and Tang Shuxuan of DreamWorks Film Company, Fang Yihua of Metropolis, He Yichang and Zou Chongjin of Golden Harvest, Lei Qizheng and Huang Baiming of New Art City, Chen Rongmei, Feng Bingzhong, Cai Songlin, Wang Yingxiang, Mai Dangxiong, Zeng Zhiwei, Li Xiuxian, Deng Guangrong, Li Guoxing and others, etc......

With so many Hong Kong filmmakers gathered at the Hong Kong Film Association, what they did was naturally not a trivial matter.

After years of unremitting efforts by Xu Cun and the filmmakers in Hong Kong, the mainland finally agreed to import 10 Hong Kong films that were not from DreamWorks Films every year -- these 10 blockbusters are all ordinary account-sharing films, which refer to the internationally accepted standard of account-sharing: 35 percent for producers, 17 percent for distributors, and 48 percent for projectors.

Speaking of which, this can be done thanks to last year's East China flood.

When the East China floods struck last year, Xu Cun issued a call-up order to make an all-star movie, and all the box office proceeds were used for post-disaster reconstruction.

Different from the shoddy production of "The Night Banquet of the Wealthy" in the previous life, the disaster relief movies in this life were filmed very carefully, and there were superstars such as Zhou Yunfa, Cheng Long, Zhou Xingchi, Li Lianjie and other superstars, which can be said to be the biggest cast in Xiangjiang.

The film is super strong in terms of quality and lineup, so much so that it not only won nearly 60 million Hong Kong dollars at the box office in Hong Kong, second only to "Jurassic Park", but also won extremely dazzling box office results in other parts of Asia, especially in the mainland - in the end, the total box office of this film is as high as more than 943 million Hong Kong dollars.

After learning the news, Xu Cun waved his hand, and the money issued by DreamWorks Cinemas and DreamWorks was gone, and he personally made up more than 50 million yuan, enough to raise one billion Hong Kong dollars, and donated it to the post-disaster reconstruction department in the mainland.

This incident has a great positive impact on the return of Hong Kong, and highly interprets the eight words of "the same root, the same species, and the closest relatives" between the mainland and Hong Kong!

In the end, the central government directly ordered that ten imported films be allocated to a number of film companies in Xiangjiang except for DreamWorks Film Company, and emphasized that it was not a batch of films (buyout films), but a split film.

As soon as this news came out, the Xiangjiang film industry immediately boiled!

Immediately afterwards, all the large and small film companies in Hong Kong began to celebrate!

In the past two years, except for DreamWorks films, the market of Xiangjiang films has become smaller and smaller.

Needless to say in Europe and the United States, except for some big movies such as Golden Harvest, New Art City, and New Era, which cost hundreds of millions or even billions of dollars, other movies don't even have to think about being released in Europe and the United States.

In Japan and South Korea, the release conditions are slightly lower than those in Europe and the United States, but that is not an ordinary film that ordinary film companies can release, and even if it is reluctantly released, it will not get a high box office - the film markets in Japan and South Korea are almost occupied by Hollywood movies and DreamWorks movies, and ordinary Hong Kong films can almost be said to have been driven out of the two film markets of Japan and South Korea, and what is left is only the name of the Hong Kong film represented by DreamWorks Films.

As for Nanyang, it is not as powerful as before -- a few years ago, as long as it was a Hong Kong film of acceptable quality, it could go to Nanyang countries to make a lot of money. Now, most Hong Kong films have been released in Nanyang, and they have collapsed, and even Zhou Xingchi's "Truant Dragon 2" has only returned more than 10 million Hong Kong dollars in Nanyang, not to mention other movies.

At present, the remaining foreign film market for ordinary Hong Kong films can almost be said to be only Taiwan.

Taiwan is the only economically developed region in the world that is not a third world country but has not formed a complete local film industry chain, which is not as good as Thailand, the Philippines, Malaysia and other Nanyang countries.

Moreover, there is a strange rule in Taiwan -- the Taiwan authorities can directly take 30 percent of the box office of movies as a tax. Among the remaining box office, only a few films by well-known directors in Taiwan can enjoy the treatment of '5545', that is, the distributor takes 55% of the remaining box office, and the theater chain takes 45%.

Such high taxes and bizarre regulations are destined to be a tragedy for local movies in Taiwan. A film with an investment cost of 10 million Taiwan dollars must get more than 30 million at the box office in order to barely make a profit, and if you really want to make money, you must sell at least 40 million or more in the local port -- not counting the distribution of videotapes and screenings in overseas markets, after all, the vast majority of Taiwan movies have no chance to be released overseas.

It is no wonder that the film companies in Taiwan Bend favor imported films, especially Hong Kong films that have the same cultural origins.

But-

Since the beginning of the 80's when China began to negotiate with the British about the return of Hong Kong, the Taiwan authorities began to consciously suppress Hong Kong films and increase the introduction of Hollywood films and films from other parts of Asia - Thai films, Korean films, and Singaporean films all began to enter the Taiwan market during this period, and soon began to have some influence.

Of course, these movies are not comparable to Hong Kong films that have won the essence of commercial films.

The only thing that can be compared with Hong Kong films is the great enemy of Hong Kong films - Hollywood movies.

Although there is no cultural integration that Hong Kong films can easily comprehend and substitute for Taiwan audiences, Hollywood films still rely on rigorous scripts, excellent imagination, super-first-class production fees and dazzling special effects to quickly squeeze the market share originally occupied by Hong Kong films other than DreamWorks movies - this year, Hollywood's "Alien 3", "Batman Shows His Might", and "Predator 2" three blockbusters have hit the Taiwan Film Market one after another, followed by "Rogue Goofy", "The Ultimate Soldier" and "Beauty and the Beast" is ready to go, if it weren't for Xu Cun's "Jurassic Park" before, and the sniping of "Spider-Man 2", "Blade 2", "Double Dragon Club" and disaster relief movies, as well as "The Legend of Deer and Ding", "Police Story 3", and "Smiling Proud Jianghu: Undefeated in the East", three first-class Hong Kong films, this year's Taiwan Bend Film Market will be 100% torn out by Hollywood movies like the previous life, and then completely occupied by Hollywood movies in the next two years.

However,

Although Hong Kong films have held the Taiwan Film Market in this life, if you are more serious, it is DreamWorks Films and the films of major film companies that hold the Taiwan Film Market, and other Hong Kong films are just not driven out of the Taiwan Film Market under the wings of DreamWorks Films and major film companies, and life is not much better than in the previous life.

Therefore, the mainland film market has opened a big crack in the door for Hong Kong films, and all the filmmakers in Hong Kong are crazy to celebrate and share this cake for the first time!

……