Chapter 0317: New Competitors in the Japanese PC Market

These superficial routine affairs are not worth Tang Huan's personal efforts, and he pays more attention to the in-depth cooperation hidden behind the scenes.

One of them is to actively explore the camp of third-party hardware manufacturers connected to the second-generation Fangyuan computer through the ISA bus, and in terms of technical background, Japan is naturally the second most important place to compete in addition to the United States.

If you arrange it in order, then the first third-party hardware manufacturer is naturally Epson, whose dot matrix printer has almost become a standard output device since Tang Huan launched the spreadsheet software CGrid, and at its peak, the market share reached sixty percent, which attracted all kinds of envy and jealousy.

It is precisely because of this intimate relationship that Epson is counted, and it is inevitable that there is a suspicion of making up the numbers and fooling people.

Moreover, with the great success of Epson, many manufacturers have also entered this field, and all of them have a very high starting point, directly launching 16-needle products, which shows how fierce the competition is.

Fortunately, Epson's 24-stitch upgrade product will soon come out, which can temporarily resist the attack of the market in the market.

However, Tang Huan can see that it is impossible for the independent business to continue, and the printhead technology of the dot matrix printer basically stops there, and the next competition for this product is quality and characteristics, such as the integration of Hanka inside.

This is especially in line with Tang Huan's current goal.

Just imagine, if most printers on the market use Hanka to provide Japanese font library, input, output, storage, conversion and other functions, then the standards hidden behind Hanka will inevitably form a stronger voice.

No one dared to ignore such a large investment. And forcibly start anew. That's one of the great things about the rules of the market.

Since the dot matrix printer market this piece of the pie. It was inevitable that it would be eaten, so Tang Huan simply opened his arms and called on everyone to adopt the parallel interface standard of Fangyuan Computer to produce printers for the second-generation Fangyuan computer.

Just like in the original time and space, Apple launched "MadeForiPhone", "MadeForiPod", "MadeForiPad" - Apple MFi certification for the identification of external accessories produced by its authorized accessories manufacturers, and Tang Huan also launched a similar mechanism, "MadeForiPadSquareCircle" - Fangyuan Computer MFSC certification.

This gimmick is essentially a certificate of conformity, indicating Fangyuan Computer's recognition of third-party products. Users will see the MFSC certified logo on the packaging.

The deeper significance of this routine is that by sharing the brand value of Fangyuan Computer, it attracts third-party manufacturers to surround itself to form a mutually beneficial ecosystem, and at the same time, it can also use product standards to control each other.

In addition to dot matrix printers, there are also laser printers, scanners, disk drives, and other equipment, including Canon, Sony, and other well-known companies.

It can be said that the Japanese people's obsessive and fanatical desire to enter the American market has helped a lot.

With the increase in the number of manufacturers, Tang Huan secretly blossomed in his heart. Unexpectedly, this trip to Japan was unexpectedly smooth.

During this period. JVC sent a prototype of Tang Huan's customized home video recorder over for evaluation and, if passed, could be produced.

JVC is far more flexible than Sony's licensing, and Tang Huan naturally doesn't mind giving advice after getting the patent he wants.

Overall, home video recorders are currently unpopular in the United States, and the resistance does not come from users, but from Hollywood and major television networks.

Because they believe that the videotape sharing method and playback function of the home video recorder threatens the traditional copyright and profit model; And the recording function of the home video recorder makes it easy to ignore the TV station's advertising......

Before the commercial value of home video recorders was fully demonstrated, the interests of various parties fought for years. Originally, Sony was also involved in a lawsuit because of this.

Tang Huan is too lazy to pay attention to these twists and turns, the general trend of the market in the next two years, no one can stop it, and there is a lot of hard work, it is better to think of ways to actively intervene and share the soup.

Moreover, he basically does not belong to the vested interest side, the only American TV station KTVU, can be completely ignored, the market share of Luen Mei and MGM together is still at the bottom of Hollywood, and it is not an exaggeration to say that he is barefoot and not afraid to wear shoes.

Therefore, Tang Huan changed his method to let the home video recorder hit the market.

He didn't win by sacrificing image quality for length of time like RCA in the original time and space, and this offending method of forcefully pressuring Japanese manufacturers to make technological changes should be left to the big guys.

The first thing Tang Huan wants to avoid is to reduce copyright risks, and he can't be targeted for this reason, he has enough opponents.

To this end, Tang Huan slightly improved the format of the VHS tape, adding "noise" to it.

When a home video recorder records a program from a TV, the picture quality will be affected to a certain extent; And when playing, you can use this "noise" as a difference between whether it is a genuine source program.

For the reasons in this plan, JVC understands it very well, and even has a feeling of seeing the sun when entering the US market, and admires the implementation principle.

So, Tang Huan turned around and licensed this technology to JVC and implemented it concretely, which made the other party ecstatic, and immediately worked overtime to get busy, completely forgetting that this was a modified version of his own technology.

This shows how popular innovation is in Japan.

Tang Huan took a look at the actual effect of the prototype and was deeply satisfied.

Today's home video recorders focus not on visual experiences such as high-definition, but on the interaction of programs.

This market essentials,It will not be slowly summed up by the world until Sony loses in the video recorder standard war,Tang Huan, who has had a preliminary understanding,Confidently use it directly。

A program recorded from a TV by a home video recorder is of inferior quality to the original version shown on TV; A movie videotape played by a home video recorder. Genuine image quality is better than pirated image quality.

These two points. It's all on the prototype sent by JVC. It was reflected.

In this way, Tang Huan has nothing to worry about, and directly mobilizes MGM, Luen Mei, DreamWorks, and RadioShack to place orders, and the first three provide video tape programs, among which DreamWorks' TV videotapes, as for the Chinese community in the United States, are in the nature of testing the waters, and the latter is responsible for the sales network.

Home video recorders are now generally priced at more than $1,000, making it the most expensive product RadioShack has for itself. Before it was a personal computer TRS-80 that cost a few hundred dollars, and the person in charge, John? Rocky couldn't help but be a little frightened by this.

The authorization of the compatible machine of the second-generation Fangyuan computer is still a question that Tang Huan has been asked many times in Japan, and he said that he is still thinking about it, and he believes that it is only a matter of time.

In fact, Tang Huan really didn't think about it, in the final analysis, Boss Tang was heartbroken for this benefit.

Perhaps, in the second-generation Fangyuan computer, the Intel8086 branch for the low-end market will be licensed. Keeping the MC68000 branch for mid-to-high-end applications is a good solution.

The idea. Tang Huan made a second visit to Sony, and when he was asked by the side, the dragonfly showed a little bit of water, which suddenly made Akio Morita's eyes light up.

Tang Huan came to Sony this time, mainly to see how the research and development progress of the 3.5-inch floppy disk drive with 1.44MB capacity was supported.

Sony's existing form factor, a 720KB 3.5-inch floppy disk drive, is an optional accessory for the second-generation Fangyuan computer, and has been well received in the US market.

At the end of the day, the 3.5-inch floppy diskette that fits in your pocket, is so attractive.

Of course, Sony, which has reaped the benefits, has also actively participated in the MFSC certification of Fangyuan Computer.

Akio Morita, who was warmly entertained, was like squeezing toothpaste, little by little from Tang Huan to get the idea of authorizing the second-generation Fangyuan computer compatible machine, thinking that he had seized the market opportunity, and his face showed a smug look from time to time.

Tang Huan teased Akio Morita for a while, and felt bored, so he planned to go to Waseda University at the next stop, and then return to the United States after this trip to Japan to attend the first half of the exhibition at COMDEX, and he also had to get a master's degree certificate.

However, Yasukawa Hideaki sent a document with a solemn expression, and the information on it slightly disrupted Tang Huan's plan, because recently NEC showed a prototype of its own 16-bit personal computer PC-9801.

Judging from the introduction of hardware specifications, the CPU used by the PC-9801 is an Intel8086 with a frequency of 5MHz, which is equipped with 128KB of memory at the factory, and can be expanded to 640KB.

In addition, the PC-9801 is equipped with two NEC μPD7220 display controllers, one of which is used for text display, which is dedicated to processing English and Japanese characters, and the other generates a video graphics signal, and the machine can display 8-bit color at a resolution of 640x400 pixels.

In terms of the lower technical details, the PC-9801 is in a class of its own in terms of 16-bit system bus, BIOS, I/O interface addressing, memory management, graphics output, and so on.

After reading the document, Tang Huan couldn't help frowning, although he had already prepared in his heart, but when it came to the end, he still felt a huge pressure.

First of all, NEC's strength makes people jealous, its position in the industry in Japan is almost similar to that of giant companies such as IBM and Bell Systems in the United States, and almost everything within the scope of the business can be designed and produced by itself.

Of the six major Japanese semiconductor companies that are now working with the entire semiconductor industry in the United States, NEC is the first of the best.

The crazy energy of shouting "always 10 percent lower than the competitor's offer" is a bite to bite everywhere for half a year.

The harmful means supported by the national level cannot be borne by a single company.

Intel was forced to a dead end in this way, and had to switch its main business of memory to CPUs.

Therefore, if PC-9801 fights a price war, the first generation of Fangyuan computers is extremely compatible with the machine, and it will definitely be defeated, and the Intel8086 branch products of the second-generation Fangyuan computers will also be significantly affected.

The shipments of these two types of products account for the majority of overall sales, especially the former, and the small profits and quick sales are still secondary, the key is that it has driven the popularity of Hanka applications.

If this layout is impacted in Japan, or even fails, then Tang Huan's loss will be great, and it is not an exaggeration to say that it will affect the whole body.

Tang Huan paced back and forth and pondered, and found that NEC not only has an advantage in strength at the hardware level, but also has a very inflammatory promotional stunt in software, and even he can think of a few points for it, such as Japan's unique self-developed personal computer, support for Japanese, and so on.

This kind of "human" advantage, without being taught by others, NEC will definitely think that people can't be stupid.

Japan, which has an island mentality, has always been very xenophobic, and Tang Huan publishes EA's video games through Taidong, and sells Fangyuan computers through the channels of partners such as Epson and Sharp, all of which are adapting to the unique ecological environment here.

Compared with the menacing NEC, Fangyuan Computer really has no decisive advantage except for winning in technology.

In market competition, the so-called "technology wins" is not an absolute magic weapon to win, which can be seen from many failed cases.

As long as PC-9801 achieves the "functional use" in the eyes of users, it can offset the "technical winning" advantage of Fangyuan computer.

However, Yasukawa Hideaki sent a document with a solemn expression, and the information on it slightly disrupted Tang Huan's plan, because recently NEC showed a prototype of its own 16-bit personal computer PC-9801.

Judging from the introduction of hardware specifications, the CPU used by the PC-9801 is an Intel8086 with a frequency of 5MHz, which is equipped with 128KB of memory at the factory, and can be expanded to 640KB.

In addition, the PC-9801 is equipped with two NEC μPD7220 display controllers, one of which is used for text display, which is dedicated to processing English and Japanese characters, and the other generates a video graphics signal, and the machine can display 8-bit color at a resolution of 640x400 pixels.

In terms of the lower technical details, the PC-9801 is in a class of its own in terms of 16-bit system bus, BIOS, I/O interface addressing, memory management, graphics output, and so on.

After reading the document, Tang Huan couldn't help frowning, although he already had something in his heart (to be continued......