Chapter Eighty-Four: Sniping Thai Baht One
Many domestic industries have been put aside due to financial problems, such as Times Real Estate Co., Ltd., Semir Apparel, 361 Degree Apparel, Xtep Apparel, Haoyu Food Co., Ltd., and Dazheng Service Company. Pen "Fun" Pavilion www.biquge.info
November is the month of bidding for most TV stations' gold advertising, including the most bullish CCTV gold advertising bidding meeting. Semir Garment Co., Ltd. has basically been on the right track, in Guangdong Zengcheng, Dongguan Humen and other places of garment production base has more than 20, in a province across the province of Quanzhou, Shishi and other places in Fujian Province has more than 10 cooperative garment manufacturers, not long ago in Jiangsu Gaoyou, Changshu and other places to talk about 6 garment production cooperation enterprises.
From design to production and processing, summer clothing to autumn and winter clothing, T-shirts to down jackets, the production, operation and sales of Semir clothing and the quality of clothing have become a mature clothing company. Semir clothing has all the hard conditions to become a brand of clothing, but there has been no funds to hire celebrity endorsements, no funds to promote the brand, Semir clothing is only working hard in Guangzhou, Guangdong.
Liu Si has high hopes for Semir clothing, and this time he invested heavily and injected 50 million yuan of funds at one time to make celebrity endorsements and advertising for clothing.
This year, Qin Chijiu made the CCTV bidding meeting a miasma, and in 96 it took out 320 million to win the bid king, and you must know that in 2000, Wahaha won the bid king and only spent 22 million.
Qinchi wine people are stupid and have a lot of money to participate in the CCTV bidding meeting this year, and Semir Clothing will definitely not participate in the CCTV gold advertising bidding meeting this year, and it is not a fortune boy. However, Hunan Satellite TV is very worthy of investment, so the TV station advertising strategy of Semir Apparel focuses on next year's Hunan Satellite TV gold advertising bidding meeting.
The most important thing is that the rise of Hunan Satellite TV began in 97, and it is worth it to participate in this year's Hunan Satellite TV bidding meeting and win it. Since the first set of programs of Hunan TV was transmitted through the Asia 2 satellite on January 1, 97, this TV Hunan army has sprung up and become a well-deserved leader in China. Especially after "Happy Camp" was broadcast on July 11, 97, it pushed the ratings of Hunan Satellite TV to a height.
Semir Apparel Liu Si set a publicity and marketing strategy, participated in the Hunan Satellite TV Gold Advertising Bidding Conference, and won the bid of Hunan Satellite TV this year. Secondly, in large and medium-sized cities, the company has invested in the construction of the company's direct stores, and is currently increasing the company's winter clothing inventory to cope with the sales frenzy as the year is approaching.
361 degrees, Xtep two Liu Si another high hope of the clothing company is still in preparation, the two major clothing companies are the only more perfect is the design institute, with Liu Shao's rubbing, the two major clothing companies have never lacked novel and fashionable clothing, but it takes time.
Liu Si of Haoyudian Food Co., Ltd. smashed a huge amount of 800 million yuan at once, and even the branch of the Central People's Bank of Hangzhou's foreign exchange reserves was alarmed, after all, this is equivalent to a foreign exchange inflow of 100 million US dollars.
More than 800 million funds flowed into the account of Haoyudian Food Co., Ltd., but in the end, he was lying in the bank without moving, and he was also helpless about it.
Because people are far away in Hong Kong, Delicious Food Co., Ltd. has not been looking for professional managers before, and no one has presided over the management and scheduling of Delicious Food Company, such as the construction of mineral water factories, the delicious biscuit series factories that have been developed, and the Xiangguang factory and supporting equipment production business group of instant noodles, beverages, herbal teas and other products that need to be built in the future, 100 million US dollars may only be able to bubble, you must know that Master Kong is divided into eight regions in the country to build four major business groups: instant noodles business group, beverage business group, The total investment in the facilities and equipment of the confectionery business group and the supporting business group is 24. $6.9 billion.
Zhou Chang has been appointed as the general manager of the non-China region of the company, responsible for the formation of the foreign mercenary group and bodyguard organization of the company, and the formalization of the security personnel of the company as soon as possible, so as to promote the perfection of the company's services, so that the company can provide a wide range of security services, including assessment, training, crisis management, protection, technical support and services.
After bringing Zhou Chang and the rest of his family members who were willing to go to Africa to Hong Kong for a reunion, Zhou Chang and others took a check for $50 million and boarded a flight to Zambia. The reason why he went to Zambia was Liu Si's opinion, because Zambia's neighbor Angola was in the midst of a civil war.
Zhou Chang was given high hopes, and the families of several employees who went to Angola in Africa were placed in a good commercial residential house in Hong Kong, and the work and immigration of several family members were contracted by Liu Si.
Zhou Chang and others understood that although Liu Dashao seemed to take good care of his family who went out, it was not a kind of hijacking. Most of Zhou Chang's female dependents were placed in a 1,000-square-meter single-family villa worth HK$200 million in the luxury residential area of Deep Water Bay purchased by Liu Sixin as nannies and responsible for hygiene.
After Zhou Chang left, Xu Gang dropped from Dazheng Company, and 5 retired special forces came to serve as the bodyguards of the Liu family.
The only thing Liu Si can do is to acquire a real estate company in Hong Kong and recruit engineers and designers in the Hong Kong real estate industry who are currently lacking in China.
Liu Si of Times Real Estate can't play alone, because real estate is too profitable, if you don't share some interests, who will last long. For Times Real Estate, he hopes to be able to pull Hu Shao and others into the water. Historically, for the next 15 years, they will all be at the level of true princelings, so it must be right to hold your thighs.
The government will need to wait 98 years before promulgating the "Measures for the Administration of Personal Housing Loans" and officially announcing the cessation of housing income distribution and the gradual implementation of housing distribution monetization. Times Real Estate can afford to wait, as for the acquisition of Hong Kong real estate companies to make up for the scarcity of engineers and designers in China, he is ready to wait until after the Asian financial crisis in 97 to acquire a bankrupt real estate company.
"Bang bang ......" Liu Shengqiang knocked on the door of the room booked by Liu Si of the Peninsula Hotel, although Liu Si has bought a single-family villa in Deep Water Bay, and the villa needs time to be partially renovated, and the furniture in the villa also needs to be changed, and Liu Si can move in for about half a month.
"Liu Shengqiang..."After Liu Si saw that the person who knocked on the door was Liu Shengqiang, he was not surprised, "Come in!" How can things be done? ”
"We hired 13 traders and spent HK$650,000. The quality of character, professional ethics, and ability are all worth believing, but the price is a bit expensive. Liu Shengqiang naturally knew what the boss was asking about, and reported the recent results simply and clearly.
"Yes, what salary do they want?"
"A monthly salary of HK$50,000."
"No problem, if possible, you try to stay after this operation and see if anyone is willing to stay." Liu Si glanced at Liu Shengqiang and said, "I'm going to register an investment company next year." ”
"A monthly salary of 50,000 is not a lot, I think they will be willing." 50,000 Hong Kong dollars is equivalent to more than 50,000 yuan, and more than 6,500 US dollars per month, which is not a lot for traders in the Hong Kong Stock Exchange.
"50,000 Hong Kong dollars is not much, if you can satisfy me, a monthly salary of 1 million is not a dream." Although he only knows the historical process in the next 20 years, it is easy to get a piece of the pie financially, "After my immigration is done in two days, we need to go to Singapore." After you go back, gather the people below and inform them that we will go to Singapore in 3 days, so that they can straighten out the affairs of the family here in Hong Kong, maybe it will take 7 or 8 months to go to Singapore this time, and the New Year will definitely not be celebrated in Hong Kong. ”
The Asian financial crisis is inseparable from Japan, and from a political point of view, Japan's continued actions in Asia have aroused the dissatisfaction of the United States. Economically, after the 1995 U.S.-Japan trade talks, the yen fell from 80:1 to 100:1 against the U.S. dollar.
The exchange rate of the yuan against the US dollar has depreciated sharply, in other words, the dollar has strengthened and the yuan has weakened. A stronger dollar means a stronger currency pegged to the dollar, which can be a disaster for countries whose value is pegged to the dollar, especially those whose economic growth is driven by exports and foreign investment.
The Asian Tigers: Thailand, Indonesia, the Philippines, Malaysia, and the Asian Tigers: Singapore, Taiwan, South Korea, Hong Kong and other countries, although their economic situations are different, are all fixed exchange rate systems and are more export-oriented. Because if the national currency appreciates and exports are unfavorable, then the domestic economy will have big problems.
Most importantly, the export economies of these countries have been severely challenged, which has led to the flight of foreign capital. If the foreign exchange policies of these countries do not allow free convertibility as the mainland, perhaps even if there is a financial crisis and economic recession in Thailand, it will certainly not affect the country's monetary and financial system.
Historically, the Asian financial turmoil has destroyed the monetary and financial systems of many East Asian countries, turning the foreign exchange wealth that these countries have worked hard for decades into a bubble.
The Asian financial crisis is an opportunity, and the interests of the entire Asian countries are hundreds of billions of dollars.
In a financial crisis like this, which snipes at a country's currency, it is common to attack the country's currency. If you want to attack a country's currency, you need two ways to do it, the foreign exchange futures market sniping at the country's currency and the foreign exchange spot market selling both are effective.
The sniping of the foreign exchange futures market is a real place to make money, but the sniping of the foreign exchange spot market is a thankless task.
The sniping of the foreign exchange futures market can use guarantees and systems, if the bold 10 times, 20 times leverage is not a problem, even 100 times the leverage can also be applied. Take the Thai baht in '97 as an example, if the baht depreciates by 20% on the same day, it can be calculated with 20 times leverage, and you can get a return of 4 times at one time. An investment of $1 billion can get a return of $4 billion, which is not insignificant.
The foreign exchange spot market is what must be done to snipe a country's currency, which is to hollow out the government's foreign exchange reserves, otherwise in the foreign exchange futures market, the leverage ratio is different, Thailand's foreign exchange reserves of 40 billion US dollars can be 4 trillion US dollars, how to play like this? The foreign exchange spot market is to short sell the country's currency in the spot market, so as to exchange the country's foreign exchange reserves in the most direct way. However, this approach is very bad, because he has to rush directly to the front line, sniping at a country's currency and exposing how resentful it will be, and it is a country that is offended. This method does not make money and offends people, and it is thankless.