Chapter 0024 - Dangerous Competitors

After looking at the schedule sent by Wang Xuehong, the trip to Southeast Asia will not be until September at the earliest.

Because before that, he had to do at least one thing personally, that is, to send Zhuang Menghua to Harvard University.

Although this girl has always insisted that she doesn't need to, she can't be ungrateful and not take Old Man Zhuang's commission seriously, and the girl's family is in a foreign country, and all kinds of inconveniences are obvious, so she must arrange them properly.

I have to say that as the chairman and president of Zerone, plus the chief architect, Tang Huan is very busy, with a lot of public and private affairs, and he feels that it is time to find a professional CEO with the help of a headhunting company.

Wang Xuehong also sent a summary report that there have been many new competitors in the personal computer word processing software market recently, especially several small orders of WordEasy have been snatched away by the old rival WordStar with the strategy of low-price competition.

Now Zerone's product sales method, in addition to the company's own operation, Tang Huan also encouraged a large number of qualified students to use the summer vacation to go to the United States to sell, several of them have good performance, they can take root as agents, and even began to consider taking a break from school to concentrate on making money.

From this point of view, Tang Huan is not shallow in harming people, but he is still quite proud of the sales method he named "wolf pack tactics".

The situation in the report was reported by the students separately.

Tang Huan frowned, it seems that WordStar, a dangerous competitor, has already begun to hand over with him, and he is really careless.

WordStar is the hegemon of the personal computer word processing software market in the eighties, in the Dragon Country Continent, it can reflect this advantage, when WordStar is synonymous with word processing, and dBase is synonymous with database, Sitong Chinese typewriter, Qiu Bojun's WPS, have borrowed from WordStar.

And Seymour Rubinstein, who now runs WordStar, is very business-savvy, and so far, he has cheated two famous people, CP/M developer Kildare, and Microsoft's Gates, and the industry commented that "this guy is a genius who teases geniuses".

At that time, Rubinstein had not yet founded the current MicroPro company, but was working as a software director at IMSAI, the "king of copycats".

In 1975, MITS's Cowherd Star computer was sought after by the market, but the production capacity was extremely low, many users paid the money but could not get the product, and because of the failure of the business strategy of IMSAI company on the verge of bankruptcy, it saw the opportunity and quickly launched imitation products, which robbed MITS a lot of orders, so that users could not tell what the difference between the two computers was.

Although it is a good copycat in terms of hardware, IMSAI is at a disadvantage in terms of software, because MITS has Microsoft's BASIC language.

At that time, MITS formed a very close alliance with Microsoft, and Microsoft was almost embedded in MITS, for example, Gates worked part-time in MITS in addition to running Microsoft, and Allen, the other founder of Microsoft, was also the director of software at MITS. Even Gates sat in the team of MITS companies singing and dancing to cheer for the promotion of the Cowherd Star.

So, the boss of IMSAI, Millard, asked Rubinstein to solve the software problem, and he had only one clear request, that is, people have me.

The scheming Rubinstein didn't want to stick out his neck and be slaughtered, so he didn't go directly to Gates, but focused on the operating system first. He approached Kildare and, taking advantage of his company's short-term cash-hungry mentality, to acquire bulk access to the CP/M operating system for $25,000, rather than charging for each copy.

Obviously, the deal was so lucrative that even Rubinstein said afterwards that it looked like it was stolen.

Rubinstein then set his sights on another young genius, Kildare's student Gordon Eubanks.

Eubanks has developed a program similar to the BASIC language, which is not as functional as Microsoft's products, but still works. Rubinstein approached him, and in exchange for a computer and printer, he obtained the right to use the program.

In this way, Rubinstein combined the software of Kildare's master and apprentice and succeeded in providing a superior software combination for IMSAI's knock-off hardware at a fraction of the cost.

Rubinstein did not stop there, he let out the wind and wanted to take advantage of the market advantage of IMSAI computers to vigorously promote the Eubanksian version of the BASIC language. Naturally, the news quickly spread to Microsoft.

Although Gates was young, his business strategy was very sophisticated, and he paid more attention to the market share of his products than profits, and IMSAI was naturally a big customer he worked hard for.

Rubinstein's knock made Gates anxious, so the subsequent rhythm of business negotiations was pinched in Rubinstein's hands.

After completing the deal negotiations with Gates, Rubinstein said proudly: "Everything that can be moved has been brought in, and it is like a pot." ”

Gates naturally has a corresponding self-deprecation, "I have a lot of respect for Seymour Rubinstein, he did everything he could, and I could only involuntarily let him hold him back." ”

"Rubinstein is a master at negotiation, and I'm just a kid in front of him."

In the end, under Rubinstein's scheme, IMSAI had the right to use the best operating system and BASIC language at the time, and Gates's cooperation with IMSAI deteriorated the relationship between MITS and Microsoft to some extent.

Of course, the "copycat king" can't always rely on these means to be proud, and after Woz's second-generation Apple machine was born, it directly crushed IMSAI.

Seeing that the future of IMSAI was bleak, Rubinstein set out to find his own way, founded MicroPro, and brought his colleague Rob Barnaby over to develop WordStar, which became Zerone's current competitor.

Tang Huan quickly made a decision that he had to deal with the old traitor Rubinstein, or he would be attacked by the back when WordPerfect came out.

Therefore, Tang Huan vigorously exaggerated the threat level of WordStar at the subsequent Zerone staff meeting, and instructed the marketing department to pay attention to it and make a new solution for CGrid and WordEasy sales as soon as possible.

After the meeting, Tang Huan called Simone to give a face-to-face lecture.

"Rubinstein has worked in IMSAI company and has achieved a lot, and now he has jumped out and worked alone, and he has probably learned a lot of copycat skills, and we must add the text of the copyright statement to our program."

Simeone nodded, "Actually, WordStar also has many obvious shortcomings, such as complex typesetting rules, very cumbersome operations, and the number of shortcut keys has reached dozens of them. We can target these weaknesses and fight back on the product. ”

Hearing Simone's specific analysis, Tang Huan waved his hand happily, "You do things, I don't worry, just follow your ideas." ”

After Simeone left, Tang Huan thought about it for a while, and felt that he should take a further step and visit Kildare to have a cooperation, and he didn't believe that this person could completely let go of the fact that he was cheated by Rubinstein once.

In fact, even if WordStar didn't jump out to grab food, Tang Huan still had the idea of going to a digital research company. Since there is a display enhancement card designed by Tang Huan on the Mac platform, the functions of CGrid and WoraEary are too powerful than the CP/M version of the program, and he wants to discuss with Kildare to see if it can provide some degree of cooperation and enhancement at the operating system level.

Moreover, according to Tang Huan's assumption, it is best for the personal computer software market to stabilize in a three-point situation, with the operating system being CP/M from Kildare and Digital Research, the programming tool being BASIC from Gates and Microsoft, and the application software being Tang Huan and Zerone's office software.

CGrid, which dominates the market, has made Tang Huan taste a big sweetness, so Tang Huan has become more and more determined that everyone can do business in partnership and monopoly.

Unfortunately, Gates' attitude is a little ambiguous, and it depends on whether Kildare can let him get his wish.

……

Although she was a little reluctant, Celine's summer vacation dream trip still ended as scheduled, and she had to return to Canada.

When sending little Lori on the plane, seeing that she was still depressed, Tang Huan promised again, "When your school is on vacation, let your brother take you over to play." ”

"Don, don't forget me." Celine admonished worriedly.

Tang Huan couldn't help but smile and nodded, and told Brother Celine, who was also happy, and the two sides said goodbye.

Celine, a little clever, had already helped Tang Huan get the contact information of Brooke Smalls and Jodie Foster, but only learned by phone that the former had returned to New York, while the latter was still staying in San Francisco.

So, Tang Huan asked out the girl who would win two Oscars before the age of 30 in the future, found a high-end café, sat opposite each other, talked about art, talked about life, and set up friendships.

Foster's parents were divorced before he was born. There are two older sisters and one older brother on it. After her mother Evelyn was abandoned by her husband, she became a filmmaker in order to raise her four children. And so far, the 17-year-old Foster has appeared in more than 40 movies or TV shows.

With such a wealth of experience, Foster seems to be very independent and full of personality. In other words, the girl is not easy to fool, which can be shown by the neat dress and straightforward speech.

"Did you get my contact information from Celine? There seems to be some sense of conspiracy. Foster said unceremoniously.

"No, when I sent Celine back to Canada, I accidentally glanced at your and Brooke Shield's phone numbers and remembered them."

Foster snorted, a look on his face that believed you.

Tang Huan shrugged, took a novel brought by Foster, flipped a page casually, looked at it a few times, and then put the book back in front of Foster and recited it by mouth.

Foster sighed and looked Tang Huan up and down in surprise, "I didn't expect you to have this ability, do Orientals understand magic?" ”

"It's just that I have a better memory." Tang Huan pointed to his head, "Don't forget what I do, the invention and creation of computer products, I will be exposed to a lot of boring data every day, and I can't have a poor memory." ”

Foster nodded, agreeing with Tang Huan's statement, and inadvertently got his contact information.

Next, the atmosphere of the conversation between the two was much more harmonious.

"After being a child star for so many years, it's time to transform, I heard that this process is full of a lot of uncertainties, and many talented young actors in Hollywood history have dimmed their stars." Tang Huan picked an opportune moment to shift the conversation to a thorny issue that Foster had to face right now.

The girl didn't shy away, "That's true, so I'm going to go to college next year to enrich myself." ”

"Not a bad idea, but if you don't appear in the newspaper for a month, you're in danger of being completely forgotten, will your mother agree?"

Foster rolled his eyes, "I don't care, I'm tired of my life now." ”

Tang Huan smiled and said nothing, it seems that Foster is in the original life trajectory.

No matter how independent Foster's mind was, after letting down his guard, he couldn't stand the bombardment of many memory materials in Tang Huan's mind, and he unconsciously admired the erudition of the madman.

At the time of parting, Tang Huan personally sent Foster out of the café, and the distance between the girl and him was obviously shortened to the extent that only good friends can have.

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