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This year, COMDEX has held three editions of winter, spring and Europe, but Las Vegas, the traditional autumn show, is still in the limelight and irreplaceable popularity.

ONE OF THE REASONS FOR THIS IS THAT NO MATTER HOW COMDEX TRIES TO INCREASE THE DENSITY OF EVENTS TO MAKE MONEY, THE IT INDUSTRY SUMMIT IS FIXED IN LAS VEGAS, AFTER ALL, EXECUTIVES CAN'T AFFORD TO ATTEND COMDEX SEVERAL TIMES A YEAR.

With the presence of influential figures like Tang Huan at the COMDEX Autumn Show, his status has gradually come to the fore, and many people are actually coming for the speeches of industry leaders.

The highlight of this year's summit forum is undoubtedly Tang Huan's 32-bit personal computer promotion plan. According to him, once the 32-bit architecture is established, which is enough to cope with the application needs of the next 20 years, hardware and software vendors will get a relatively stable external environment for development, and at the same time, users will get more powerful and rich application solutions.

Of course, there is no shortage of opponents who think that Tang Huan's business plan is too rushed, not to mention the uncertainty caused by the technical complexity of the 32-bit architecture, just say that the second-generation Fangyuan computer and IBM-PC have brought personal computers into the 16-bit era in four years, and the commercial value is in full swing, and the 32-bit personal computer is sandwiched between the 16-bit personal computer and the 32-bit minicomputer mainframe, and the status is too embarrassing.

Even those executives of manufacturers whose industry status and business interests will be threatened simply shouted in the air, accusing Tang Huan's business plan of carrying private goods and impure motives. The purpose is nothing more than to suppress the competitors of Fangyuan personal computers. Upwardly smear the opponents of Fangyuan workstations and Fangyuan servers - the prospects of traditional minicomputers and mainframes. Thus monopolizing the entire computer industry.

As the market value of Fangyuan Computer Company rushed to the mark of 60 billion US dollars, investors are talking about when to surpass IBM, a profound industry change is taking place, and Fangyuan Computer Company is no longer a new person who is determined to work hard in the eyes of people, but a hegemon who has the power to dominate the world.

Behind this glory, I don't know how many traditional vested interests are out of the game, and the accompanying conflicts of interest and treacherous clouds can be imagined, and the blushing and thick-necked fingers at the COMDEX summit forum are just a refraction.

But outsiders don't care. In particular, the organizers of COMDEX and media reporters can only be described as welcoming with raised hands. The more noisy and unstoppable you are, the more popular my exhibition will be, and the more interesting my report will be.

For these doubts and accusations that also carry private goods, Tang Huan naturally can't turn a blind eye.

"In the new era of IT, dominated by microcomputers, technology and applications are more easily accessible," he said unceremoniously. The practice of relying on artificially manipulating the tempo of technological progress to ensure good commercial profits is outdated. Therefore, anyone who ignores current affairs and tries to hinder technological progress will become the enemy of the world. ”

"As for the question of whether the timing of the 32-bit appearance is appropriate, it is even more confusing. Philistines disturb themselves. ”

"First of all, any change of old and new products goes through a process. The same goes for PCs as they transition from 16-bit to 32-bit. Users may have concerns, but the demand for computers is rigid, and as long as smooth compatibility and upgrades are provided, as well as more powerful software features, spending power will not be affected at all. ”

"Will 16-bit technologies and products, which are gradually losing their mainstream position in the PC market, be eliminated and become e-waste? Of course not! Look at the current 8-bit technology and products, isn't it alive and well. Embedded, industrial control and other application fields are where they show their strengths. The application of IT technology will only become more and more extensive, and everyone will have something to eat. ”

"So how do traditional minicomputers and mainframes deal with themselves? Since we are committed to solving the needs of high-end users, we should continue to make progress in technology, rather than putting the huge profits earned on how to guard against the impact of low-end products on ourselves.

"If you don't know how to keep improving, then you might as well refer to the 32-bit architecture for personal computers, and popularize the 64-bit architecture to high-end applications, and the benefit will definitely be more than 20 years."

In addition, multi-processor, multi-channel, parallelism, algorithm optimization and other technical means are enough to divide the product grade, rather than some vested interests, accustomed to using the huge benefits earned from the high-end market. Suppressing the rise of progress in the low-end market. ”

With a super-era vision and a clear roadmap, Tang Huan has a posture of lupine scarf and tongue warfare. COMDEX was open for five days, and the two sides debated fiercely for five days.

This kind of confrontation full of gunpowder made the media go crazy, and they pushed the focus of the quarrel to the people one by one from various angles. The debate didn't turn out well, and almost all of the participants became celebrities.

Of course, Tang Huan is the most dazzling one. Many newspapers flatteringly placed a profile photo of him in front of his finger on the front page, with an angular mature face, exuding amazing personal charm, and I don't know how many young people who worship success have been fascinated.

Invisibly, in the days of late November and early December, Las Vegas and COMDEX became the most talked about places in the United States, and even because many attendees from other parts of the world came, they were also tracked by the media there.

In this extremely lively atmosphere, the video game "Three Kingdoms", which was specially recommended by Tang Huan, was released worldwide. It was an instant success in the Japanese market, with Japanese players queuing up all night to buy it, and it was broadcast live on TV stations.

You know, the price of "Three Kingdoms" is not close to the people, as high as 16,800 yen, which is equivalent to some models of home video game consoles, but players are still flocking to it, which makes the outside world shatter their glasses.

Journalists will only ask players "why are you willing to spend so much money on a game", and industry critics can only comment on how well-made "Three Kingdoms" itself is, but few people have enough vision to notice the current Japanese environment at this time, and they are as friendly to "Three Kingdoms" as if they were their own sons.

It is a well-known fact that Japan admires ancient Chinese culture. In addition, there is no need to pay for copyright, which has created a lot of commercial hot spots. Such is the story of the Three Kingdoms.

Eiji Yoshikawa, who has the title of "Japanese National Writer". Since childhood, I have liked to read "Romance of the Three Kingdoms" translated by Japanese historian Tokuji Kubo. During the Japanese invasion of China, he traveled to many places in China as a military reporter and came into contact with China's customs and history.

After Yoshikawa returned to Japan, he serialized his novel "Romance of the Three Kingdoms" in newspapers for nearly four years, from 1939 to 1943, which was later published as a single book, and was published several times in various forms in the 1950s and 1970s.

Thus. Eiji Yoshikawa's "Three Kingdoms" novel is so popular in Japan that works related to the Three Kingdoms here in Japan are influenced by it.

For example, the comic "Three Kingdoms" created by the famous Japanese manga artist Mitsuki Yokoyama is like this, which began to be serialized in 1971 and has not yet ended.

In addition, from October 2, 1982 to March 24, 1984, NHK also produced and broadcast the puppet show "Romance of the Three Kingdoms".

All in all, Japan has done a good job of popularizing and paving the theme of the Three Kingdoms, just waiting for Tang Huan to pick peaches.

And he is not at all polite - after invading our land and consuming our culture, it is time to pay some taxes - the video game "Three Kingdoms" is priced high. Japanese consumers are rushing to buy them during the Christmas and New Year shopping season. Created a sales miracle that blinded people's eyes.

Compared with the Japanese market, the situation of the video game "Three Kingdoms" in the United States is more complicated, and it is not so fanatical, after all, they have different cultural circles and have no prior market cultivation to pave the way.

Americans' interest in "Three Kingdoms" comes from factors outside of the game.

After the collapse of the North American home video game console market, although there are highly appealing game works such as dance machines, the sales of the second-generation Xiaobawang game console have improved in North America, but it is not the same as the previous market share.

After game console players buy games, the influence they can have is limited to their own circles, and they are not on the same level as Japan's national carnival.

But the Fangyuan personal computer version of "Three Kingdoms" has caused a small mess, according to the system requirements, it can run on three generations of Fangyuan personal computers and above platforms, the core content of which is to have a 2D acceleration graphics card.

In terms of hardware classification, 2D accelerated graphics cards are similar to the floating-point combinators of CPUs such as Intel80287, which are auxiliary processors, with the former providing additional graphics processing power and the latter hardware implementing floating-point computing functions.

This kind of 2D acceleration chip is naturally only available to Tang Huan at present. However, he does not plan to monopolize the graphics card manufacturing business, but provides public versions of designs and drivers, and allows third-party manufacturers to design and manufacture graphics card products with their own characteristics according to specific markets, prices, and other different situations.

But now after all, it is in the initial stage, although everyone buys this mechanism, but it takes a process to digest the technology after all, which leads to almost only the ones released by Tang Huan on COMDEX for personal computers 2D acceleration graphics cards on the market.

Compared with the monotony of graphics card products, the situation of the third-generation Fangyuan personal computer platform is much more complicated, with high-end, mainstream, low-end, compatible machines and so on.

Due to the excellent features such as plug and play, it is relatively simple to install a 2D accelerated graphics card on the third-generation Fangyuan personal computer, and there are few problems in the process, but on some models, downtime occurs frequently.

2D acceleration graphics card because it has just come out,The price is still a little expensive,Spend hundreds of dollars to buy back,Can't work properly,Users are naturally full of complaints,The American online hosting service forum is scolding。

The explanation given by Fangyuan Computer Company is: due to the small amount of shipments, we know the quality of the product well, and it is not an exaggeration to say that it is accurate to track each board, or calmly find the reason, such as trying to change the computer.

There are many high-ranking people among the users, and the reason for such a toss was quickly found. The workload of 2D accelerated graphics cards is very high, so the power supply of the motherboard is demanding. The low-end machine and some compatible machines obviously save costs in the power supply.

After such an exchange at the forum, the fault was solved. After a lot of hard work, the players on the personal computer platform finally played the extraordinary picture quality of "Three Kingdoms" smoothly, and couldn't help but shout that it was not easy.

Those who took the opportunity to sing the argument of the 32-bit architecture then sent a boo sourly, "Look, Fangyuan Computer Company has made users pay attention to the importance of host power supply, and it is estimated that power supply is going to become a new industry, and users' pockets should be watched." ”

In fact, there are some power supply manufacturers who have entered the retail field and promoted high-end products under the gimmick of "perfect support for 2D accelerated graphics cards".

This accident eventually turned into a perfect PR and advertising campaign, with terms such as "Three Kingdoms", 2D accelerated graphics cards, and 32-bit PCs being intensively instilled into people's minds by the media, and it is not an exaggeration to say that it is viral marketing.

Another source of Americans' attention to "Three Kingdoms" is very literary and artistic, and it is the music industry.

Tang Huan knows how important CG and soundtrack are in a high-quality game, which can not only enhance the game itself, but also attract new players.

As a result, the video game "Romance of the Three Kingdoms" was supported by an imposing piece of music, "Dawn of Heroes"; Although the promotional video did not completely satisfy Tang Huan, it was excellent enough to make people in this era nod and praise.

And "Dawn of Heroes" is like "HymnToTheSea" to the search for the Titanic, "He\'SAPirate" to the acquisition of Jardine Matheson, and "TheMass" to the listing of Fangyuan Computer Company, which has left a deep impression and attracted the attention of the music industry.

Many musicians complained about their wallets in newspaper columns, and they had to buy the video game "Three Kingdoms" in order to enjoy the complete "Dawn of Heroes", and the hardware had to choose between 2D accelerated graphics cards and second-generation Xiaobawang game consoles, after all, due to the use of MIDI, many people who play music have Fangyuan personal computers.

In fact, EA would not have had these troubles if it had released the Dawn of Heroes video game soundtrack separately.

The American music industry's attitude towards the video game "Three Kingdoms" is to pursue the music "Dawn of Heroes" in large part for creative inspiration, because American and British musicians are currently engaged in an invisible competition.

? (To be continued.) )