Li Wei has experienced a lot of blockbuster publicity activities in his previous life, and he still understands the process. Pen, fun, and www.biquge.info

After the release of each film, the publicity budget is a huge expense, and it is necessary to put TV networks, the Internet, magazines, newspapers and billboards in the early stage, which is the top priority of the budget, in addition to market research and promotion, public relations and creative activities, such as hiring a water army, buying film critics, and then engaging in a few scandals to attract attention, creating topics to attract attention, all of which require money and are part of the publicity budget.

There are a series of activities such as premieres and fan meetings in the later stage of promotion, Li Wei is both a producer and a director, from the time the film enters the distribution process to the final offline, he has to run all over the field, busy from beginning to end.

As a result, when Li Wei really participated in the promotion of "Killer Tragedy", he was instantly confused.

In the past few years, the Internet has not been opened to traffic, and Li Wei has not done Internet promotion, but TV and word media have not started advertising, what is the new line distribution department doing? They ordered posters, took photos, and edited trailers for Li Wei, but they only put them on a small scale in four cities: Los Angeles, Chicago, San Francisco and Las Vegas.

In his spare time, Li Wei is dealing with third-rate tabloid media people and film critics, these are all related customers of New Line Pictures, and they can be hired basically without spending money.

The publicity strategy of the new line is quite conservative, the money that needs to be spent is minimized, the money that must be spent is saved as much as possible, and the bombardment of advertising is the treatment that only blockbusters have, and for the production cost of less than 50,000 yuan "Killer Tragedy", the new line is obviously unwilling to take risks.

After the month-long publicity period passed, the new line began the screening program.

"Killer Tragedy" will be screened in four theaters on Friday of the 47th week of 1990, and the new line has sent a large number of investigators to the four cities where the film will be screened to collect viewing information, and then decide whether to expand the theater according to the box office.

The three days on the weekend is the peak of movie-watching, and the box office is much higher than that of Monday to Thursday on weekdays, so new films in the North American film market generally choose to open on Friday, and it is also Hollywood's rule that the box office in the first week is only counted for three days on the weekend.

Li Wei did not complain about anything when he received the news, independent films generally choose to open in a small area, such as the art film "The Grand Budapest Hotel" 24 years later, which also premiered and opened 4 museums, with a single museum income of 202,792 US dollars, creating a single-museum record for small-scale screenings of live-action films in previous dynasties, this film was released in North America for a total of 25 weeks, because of the good results of the single theater, the theater chain expanded again and again, and the highest number of theaters was 1467 halls, and the final box office was 59.07 million US dollars.

Of course, it doesn't mean that a single theater will be able to expand its theater line if it has good results, some films are aimed at special people, Bangzi Country's "Mingliang Naval Battle" has also been screened in North America, and the first weekend was opened with 1 hall, and the single theater income is 51431 US dollars, which is better than many independent films in North America, but unfortunately it was only expanded to 45 theaters in the end, no way, "Mingliang Naval Battle" is aimed at Koreans, and 45 theaters are already the limit of market capacity.

As a person who has come over, Li Wei understands the intentions of the bosses of the new line very well, first screen it in four museums, and see how the market reacts, the early publicity is mainly aimed at kung fu fans in the four cities of Los Angeles, if a specific group of people do not buy the account of "Killer Tragedy", and the results of the single museum are miserable, then it is definitely a fool's dream for him to expand the theater line.

After all, as soon as there are more theaters, the publicity and distribution funds invested will increase geometrically, if the input does not see the output, then the new line will definitely not invest this money, as long as the screening fails, the fate of "The Killer Tragedy" is basically doomed, flowing into the family video market, and slowly creating small profits.

7 December 1990.

Today is Friday, the weather is a little cold, Li Wei wore a black trench coat and a dark blue scarf tied around his neck, which was a birthday gift mailed to him by his mother Sula, and he specially wore it on his body.

The screening date of "Killer Tragedy" is today, and the new line has already sent movie tickets, and Li Wei is going to the cinema to watch his work.

He was not alone, and when he arrived at the door of the movie theater, Sister Lai was already waiting there.

"You don't seem to be in a good mood, Will, is it because you're nervous?" Sister Lai walked side by side with Li Wei and entered the cinema with the flow of people.

"I'm really nervous, my mom called me just now, she didn't know that my movie was starting to be released, and I didn't tell her, I wanted to surprise her, I hope today's screening can have good results!"

Sister Lai glanced at him and said slowly: "Will, I have the same idea as you, my grandmother and they don't know that I am on the big screen!" ”

When passing by the door, Li Wei looked up, and there was a huge poster four or five meters high pasted above, the content of the picture was very weird, a strange man with a mechanical arm and a blonde girl hugged each other tightly, and the poster said The movie title "Edward Scissorhands", starring: Johnny. Depp, Winona. Rhett, Director: Tim. Mr bolton.

From time to time, there were couples passing by, laughing and saying: "I love John to death, I want to watch three shows in a row, and the box office of his new film will definitely exceed 100 million!" ”

"Scissorhands? God, is John playing Frankenstein? ”

"No, no, I'm sure John is playing a robot!"

"Wow, that's Winona, my dream girl!"

……

Li Wei's face was unhappy, Brother Pu is far away in the world, but his legend is flowing everywhere, Viagra's real body is coming, no one recognizes it, people are really angry compared to people!

"Edward Scissorhands" also opened today, but the thighs are thick, it is the highlight of the production of Twentieth Century Fox, and the famous director and actor were invited, with an investment of up to 20 million, and 1847 theaters were jointly screened on the first day of the painting.

Today, in addition to couples, there are also many families who come to watch the movie in groups, and the whole family of all ages goes out together, the purpose is, of course, the anti-heaven god film "Home Alone"!

"Home Alone" is also released by Twentieth Century Fox, it has been a full five weeks of release, and the current North American box office has exceeded 150 million, and the momentum is huge, there were only 1,000 theaters when the picture opened, and one or two hundred more will be added every week, if nothing else, this movie will become the box office hegemon in 1990, nearly $300 million at the box office, and only "Forrest Gump" and "Jurassic Park" can surpass it after five years.

Li Wei said that there is a lot of pressure, it is Christmas soon, the competition in this schedule has always been fierce and cruel, and his "Killer Tragedy" is like a small fish, surrounded by many giant whales.

When he arrived at the cinema hall, Li Wei finally saw his poster, and Sister Lai became excited, took his hand and said, "Will, look, that's the promotional poster of "The Killer's Tragedy"!" ”

Li Wei replied in a low voice, there were six or seven giant posters hanging on the wall, only "The Killer's Tragedy" there was no one standing.

This does not bode well!

In fact, the poster of "Killer Tragedy" is still good, and the selling point is clearly expressed, imitating the little Smith of "Kung Fu Dream", Li Wei has high legs and a hazy figure, this is a picture that reveals the artistic conception of kung fu.

Li Wei was about to get closer, but saw two young white men standing in front of the poster first, and one of the fat men pointed to the poster and said, "Sam, it's this movie, starring Bruce. Lee's student. ”

The young man named Sam snorted, "I've watched dozens of movies of this genre in the past, and each one boasted that the lead actor was a student of Bruce, only to turn out that they were all bragging. ”

"This time it's real!" Fat Dun hurriedly said, "Didn't you watch the trailer on TV, he can kick a strong man like Schwarzenegger away with one kick, he is a very powerful kung fu master." ”

Watching the two walk into the screening hall, Li Wei suddenly shrugged his shoulders and said to Sister Lai: "It seems that the propaganda is still effective." ”