"Xiaojuan, go see your mother and your father tomorrow, what gifts should we buy?" Cheng Shouyi asked for advice to a girl who was watching TV, after all, it was the first time to see the future mother-in-law and father-in-law, and the etiquette should not be too casual. Pen, fun, pavilion www. biquge。 info

Xiaojuan watched the TV series intently with great interest, and said without looking back: "Cheng Shouyi, the first time I saw my parents, naturally don't buy gifts too cheaply, let my mother have face in front of the neighbors." Otherwise, I want you to look good. ”

"Wife, tell me what I should buy for your parents?" Cheng Shouyi put down the skirt in his hand and looked at Xiaojuan with blank eyes.

In the 90s, China's signal transmission was not too developed, and the TV programs available in Guangdong were very limited, but CCTV was able to be watched by the people in Guangdong under the promotion coverage regardless of the cost.

"I don't accept gifts for the holidays this year, and I will receive old platinum for gifts" Looking at the advertisement on TV, Xiaojuan patted her head and said excitedly: "Husband, just buy brain platinum!" My mother called two days ago to say that Aunt Wu from the same village came to my mother to show off with the brain platinum given by her son. ”

"Good..."

A couple in Hefei, Anhui Province who had just gone out to work and came home from work had just walked into the house today, and after arriving home in the morning, the two of them went to visit their neighbors in the streets and alleys, and then did a big cleaning at home. After finally finishing the big cleaning, the two of them ate a simple meal, washed their feet, lay on the sofa, watched TV and rested.

"Husband, go to my mom tomorrow, what gift can we buy?" The wife took the remote control to change the TV station, and at the same time asked her husband, who was smoking, what gift he would buy at his mother-in-law's house tomorrow.

The two of them went out to work, and it would be a burden if the children were with them, so they stayed at my grandmother's house. Tomorrow I need to pick up my children and go home, and when I go out to go home, I naturally have to visit my parents first. So tomorrow's plan is already in place.

It just so happened that my wife changed the channel to CCTV and broadcast an advertisement of "I don't accept gifts during the holidays this year, and I will also receive brain platinum for gifts", and my husband opened his eyes and said a little tiredly: "CCTV blows this brain platinum every day, just buy it!"

There are not just two such examples, but there are and are many children who buy gifts for their parents and elders. And this less than half a month of advertising, the gift function of brain platinum has been deeply rooted in the hearts of the people, especially in this year, gifts, New Year and brain platinum are even more equated.

Since January 1, the CCTV channel has changed a lot of advertisements, especially some prime-time advertisements. The most well-known is Qinchi wine, followed by brain platinum. Qinchi Liquor is not only in vain to get the title of King of Biao, the advertising of Qinchi Liquor occupies the best prime time, with the promotion of many media, 0. The 6.7 billion Qinchi liquor industry spends is great value for money.

Although it has only been half a month since CCTV changed its advertisement, so far, almost all news media, professors and experts believe that the most successful winner is Brain Platinum, because it only spent 20 million to get the national market. Many professors, experts, and news media are crazy to find out the reason for the success of Brain Platinum.

The column of "Nanfang Daily" "The Reason for the Success of "Brain Platinum" - Unique Positioning" is written as follows: Positioning can be said to be the soul of advertising, and advertising should work hard in the minds of consumers, and strive to create a unique position of psychology, especially "the first statement, the first event, the first position", etc., to create the first, in order to create an unforgettable, not easy to confuse advantage effect in the minds of consumers. Brain platinum insight into a simple fact: due to the limitation of China's economic level, there is a phenomenon of separation between buyers and users of health care products, so the advertising slogan of "no gifts for this year's holidays, only brain platinum for gifts" has seized such a unique positioning - it is not only superior to the "unhealthy gifts" such as cigarettes and alcohol used in the tradition for gifts, but also highlights from other health care products that mainly target the target market in the person seeking health care effects! It is this domineering equation with gifts that creates a distinctive image of brain platinum, which makes consumers think of gifts and can't help but think of brain platinum......

The headline of this issue of "China Youth Daily" is "The Time, Place, and Harmony of Brain Platinum": The time of the day: the Spring Festival, a traditional Chinese festival, is approaching. Many children choose to return home to accompany their parents, and with more leisure time, there is a greater opportunity to watch advertisements, so that the advertising coverage is larger. After working outside for a year, it is rare to go home, so they naturally think of giving gifts to their parents, and because of their age, health problems have become the most important issue.

Renhe: The exercise of the two old men and grandmothers highlights the efficacy, which is also the effect that many elderly people expect from health care products. Advertising slogan: This year's New Year is not in hand, and only brain platinum is accepted for gifts. It has seized a unique position that is not only different from the traditional "unhealthy gifts" such as alcohol and tobacco used as gifts, but also stands out from other health products that mainly target the people themselves who seek health benefits.

Location: Exquisite boxing, the three big white characters of brain platinum form a strong contrast with the blue tone of the overall packaging, and foreign medical and health care experts highlight the high-quality quantity of the product, high-tech ......

All kinds of reports and discussions in the outside media, Li Junhao is very kind, this is also a kind of free advertising, why not do it! Of course, happy is happy, and the most important thing for him at the moment is to be in charge of production. If we follow one of Jiante's own production lines, the orders received by Jiante Biotech are enough to schedule until March. The positioning of brain platinum is to give gifts for the New Year and festivals, but most dealers are unwilling to wait until after the New Year to receive the goods.

As a manufacturer, Lee Jun-ho had to change that. There are many health care product manufacturers in Shanghai, so Li Junhao spent 5 million yuan at the end of December to buy a bankrupt health care product manufacturer to make up three production lines, and the latest production line that he bought can only be installed after the end of the year.

"Today, all of you here are the veterans of our Jiante Biotechnology Company, two months ago, the company went from the collapse of Kanghui Company to the acquisition of Jiante Biotechnology Company; From millions of debts to more than 100 million in sales now; From 20 or 30 employees to 6 or 700 now. You have been struggling and working for the past two months, and you are witnesses to this journey of the company. So, you receive the highest wages in the same industry in the country, and you get the best benefits in the country. As the year draws to a close, some people are returning to their hearts, and I can understand that my family, my wife, and my children are all in Hong Kong, and I really want to be at home and unite with them. If you want to go home now, I won't stop you, where is the door. Today, the company still has orders for nearly 1.5 million boxes that have not been produced, and if the production volume is based on the previous production, it would have taken half a month, but now I want you to finish it in 8 days or even a week. I also promised that after completing the 1.5 million box order, each person will get at least 10,000 yuan of year-end bonus, according to the performance evaluation of the human resources department, I hope that some people can get more. Some people can only earn 10,000 yuan a year, but now the company gives you the opportunity to work for an extra week, and you can occasionally get a bonus of 10,000 yuan or even 4 or 50,000 yuan. Do you want this bonus? ”

"I want to..."

"If you want to, then please go to work, work hard, desperately, except for eating and sleeping, I want you to work... Job... Work ......"