Chapter 795: Sure enough, it's still here!
Ms. Ma and executives from various parts of Alibaba Group are holding an emergency meeting. ○ Tomato --'.x-f'q'x-s'-.-com
This conference is not just for Liu Suan, but for all companies like Liu Suan who have stores on many shopping websites.
"Many companies are preparing to fight on multiple fronts during the Double 11 shopping carnival, but this is obviously not allowed, because JD has taken the lead in issuing an announcement requiring merchants to only choose the JD platform to do Double 11 promotions, so I think we should also let them only choose one website for Double 11 promotions!" Ma Yun said to everyone very domineeringly.
He also has this self-confidence, and he is confident that most companies will definitely choose Tmall, after all, Tmall's traffic is the largest on the whole network!
This trick has been used many times by Tmall and JD.com, and the effect is also very good, so this Double 11 is ready to repeat the old trick.
"It's a good idea so that we lose a little bit and then we can hit the rest of the competition hard!" Someone said happily.
"Most people may choose our Tmall, but there is one person who may not choose Tmall for promotion, and he is Liu Suan." Someone immediately raised his hand and signaled.
"I heard that Liu Suan has hoarded a lot of goods, including mobile phones, clothing, jewelry, etc., so he will definitely carry out promotions on his shopping website." The people here still have a lot of energy, and it is easy to find out that Liu Suan has bought a lot of goods this time and wants to make a big one.
"Liu Su'an? If we don't come up with this rule, he will also focus on his shopping website, then there won't be much sales on Tmall. In this case, it is better to let him choose one on Tmall and his shopping website for the Double 11 event. ”
"Yes! I think the pros outweigh the disadvantages, so this year's Double 11 should still do the same! ”
Ma Yun saw that almost everyone was in the same position as continuing the previous strategy, and decided to continue doing so on the spot.
As for Liu Suan, he won't pay too much attention to it, as long as he can't threaten Tmall's status, he will toss with him!
This is Ma Yun's self-confidence!
The others saw that Boss Ma had already made a decision and knew what to do next.
Each person belongs to a department that has its own division of labor.
Soon, Zheng Yun saw a message from Tmall and sent it to the station.
He clicked on the station letter and saw that it was a notice from the official Tmall.
The content of the notice is as follows: All Tmall merchants are now required to choose to sign up to participate in the Double 11 promotion, which is limited to three days, and if there are no merchants who have signed a contract, they will not be able to participate in the Tmall Double 11 promotion.
For those merchants who rely entirely on Tmall to survive, this is a must-sign.
Because if they don't sign a contract, they can't participate in the official Double 11 event, so the traffic tilt is almost non-existent, and they can't use the Double 11 discount, so their sales can't even maintain the usual state.
Obviously, it is impossible not to sign a contract for this part of the merchants, after all, it has been prepared for more than half a year, if you miss this double 11 event, the damage to the store is too great, and the average merchant really can't afford this consequence.
There are also some merchants who have opened stores on Tmall and JD.com, which is in a dilemma.
Joining Tmall's Double 11 promotion, he unexpectedly refused JD.com; And to join JD.com, you have to refuse Tmall!
Most of these merchants, after careful analysis, chose Tmall.
After all, at present, Tmall is the first, Jingdong is the second, and of course you want to choose more traffic.
Unless this merchant usually has a lot more sales on JD.com than on Tmall, otherwise, he will still choose Tmall.
After Zheng Yun saw the announcements of Tmall and JD.com, he found Liu Suan.
This matter must only be decided by Liu Suan!
"Boss, there is a situation!" Zheng Yun knocked on the door of Liu Su'an's separate office and shouted in a panic.
This matter is a bit serious, and he doesn't want to delay any time, so he must tell Liu Suan as soon as possible.
"Zheng Yun, the door is not locked, come in, didn't you tell you to calm down? What's making you panic again? Liu Suan heard Zheng Yun's slightly anxious voice outside the door, and hurriedly spoke up.
Hearing this, Zheng Yun pushed the door and walked into the office.
"What's the situation? Zheng Yun, you speak slowly, don't be in a hurry for this time. "Liu Su'an is very calm, no matter how big things are, there are still many days before the start of the Double 11 shopping carnival, he will definitely have enough time to deal with any problems.
"First JD.com issued an announcement that we could only choose one shopping website to participate in the Double 11 promotion, and then Tmall immediately issued an announcement, which is the same content, so what should we do......" Zheng Yun said the question to Liu Su'an.
"Sure enough, it's still here, in fact, I expected such a show, after all, the Double 11 shopping carnival in previous years was like this, it seems that this year's Tmall and Jingdong are still not exempt from vulgarity!" Liu Suan sighed.
"So what am I going to do? Our Duolai Mifa shopping website is the largest sales, should we withdraw from the Double 11 promotion of Tmall and JD.com? On Tmall and JD.com, we also have a lot of sales! Zheng Yun feels that if he does not participate in the official activities of Tmall and JD.com's Double 11, he will still lose a small number of customers.
"Now we have to make a choice, since the rule is one of the three, the answer is obvious, I have no choice, I have no choice but to choose the Duolai Mifa shopping website!" Liu Suan is also very helpless, since he was forced to stand on the platform, he can only choose a shopping website for the Double 11 event, so is he still a better choice?
The answer is obviously no, at present, the sales volume of his Duolai Mifa shopping website is far more than all his Tmall stores plus Jingdong stores!
Knowing that Tmall and JD.com were not specifically targeting him, Liu Suan quickly made up his mind that the Double 11 promotion would only be carried out on the Duolai Mifa shopping website.
And his Tmall store and Jingdong store will no longer sign up for official activities on Tmall and JD.com.
His Tmall and Jingdong stores do not sign up to participate in the official Double 11 event, which will indeed affect some sales of Duolai Mifa, but he still feels that the impact should be minimal and within his control.
After all, he had thought about it before, and he had taken appropriate measures.
Then now you can direct the traffic of Tmall and JD.com to his Duolai Mifa shopping website.
For example, the advertising content endorsed by Xia Bing is the Duolai Mifa shopping website.
The small print that appears on the advertising screen is also the URL of the Duolaimifa shopping website.
In this case, all the promotions of Double 11 are carried out on the Duolai Mifa shopping website.
After doing what he had to do, Liu Suan felt that he could minimize the loss.
With this self-confidence, his company will not lose much!