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Jobs's skill in product release has reached the realm of perfection. Pen "Fun" Pavilion www.biquge.info

This kind of realm is by no means obtained by pretending to be a few waves of coercion, but Jobs, who has a unique personality, has been engaged in the IT field for more than 20 years, and has formed a kind of symbol that others cannot imitate.

With Steve Jobs' careful arrangement, the iPod launch event was undoubtedly a huge success and quickly became the focus of public opinion.

Of course, while the iPod has won a lot of praise, it has also attracted a lot of complaints.

For example, the iPod has a "non-human" design, that is, there is no "on/off key".

Apple has elevated this to a philosophical level: when the iPod is not working, it automatically goes to sleep; Users can wake up at any time by tapping the device; If there is an additional process of turning on and shutting down the computer, it is called "anti-human", which does not conform to the logic of nature.

It has to be said that this is what sets Steve Jobs apart: the products he personally participated in designing always forced users to change some habits that were previously cultivated by the purely technical thinking of engineers.

In addition, the price of the iPod at $399 was also considered by some to be too high, and the phrase "This is the price that idiots set for our products" quickly became popular in the blog community. ”

In fact, beneath this surface, there are two very different attitudes towards digital music.

The iPod is a clear sign of support for digital music copyright protection, with a simple slogan printed on its plastic packaging: "Don't_Steal_Music" - "Don't pirate music."

In the realization of the product, the iPod also uses technical means aimed at protecting the copyright of digital music.

For example, if you want to put music into your iPod, you can only connect your iPod to your computer via USB and use Apple Inc.'s software iTunes to "sync"; Conversely, it is not supported to "sync" the music inside the iPod.

After consumers buy the iPod, a digital music playback device, there are two sources to choose from in order to obtain digital music content: one is to buy a genuine CD and then use iTunes software to digitally encode it on the computer; The other is to buy music directly from the iTunes online store that has been licensed from the record label.

The whiner feels that after paying $399 for the iPod, it costs another 99 cents per song, which is a bit expensive.

It is worth noting that a large part of this group belongs to hackers.

It is reasonable to count the black history of Jobs: when you were not a billionaire, you made a "blue box" and stole long-distance calls from AT&T; Now that his social status has changed, he has betrayed the spirit of hacking and teamed up with the big record companies......

Jobs, who was enjoying the glory, was embarrassed by this argument, after all, he regarded himself as an anti-mainstream from time to time, and he should not care about the life or death of those big record companies.

What's more, the more unauthorized digital music is proliferated, the better the iPod will sell.

Jobs, who was originally going to deal with it with a cold attitude, couldn't help but defend in the end: "In any case, artists should get the copyright income they deserve." ”

It took about a week for the hackers to reverse engineer the iPod and iTunes so that they could bypass digital music rights protection and transfer any digital music file to and from the computer in both directions.

Among them, even companies like RealNetworks, which developed the famous RealPlayer player.

Jobs was enraged, and while he quickly launched an upgraded version of iTunes, he decisively blocked RealNetworks.

Another grievance and revenge unfolded.

In this case, iPod is no longer a simple digital music player product; But because of this, it has further become the focus of attention.

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Mr. The richest man who was already behind the scenes, naturally there was no need to pay attention to this level of excitement.

However, Tang Huan was a man of his word, and after the iPod launch conference was successfully held, he used his own way to help promote the product.

It was at the premiere of the movie "The Matrix", and Tang Tycoon wore white headphones on his iPod and listened in fascination, even ignoring the beautiful women around him.

The next day, the gossip media put up a bloody headline, "Tang Empathy Don't Love, It's for It", and the picture below is the scene of Tang Tycoon fiddling with his iPod.

Not to mention how the title party deserves death, it has indeed helped the iPod to further expand its popularity, especially to raise the level of consumer groups.

As the saying goes, if there is something good at the top, it will be very bad at the bottom.

Seeing that Tycoon Tang likes iPods so much, Hollywood stars are also curious to try it.

At this time, the significance of iPod's support for digital music copyright protection is reflected.

Steve Jobs, who had already distanced himself from hackers, called happily and said, "Originally, we predicted that the sales of iPods this quarter would be 125,000 units; Now it seems that we will have enough inventory of 200,000 units. ”

The richest man quipped, "You can also take the opportunity to engage in hunger marketing." ”

Jobs made the abacus crackle, "I'm still counting on the iPod to drive the sales of Apple computers." ”

Tang Huan reminded: "Don't underestimate the iPod, it shouldn't take a few years before it can support video playback, and then you can enjoy movies like "The Matrix". ”

Instead of doubting this prediction, Jobs tentatively asked, "Don, you're still going to provide content support, right?" ”

The richest man laughed loudly: "Then it will have to wait until the movie contributes almost to the box office value." ”

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The Matrix, which was released on November 6, did well at the box office, topping the box office with more than $39 million in its first weekend.

The reason for this is that there are too many positive factors.

First of all, according to the original time and space more than ten years later, "The Matrix" is a big IP, and its novel is written by Tang Huan, who has already sold many works and ranked among the bestsellers.

Under the pen of Mr. The Richest Man, the setting of "The Matrix" is more rigorous than the version of the original time and space.

Secondly, the director of the movie "The Matrix" is James Cameron, who took the initiative to ask for help. His dedication to film technology is vividly demonstrated in "Titanic", which set a box office record of more than $2.1 billion.

With the help of powerful computer special effects, "Bullet Time" not only made James Cameron addicted, but also wow the audience.

Next, the movie "The Matrix" itself is very good in terms of casting, action design, etc.

The content of "The Matrix" is still inevitably profound, so in the selection of actors, we have to examine the other party's comprehension.

In this way, when Tang Daheng carried the Xiangjiang Chinese stars, he could only implement some supporting roles with limited weight, but Jet Li made a slight exception.

Gain, who played the role of a villain in Hollywood, impressed the audience even more, so he assumed the role of "agent" responsible for chasing and killing the protagonist.

Fortunately, Cheng Long has "Rush Hour" and Zhou Runfa has "Crouching Tiger, Hidden Dragon...... They are already satisfied with being able to take over the scenes in "The Matrix" in the hands of the big boss.

Finally, we must not forget a more important background, that is, the vigorous Internet wave has pushed ordinary people to think about the Internet many times over.

Seeing that the movie was so fame and fortune, Mr. The richest man once again announced that drawing on the experience of the movie "Titanic" DVD sales easily exceeding one million and effectively driving the popularity of DVD players, the pioneering work of the "Matrix" trilogy will soon launch a DVD version of home theater next year.

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The digital music represented by the iPod, the DVD version of The Matrix, was quickly on the agenda......

It's not hard to see from these signs that IT technology is spreading more widely by providing more and more pleasing features to the general public.

This trend has even affected the rules of the survival game in the PC industry.

At this year's COMDEX Las Vegas Fall Show, Tang Huan made a point that the personal computer is changing from a typical productivity tool to a digital center of the home.

In addition to relatively traditional application examples such as video games, home theaters, and surfing the Internet, the instant popularity of the iPod also supports this trend of personal computers. Gain, any digital music content "sync" of the iPod must be done using iTunes software via USB connection to a personal computer.

When the personal computer finally became as it was originally intended more than 20 years ago, the ease of use of the whole system became particularly important.

According to the objective demand of users for products, Mr. Shoufu solemnly put forward a concept, that is, "Experience", that is, "experience".

In order to show that his products are anxious for users, Tang Huan also solemnly announced that the new version of StudiOS, the operating system of Zheru Software Company, is under development, and the commercial name will be set as "StudiOS_XP", and XP is the first two letters of "Experience".

At this year's COMDEX Las Vegas Fall Exhibition, Zheru Software Company, which is deeply caught in the anti-monopoly vortex, came up with a preview version of the StudiOS_XP, bringing this new next-generation operating system from the technical community to the general public.

Aside from a few limited-scope issues and bugs, StudiOS_XP preview is pretty much guaranteed.

This can be seen from the large number of free distribution of StudiOS_XP preview installation CDs by Zheru Software Company, and how complete this highly-anticipated new operating system is.

According to the plan, StudiOS_XP will be officially released at next year's Zheru Spring Developer Conference, and people will be able to use the preview version of StudiOS_XP for free until June next year.

StudiOS_XP first impression of the preview version to first-time acquaintances can also be described as "amazing". The icons, menus, fonts and other interface elements on the workspace have a transparent texture; Animations, shadows, and other display effects are even more lifelike.

Since the key connotation of "experience" is so emphasized, Tang Huan certainly wants to focus on how friendly StudiOS_XP is to users, especially those who are new to computers.

The first is hardware support: StudiOS_XP supports more hardware, and the "plug and play" feature is further optimized, so that the operating system can complete the installation of hardware drivers with almost no user intervention; While increasing the "quantity", StudiOS_XP is also working heavily on the quality of hardware drivers to improve stability.

The most intuitive improvement brought by this improvement is the "experience" of the display effect of the LCD monitor, which immediately makes people feel the urge to spend a lot of money and replace the traditional CRT display with an LCD monitor.

Secondly, in view of the deterioration of computer security caused by the increasing popularity of the Internet, StudiOS_XP integrated the function of a firewall to intercept malicious attacks from the Internet.

It is not difficult to imagine that this move once again confirms the crime of monopoly by Zheru Software Company.

After browsers, media players, downloaders, compression tools, etc., and now with a firewall, are you also preparing to have built-in antivirus software to crush other computer security companies?

Of course, the tone of this voice is very limited, and the outside world is more of a response to the concept of XP after it was born.

You know, as the millennium approaches, everyone is more accustomed to adding a "2000" suffix to the commercial name of their products.

For example, Microsoft's operating system Windows_NT_5.0 is called Windows_2000 as a business name.

As a result, as soon as the concept of "XP" with rich connotations is thrown, the names of this 2000 and that 2000 look weak!

The adjustment of large companies still needs a buffer time, but small companies, as well as individual developers, will turn around.

They couldn't wait to take "XP" and put it on the name of their own products, and in just a few days, a large number of programs called XX XP appeared on the Internet and on the CD-ROMs attached to computer magazines.

This is a clear embodiment of Tang IT's strong appeal in the industry, everyone thinks that a new concept has appeared, and the opportunity of Dafa Li City has come, of course, it must be rushed.

As for the U.S. Department of Justice and 20 federal states suing Zheru Software for monopoly, if you cut down this faucet, can we still make money steadily wave after wave?

In fact, the United States of America v. Zheru Software Inc. monopoly case is ushering in a new wave.

David Boyce, the chief lawyer of the legal team of Zheru Software, put forward with reasonable grounds: The Ministry of Justice believes that the monopoly of Zheru Software is a kind of gross interference in the market freedom by administrative power under the influence of traditional thinking inertia~. The recent acquisition of Sebeth by Microsoft has once again shown that there is still effective market competition in the entire software industry.

In addition to sparking heated debates, this argument has also divided the 20 federal states that sued Zheru Software for its monopoly.

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