The flight to North Carolina was three o'clock in the afternoon, and Li Wei had half a day off. Pen ~ fun ~ pavilion www.biquge.info

He was reading the newspaper in his bedroom at the moment, and all the entertainment headlines were dominated by the news that the 1992 Oscar nominees had been announced.

He carefully compared the nominated films, which are very different from his previous life, because his "Hurricane Rescue" stood out and won a total of four nominations.

The four nominations include the Best Soundtrack Award, which is expected by Li Wei, and the Best Visual Effects Award, which he also has certain expectations, and the third nomination is the Best Sound Effects, perhaps the gunfight scene at the end of the movie played a role, but the Best Original Screenplay Award is completely accidental, this is not a technical award, and the gold content is relatively high.

Back in late last year, when the Oscars were launched, he was told by New Line and Touchstone that neither company would do much PR on "Hurricane Rescue," an action drama with a low chance of getting a nomination, and they wanted to put more money on films that were favored by the Academy.

The main feature film of the new line company is "Unruly Sky", which is directed by Nova Keanu. Reeves starred, and the touchstone was the crime film "Righteous Courage", starring the veteran actor Dustin. Hoffman starred, but neither film received a single nomination, but the underappreciated "Hurricane Rescue" came out of the encirclement and got four nominations in one go.

Li Wei is of course happy about this, but he is also a little troubled, once he is nominated, it means that he has passively joined a public relations game, and the Oscar season has been a melee period for major studios, fighting for the trophy in the dark, and the means of competition are the same as those of the American political election.

Film companies spare no effort to compete for the Oscars, not because of contradictions, this is a business, as long as the academy trophy is in hand, the market value of the award-winning film and the individual can rise, which can bring great economic returns, the re-release of the film, the sale and republication of home videotapes, the sale of overseas copyrights, and even the box office of other films of the film company, this is the Oscar effect, the trophy not only represents the reputation, but also a lot of money, in essence, it is still to make money.

This kind of profit needs to be invested, but investment does not mean that the bribery of the college judges must be through legitimate channels, such as videotapes and film materials mailed to the judges, and film posters are arranged in the judges' daily activity area to deepen the judges' impression and communicate with the judges at tea parties, which are all tricks to win the judges' favor.

In order to ensure the 'fairness, justice, and transparency' of the Olympic process, the Academy clearly stipulates that bribery is not allowed, and gifts are not allowed to be offered to members of the Academy to obtain votes.

Oscar PR is a battle without gunpowder, elevating oneself and belittling opponents, which is a well-established strategy, and now that "Hurricane Rescue" has been nominated, Li Wei will inevitably become a target for his rivals, and he must rise to the challenge.

He picked up the phone and dialed Nina, the vice president of Bowei. Yabson's private number, "I wonder if the four Oscar nominations for 'Hurricane Rescue' are the result of the PR of the two companies! ”

"The PR component is very small!" Nina. Yabsen was meeting in Bowei's conference room at this time, and the topic of the discussion was the promotion of "Hurricane Rescue".

She immediately came out of the conference room, walked briskly into her office, and began to explain her opinion on the matter, "Will, we guess this nomination is an encouragement from the academy judges!" ”

"I'm not their son, what are you encouraging me to do?" Li Wei didn't believe her words.

"They're not encouraging you personally, it's your film!" Nina. "They can't ignore the fact that your two films have generated $600 million at the global box office, and you're spreading the overseas reach of American films, and at your age, they're going to continue to expand their influence in the future, so they can't turn a blind eye to you," Yabson explained. ”

"How many trophies will I win in the end?" Li Wei asked suddenly.

"No one can predict accurately!" Nina. Yabson picked up a document on his desk, looked at it and said: "This month is the most competitive time of the Oscar season, all the nominated films have already launched a more intensive publicity plan, we are one step late, after the nominations were announced, my boss approved me to start public relations, and the four nominations of "Hurricane Rescue" have strong opponents, when they promote their own films, they must attack you first, because you have a lot of bad materials, so it is convenient for them to carry out public relations!" ”

"I'm sure you have something to do, right?" Li Wei is about to go to North Carolina, which is a barren mountain, and he will be far away from the city, and when he returns, it will not be far from the Oscars, a PR campaign that he will not be able to participate in.

"I've had a plan in place, but I'll win a few awards in the end, I can't guarantee that you'll probably go home empty-handed, Will, I hope you're mentally prepared!" Nina. Yabson gave a pessimistic judgment.

Hanging up the phone, Li Wei continued to browse the list of nominations, the biggest competitor of the two technology awards is "Terminator 2", the biggest competitor for the best original screenplay is "Crazy Flower of the End", and the biggest competitor for the best soundtrack is "Beauty and the Beast", this animated feature film is the highlight of Disney in 1991, and it is also distributed by Bowei Company, and it will definitely become Disney's main award, Zimmer. Hans's chances of winning the prize are not high at all.

In the newspapers, famous American film critics have also made predictions about the list of nominees, "Terminator 2" and "Hurricane Rescue" are the two most mentioned films, for no other reason, last year's North American box office list first and second place, and both received no less than four Oscar nominations.

He ignored all the radical remarks against Li Wei, these people had no discipline, and they were just attacking for the sake of attacking, in order to prevent "Hurricane Rescue" from winning the award.

His main focus is on rational analysis, such as that of the Chicago Sun's chief film critic, Roger Brown. Albert, who has written a column full of analysis articles comparing the two action films with the most nominations.

""Terminator 2" has a charming male protagonist, a fierce female protagonist, and a brave and positive young boy, and the three of them work together to defeat the villain T-1000, and temporarily form a somewhat discordant, but at the same time very efficient family group.

The above all happen at the story level, and at the same time, the film has also completed a self-transcendence in terms of visual effects, this movie has car chases, explosion scenes and fight scenes that traditional action movies will have, of course, they are very exciting, but people really remember this movie because of its portrayal of the T-1000 liquid robot, which is the finishing touch, sublimating this movie to the realm of science fiction art. A landmark classic pioneered by Cameron, it is destined to be passed on!

But let me predict whether it will win the award or not, it's a bit difficult, the best sound and visual effects it does outstanding, the other "Hurricane Rescue" that was nominated for these two awards is not inferior, I recently revisited this movie, and I didn't get bored of it, I was always firmly attracted by the camera in the movie, it was a one-stop and intense action scene, Will. Lee has a sophisticated and innovative directing ability, which makes me often wonder about his age.

"Hurricane Rescue" is the pinnacle of the commercial field, every action that appears in the movie will shock the eye, every note is matched with its action, it has countless market-oriented selling points, although there is no love, but it is even more set off its uniqueness, and its box office also proves this.

I'm a fan of classics, but I'm more interested in innovators, that's my personal opinion. ”