Chapter 44 PR Manager
It's mid-June. Pen ~ fun ~ pavilion www.biquge.info
On the Seine River in Paris, Li Wei and hundreds of cast and crew members held a finale party in a luxury yacht, the yacht docked on the north bank of the Seine, and you can see the Louvre, a famous French building, which is a beautiful scenic spot, and the crew played for two whole days before embarking on the return journey back to Los Angeles.
The schedule of "Hurricane Rescue" was originally supposed to be November, but due to some pressure, it had to be raised to the end of September, for this matter, the bosses of the touchstone and the new line were almost crazy, and the publicity plan formulated had to be reversed, and the key was to speed up the filming progress, since returning to Paris, Li Wei did not have a day off, and even often stayed up all night and worked overtime.
Fortunately, everything went well, after more than three months of intensive shooting, "Hurricane Rescue" finally reached the final stage, but Li Wei still had to be idle, and then it was more busy post-production, he gave up his vacation, and rushed back to Burbank after the party, and worked with producer Gary. Goldstein moved into the editing studio of Touchstone Pictures.
Li Wei shot 296 minutes of footage, and it was never easy to edit so many shots into a 90-minute film, which required a long period of careful and patient selection and assembly, and finally completed a coherent, smooth and infectious work.
Touchstone assigned Li Wei three professional editors, who first retouched and processed the footage, and then began the initial editing work a few days later.
Li Wei has the complete picture of "Hurricane Rescue", and he can accurately capture every shot in the material, which greatly reduces the efficiency of the editor, and under his guidance, he finally cut out a rough sample of two and a half hours.
But this is not a finished film ready for release, Li Wei still needs to continue to refine, and at this time, Hans. Zimmer's soundtrack was also in progress at the same time.
"The tone of the soundtrack is majestic and high-spirited, with a bright rhythm, which brings out the sharp fighting atmosphere in the film."
Li Wei was standing in the soundtrack room, with Hans. Zimmer watched the coarse silent picture together, as early as a month before Hans. Zimmer joined the crew and is already familiar with the style of "Hurricane Rescue", but his past soundtrack melodies are mostly long and tactful, reverberating, and he still has not gotten rid of the Hollywood movie soundtrack routines of this era, and the performance is still slender and gorgeous, and the classical art of relaxation and pleasure is still expressed.
After waiting a few years to complete the soundtrack of The Lion King, Hans. Zimmer's innovative personal style will gradually take shape, and this man is best at creating majestic and majestic music, until the reboot of the "Batman Series" comes out, and he also reaches the peak of commercial film scores.
Leaving the soundtrack room, Li Wei was replaced by producer Gary. Goldstein invited him to the litmus room, where a distinguished guest was waiting for his appointment.
The promotion of "Hurricane Rescue" has begun to start, and the distribution of this film has been handed over to Disney's wholly-owned subsidiary, Bowei Film Distribution Company. Yabson.
Founded in 1954, Bowell is one of Hollywood's top distribution companies, with distribution channels all over the world, and of course, first-class public relations and smear capabilities.
Nina. Yabuson is nearly thirty years old, her face is thin and snarky, she always stares at each other intently when she communicates, her eyelids do not blink, and she can't even see a little mood swing on her face, she is good at creating pressure and likes to control situations.
As soon as Li Wei walked into the conference room, he was enveloped by an aggressive gaze, which made him very uncomfortable, he went to the coffee table and took a bottle of wine and gave it to Nina. Yabson poured a glass before he said, "I heard that you are the most capable PR expert in Bowei, Ms. Yabson, and I wonder how you will counter the media attacks against me when my film is released!" ”
"They can only repeat the same old tune and expose your bad criminal record again, according to my experience, this will not have any impact on your image, because the public has already known, and they will not reject you because of this!" Nina. Yabuson paused for a moment and continued: "Unless you have a new scandal that they poke out, but it doesn't matter, Hollywood stars have scandals, this is a normal phenomenon, as long as it is not a crime, it will never interfere with the box office of "Hurricane Rescue". So Mr. Li, we don't need to focus on the media attacks, but on how to better publicize "Hurricane Rescue". ”
Li Wei was speechless, he couldn't say that what he was worried about was the exposure of the crime.
Nina. Yabson, who has a master's degree in psychology and seems to have insight into Li Wei's psychology, added: "I have a plan for any media attack on you, you can rest assured, Mr. Lee, no one in Hollywood can screw up Disney's business!" ”
"You guys are awesome!" Li Wei muttered in his heart, changed the topic, and said, "So, how should we publicize it?" ”
Nina. Yabson casually handed over a document and replied: "We have four phases, the first phase has been launched, the focus is to increase the exposure of the film, in the near future I will arrange some publicity activities for you, including interviews with major media, participation in high-rated TV programs, participation in various award ceremonies, as long as you can show up in the media, you must participate in all the activities, not only you, but also the important actors of "Hurricane Rescue" must participate." ”
"The second stage is the media preview screening, monthly media, weekly media, daily media, a month before the official opening of the film, there will be many media test screenings, all of which you have to attend in person, the third stage is the premiere, you have to hold a press conference, a fan meeting, the fourth stage is post-release publicity, overseas publicity, in short, all the publicity must revolve around you."
"I'm so busy!" Li Wei sighed that in the next few months, he will be more tired from filming.
"I'm busier than you!" Nina. Yabson wasn't joking, she took out a second document, saying: ""Hurricane Rescue is scheduled to open on September 25, and a total of three films will be released on the same day, Worldwide's "Psycho", MGM's "Lover's Don't Speak", and Paramount's "Turning Defeat into Victory", and we are going to do PR ...... for these three films."
Li Wei suddenly laughed, "This is necessary, them!" Need my help? ”
Nina. Yabusen was stunned for a moment, "You can't help, Mr. Li!" ”
Not this time, next time there will always be an opportunity to participate in this kind of thing, Li Wei thought.