After Liu Si arrived in Guangzhou, under Lu Zhenguo's arrangement, he easily paid 3 million yuan to get 300 acres of land between Huangpu District and Zengcheng District. Pen? Interesting? Pavilion wWw. ｂiquge。 info But after paying 3 million, he only had 2 million funds left, and he wanted to use 2 million to build supporting factories, office buildings and other buildings on 300 acres of land, and he had no choice but to dream with an idiot. So after getting the land, he immediately left the land behind, Xu Gang and Liu's father drove the Beijing jeep they bought two days ago, and took the relatives who followed Liu Si to go straight to Xintang, Guangdong, to rent an office space and start a clothing company.

As for not panicking first, didn't taking 300 acres of land from the government save money? He also thought about it in this way, but when he thought that others were not stupid, and without Lu Zhenguo's attention in the future, the Land and Resources Administration said that it was not necessary to casually throw a piece of land with no infrastructure or complex property rights, and it would not be blind to cry.

As for the main reason for this, that is, to do the clothing business, he is ready to take his time, and the domestic consumer market has not yet been fully opened. The most important thing is that Liu Si first made the brand "Semir", and its characteristics are characterized by a virtual business model and a series of casual clothing as the leading.

The virtual business model is based on information technology, and is a relatively stable or temporary division of labor and cooperation relationship between product production, marketing and service generated by multiple enterprise groups with independent market interests through non-capital bond media, including contract manufacturing networks and strategic alliances.

Let's put it this way, virtual operation does not require Liu Si to purchase plants, production machinery, recruit employees and other inputs and work. This business model invests too much money than in the traditional sense, especially if he has a golden finger. He only needs to control some core links, such as patented technology, brand, sales network, etc., and only focuses on high-end R&D and terminal marketing, and outsources all the virtual operations of low value-added parts, such as virtual production (OEM), network marketing, virtual administration, etc.

In China, most people in the garment industry are well-known for Xintang, which is the country's largest denim production base and distribution center.

Denim clothing has become the characteristic of Xintang's private economy, and has become a business card of Xintang to the world, narrowing the distance with the world's industry. There are more than 1,300 denim clothing and related supporting enterprises in Xintang, accounting for 60% of Xintang's industrial enterprises. There are more than 20,000 sets of various garment textile and garment equipment that have reached the international advanced technology level, and it has the most advanced cotton yarn dyeing equipment, denim fabric looms and the most advanced finishing equipment for garment-making, washing, bleaching and dyeing, and anti-shrinkage, forming a perfect production system for spinning, dyeing, weaving, finishing, printing, and garment-making. In Xintang, it can process and produce 400,000 pieces of denim clothing every day, with an annual output of more than 96 million pieces (pieces) of denim clothing. Xintang firmly grasps the trend of denim clothing products, and has become the vane of China's denim clothing, and has been rated as "China's famous denim clothing town" and "China's top 100 industrial clusters of denim clothing industry cluster".

First of all, after arriving in Xintang, you have to look for an office building, and the real estate in Xintang is one of the more active places in China at the moment, and it didn't take much effort to find a suitable office location.

Standing in front of Huichuang International Trade Building, Liu Si asked, "Dad, how is this place?" ”

"It's good, but I don't know if it's expensive?" Liu's father's small peasant mentality has not changed, and he is always inseparable from money.

"Dad, let's run a clothing company different from the garment factories we went to see in the morning. What we do is the brand, and what they do is the OEM. Different positioning, different prospects, and naturally different requirements. To be a brand, the company's office location is the façade, and it must be tall. ”

On the first floor, I found the property company of Huichuang International Trade Building, which currently has a market for domestic office buildings in Shenzhen, but is not very popular in other parts of the country, including Xintang. Therefore, Liu Si easily leased the third floor of the building as an office space, and the second floor was leased by three foreign trade companies.

I called Xu Gang with a pager, and after the Huichuang round, Xu Gang took the lead in reporting, "Liu Shao, we looked for half of Xintang and found some houses. Among them are two rural houses and several suites. ”

"Look, here's a picture of this house." As he spoke, Xu Gang took out a stack of black-and-white photos printed on A4 paper from his trouser pocket and handed them to Liu Si.

took the picture in Xu Gang's hand, and what caught his eye was a picture of a rural house. In the pictures, several two-storey tiled houses are surrounded by several fruit trees with unknown rings and large elm trees. The wooden nailed courtyard door is painted with red paint, which roughly constitutes an authentic farmhouse courtyard.

"Okay, that's it." He glanced at the picture, looked up and said, "Uncle Xu, how much does this house cost?" ”

"Liu Shao, are you sure you want this one?" Xu Gang was very surprised, after all, he had known Liu Si for so long, and it seemed that he could enjoy it, how could he see that there were too many suites in this rural house.

Young Master Liu naturally knew that it was too inconvenient to live in a rural house like going to the toilet, but for the sake of those hundreds of square meters of land, he decided to let it go, "That's right, just this one." You contact the owner of the house and buy it if it's not too much of a problem. ”

"Yes, Liu Shao."

Liu Si doesn't really know much about doing clothing business, he only knows that making clothing is very promising, and look at the future generations of Senma, Meibang, and Xtep are not worth tens of billions. The most important thing in making clothing is that he has gold fingers, and he can get the design drawings and even finished pictures of those popular and crazy hits in his previous life.

He is self-aware, to do the clothing business is still indispensable insiders, the most important thing at present is to find knowledgeable employees to help him set up the company.

The ideal person is naturally a fashion designer, which is the talent that Liu Si needs the most at present. The costume designer both understands the industry and is able to complete the costume design, but in the 90s, he was skeptical of the costume designer.

A fashion designer who graduated from college may not be able to meet in Xintang, so he has to set his sights on some large garment factories with fashion design skills. A good designer must be able to achieve something in the pattern, because the shape directly affects the appearance of the garment; In the same way, a good pattern maker must have his own unique insights in the field of design.

It's just how to identify an excellent pattern maker, Liu Si can be described as a blind eye. Seeing that it was still early, and Xu Gang went to buy the rural house and there was no news, so he decided to let everyone disperse and go to Xintang to find out the news of the excellent pattern maker.

After assigning the task to everyone, he took the only mobile phone from Father Liu and dialed a mobile phone number, "Hey, Lu Shao, hello, hello ......"

"Hello!"

"Lu Shao, that's right. Today I found an office in Xintang, so I want to trouble Lu Shao to introduce Liu Chunting, the director of the Industrial and Commercial Bureau, to me, tomorrow I am going to come to Guangzhou to apply for business licenses and related documents, and I would like to invite Director Liu to have a meal together. ”

"Okay, I'll come tomorrow too, I think he Liu Chunting will not give me face if he retires soon."

"Then thank you, Lu Shao."

……