"Well... Let's do it! I will let Mingchen's research team research related products for Weimei Daily Chemical. Pen, fun, pavilion www. biquge。 info Chen Qinfa said reluctantly, but the contract had been signed before, and the two CCTV advertising spaces promised by 50 million and Liu Sina were really important to Mingchen, and he decided after a careful analysis in his heart to help Weimei Daily Chemical Research related products.

"Mr. Chen, the researchers of Mingchen Company are not satisfied with the product research of aesthetic daily chemicals. Therefore, after you go to Shantou, you should also pay attention to recruiting some researchers in the circle. For example, the talents of Shanghai Jahwa, Naaisi, Liby and other big brand companies can dig a dig, as long as the hoe dances well, there is no corner to dig down, as long as it is reasonable, you can rest assured to do it boldly. Tomorrow I will give you the company account of Weimei Daily Chemical, in which I will put in 100 million yuan, and I hope to see the results of Weimei Daily Chemical next year. "The current situation of the daily chemical market is not optimistic, foreign daily chemical Procter & Gamble, Unilever has entered the domestic market, state-owned daily chemical brands are definitely not easy to survive, but at present, foreign capital and state-owned brands are only five or five points, do not want to be completely crushing oppression in later generations, the growth of aesthetic daily chemical may cost at least 300 million yuan per year advertising costs, but he thinks it is worth it.

"Shanghai Jahwa, Naaisi, Liby...... If we really dig the corners of these companies, Weimei Daily Chemical will definitely face the joint banning of state-owned assets and foreign-funded daily chemical enterprises! I'm afraid ......" Chen Qinfa will compare his heart to heart, if Mingchen Company is poached by other companies to dig up important researchers, it is absolutely intolerable.

"If I don't dig the corner, won't foreign capital dig the corner? Like the brand of Zhonghua or Jahwa directly sent to foreign capital, it is not used to some of the state-owned enterprises that worship foreign and betrayal behavior, anyway, it is cheap to others, it is better for us to be beautiful and Japanese. Liu Si really hates state-owned assets, but it is impossible to say that every industry is completely private, so most state-owned enterprises are the cradle of hiding dirt and corruption and perverting the law.

"Mr. Liu, that ...... Shanghai Jahwa, Naaisi, and Liby are all state-owned enterprises, and we will rely on TV stations to advertise in the future! "Since ancient times, China has had the idea that the people do not fight with the officials, so Chen Qinfa disagrees with Liu Si's idea of digging up Shanghai Jahwa, Naaisi, and Libai corners.

"Don't worry! It is true that Shanghai Jahwa, Naais, Liby and TV stations are all national, but have you ever heard that there are no factions in the party, and Shanghai Jahwa, Naaisi, Liby and the TV and radio station industry are not the same faction, do you think the officials of Shanghai Jahwa, Naais, and Liby can influence the TV station? "Society is the rivers and lakes, very complicated, the same is true of state-owned enterprises, the most famous is that there is a leader of the power system who rose up in the power system in later generations to speak in the power system is a government decree, but in the oil tiger, radio and television and other departments are deflated.

"This ......"

Seeing Chen Qinfa's somewhat enlightened but still disagreeing expression, Liu Si shook his head, "Mr. Chen, don't worry!" The joint ban of state-owned assets and foreign-funded daily chemical enterprises will be blocked, and you don't need to pay attention to it. However, since Mr. Chen will work for aesthetic daily chemistry in the future, he will directly call me Sisi or boss in the future, and I prefer to hear it. ”

In fact, Liu Si's favorite thing for others to call him is not the boss, but "Liu Shao". It's just that his Liu family has a little capital now, but he still doesn't have the strength of a young master.

"Old... Board! After many years of calling someone else's boss, Chen Qinfa is really not used to it, "I will do my best to establish a product research and development team of Weimei Daily Chemical as soon as possible." ”

"Look at it." Liu Si finally took out the many trademark materials registered with Weimei Daily Chemical from the bag he got from the Industrial and Commercial Bureau, and then sorted them out one by one and handed them to Chen Qinfa beside him, so that he could also take a look, after all, the next product research and development still has to rely on others, plus he is the CEO of Weimei Daily Chemical, and he should also have some understanding of Weimei Daily Chemical.

The importance of trademarks cannot be repeated, the most important intuitive difference of a brand is the difference of trademarks, which can reflect the intuitive value of a brand and help customers identify the brand. There have been many brands in China who have suffered from not having registered trademarks, and later spent millions or tens of millions of dollars to buy the trademarks back.

Trademarks are commonly known as "brands" and "brands", and trademarks are marks that distinguish them from other goods or services. The national trademark is uniformly examined in Beijing, so the registration must naturally be handed over to Beijing, and the unified examination can be unified and effective. All provinces and local industrial and commercial bureaus do not have the right to examine trademarks. It will be examined by the State Trademark Office.

Of course, this is relative to the general public. How can a person in the system not have a little relationship, it took more than 100,000 yuan, Qingyang, Sophie, Seven Degrees Space, Lafang, Yujie, Chaoneng, Danzi, Naturetang, Water Code, Shunshuang, Jierou, Queshi, An'erle, Liubizhi, Yizhoushi, Shuda and other trademarks have been registered in the Trademark Office one by one.

Since the Liu family's current investment in aesthetic daily chemical can be regarded as a foreign-funded enterprise, the trademark registration is 2,000 yuan more expensive than the registration of a domestic enterprise.

Trademarks with words such as: Wahaha. There are also figurative trademarks such as: Nike graphics. There are also English trademarks such as: KFC. And Qingyang, Sophie, Seven Degrees Space, Lafang, Yujie, Chaoneng, Danzi, Naturetang, Water Code, Shunshuang, Jierou, Queshi, An'erle, Liubizhi, Yizhoushi, Shuda, etc., are mostly written and English-type trademarks, so he Liu Dashao was able to entrust the sister in the Industrial and Commercial Bureau to help him find an agency to register the trademark.

"Qingyang, Sophie, Seven Degrees Space, Lafang, Yujie, Chaoneng, Danzi, Nature Hall, Water Code......" Chen Qinfa took the stack of documents handed over by Liu Si and looked at them curiously. But as he went down, the more uneasy his heart became, not admiring Liu Dashao, but regretting in his heart, why did his famous ministers have been founded for more than 2 years, why didn't he think of these perfect trademarks?

A product with a good name can be worth 10 billion capital in a sense, take Baidu as an example. QQ has sticky products such as hierarchy, QQ friends, and QQ space, but in the end, there are still YY, Ali Wangwang and other products in instant messaging to kill a bloody road, and Baidu, in terms of search engines, only Google (later in our country's powerful GFW role is completely defeated) can compete with it, Google in a sense is also because of the foundation of a good name. Search engines such as Sogou, Soso, Haosou, Yisou, and Yahoo all failed miserably in "everyone joined forces to do Baidu, and suddenly looked back, and they died in the search engine war".

"How?" After Liu Si waited for Chen Qinfa to raise his head, he looked at him and asked.

Chen Qinfa raised his head and widened his eyes, which made Liu Sidu a little envious of his talent before he said, "Boss, these products and brands are all aesthetic and daily?" ”

"Of course." Speaking of which, Liu Si is indeed very proud, especially when he saw the first trademark registration certificate - the trademark registration of Qingyang (CLEAR), which is Unilever's fist product, and now Liu Da has no guilt and laughs.

"Boss, why didn't I think of these brands in the first place?" Chen Qinfa was distressed and directly said the words in his heart, of course, he also knew that even if he saw these good names, he would not be able to get them.

Liu Si couldn't laugh or cry, these brands will only come up in China in the next 20 years, are you kidding? "Don't think about anything else, in the future, you will be the head of Weimei Daily Chemical, don't bury these good brand names, just live up to the resources I gave you."

"I believe that these brands will be famous all over the country in the near future." Chen Qinfa is very optimistic about the future of aesthetic daily chemicals, good brand name, abundant funds, he does not think that he can not make aesthetic daily chemical successful, at the beginning of the famous minister is just from a small workshop he can develop, now the aesthetic daily chemical resources are so good, not successful is unreasonable.

To be honest, whether you can succeed or not, the most important thing is to look at the product. And if Chen Qinfa uses the R&D team and laboratory of Mingchen Company to make corresponding products, even if he kicks him away, Liu Dashao will use capital to smash a way out for Weimei Daily Chemical.

"Whether Weimei Daily Chemical can be famous all over the country depends on whether Mr. Chen can come up with the corresponding products, so Mr. Chen needs to pay more attention after returning to Shantou, and strive to come up with the corresponding products within a year." Liu Si made a time requirement for Chen Qinfa to come up with qualified products, that is, one year.

"One year, I think it's enough." Chen Qinfa has no objection to the one-year time limit, as long as the insiders in the daily chemical product industry know that it is not difficult for a mature daily chemical product research and development team to come up with products, and one year is enough.

In the case of shampoo, for example, its main function is to cleanse the hair and scalp, while laying the foundation for hair finishing and styling. Its composition is sulfate fatty alcohol, which is made of mixed salts of triethanolamine and amine hydroxide, isopropanolamide dodecanoate, formaldehyde, polyoxyethylene, lanolin, fragrance, coloring and water as raw materials.

It's easy to say, but it's not easy to make a boutique product because of its simplicity. But it's not too difficult, especially for people in the industry.

Unilever used it when it first promoted Qingyang - ten years of sharpening a sword, aiming to win the crown! In the past 10 years, Unilever R&D has conducted clinical trials for more than 3,000 consumers in China to better understand the scalp conditions and problems of Chinese consumers, so as to provide Chinese consumers with purer anti-dandruff product formulations.

If you're going to be serious, then you're losing. Ten years, only hehehe!

"Well, I'd like to see the same brand in a year's time." Liu Si finally found that products such as Sophie, Seven Degrees Space, Finch's, An'erle and other products are daily necessities such as paper towels, and after thinking about it, "Sophie, Seven Degrees Space, Finch's...... It is a daily necessities such as paper towels, so you can use the funds in the Weimei daily chemical account to acquire a paper company, and then develop the corresponding products! ”