Chapter 0064: Little Overlord's Opponent

The famous games developed by Shigeru Miyamoto in the early stage, whether they are called young or suitable for all ages, to some extent show that this person was more innocent when he was young.

In fact, on the way back to Tokyo from Kyoto, Tang Huan and this left-hander, who often had a smile on his face and even a little dull, still talked happily, and the other party was also very aggressive, and quickly forgot all the previous setbacks.

Unlike Nintendo's current mode of making games, the Xiaobawang game console is a well-formed console hardware platform, which can already provide some programming function call interfaces that cannot be called game engines for the time being.

Therefore, after getting some ideas from Tang Huan N and 1, Shigeru Miyamoto didn't have to think too much about the underlying hardware factors, and just gave full play to his creativity through software programming.

Tang Huan does not expect to be a big hit immediately, after all, genius growth also requires a process, and some of Nintendo's poaching people have been sniped accordingly.

I believe that after a year and a half of improvement, Shigeru Miyamoto will have the ability to launch his famous works in his previous life, "Donkey Kong" and "Mario".

Tang Huan arrived in Tokyo, and as soon as he temporarily settled down Shigeru Miyamoto, Hu Yinmeng came over with a smug look on his face.

"The novel "On the Beach" has been written, you can take a look at it."

"It's so efficient." Tang Huan said lightly, took the manuscript and read it.

This novel is a novella at best, and the outline of the story is still planned by him, just like a batch of college entrance examination essays, just find those key points.

So Tang Huan turned it very quickly, basically ignoring Hu Yinmeng's literary brilliance.

"Very good, immediately find an influential Xiangjiang Chinese newspaper to publish, no matter which one is "Ming Pao", "Cheng Pao", "Oriental Daily", "Sing Tao Daily", the faster the better." Tang Huan handed back the manuscript and commanded at the same time.

Only got the comment of "very good", Hu Yinmeng's heart was inevitably a little depressed, and she asked dissatisfiedly: "Why do you want to go to Xiangjiang to publish it?" Isn't Treasure Island also very good, and I know more people in the industry. ”

"Don't you know that period of history, I think that when Mr. Jiang and Du Tycoon fought in the sea, and finally returned home, do you think that a novel with this theme may be published smoothly?" Glancing at the dark circles on Hu Yinmeng's face, Tang Huan made a look of "Are you an idiot?"

"Don't talk nonsense, you go to Xiangjiang to do this in person, with two main points, the faster the better, and the bigger the movement, the better. Remember, this is the second test for you during the probationary period. ”

Hu Yinmeng secretly gritted his teeth, nodded and left.

Looking at the other party's slender back, Tang Huan sighed silently, a very good baby used to go crookedly.

Now that he has poached people to his side, he has to discipline himself with a stiff face, so as not to become trouble in the future.

The purpose of coming to Japan this time was achieved, and Tang Huan no longer wasted time, and quickly set off to return to San Francisco, ready to participate in the upcoming opening of COMDEX.

……

In order to develop a Japanese library, Zheru specially recruited several Japanese technicians in the United States.

So, after bringing Shigeru Miyamoto to the company, Tang Huan first introduced these people to him, so that he could quickly integrate into the work circle here.

Then, Tang Huancai led Shigeru Miyamoto into a secret office area that has always been strictly guarded against the outside world-Xiaobawang game console project team.

At this time, an engineer was playing Tetris with the Xiaobawang game console, and Shigeru Miyamoto immediately stared at it for a long time. Clearly, he was drawn to the game.

Although Tang Huan's guidance was used as a clear roadmap for the project, it still took a lot of energy for technicians to quickly build the hardware platform of the Xiaobawang game console from scratch.

As a result, when it comes to programming games with software, there are not many results, and there are only Tetris and two other copycat games.

In fact, Tetris alone is enough to take the lead.

The employees within Zheru have long been obsessed with this kind of game, and it is not an exaggeration to describe it as crazy.

Because the waiting line was too painful, several engineers made up an Apple version of Tetris to satisfy their hunger, and they also compared their scores with each other.

This shows how powerful Tetris' charm is.

The Xiaobawang game console is one of the important products released by Zheru on COMDEX, and its direct competitor is the Atari 2600, which has already begun to become popular.

With the third-generation game console Xiaobawang, carrying the classic game Tetris, against the Atari 2600 belonging to the second-generation game console, Tang Huan can be regarded as a bully to the home.

Even with such an advantageous technical crush, Tang Huan still didn't dare to take it lightly. In order to build momentum for Xiaobawang, he specially prepared additional publicity means on COMDEX.

The main reason why Tang Huan is walking on thin ice is because Atari, where Steve Jobs once worked, has a lot of experience in the field of video games, not only creating a glorious arcade industry, but also being the first successful manufacturer of home game consoles.

It was precisely because of the enthusiastic popularity of the Atari 2600 that it attracted Nintendo to officially enter the field of home game consoles and developed the FC game console, the red and white machine.

It can be said that the founder of Atari, Nolan Bushnell, who was born in 1943, although he was not the inventor of video games, he was the one who really made video games available to the masses.

In 1962, Bushnell saw Steve Russell's pioneering game, Space Wars, on a university mainframe, and he became interested in video games.

Bushnell graduated from the University of Utah in 1968.

In 1972, Bushnell founded Atari & Company.

First, Bushnell rewrote the gap in the commercial market with the development of the world's first commercial coin-operated game console, known as the arcade machine, Computerspace.

However, for those who had never seen a video game before, Cyberspace was too complicated, and as a result, the game failed.

Subsequently, Bushnell regrouped his thinking and launched the revolutionary video game Pong, also known as Ping Pong.

Compared to "Computer Space", "Ping Pong" is much simpler.

In the middle of the game screen is a long line, which is used as a so-called "net", and one person on each side controls a short line as a "racket", and then hits each other with a dot, the so-called "ping pong ball", and the one who concedes the least ball gets a high score.

The first Ping Pong console was placed in a bar and it was a huge success.

It was during this period that Bushnell, Atari, and Steve Jobs became connected.

In February 1974, after 18 months at Reed College, Jobs returned to his parents and began looking for work.

A tech job advertisement, "Make money in pleasure", attracted Jobs's attention.

And so, a raunchy, sandal-clad Jobs walked into the lobby of the game maker Atari and said to the head of human resources, who was startled by his hairstyle and outfit, "If I don't get a job, I'm not leaving." ”

You know, Atari was already a very hot company at the time.

The Director hurried to Chief Engineer Al? Alcorn reported, "There's a hippie kid in the hall, and he says we're not going to hire him, and he's not leaving." Should we call the police or let him in? ”

Bushnell was a charismatic, articulate, and an icon of his time, and after he became famous, he loved to drive around in a Rolls-Royce, smoke contraband, and hold staff meetings in the bathtub.

In addition, Bushnell had the ability to turn charisma into persuasiveness, to persuade and coerce and distort facts through the power of personality, and Jobs learned from him that he would later do so.

Alcorn, on the other hand, is an optimistic and rational man, like a parent, who wants to help Bushnell realize his dreams on the one hand, and control the boss's fanaticism on the other.

So, after knowing that a strange fellow was coming, Alcon, who had long been accustomed to it, said, "Bring him in!" ”

In this way, Jobs became one of Atari's first 50 employees, working as a technician and paid $5 an hour.

At that time, Jobs was known for his recklessness.

On occasions when he happens to communicate with people, he will brazenly call others "idiots".

"The only reason I'm so dazzling is that everyone else is so bad." That's what Jobs had in mind.

Or it was because of Jobs' arrogance that he won the favor of Atari's boss, Bushnell.

In the beginning, Alcon asked Jobs to set up a relationship with a man named Don? Lang's engineers work together.

The next day, Lang began complaining to Alcorn, "This guy is a damn hippie with body odor, why are you arranging this?" I couldn't get along with him. ”

At this time, Jobs firmly believed in a theory that a vegetarian habit based on fruit would not only eliminate mucus, but also remove body odor, even if it did not use deodorants, and there was no need to take frequent baths.

Obviously, people who are not strong enough to endure this strange idea will not be able to endure it.

Lang and the others wanted to get rid of Jobs, and Bushnell, who was pleasing to Jobs, came up with a compromise solution, which was to have Jobs wait for Lang and the others to get off work before coming over for the night shift.

It stands to reason that Bushnell admired Jobs so much, and when Jobs ran for the production of Apple's second-generation aircraft and asked him if he was willing to invest $50,000 to buy a third of Apple's shares, Bushnell should have taken this opportunity to get a piece of the pie, but he did not agree, which is really intriguing.

In fact, the inventor of the world's first home video game console was Ralph Bell, who had nothing to do with Atari.

In 1971, Magnavox bought these patents and began working on the "Magnavox Odyssey" game console.

And it was from Magnavox that Nintendo obtained a production license and began to enter the field of video game consoles in 1977.

Seeing the success of Ping Pong, Magnavox was the first to launch a version of its video game console, Odyssey.

In 1975, Atari founded Cyan Engineering, a company that began developing game consoles for home consoles.

When Atari launched its home console version of the Ping Pong game, it found it very similar to Magnavox, for which the company had to pay Magnavox a fee.

At the same time, according to the agreement, Magnavox will own the rights to all Atari products for a period of one year.

This is really a big bargain, and a big tragedy.

At the end of 1976, due to lack of funds, Bushnell sold Atari to Warner Communications for $26 million, on the condition that the development of the console, codenamed Stella, be brought to market sooner, and received an additional investment of $100 million.

In October 1977, the Atari 2600, which belonged to the second generation of home consoles, was finally launched, and its biggest advantage was that it offered multiple games through cartridges, unlike previous products, where only one game could be played on a console.

However, the Atari 2600 spent a total of $100 million in R&D expenses.

It can be seen from this that Tang Huan, a reborn person, is technically rebellious.

Due to poor management, by the end of 1978, only 550,000 of the 800,000 consoles produced by Atari had been sold.

In 1979, Ray Casal took over Bushnell, who left Atari.

Casal brought modern management tools to Atari and implemented a series of marketing campaigns.

According to its original trajectory, the Atari 2600 would become the best-selling Christmas gift in 1979, with more than 1 million units sold that year.

It is precisely for this reason that Tang Huan is like a great enemy.

Although Xiaobawang will face fierce competition from the Atari 2600 as soon as it is listed, Tang Huan still chooses to face the difficulties.

Because the next few years will be the golden age of the second generation of video game consoles, and the Atari 2600 will attract countless gold.

The trend peaked in 1982, when Atari sold 8 million units and its assets grew from $75 million to $2.2 billion, accounting for half of Warner's revenue.

Of course, a big crash followed, but this was not in Tang Huan's concern.

After settling Miyamoto Shigeru, Tang Huan came to his office.

In order to make a splash on COMDEX, he has a lot to ask for personally.

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