Chapter 0873: Tang's Law

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"Did I hear me right?" John Exe, who was about to pluck out his own ear, had an incredible expression on his face, "IBM, which created the IBM-PC standard, gave up its own standards and threw itself into the arms of its competitor, Fangyuan personal computer standards?" Don, how dare you think about it! ”

"It's not daring, it's pragmatism." Tang Huan said leisurely, "Ming people don't say secret words, you ask yourself, the current IBM-PS/2, is there a must to persevere?" As far as I know, many of your reforms, including cutting 40 percent of your production capacity, are probably going to the PC sector where the more you make, the more you lose money. ”

John Ekes retorted stiffly: "Even if IBM needs to change its personal computer department, it should choose the same IBM-PC compatible machine." ”

"Compared with IBM-PC compatible machines and Fangyuan personal computers, I don't need to say more about which is better or worse." Tang Huan shook his head and reminded in a serious tone: "Mr. Ex, it's no secret that your current situation is very delicate. In my opinion, the dilemma that IBM is facing now is the accumulation of history, not the fault of one person, but it is just unfortunate that you have caught up, even if someone else sits in this position, it may not be able to perform better. ”

"I have to admit that the reforms that you have provoked in recent years are a necessary step for IBM to get out of this predicament. But if you are ousted from power, then you will have to carry this infamy for your successor; But if you can persevere and get IBM out of the woods, then these offending jobs will be whitewashed as visionary by the afterthought. ”

"In such a situation, shouldn't you, who have already done this far, be more bold? Isn't hugging the thigh of an IBM-PC compatible machine that was once declared obsolete by IBM itself to be a dead end? ”

"Mr. Ex, forgive me for being blunt, if you can't be more sensibly pragmatic, you'll still be able to sit in your current position for half a year, that's a lot."

John Ex's face changed for a while before he gritted his teeth and said, "Don, the last time I sold 20% of Intel's shares to you, I was questioned a little; If I were to abandon the IBM-PS/2 and embrace the Radius PC standard now, are you sure you're pushing me into the abyss again? ”

"What's there to question, I bid higher than Siemens, wasn't IBM cash flow tight at that time?" Tang Huan smiled dumbly, "As for this time, the patent dispute between our two sides has reached a very ridiculous point, it's time to settle it, and you can get a giveaway - the authorization of Fangyuan's personal computer compatible machine, isn't this decent enough?" ”

John Ex stared at Tang Huan tightly and asked slowly, "But I still can't figure out your true purpose, and the real benefits you can get, just like the value that Intel is embodying now." ”

Tang Huan looked at each other calmly, stretched out his finger and counted: "I think that just as personal computers were the center of the IT industry in the 1980s, the Internet will be the general trend of the IT industry in the 1990s and even for a long time in the future. Therefore, I hope that more Internet terminals are Fangyuan personal computers and compatible machines; In addition, once the Internet is really popular, the server running the backend of the website will definitely be a hot necessity, and our patent disputes are mainly concentrated in the high-end field, if a settlement can be reached, then everyone can travel lightly. ”

Speaking of which, Tang Huan did not forget to joke John Ex again, "The RISC microprocessor Power that IBM has developed, and the use of it as a /6000 series workstation and server, is indeed very good, and it is estimated that this is also the future hope of IBM, which is the best at operating the high-end market, but if you fail to withstand the current pressure and step down, then it is someone else's performance." ”

As the dignified chairman of the board of directors and CEO of IBM, he has been suppressed by Tang Huan in momentum, and John Ekes felt very depressed, so he ridiculed him: "Tang knows IBM so well, he can take over my class and come to IBM as CEO." ”

"It's a pity that I have my own company, so I can't keep myself busy." Tang Huan laughed, "So, do you think my proposal is acceptable?" ”

"How can it be that easy?" John Ekes had a look of smuggling on his face, "Don, you are like our first CEO of IBM - Big Thomas John Watson, whose authority is unmatched, and even Wall Street chooses to fully trust, of course, you can do whatever you want in the company!" ”

Tang Huan put away his smile and reminded again: "I give you an oriental proverb - a dead horse is a live horse doctor, and there is still hope for Bo, otherwise, if you don't wait for you to implement this initiative step by step, you may fall from office with the reputation of the most failed CEO in the history of IBM." ”

John Ex slammed the armrest of the couch in annoyance, "Don, you don't need to provoke me with words. I do things and have my own rules. ”

"That's good." Tang Huan waved his hand, "Now that we have reached an intention, then the next specific negotiations will be handed over to the team below." ”

……

It is estimated that John Eckes's situation has really reached the point of exhaustion, so that he has given it a go, and before the results of the negotiations are fully out, he announced to the media on the eve of the opening of DEX that IBM's personal computer division will move to the Fangyuan personal computer standard, which has a sense of creating a fait accompli first, so as to promote the change with the fastest efficiency.

This move naturally stirred up a thousand waves with one stone - IBM actually gave up its own personal computer standards and went to the door of its former competitor, Fangyuan personal computer standards, which is also incredible! There must be some shady deals.

The so-called answer soon surfaced -- IBM is negotiating with Fangyuan Computer, Zheru and other companies on the protracted patent dispute, and IBM is only one of the earliest achievements of the authorization of Fangyuan personal computer standards.

John Chambers, CEO of Fangyuan Computer Company, said in confirming this matter: "The development of Fangyuan personal computer standards to this day is no longer the private property of Fangyuan Computer Company, but the result of the joint efforts of the entire Fangyuan Personal Computer Standards Alliance. Everyone welcomes IBM to join the board, which will help users enjoy the convenience of a consistent hardware platform in the future, especially in the Internet era. ”

As John Chambers said, the members of the Fangyuan personal computer standard camp may not be friendly to IBM's "newcomer", but it is definitely calm - not to mention that IBM's qualifications in the Fangyuan personal computer standard camp should start from scratch, and the ups and downs of IBM-PC alone proves that the blue giant is not good at operating low-end products.

A few are happy and a few are worried, but the IBM-PC compatible machine camp can't hold its breath, and unabashedly reprimands - this is a dirty transaction between two giant enterprises in private, which seriously disrupts the free and fair order in the market.

In the midst of this spitting star-filled squabble, the EX Autumn Exhibition opened in Las Vegas.

It's no wonder that the IBM-PC compatible machine camp jumped to scold, their careful preparation, in exchange for an obvious cold reception on this DEX.

Instead, high-end products such as Fangyuan's workstations and servers, /6000 series workstations and servers, and Sun servers and workstations have attracted much attention.

The so-called "high-end" is difficult to explain in a simple summary to non-specialists, but it can be described as an example.

Rather, the requirements for computer systems of major U.S. banks are: 365 days a year, and the downtime cannot exceed 5 minutes.

It can be seen that not everyone can do such a demanding application solution.

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The following is the anti-D part, which will be updated tomorrow morning, so let's ignore it.

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In contrast to Wall Street and the board opposition, which are focused on IBM's profits, John Ekers has focused on streamlining the company's bloated organization, cracking down on bureaucracy, and improving efficiency.

IBM's "big business disease" can be vividly described by a well-known joke that it often takes months to move a box from the first floor to the second floor. Gai Yin has to go through a step-by-step process, report from the bottom up, and then issue instructions to the moving company from the top down, and this specific hard-working unit may be full of schedules - this matter of moving boxes has to wait step by step!

This rigid system, John Ex wanted to innovate, and it was not so easy.

In the mainframe era, the blue giant's monopoly on the industry reached the point of causing a lawsuit with the U.S. Department of Justice, but the outcome was different from that of the dismantled AT&T, and IBM finally compromised in exchange for a settlement.

To be sure, IBM's gradual retreat in the PC standards war, which lasted almost throughout the 1980s, was also related to the lingering palpitations caused by it.

Of course, this monopoly of the industry has naturally brought a steady stream of huge profits to the blue giant, and the salary and benefits of employees are extremely superior, making IBM the best employer for everyone, and the "lifetime employment system" has almost become a conventional practice.

One of John Eckes's major achievements was to break the "lifetime employment system". By the end of this year, IBM will cut its headcount from 407,000 to 360,000.

There is no doubt that this move has greatly damaged the morale of IBM, which is already in a difficult situation, but in fact, layoffs will happen sooner or later, but it is the turn of John Ex to carry this black pot that offends people.

In this case, not to mention the awkwardness of John Ez's situation, there is the pressure of the "Senate" to replace the people, and there are doubts from the employees below, which can be called a two-sided unpleasant, not a person inside and out.

The reason why John Ex is still sitting in the position of chairman of the board of directors and CEO of IBM until now is because this guy is stubborn, insisting that he is not at fault, and refuses to take the initiative to resign, and he deserves this position, just like impeaching the president, it also takes procedures to remove people from office, not to mention that the ensuing question is also very thorny, who to find to replace John Eckes? You know, John Ex is already an elite representative cultivated by IBM itself, and IBM veterans and Wall Street are also unavailable.

As if he didn't see John Ex's displeasure, Tang Huan continued to taunt: "Of course I have great 'respect' for IBM, for example, I also learned that your three-year plan to restructure the company and improve its operation will expire this year. ”

John Ex waved his hand impatiently, "Don, it's quiet now, let's go straight to the topic of this meeting, okay?" ”

"As you wish." Tang Huan nodded, "Just like the previous ventilation, I want to reach a complete settlement on the patent dispute with IBM for a long time." ”

In the United States, companies apply for patents for two purposes – defensive and offensive.

In the former, after a company invents something, in order to prevent other individuals and companies from making unreasonable demands in the future, it protects itself by applying for a patent to avoid infringement by the defendant.

This purpose is the easiest for people to think of, and it can be regarded as the most simple and simple one.

The latter is not so simple - a company applies for some patents that may be useful later, but may not be used by itself, in order to find an opportunity to infringe on others, that is, the so-called offensive purpose.

A large proportion of IBM's patents fall into the offensive category. It has also maintained a sizable team of intellectual property lawyers to sue companies that may have infringed on its own patents.

It can be said that this is a very profitable business, and IBM can make hundreds of millions of dollars a year from it.

Obviously, in the industry, whoever emerges the fastest is the one who has the most interest disputes with Big Blue in the field of patents. Time is the fairest, and IBM, an established company, has an objective first-mover advantage that cannot be ignored.

In Tang Huan's view, the current contradictions between the two sides have accumulated to the point where they must be completely liquidated, after all, their energy will be mainly focused on the Internet in the future, and they really don't have time to talk to IBM anymore.

John Ex snorted, "Don, can I understand that you are taking advantage of others?" IBM hasn't weakened enough for you to rob! (To be continued.) )

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