Chapter 358 [Endorsement of Brain Gold!] 】
Outside the campus of the Department of Chinese.
Trucks come and go, the sound of moving things tinkling,
Zhang Ye walked forward slowly, slowing down a lot, listening to the words of the aunt and nephew.
Wu Zeqing said lightly: "You don't look for so many stars in the entertainment industry, why are you looking for Xiao Zhang from our school?" Isn't it the same if you invite someone at random? Hehe, although Xiao Zhang is from Peking University, but we are in the field of education, saying that education work is okay, but the rest is not to be discussed, even if I am your aunt, it is impossible for you to go through this back door, spread it out, how bad is the impact? If you talk to someone else, who will endorse you differently? ”
Wu Mo is very handsome, his face is a little small, but he is very delicate, and he is a little similar to Wu Zeqing.
Wu Mo hurriedly said: "Of course it's different, can other people compare with Zhang Ye?" Those first- and second-tier stars, I can't afford to invite them, the asking price is too high, as for the third- and fourth-tier artists, only Zhang Ye stands out from the crowd, what I value most is Mr. Zhang Ye's fan group, that is what age, how old, teens, twenty or thirty or forty, other products may not like this, may want to focus on a sales focus of the age group to overcome, but our company sells health care products, the bigger the audience, the better. ”
Wu Zeqing said: "There are other artists like this, right?" ”
"Yes." Wu Mo spread out his palms, "But I still can't compare with Zhang Ye, those who sing and act, there are a few of them that are more suitable, but our company's senior management held a meeting for two days, and finally felt that Zhang Ye was the most suitable, nothing else, Zhang Ye is the most authoritative, and the image is good, of course, the image I said does not refer to the face image and wind evaluation, I refer to the fact that he is a lecturer at Peking University, who doesn't know Peking University, everyone trusts it, Zhang Ye is engaged in education work, this is naturally trusted, too reliable, Zhang Ye is still famous for daring to tell the truth, and he has never endorsed advertisements for others, so it must be him! ”
Wu Zeqing looked at him, "What?" Do you still want to deceive people under the guise of education? ”
Wu Mo hurriedly said: "Sister-in-law, I'm not a Mengren, don't you know me?" Our products are the conscience of the industry, we must ensure quality and quantity, you can help me contact it, Zhang Ye is not an official teacher of Peking University, and there is no contract restriction that he cannot be endorsed on camera. ”
Wu Zeqing smiled, "Why don't you look for it yourself?" ”
Wu Mo said helplessly: "Do you think I didn't look for it, I asked the advertising company to contact Zhang Ye, but I didn't even see Zhang Ye's face, I didn't even bring the phone, as far as I know, there are several companies that want to find Zhang Ye's endorsement are also nailed, and they are all rejected by Zhang Ye's current network TV station, it is said that Zhang Ye is afraid of trouble, and he has no agent, so he asked his unit to be responsible for rejecting these invitations, and the original words given over there are that Mr. Zhang Ye does not accept product endorsements from companies below the medium scale, and there is no need to talk about it at all." ”
Zhang Ye sweated for a moment, and it seemed that he did say this.
In fact, he is also so popular now, there are many people looking for him, Nanda wants to invite him to teach, the publishing house invites him to write books, several singers want to invite him to write songs, many TV stations want to invite him to start a show, and there are many companies that want to find him to endorse, but Zhang Ye is different from other stars, he does advertising endorsements, what he values most is not money, he just has enough money, what he values is fame and fame, if he endorses a small advertisement of a small company, especially the kind of cottage and turtle, it is broadcast on TV, and it also drops the price. It's not high-grade at all, so even if the money earns some exposure, but it is definitely not good for his fame at the moment, people who have seen endorsements and advertisements have to subconsciously look down on Zhang Ye, and the gains outweigh the losses, so he doesn't accept the advertisements of small companies, if he wants to take on a big job, take a face, even if he doesn't make money, he will do it.
For example, the Coke commercial.
For example, the advertisements of some listed companies.
However, the kind of big group that people are not short of this money, and they invite all first-line or even super-first-line superstars, and there are international superstars, so naturally Zhang Ye will not be invited, so Zhang Ye has never opened a "meat", and he has never thought about what endorsements he has made in the past.
Wu Mo continued: "Sister-in-law, do you pity me? I really want to invite Mr. Zhang Ye, saying that you should go through the back door to help our company invite him cheaper, is a joke, as long as he can agree to the endorsement, we will not be ambiguous about the endorsement fee, in fact, what we value most is Zhang Ye's advertising planning ability, he planned two advertisements, one is a public service advertisement to save electricity, and the other is a program advertisement of "I Speak for Myself", you should have seen it, right? It's all done by Zhang Ye himself, it's too awesome, we asked the advertising company to help us customize a few advertising planning plans, the results are not ideal, there is no creative power, this is definitely not good, how much does it cost to spend fifteen seconds of advertising time every day, you must use a good one, I am now endorsing or advertising planning, but I can count on Mr. Zhang Ye, there are not a few days before the advertisement is on the shelves, and my company will really go bankrupt if it goes on like this! ”
Wu Zeqing shook his hand indifferently, "I can't talk about this matter, and I can't open it." ”
Wu Mo said: "Teacher Zhang is from the Chinese department, who is good for you to speak?" ”
"You, or ...... yourself" Speaking of this, Wu Zeqing turned his head sideways, "Xiao Zhang?" ”
Zhang Ye was seen, and his feet quickly turned into an ordinary pace, "Principal Wu, early." ”
Wu Zeqing smiled, "Early." ”
Wu Mo's eyes lit up, like a weasel seeing a chicken, "Teacher Zhang!" You are Mr. Zhang! Oops, I almost didn't recognize you, you're so much more handsome than on TV! Regardless of the three-seven-twenty-one, a sycophant patted over first, said, hurriedly went over and grabbed Zhang Ye's hand, and shook it vigorously, "Hello, hello, I have admired the name for a long time, I have always wanted to see you, but unfortunately I can't get in touch!" ”
Zhang Ye pretended not to know anything, otherwise they should know that they had eavesdropped, which was unseemly, "Huh? Looking for me? You are? ”
Wu Mo said: "My name is Wu Mo, I am the small boss of a small company, this is my sister-in-law." Pointing to Wu Zeqing, use this to get closer to each other first.
Zhang Ye shook hands with him, "It turned out to be Principal Wu's nephew?" Hello. ”
Wu Zeqing didn't say anything, as if she didn't pretend not to hear, this was actually an attitude, and she didn't stop her nephew from using her banner. Of course, I can't refuse, it's a fact.
Wu Mo caught Zhang Ye and didn't let go, chirping and repeating most of the words that Zhang Ye heard just now, throwing out a very warm invitation, and then said: "As long as you are willing to come, our company will give you the endorsement fee at the price of a third-tier artist, and the advertising planning fee will be calculated separately!" ”
looks very generous, Zhang Ye is now in the ranks of fourth-tier artists, and the general endorsement price for a third-tier star is very good, but in fact it is not at all, because Zhang Ye is not taking an ordinary path, the artist evaluates that although he has not yet reached the third line at the moment, the group and cohesion of his fans are definitely higher than that of the third-tier artists who are a little worse, the general third-tier artists have a large fan base but the cohesion is not enough, as the saying goes, fans like it very much but don't like it so much, but Zhang Ye is different, people who don't like him, People who don't like literature, novels, TV shows, etc., don't even recognize him, but if you really like Zhang Ye, you like it to the bones, some people love his poetry to death, and some people are obsessed with his talk shows until they can't sleep and eat, this is the value, and it is Zhang Ye's core value that is different from others! So he's worth the endorsement fee!
Zhang Ye said politely: "What is the situation of your company?" ”
Wu Mo's eyes flashed, and he said: "We are selling health care products, the name of the product is 'Brain Gold', which nourishes the brain and intellectual, and the elderly eat it very well, prolong life, prevent aging, delay memory loss and Alzheimer's disease, lower blood pressure, lower blood lipids, expand blood vessels, nourish yin and nourish ......"
Got it!
It is to cure all diseases!
And it's called brain gold? Why is this name so familiar?
Zhang Ye was unreliable when he heard it, "Friend, is the quality of your products passable?" ”
Wu Mo coughed and said: "You can rest assured, you must pass the test, I said it just now, in fact, there is nothing bad to say to you, things are really good, but they are not so evil, they can increase memory, they can replenish the body, this is true, and the others ...... It's all a concept and theory, but the actual effect may not be so obvious, for example, we have added ginseng, and the effect of ginseng is naturally written, but because the addition is relatively small, so, that is, a concept, the efficacy may not be so great, only the category of health care products, absolutely beneficial and harmless to the body, this is what I can take as a personality guarantee, otherwise I can't pass the review of the relevant departments, you say yes? "That's the truth.
Zhang Ye nodded, "That's good." ”
Wu Mo observed Zhang Ye's face, "Look, can we talk about the details?" It's best to talk now, because the time to advertise is very rushed, and there are no two days left. ”
Zhang Ye confirmed again, "Your health products must be beneficial to the body, right?" ”
Wu Mo immediately said: "Absolutely, otherwise I will give you a few boxes, you give your uncle and aunt a taste, by the way, young people can actually drink it, and it is overflowing for people who use their brains, I don't believe you ask my sister-in-law, this product patent is still bought at a high price a few years ago, all the tests and relevant certificates are available in my company, I have to give it to my family every other month, and my parents also drink it every day, if you don't believe it, you are welcome to visit our company at any time." ”
Zhang Ye said, "I believe, there is no need to visit, I will accept your endorsement." ”
Wu Mo was stunned, he had long heard that Zhang Ye never accepted the endorsement of a small company, and they didn't even talk about the specific price, so he agreed so happily?
Wu Zeqing saw it and interjected: "Teacher Xiao Zhang, you can think about this matter clearly, don't give me face." ”
Zhang Ye smiled and said: "It's not to look at you, I've never endorsed any products, and I was moved when I heard that brain gold was not bad." ”
Wu Mo was very excited, "That's great!" That's great! ”
In fact, everyone understands that Zhang Ye is clearly looking at Wu Zeqing's face!
Brain gold?
What does their company have?
Money? The money is not given the most!
Products? The product isn't the best either!
What is the size of the company? The scale is also not slippery!
Zhang Ye, who has never loosened his mouth and lowered his standards, why should he endorse their company? Don't even talk about the price? Of course, it's to see Wu Zeqing's face!
Wu Mo landed on a big stone in his heart, and finally solved the biggest problem in front of him, he was very confident in Zhang Ye, or his sister-in-law had a big face, he was very grateful in his heart, although the sister-in-law said that she would not help, but after all, she was a relative, even if the sister-in-law did not speak and stood there, it was also an attitude, and she was still worried about her nephew in her heart. But after thinking about it suddenly, Wu Mo felt that he should actually thank Teacher Zhang Ye, if it was other Peking University lecturers, it would be okay, but who is Zhang Ye? Who doesn't know Zhang Ye's position at Peking University? It is very independent, and the education industry is not Zhang Ye's job at all, there is no such piece, Zhang Ye does not care, but Peking University needs him very much, I heard that the Chinese Department of Master Nan University is rushing to invite him, so Zhang Ye's decision is obviously not a sycophant, because Zhang Ye can't ask Wu Zeqing for anything at all, he didn't need to do this!
Wu Mo thought of this, and Wu Zeqing was naturally like a mirror.