Chapter 0120: Japanese Game Companies
""Shanghai_ Beach" is about to be broadcast, all kinds of promotional activities are about to be launched, and you won't forget about the busyness before and after the hit of "Chu Liuxiang" last year, it's rare to be idle now, it's better to go out with me and relax."
Tang Huan's considerate and patient persuasion finally made the traditional and passive Zhao Yazhi agree.
It stands to reason that she is in the entertainment industry, because of her work, she often deals with beautiful men who look outstanding on weekdays, and her immunity is still very strong, but now she can't resist the intensive offensive prepared by the man next to her with domineering and gentleness, and she has completely dedicated her body and mind unconsciously, almost to the point of obeying her words.
So in this way, the next day, Tang Huan got his wish and took Zhao Yazhi on a flight from Xiangjiang to Japan.
"Seriously, your dream of traveling around the world is not so difficult to achieve, and after a while, our private jet will be ready for use." Tang Huan flipped through the manuscript in his hand and chatted with Zhao Yazhi next to him in a low voice.
"I am tossed by you so much every day, and I will talk about it if I have a life to live until that time." The delicate woman gave a disgruntled look.
"When the time comes, let you go back to your old job, put on the uniform of a flight attendant, and we will play role-playing games together." Tang Huan whispered a few words with a wicked smile.
"Ignore you." Zhao Yazhi snorted, closed his eyes, leaned on the man's shoulder and began to rest.
Tang Huan smiled slightly, not bothering the other party. Recently, he has been galloping and releasing himself on this little woman, and he has had a lot of fun, but the woman is a little unbearable.
It has always been Tang Huan's habit to use time fragments to do trivial work, and he is reviewing manuscripts of C programming technology, as a high-level language that will be widely used in the coming decades, it is naturally easier than assembly language to explain his ideas in software engineering through books.
After the plane arrived over Tokyo, Zhao Yazhi began to prepare for the two of them before landing, and the degree of detail was no worse than that of those in-service flight attendants.
"The professional quality is okay." Tang Huan quipped.
"Sit down." Zhao Yazhi pinched the tender meat on Tang Huan's waist.
Tang Huan smiled and obeyed, looking very well-behaved, and Zhao Yazhi pursed his lips and smiled.
Son Masayoshi, who is in charge of Xiaobawang's business, and Yaskawa Yingzhao, who is in charge of Fangyuan's computer business, came to the airport to greet them together, and seeing the high-spirited appearance of the two, the report on the extremely smooth business operation was indeed not a lie.
The elegant and delicate woman beside Tang Huan naturally attracted the attention of Son Masayoshi and Yasukawa Hideaki, and the former suddenly asked in English: "This is the heroine of the MV "Farewell My Concubine", right?" ”
Zhao Yazhi smiled and nodded gently, she only recently learned that the MV of "Farewell My Concubine", which has a bit of Peking Opera art form, is even more popular in Japan than Xiangjiang.
Tang Huan was not too surprised by this, just like the Twelve Bands of Women in the previous life debuted in Japan and became famous, and then returned to the mainland to be welcomed, people's preferences are not so easy to grasp.
After introducing everyone to each other, Tang Huan got into the car amid Yaskawa Yingzhao's courtesy.
"I'm missing first, Mikhail Kogan, the boss of Taidong, is back from the United States today, and I'm going to block him and talk about the acquisition again."
Tang Huan nodded and advised, "Don't work too hard, you know, the goal you picked is a bit difficult." ”
"Judging from the current market situation, Taidong should be the most suitable target, and I must win it." Son replied with a fighting spirit.
Tang Huan smiled and gave a thumbs up, he could understand the source of the other party's motivation, as a Korean with an unhappy experience, the young and arrogant Son Masayoshi was very angry with the mainstream Japanese society, and changing his name from Yasumoto Masayoshi back to Masayoshi Son is the most obvious example.
Since the beginning of the Gregorian New Year, the sales momentum of Xiaobawang game consoles has begun to grow explosively, and the distribution channels have been further expanded, and famous retail giants such as Sogo have opened special counters for customers to try before buying.
The simple Xiaobawang game console hardware, its profits are average, and the focus is still on the game, it can be simply thought that the more the number of launches, the more money you make.
While Tang Huan asked EA's development department in the United States to increase its efforts to make games, he also asked Son to actively recruit game developers in Japan, and even acquired a well-established and large-scale game company.
As for the model of opening up the hardware platform of Xiaobawang game consoles and authorizing third-party development companies to produce games, Tang Huan does not plan to implement it for the time being.
In order to control costs and ensure profit margins, Japanese game manufacturers are not blindly pursuing the most advanced technology.
In 1983, Nintendo's launch of the same 8-bit CPU as the Atari 2600 FC console is a clear example, and of course, the success of FC in the market also shows that there is some truth to this approach.
Therefore, now the Xiaobawang game console is absolutely crushed by technology in the field of video games in Japan, but the Japanese are also very strong, and Tang Huan, who is jealous, does not dare to engage in open licensing as soon as he comes up.
And in the original time and space, Nintendo's open hardware platform was very strategic.
In order to ensure the quality of the software and avoid a repeat of the tragedy of the Atari collapse, Nintendo created a royalty system in 1984, that is, third-party game developers had to pay royalties based on sales in addition to the high purchase of development platforms.
This approach brought huge profits to Nintendo, and since then, Sega, Sony, and other game console manufacturers have followed suit and adopted a royalty system.
Although this experience was very successful, Tang Huan still did not plan to adopt it immediately, and asked Son to expand the size of EA Japan's development department and see the results.
Japan is very rich in game development and production resources, and the "six major software vendors" selected by Nintendo: Hudson, Namco, Daito, Capcom, JALECO, and Konami have already come out.
Among them, Hudson, Capcom, and Jerico can be said to be still a small workshop, and there is no value in cooperating at the risk of technical leaks, while Namco, Daito, and Konami have developed well, especially before Nintendo entered the field of video games, Sega, Namco, and Daito share the profits of the Japanese arcade market.
Other well-known game companies, such as Koei, Square Enix, and Enix, are either in their infancy or have not yet been founded.
As for other companies that make gaming their main or side business, there are too many to count.
In Tang Huan's view, the reason why Japan's game industry is so prosperous is not only related to its own traditional factors, but also related to the special situation after World War II.
At that time, the Allied military occupation of the Japanese islands, and the number of American troops stationed in the United States alone once exceeded 100,000. As we all know, the American GIs are the most unwilling to be lonely, and their purses are bulging, so they naturally want to have all kinds of fun.
One of the earliest games was the coin-operated jukebox, and many companies, including Son's favored Taidong, made money from American GIs.
In this respect, the Japanese are very talented at making games and pleasing people.
Under Tang Huan's instructions, Masayoshi Son made full use of this resource, and the establishment and expansion of EA's Japan development department went very smoothly, and in order to implement the localization operation mechanism faster, the acquisition of a local Japanese game company was undoubtedly a shortcut.
In order to save unnecessary inspection time, Tang Huan directly circled a valuable range of industries for Son: Nintendo, Sega, Namco, Daito, and Konami.
Of these goals, for well-known reasons, Nintendo doesn't have to worry about it, and Sega is no play, and its owners are ambitiously preparing to do it.
As early as the late 1960s, Sega was acquired by Gulfand Western Industries, the conglomerate of Charles Bluhdorn, an American businessman.
Gulf & Western Industrie, also known as Gulf + Western, was acquired by Hollywood's Paramount in 1966.
I have to say that there are too many smart people in the world, and businessmen may have already had this idea, and after establishing a strong industrial capital, they may invest in some entertainment industries such as movies, which may have better business results, and can also satisfy some of the hobbies of being a man.
In this way, on the American side, Warner controls the Atari and Paramount has Sega as its companion.
But Tang Huan knew that the world was changing, and ambitions were not so easy to achieve, Atari had collapsed the entire console market because of greed, and Charles Bludoorn had died in 1983, and their goals were lost.
In addition, Sega, which is holding the thigh Gulf + Western, is not a Japanese Sega in the true sense of the word, strictly speaking, and this will not change until Hayabusa Nakayama really takes power.
Compared with Sega, Namco founded by Masaya Nakamura, Daito founded by Mikhail Kogan, a Ukrainian Jew, and Konami founded by Keimasa last month are more down-to-earth in terms of controlling local resources in Japan, but the first two have developed quite strongly, and Konami is more difficult to operate capital.
But in practice, Son has the specific direction.
Tang Huan wondered with a joking mentality whether Son's soft spot for Taidong had something to do with the arcade game "Space Invaders" that he once resold from Japan to the United States.
However, according to the original historical trajectory, Taidong has never been listed, and the founder Mikhail Kogan died of a heart attack in 1984 while traveling to Los Angeles, USA, and the following year, Taidong was incorporated into the company.
From the founder's point of view, Mikhail Kogan, a Jew who is now over the age of six, may be better suited to talk about acquisitions than Japanese people like Masaya Nakamura and Keimasa Kamitsuki, who run the family model from father to son.
I have to say that Son's entry point is still commendable, but why did what he revealed just now mean that it didn't go well?
After Tang Huan flashed this information in his mind, he stopped digging into it and chatted with Yasukawa Hideaki about the operation of Fangyuan Computer, which supports Japanese in Japan.
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