After driving away a few jumping clowns who coveted the Xiaobawang game console with no means, Tang Huan came to his office with a calm demeanor, took the newspaper and read the not-so-conspicuous report he had paid attention to again.

Just like smartphones in previous lives, video game consoles have an impact on people's lives and are beginning to show up in the first place, with some commentators criticizing the phenomenon of teenage gaming obsession, as is the case in this article.

Although this voice is still very weak, Tang Huan does not underestimate the power of the media.

You must know that in the original time and space, the rise and fall of the second generation of video game consoles, the role of the media in fueling the flames cannot be underestimated.

When the console market was booming, the media chanted "TheVideoGameBoomIsBoundless!" i.e. "The trend of the game is limitless!" ”。

When Atari shipped more than a ton of unsalable E.T. Extra-Terrestrial game cartridges to a landfill in New Mexico to be destroyed, the media quickly changed their attitudes and vigorously promoted the game's negative values, proclaiming "TheVideoGameBoomIsover!" i.e. "the tide of gaming is over".

As a result, the 1983 depression of the American game console industry was hyped up to the world.

Therefore, if you can, the face of the media still has to be taken care of.

Just like "smoking is bad for health", in order to maintain the image of the product, who wouldn't shout a few words of slogan.

Tang Huan thought about it for a while, and then wrote down "moderate games are good for the brain, and indulging in games hurts the body", and in the future, Xiaobawang's packaging will be printed with such a warning, so as to show Xiaobawang's public morality, and at the same time show that there is a fundamental difference between brother and those unscrupulous capitalists who only care about making money.

Tang Huan also wrote the key words "parental control function" on the product plan memo, which can be added to the 1980 version of the Xiaobawang game console, which is being improved and optimized.

At this time, Wang Xuehong walked in with a stack of documents.

This young lady is still juggling her studies and work, which can be described as very hard, and Tang Huan, who also needs to think about academic issues, asked her to help deal with her trivial matters at the University of California, Berkeley.

Zheru's great success exceeded the expectations of Tang Yun and Cai Shaotang, who encouraged Tang Huan to continue his studies, because he was busy with work, Tang Huan could not even meet the standard of three days of fishing and two days of drying nets.

Although Cai Shaotang takes care of him, it is almost impossible to get a master's degree on time like ordinary students.

As a result, Tang Huan simply changed his way and showed his academic standards through practice.

He has published a number of papers on computer technology, among which, a series of papers drawing on the IEEE754 in his previous life, that is, the IEEE binary floating-point arithmetic standard, demonstrated an advanced and reasonable standard for computer processing floating-point numbers earlier than Intel floating-point arithmetic coprocessor Intel8087, which has been widely praised by the technical community.

In addition, Tang Huan also participated in the UNIX/32V project of the University of Berkeley to port UNIX to the VAX computing framework, which is the 3BSD version, and contributed a lot of key program code.

BerkeleySoftwareDistribution, also known as Berkeley UNIX, was founded by Bill Joy, a student at the University of California, Berkeley, and one of the founders of the future Sun company.

In particular, the success of 3BSD was noticed by the DefenseAdvancedResearchProjects Agency, which led DARPA to fund Berkeley's CSRG, Computer Systems Research Group, to develop a UNIX standard platform for future research.

It can be said that in this one of the top public universities in the United States, even though the elites gathered, Tang Huan still stood out, and even cast a layer of mystery on the wisdom of the Chinese.

The documents of Tang Huan's work results were basically submitted to the University of Berkeley with Wang Xuehong's help.

"Should the operation of the Xiaobawang game console be officially independent, Chambers went to negotiate the database business with the customer, and these documents can only be taken to you for processing." Wang Xuehong made a suggestion.

"I was confident in the success of the Xiaobawang console, but I didn't expect it to be so popular." Tang Huan rubbed his eyebrows and sighed, "It doesn't matter whether it operates independently or not, it is urgent to find a president who is specifically responsible for this aspect of business." ”

At this point, Tang Huan's mind flashed the name of Tripp Hawkins, but then he remembered the founder of Atari, Nolan Bushnell.

Because of poor management, by the end of 1978, the Atari 2600, which had spent a total of $100 million in research and development expenses, sold only 550,000 of the 800,000 consoles produced.

It can be seen from this that Bushnell's management level is indeed not flattering. However, his position as a pioneer in the video game industry is a very good card, and Tang Huan can't help but be a little tempted, and let this person be the president of the game business, supplemented by professional management talents to limit it, should play a very positive role.

But the problem is that Bushnell can be regarded as a success, and it is really unpredictable whether he is willing to give up the enjoyment of life to fight in the mall. But no matter what, I still have to test it.

Tang Huan picked up a note, wrote down a few key words, and handed it to Wang Xuehong, "Follow the clues above to help me contact Nolan Bushnell." ”

After Wang Xuehong left, Tang Huan flipped through the documents and looked at them.

To a certain extent, the microcomputer office trend led by Tang Huan, and Zheru's company management was the first to benefit from it.

From the daily data statistics provided by CGrid spreadsheets, to the financial management, purchase, sale and inventory based on the EBase database, and a series of applications of the latest CRM (CRM) customer relationship management, various data flows have been sorted out in an orderly and reasonable manner, and Tang Huan has always been able to grasp the key data of the entire company and even the group at the fastest speed.

Thinking about the report of Zheru's main business, Tang Huan couldn't help but smile with satisfaction.

The advent of EBase has allowed Zheru America to jump out of the pattern of grabbing market share with the old rivals of word processing software and new competitors of spreadsheet software, and take the lead in entering the field of microcomputer databases.

This kind of money is earned in a dignified manner, and it is much more decent than the game console business that is still a bit out of the way at present.

With the signing of documents one by one, the business information related to Xiaobawang gradually increased, and after Tang Huan finished processing it in one go, he stood up, frowned, and paced back and forth in the office.

Indeed, with the development and growth of Xiaobawang's game console business, the streamlined routine that I formulated at the beginning, nominally as a separate company, but in fact managed in accordance with a departmental approach, can no longer keep up with the current actual situation.

Moreover, judging from some of the information gathered by the marketing department, Atari has realized the threat of the sudden emergence of the rookie, and has taken various ways to deal with it.

The means of struggle in the business field, no matter how they are packaged, cannot be separated from those ancient categories, which are nothing more than fighting for financial resources and squeezing them at a low price, copycats in various forms to follow suit, trying every means to dig into the corners, and even smearing opponents by unscrupulous means.

Of course, it is also important to use resources strategically, play the cards in your hands and execute efficiently.

Atari was in the console space for almost the entire 1970s, needless to say, and the boss behind it was the deep-rooted Warner.

As for the current CEO of Atari, Ray Casal, he is even more different from Bushnell, he is a senior professional manager, and his business operation methods are very old-fashioned, and he has begun to encircle Xiaobawang in terms of product prices, and in terms of advertising, he has also hired a lot of big-name stars, Warner, who was born in movies, can there be less such resources.

Although the impact of these means has not yet seen what the result will be, the attack power is beyond doubt.

What's more, Christmas is coming soon in the West, and everyone wants to take this opportunity to make a big profit, and it is not an exaggeration to say that their eyes are red.

If Xiaobawang continues to operate in its current way, it is likely to be crushed into slag, and even drag down Zheru's own main business.

But even if there are many hidden worries, Tang Huan does not plan to go into battle in person, and it is the right way to use his foresight to find an agent who can take charge of himself and save his worry and effort.

Having made up his mind in his heart, Tang Huan stretched his brows, smiled confidently, sat down again, and wrote on the memo "I will not accept gifts this year, but I will accept Xiaobawang if I receive gifts."

Aren't Atari and Warner working hard to get a piece of the pie in Christmas, and brother is not easy to mess with, and there are so many marketing methods that disgust you.

Wang Xuehong was very methodical, and quickly contacted Bushnell and transferred the phone in, so Tang Huan expressed his request for a meeting straight to the point.

"Shall I go to you, or will you come to Cupertino?" Tang Huan asked.

"Whoever can boldly underestimate the wisdom of Americans will earn money." Bushnell laughed heartily, "The Little Overlord game console is in line with this, I am very curious about your company, and I have long wanted to visit it." ”

Tang Huan looked at the time, "Then I'll wait for you, please eat Chinese food." ”

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